Marketing Plans for Software Companies

							                                                 MICHELE SMITH
       1933 ABC Street  City ABC  Sate ABC  94589  (555) 555-8474  (555) 555-0348 (fax) 
                                            me@foo.com

                                            EXPERIENCE SUMMARY
   Identify strategic corporate and product opportunities from marketplace assessment of customer,
    competition and change matrixes
   Lead intra-firm teams of marketing, product and technical managers in order to implement and facilitate
    product changes, enhancements and introductions
   Annual marketing and business development planning
   Predict and assess competitive and partnering landscape for crafting strategic partnering models
   Develop strategic marketing plans and tactical activities implementation for a variety of client organizations


                                         PROFESSIONAL EXPERIENCE
ABC Incorporated – City ABC, State ABC

Marketing Coordinator                                                                                   2/97-8/97
Marketing Programs Manager                                                                              8/97-5/98
Strategic Relationship Manager                                                                       5/98-Present

Develop and manage strategic relationships between start-up software companies and major IT vendors such as
Microsoft and Tivoli. Develop propositions and presentations that help clients to outline technical cases to
potential partners. Lead intra-firm teams of marketing, product managers and software engineers. Advise
clients of product features, their development and timeline execution. Plan and execute competitive analysis and
marketplace assessments. Assess, analyze and recommend new vertical markets to penetrate and redefine
product positioning. Assist in producing and executing marketing plans and marketing activities, including press
releases, lead generation programs, executive briefings, trade shows and other marketing collateral and
activities.

Key Accomplishments: Client
   Advised e-commerce web application organization to adopt an NT platform and a new vertical market
    approach and product positioning, resulting in $5 Million in return on investment
   Advised e-commerce application organization to develop partnerships with Microsoft, resulting in public joint
    announcement between client, Microsoft and SAP with equity investment from SAP
   Developed and executed Memo of Understanding (MOU) between e-commerce organization and Microsoft

Key Accomplishments: Corporate
   Directly contributed to increasing new billings by over $800,000 since joining the firm
   Assisted in creating a paradigm shift strategy from a traditional marketing consulting firm to an outsource
    business development consulting firm
   Assisted in developing first-to-market methodology for business development


Company ABC – City ABC, State ABC

Marketing Assistant                                                                                      4/95-1/96

Drafted and edited written materials for Marketing Department that included press releases, public service
announcements and sponsorship reports. Generated and supervised ticket promotional giveaways for more
than 60+ radio stations in the Bay Area, Sacramento and Central Valley. Facilitated communications between
television/print media and performing artists’ agencies around the country. Crafted sponsorship reports for all
promotional/advertising sponsors of Concord Pavilion concerts.

Key Accomplishment:
   Helped marketing department generate approximately $4 million of promotional media value during the 1995
    season
XYZ Group – City ABC, State AB

Publicity and Promotions Assistant                                                                   9/94-1/95

Assisted the Promotions and Publicity Department with projects: executing press servicing, writing press
releases, generating promotional ideas for films, maintaining contact with various news media, producing tear
sheets, supervising film screenings and submitting screening reports to supervisors, generating appropriate
demographic lists for screenings and other duties as assigned.


                                                 EDUCATION
BA Radio and Television; Emphasis in Broadcast Management
City ABC University, City ABC, State ABC


                                                    SKILLS
Computer Applications - HTML coding, MS Word, MS PowerPoint, MS Excel, MS Project, MS Outlook, MS
Explorer, MS Publisher, MS Publisher, Adobe PageMaker, Netscape Navigator

Technology and Industry Knowledge - MS Windows 2000, XML, MS SQL Server 7, MS Site Server, MS SMS,
COM/DCOM/ CIP, Windows CE, NT Security, Print Output Management, Systems Management, File
Management, SFA Technology, Job Scheduling, Enterprise E-commerce, Retail, Human Resources, Utilities,
Manufacturing


                                 PROFESSIONAL & CIVIC ORGANIZATIONS
   BDPA (1998-Present) - CITY ABC, State ABC
   The HTML Writers Guild (1998-Present) - City XYZ, State ABC
   San Francisco Women on the Web (SFWOW) (1999-Present) - City ABC, State ABC
   National Association of Female Executives (NAFE) (1999-Present) - City ABC, State ABC
   San Francisco State Alumni Association (1998-Present) - City ABC, State ABC
   Zeta Phi Beta Sorority, Inc. (1993-Present) – City DEF, State ABC