rfid-presentation by xiuliliaofz


									Symbol Technologies
RFID as an Enterprise Solution
Capture, Move, and Manage
Today’s Agenda

      Where Does RFID Fit in Symbol’s View?
      RFID – Current State
      Customers’ Challenges with RFID
      Competitive Overview
      Symbol’s RFID Plans
      Questions

Symbol/RFID Overview
     A cornerstone technology in the mobility and
      automatic data capture space
   Same investment and leadership in RFID
      technology that we provide in bar codes, portable
      data terminals and local area wireless technologies

What is Symbol?

Simply Stated…

  enterprise mobility

Simply Stated…

             capture           RFID

             manage     Switch

  enterprise mobility          MSP
Enterprise Mobility Requirements

     Enterprise Mobility
         cannot be
       delivered with only
           point products.

What is Symbol?

Enterprise Mobility Reference Architecture

Enterprise Mobility Reference Architecture

How is Symbol Investing in RFID?
   30 years of innovation and technical leadership in data
     capture – hand held scanners, mobile computers, and
     wireless networks – RFID is a natural and logical progression
     for Symbol

   Symbol will deliver end-to-end enterprise enabled systems
     which include RFID

Our Strategy

      Refine our insights into product requirements
       through participation in critical supply chain
       pilots in ’04

      Target EPC and Supply Chain Applications

    Focus on RFID as part of
       a total enterprise mobility solution

      Provide strategic roadmap
       for 2005 and beyond

Symbol’s RFID Experience
  Symbol has been building RFID enabled terminals
    for close to a decade, e.g.
     – LF tag interrogator for hardened asset tagging (PTC 2234)
     – HF interrogator for food tray tracking (PPT 2800)

  Historically, limited acceptance of RFID
    technology in supply chain has constrained
    the market opportunity

  Our participation in the MIT Auto ID Center
    and EPC global has been an attempt
    to help change this

Auto ID Center

    Symbol was an active member of the MIT Auto ID Center,
     and participated in the creation of the EPC draft standard

    Symbol has been active within the EPC Global HAG and
     SAG, and its technical personnel have contributed directly to
     the ongoing development of the class 1 version 2 standard

    Symbol is committed to EPC as the RFID standard for supply
     chain applications

Key High Level ROI Drivers
  Increased Accuracy of information on location
   and status of good within the supply chain –
   from dock to final display
    – Tighter inventory turns
        • Lower supply chain expense
    – Elimination of stock outs
        • Increased revenue, greater customer satisfaction

  Reduction of human labor
    – Counts and recounts, lower operating expense

    “Goal: Continuous 100% visibility of all assets
  within a supply chain with no human intervention”
Current State

    Wal*Mart and DOD are driving high levels of interest
    in RFID, and EPC in particular

     Wal*Mart
        – Asking its top 100 suppliers to tag at the carton
          and pallet level by Jan. 1, 2005
        – Driven by pilots in 2004

     DOD
        – Requiring all suppliers to tag at lowest
          practical level by Jan. 1, 2005
        – Details by June, 2004

Current State

       Tight timeframes impose challenges including:
        – ROI
        – Tags, reader deployability & manageability
        – Software integration challenges

       Symbol is focused on developing solutions
        that address these challenges

What Works Today
     Passive UHF EPC tags reading can be affected by:
      –   Absorption
      –   Interference
      –   Tag position
      –   Too many tags in a given time

   Result: read rates can vary quite
      significantly, depending on
      number of tags, materials,
      and reader

What Works Today

                Tagging and reading at the pallet level
                  appear to be workable with the current
                  generation of technology now being

                Technical innovation will be required to
                  reliably read multiple cartons on pallets

                Only singulated (one at a time) carton
                  reads have been reliably demonstrated
                  to date, in realistic test scenarios

End-User Challenges
     “How do we manage all the devices and data? I
      don’t need more complexity”

     “This stuff needs to be reliable – as reliable as the
      wireless switches, mobile computers, scanners
      and other equipment you sell us today”

