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									   BUSINESS PERCEPTIONS SURVEY (BPS) – WAVE 1 (JUNE 2004)
Final (27/05/2004)                                                                      NG1128

All work conducted on behalf of ACNielsen is confidential. Under the Code of Professional Behaviour of
the Market Research Society of Australia no information about this project, questionnaire or respondents
should be disclosed to any third party.
START TIME .........
Introduction by interviewer
“Good morning/afternoon. My name is ........ from ACNielsen. I am calling to conduct a survey on
behalf of the Australian Taxation Office.
(Note: Interviewer to check that has right company – as listed on sample file)
“Could I please speak to the person who is responsible for taxation matters for this business.”
(REINTRODUCE IF NECESSARY)
“I would just like to confirm that I am calling on behalf of the Tax Office – I do not work for the Tax
Office.
We are conducting research and would like your views on tax matters generally. It will take about 20
minutes depending on what you have to say. Your opinions are very important if the ATO is to ensure
that adequate information, assistance and support is being provided to businesses to meet their tax
obligations.”
“Are you the person best equipped to comment on the taxation and financial affairs of the business?.” (If
yes, continue, if no, ask to speak to relevant person)
(Interviewer Note: If respondent says that tax matters are all dealt with by head office or at some other
location then code as NE5 and terminate)
“All your answers will be treated in the strictest confidence and no information will be supplied to the
ATO that enables them to associate specific comments with individual businesses.”
“The ATO supplied us with your contact details but no other information about your business. I am bound
by the same secrecy and privacy laws as a tax officer. This means I cannot disclose or use your name and
contact details for any other purpose than this research.”
“Participation in the survey is voluntary. Do you have time to talk now, or should I make an appointment
to call you back?”
(Interviewer Note: If appointment is made, inform them it will take approx. 20 mins)
IF ASKED FOR PROOF OF IDENTITY/PURPOSE OF STUDY, OBTAIN FAX NUMBER AND
FAX ATO LETTER PROVIDED THEN RECONTACT RESPONDENT.




                                                                                                   Page 1
SECTION 1. BACKGROUND

Interviewer: I would first like to get some background information on your business
Q1       Are you registered for GST?

         Yes........................................................................................................... 1     CONTINUE
         No ............................................................................................................ 2   TERMINATE
         Don’t know/Not sure ............................................................................... 9               TERMINATE


     Rationale
     Screener to determine whether business in scope of survey.




Q2       Do you report your GST on a quarterly basis using the BAS?

         Yes........................................................................................................... 1     CONTINUE
         No ............................................................................................................ 2   TERMINATE
         Don’t know/Not sure ............................................................................... 9               TERMINATE


     Rationale
     Screener to determine whether business in scope of survey.




Q3       Does your business operate out of more than one location in Australia?

         One location enterprise ........................................................................... 1
         Multiple location enterprise .................................................................... 2


     Rationale
     Used to determine whether in Q4 need to add “across all locations in Australia”.




                                                                                                                                  Page 2
Q4          Including full-time and part-time staff, how many people does this business employ (across all
            locations in Australia)? (Exclude contractors and casuals)

         READ OUT
        NO EMPLOYEES .......................................... 1
        1-2 EMPLOYEES ........................................... 2
        3-4 EMPLOYEES ........................................... 3
        5-9 EMPLOYEES ........................................... 4
        10-19 EMPLOYEES ....................................... 5
        20-99 EMPLOYEES ....................................... 6
        100 OR MORE EMPLOYEES ....................... 7
         DO NOT READ OUT
        Don’t know/Not sure....................................... 9


       Rationale
       Explanatory variable (used to explore if key indicators vary by number of employees).




Q5          What is the MAIN type of activity carried out by this business (in Australia)?
(RECORD FULL DETAILS FOR ANZSIC CODING PURPOSES)
-------------------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------


       Rationale
       Explanatory variable (used to explore if key indicators vary by industry).




Q6          Does this business operate from the owner’s private residence, that is, is it home-based?

            Yes........................................................................................................... 1
            No ............................................................................................................ 2


       Rationale
       Explanatory variable.




                                                                                                                                Page 3
Q7        How many years has this business been in operation in Australia?

