This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
In what follows, I summarize the economic potential for the world's major cities for "parts for farm machinery sold separately" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are
The 2011 Report on Parts for Farm Machinery Sold Separately: World Market Segmentation by City by Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France) www.icongrouponline.com ©2010 ICON Group International, Inc. ii COPYRIGHT NOTICE 00050751-7G All of ICON Group International, Inc. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. ICON Group International, Inc. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from ICON Group International, Inc. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report. IMPORTANT DISCLAIMER Neither ICON Group International, Inc. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report. www.icongrouponline.com ©2010 ICON Group International, Inc. iii About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe. About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand. Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged. www.icongrouponline.com ©2010 ICON Group International, Inc. iv About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs using forward-looking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong, and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization, and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group International, Inc. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongrouponline.com, or please email: email@example.com. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group International, Inc. Customer Service 9606 Tierra Grande St., Suite 205 San Diego, CA 92126 USA Fax: 858-635-9414 Email: firstname.lastname@example.org URL: www.icongrouponline.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongrouponline.com ©2010 ICON Group International, Inc. Contents v Table of Contents 1 INTRODUCTION & METHODOLOGY 11 1.1 Overview and Definitions 11 1.2 Market Potential Estimation Methodology 11 1.2.1 Overview 11 1.2.2 What is Latent Demand and the P.I.E.? 12 1.2.3 The Methodology 12 22.214.171.124 Step 1. Product Definition and Data Collection 14 126.96.36.199 Step 2. Filtering and Smoothing 16 188.8.131.52 Step 3. Filling in Missing Values 16 184.108.40.206 Step 4. Varying Parameter, Non-linear Estimation 16 220.127.116.11 Step 5. Fixed-Parameter Linear Estimation 17 18.104.22.168 Step 6. Aggregation and Benchmarking 17 2 USING THE DATA 18 3 CITY SEGMENTS RANKED BY MARKET SIZE 19 3.1 Top 15 Markets 19 3.2 Markets 16 to 30 20 3.3 Remaining Cities by Market Rank 21 4 CITY SEGMENTS IN ALPHABETICAL ORDER 124 4.1 A: from Aalborg to Az Zawiyah 124 4.2 B: from Bacolod to Bydgoszcz 131 4.3 C: from Caaguazu to Cyangugu 139 4.4 D: from Da Nang to Dzhizak 147 4.5 E: from East London to Esteli 151 4.6 F: from Fagatogo to Funchal 153 4.7 G: from Gabes to Gyumri 156 4.8 H: from Hachinohe to Hyderabad 160 4.9 I: from Iasi to Izmir 164 4.10 J: from Jaboatao to Jyvaskyla 167 4.11 K: from Kabul to Kzyl-Orda 169 4.12 L: from La Ceiba to Lyon 177 4.13 M: from Macae to Mzuzu 182 4.14 N: from Nacala to Nzerekore 192 4.15 O: from Oaklahoma City to Oyem 197 4.16 Ö: from Örebro to Örebro 199 4.17 P: from Pago Pago to Pyuthan 200 4.18 Q: