The 2011 Report on Non-Ferrous
Metal Coiled and Spooled
Continuous Solid Wire Electrodes
for Automatic Arc and Inert Gas
Welding Excluding Hard-Facing
Electrodes:
World Market Segmentation by City
by
Philip M. Parker, Ph.D.
Chaired Professor of Management Science
INSEAD (Singapore and Fontainebleau, France)
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ii
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.
About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.
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Note: as statements and statistics in this report are forward-looking, the reader needs to read the
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Contents v
Table of Contents
1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
2 USING THE DATA 17
3 CITY SEGMENTS RANKED BY MARKET SIZE 18
3.1 Top 15 Markets 18
3.2 Markets 16 to 30 19
3.3 Remaining Cities by Market Rank 20
4 CITY SEGMENTS IN ALPHABETICAL ORDER 123
4.1 A: from Aalborg to Az Zawiyah 123
4.2 B: from Bacolod to Bydgoszcz 130
4.3 C: from Caaguazu to Cyangugu 138
4.4 D: from Da Nang to Dzhizak 146
4.5 E: from East London to Esteli 150
4.6 F: from Fagatogo to Funchal 152
4.7 G: from Gabes to Gyumri 155
4.8 H: from Hachinohe to Hyderabad 159
4.9 I: from Iasi to Izmir 163
4.10 J: from Jaboatao to Jyvaskyla 166
4.11 K: from Kabul to Kzyl-Orda 169
4.12 L: from La Ceiba to Lyon 177
4.13 M: from Macae to Mzuzu 183
4.14 N: from Nacala to Nzerekore 193
4.15 O: from Oaklahoma City to Oyem 198
4.16 Ö: from Örebro to Örebro 200
4.17 P: from Pago Pago to Pyuthan 201
4.18 Q: from Qandahar to Quito 208
4.19 R: from Rabat to Rustavi 209
4.20 S: from S. Luis Potosi to Szombathely 212
4.21 T: from Tabligbo to Tyre 224
4.22 U: from Uberaba to Utulei 231
4.23 V: from Vacoas-Phoenix to Vukovar 233
4.24 W: from Wadi Medani to Wuhan 236
4.25 X: from Xalapa to Xi'an 237
4.26 Y: from Yamagata to Yungkang 238
4.27 Z: from Zadar to Zvishavane 239
5 CITY SEGMENTS RANKED BY COUNTRY 240
5.1 Afghanistan 240
5.2 Albania 240
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Contents vi
5.3 Algeria 241
5.4 American Samoa 241
5.5 Andorra 242
5.6 Angola 242
5.7 Antigua and Barbuda 242
5.8 Argentina 243
5.9 Armenia 244
5.10 Aruba 244
5.11 Australia 245
5.12 Austria 245
5.13 Azerbaijan 246
5.14 Bahrain 246
5.15 Bangladesh 247
5.16 Barbados 247
5.17 Belarus 248
5.18 Belgium 248
5.19 Belize 249
5.20 Benin 249
5.21 Bermuda 249
5.22 Bhutan 250
5.23 Bolivia 250
5.24 Bosnia and Herzegovina 251
5.25 Botswana 251
5.26 Brazil 252
5.27 Brunei 257
5.28 Bulgaria 258
5.29 Burkina Faso 258
5.30 Burma 259
5.31 Burundi 259
5.32 Cambodia 259
5.33 Cameroon 260
5.34 Canada 260
5.35 Cape Verde 261
5.36 Central African Republic 261
5.37 Chad 262
5.38 Chile 262
5.39 China 263
5.40 Christmas Island 263
5.41 Colombia 264
5.42 Comoros 264
5.43 Congo (formerly Zaire) 265
5.44 Cook Islands 265
5.45 Costa Rica 266
5.46 Cote d'Ivoire 266
5.47 Croatia 267
5.48 Cuba 267
5.49 Cyprus 268
5.50 Czech Republic 268
5.51 Denmark 269
5.52 Djibouti 269
5.53 Dominica 270
5.54 Dominican Republic 270
5.55 Ecuador 271
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Contents vii
5.56 Egypt 271
5.57 El Salvador 272
5.58 Equatorial Guinea 272
5.59 Estonia 272
5.60 Ethiopia 273
5.61 Fiji 273
5.62 Finland 274
5.63 France 274
5.64 French Guiana 275
5.65 French Polynesia 275
5.66 Gabon 275
5.67 Georgia 276
5.68 Germany 276
5.69 Ghana 277
5.70 Greece 277
5.71 Greenland 278
5.72 Grenada 278
5.73 Guadeloupe 279
5.74 Guam 279
5.75 Guatemala 280
5.76 Guinea 280
5.77 Guinea-Bissau 281
5.78 Guyana 281
5.79 Haiti 281
5.80 Honduras 282
5.81 Hong Kong 282
5.82 Hungary 283
5.83 Iceland 283
5.84 India 284
5.85 Indonesia 285
5.86 Iran 286
5.87 Iraq 286
5.88 Ireland 287
5.89 Israel 287
5.90 Italy 288
5.91 Jamaica 288
5.92 Japan 289
5.93 Jordan 292
5.94 Kazakhstan 292
5.95 Kenya 293
5.96 Kiribati 293
5.97 Kuwait 293
5.98 Kyrgyzstan 294
5.99 Laos 294
5.100 Latvia 295
5.101 Lebanon 295
5.102 Lesotho 295
5.103 Liberia 296
5.104 Libya 296
5.105 Liechtenstein 297
5.106 Lithuania 297
5.107 Luxembourg 297
5.108 Macau 298
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Contents viii
5.109 Madagascar 298
5.110 Malawi 298
5.111 Malaysia 299
5.112 Maldives 299
5.113 Mali 300
5.114 Malta 300
5.115 Marshall Islands 300
5.116 Martinique 301
5.117 Mauritania 301
5.118 Mauritius 302
5.119 Mexico 303
5.120 Micronesia Federation 304
5.121 Moldova 304
5.122 Monaco 304
5.123 Mongolia 305
5.124 Morocco 305
5.125 Mozambique 306
5.126 Namibia 306
5.127 Nauru 306
5.128 Nepal 307
5.129 New Caledonia 307
5.130 New Zealand 308
5.131 Nicaragua 308
5.132 Niger 309
5.133 Nigeria 309
5.134 Niue 310
5.135 Norfolk Island 310
5.136 North Korea 310
5.137 Norway 311
5.138 Oman 311
5.139 Pakistan 312
5.140 Palau 312
5.141 Palestine 312
5.142 Panama 313
5.143 Papua New Guinea