   “Costs need to decline”
     “I believe there will be an ROI in RFID, but I need
      to define, then build and test that ROI”

End-User Challenges
     “Read reliability needs to improve, especially for
      multi-item reads”
   “RFID needs to work seamlessly with all my other
      ADC technologies, such as bar code scanning
     “RFID technology needs to become more
      scalable as we begin to contemplate real
      deployment – antennas need to be easier to
      install and tune”
     “I would like to purchase RFID technology as part
      of an integrated ADC solution”

Why Do We Talk About Challenges?
     Identify and remove customers’ technological and
      system obstacles

     Understand implementation issues and direct
      R&D resources to develop solutions

   Challenges represent opportunities for innovation

     We have been in this business for 10 years – we
      the hard parts

5 Phases of Technology Adoption
     Phase 1        Phase 2        Phase 3        Phase 4        Phase 5

Make It        Make It        Make It        Make It        Make It
    work       manageable      essential     ubiquitous     transparent


Competitive Overview
     Range of companies in the EPC market – ranging
      from traditional RFID players to technologically
      innovative startups

     No clear market leaders due to the nascent state
      of the market

     Many previous investments in RFID
      technology have been rendered moot
      by the emergence of EPC as the
      supply chain standard
Competitive Overview

      Eventual market leaders will:
       – Have the scope and experience to support large scale systems
       – Invest in the core technologies required to overcome likely
         implementation problems
       – Integrate RFID as part of overall
         mobility/ADC solutions

      Symbol is uniquely positioned
       to meet these criteria

Symbol’s Product Plans
  We intend to be the primary provider of portable and
   fixed RFID readers with the data and device management
   software needed to make these devices function as an
   integrated managed infrastructure
  Symbol’s RFID solutions will be designed as part of
   complete subsystem solutions that integrate wireless, bar
   coding, and portable data terminal technologies

  We intend to develop and
   provide differentiated
   RFID reading technology,
   based on Symbol’s long
   standing R&D efforts in this area

The Road Map
   Enter the Market         Add Differentiated Features      Full Scale Integration

                                                                •Advanced antenna
                                                                •Smaller form factor
                                                                •Full suite of
                                                                management features
                                       •Fixed Readers
                                       •Device and data management
                                       •Improved reading performance
                                       •Customer roll-outs

              •MC-9000 Handheld
              •Pilot Activity

         2004                           2005                           2006

Symbol’s Plans

   We do not plan to manufacture or sell
   passive RFID tags
   Many good choices and vendors will be available

Where Does RFID Fit?

    We see many analogues between the management and
      deployment challenges associated with wireless infrastructure
      deployment and RFID infrastructure deployment

    We will leverage our technical and practical experience in the
      wireless infrastructure space to provide manageable RFID


     We are selectively making available today prototypes of our
       MC9000-G ruggedized terminal, with an integrated UHF
       EPC interrogator

     This will be deployed in pilots through 2004 and productized
       in 2005

Symbol RFID Prototypes

What’s Different?

     “EPC Plus” – everything you have today PLUS EPC
     Designed with real-world usability in mind –
       not a “clip on” that will fail at deployment

     Lightweight antenna structure to support full shift usability
     Directional (60 degree forward) field generation to support
       read isolation

     Innovative antenna design/manufacture technique designed to
       withstand repeated 6’ drops to concrete

Pilot Program - 2004

     In 2004, we will work with a limited number of customers to
       deliver pilot solutions

     The purpose of these pilots is to support the development of
       ROIs, resolve implementation issues and identify future
       product requirements

     “Make it work”

Data and Device Management
  Our overall goal is to provide management of
    RFID data and devices as part of an integrated
    toolset that also manages all aspects of mobility
    and data capture – i.e. bar codes, portable
    terminals, and wireless networks

  These will be offered as part of an integrated
    enterprise-enabled suite of data and device
    management tools (MSS)

  There will be no RFID information islands

Fixed Readers

      Symbol-branded fixed RFID readers will be
       available in 2005

      Form factors offered and exact features will be
       determined based on 2004 pilot program



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