from Qandahar to Quito 206 4.19 R: from Rabat to Rustavi 207 4.20 S: from S. Luis Potosi to Szombathely 210 4.21 T: from Tabligbo to Tyre 222 4.22 U: from Uberaba to Utulei 229 4.23 V: from Vacoas-Phoenix to Vukovar 231 4.24 W: from Wadi Medani to Wuhan 234 4.25 X: from Xalapa to Xi'an 235 4.26 Y: from Yamagata to Yungkang 236 4.27 Z: from Zadar to Zvishavane 237 5 CITY SEGMENTS RANKED BY COUNTRY 238 5.1 Afghanistan 238 5.2 Albania 238 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents vi 5.3 Algeria 239 5.4 American Samoa 239 5.5 Andorra 239 5.6 Angola 240 5.7 Antigua and Barbuda 240 5.8 Argentina 241 5.9 Armenia 242 5.10 Aruba 242 5.11 Australia 243 5.12 Austria 243 5.13 Azerbaijan 244 5.14 Bahrain 244 5.15 Bangladesh 244 5.16 Barbados 245 5.17 Belarus 245 5.18 Belgium 245 5.19 Belize 246 5.20 Benin 246 5.21 Bermuda 246 5.22 Bhutan 247 5.23 Bolivia 247 5.24 Bosnia and Herzegovina 247 5.25 Botswana 248 5.26 Brazil 249 5.27 Brunei 254 5.28 Bulgaria 254 5.29 Burkina Faso 255 5.30 Burma 255 5.31 Burundi 255 5.32 Cambodia 256 5.33 Cameroon 256 5.34 Canada 256 5.35 Cape Verde 257 5.36 Central African Republic 257 5.37 Chad 257 5.38 Chile 258 5.39 China 258 5.40 Christmas Island 259 5.41 Colombia 259 5.42 Comoros 259 5.43 Congo (formerly Zaire) 260 5.44 Cook Islands 260 5.45 Costa Rica 260 5.46 Cote d'Ivoire 261 5.47 Croatia 261 5.48 Cuba 261 5.49 Cyprus 262 5.50 Czech Republic 262 5.51 Denmark 262 5.52 Djibouti 263 5.53 Dominica 263 5.54 Dominican Republic 263 5.55 Ecuador 264 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents vii 5.56 Egypt 264 5.57 El Salvador 264 5.58 Equatorial Guinea 265 5.59 Estonia 265 5.60 Ethiopia 265 5.61 Fiji 266 5.62 Finland 266 5.63 France 267 5.64 French Guiana 267 5.65 French Polynesia 268 5.66 Gabon 268 5.67 Georgia 268 5.68 Germany 269 5.69 Ghana 269 5.70 Greece 270 5.71 Greenland 270 5.72 Grenada 270 5.73 Guadeloupe 271 5.74 Guam 271 5.75 Guatemala 271 5.76 Guinea 272 5.77 Guinea-Bissau 272 5.78 Guyana 272 5.79 Haiti 273 5.80 Honduras 273 5.81 Hong Kong 273 5.82 Hungary 274 5.83 Iceland 274 5.84 India 275 5.85 Indonesia 276 5.86 Iran 277 5.87 Iraq 277 5.88 Ireland 278 5.89 Israel 278 5.90 Italy 279 5.91 Jamaica 279 5.92 Japan 280 5.93 Jordan 282 5.94 Kazakhstan 283 5.95 Kenya 283 5.96 Kiribati 284 5.97 Kuwait 284 5.98 Kyrgyzstan 284 5.99 Laos 284 5.100 Latvia 285 5.101 Lebanon 285 5.102 Lesotho 285 5.103 Liberia 286 5.104 Libya 286 5.105 Liechtenstein 286 5.106 Lithuania 287 5.107 Luxembourg 287 5.108 Macau 287 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents viii 5.109 Madagascar 288 5.110 Malawi 288 5.111 Malaysia 289 5.112 Maldives 289 5.113 Mali 290 5.114 Malta 290 5.115 Marshall Islands 290 5.116 Martinique 291 5.117 Mauritania 291 5.118 Mauritius 291 5.119 Mexico 292 5.120 Micronesia Federation 293 5.121 Moldova 293 5.122 Monaco 293 5.123 Mongolia 293 5.124 Morocco 294 5.125 Mozambique 294 5.126 Namibia 294 5.127 Nauru 295 5.128 Nepal 295 5.129 New Caledonia 295 5.130 New Zealand 296 5.131 Nicaragua 296 5.132 Niger 297 5.133 Nigeria 297 5.134 Niue 297 5.135 Norfolk Island 298 5.136 North Korea 298 5.137 Norway 298 5.138 Oman 299 5.139 Pakistan
Pages to are hidden for
"The 2011 Report on Parts for Farm Machinery Sold Separately: World Market Segmentation by City"Please download to view full document