          Less than 2 years ..................................................................................... 1
          2 and less than 5 years ............................................................................. 2
          5 and less than 10 years ........................................................................... 3
          10 years or more ...................................................................................... 4
          Don’t know/Not sure ............................................................................... 9
      Rationale
      Explanatory variable.




Q8         How many years have you been working on business taxation matters (in any business, not
just current business)?

          Less than 2 years ..................................................................................... 1
          2 and less than 5 years ............................................................................. 2
          5 and less than 10 years ........................................................................... 3
          10 years or more ...................................................................................... 4
          Don’t know/Not sure ............................................................................... 9
      Rationale
      Explanatory variable.




Q9        Do you belong to a professional body or association related to your industry?

          Yes........................................................................................................... 1    CONTINUE
          No ............................................................................................................ 2   GO TO Q11


      Rationale
      ATO interested in possible sources of information and advice for businesses.




Q10       What is the name (s) of this organisation or association?


          RECORD VERBATIM


      Rationale
      ATO interested in names of such organisations/associations.


                                                                                                                                   Page 4
SECTION 2. CONTACT WITH ATO

Interviewer: I would now like to ask you some questions about the type of contact you have had with
ATO in the last 12 months regarding taxation matters for the business


     Rationale
     Q11-Q12 identify the type (telephone, face to face or website) of contact with the ATO by the
     respondent in past 12 months and whether an active seeker of information or not. These questions
     will be used to analyse attitudes to the ATO and will therefore be used as “explanatory variables”.
     Focus group research indicated that nature of contact was an important factor in understanding
     attitudes to ATO.


Q11. At any time in the last 12 months have you……….
READ OUT
     (a)   TELEPHONED THE ATO?                                                                                         Yes/No
     (b)   VISITED AN ATO OFFICE OR SHOP FRONT                                                                         Yes/No
     (c)   ASKED FOR A FREE ADVISORY VISIT FROM THE ATO                                                                Yes/No
     (d)   ATTENDED AN ATO SEMINAR                                                                                     Yes/No
     (e)   VISITED THE ATO WEBSITE                                                                                     Yes/No



Q12. Would you describe yourself as an active seeker of information from the ATO if required or
someone who avoids contacting the ATO if at all possible?

           Active seeker of information ................................................................... 1
           Avoid contacting ATO ............................................................................ 2
           Neither/No ............................................................................................... 3
           Bit of both/In between ............................................................................. 4




                                                                                                                                Page 5
SECTION 3. ATTITUDES TO ATO AND THE TAX SYSTEM

Interviewer: I would now like to ask you some questions about the ATO and the tax system. We would
like you answer these questions in relation to the ATO’s administration of the tax system for business
taxation matters.
Q13       I’m going to read out some statements and for each one I’d like you to tell me whether you
          agree strongly, agree a little, disagree a little or disagree strongly.
DO NOT READ: Not Applicable/ Can’t Say

READ OUT – RANDOMISE ORDER OF READ OUT WITHIN EACH SUBSECTION

      Rationale
      The focus group research for the BPS research has reaffirmed that exploring attitudes of business
      people to the ATO is quite involved and complex due to the multifaceted nature of interactions with
      the ATO. The following statements attempt to cover all facets from both a business person’s
      perspective (aspects that are important/relevant to them) and the ATO perspective (aspects they are
      interested in). In developing these statements we drew on the results of the focus group research
      plus what has been asked in the Community Perceptions Survey (CPS) and the recent BAS surveys.
      Most of these statements were tested in relation to understanding and wording during the qualitative
      phase of this research using cognitive interviews with business people.

  3.1 Administration of tax system (reputation)
      1. The ATO acts to ensure every business pays the correct amount of tax
      2. I am hearing more about what the ATO is doing about businesses who don’t do the right thing.
      3. The ATO spends too much time clamping down on ordinary people and lets the real tax cheats
         get away
      4. The ATO takes into account my circumstances when making decisions
      5. The ATO treats me in fair and impartial way
      6. The ATO administers the tax system fairly
      7. The ATO tries to make complying with my business tax obligations as easy as possible
      8. The ATO tries to make complying with my business tax obligations as inexpensive as possible
      9. The ATO looks for new ways of doing things to help taxpayers
      10. I don't feel comfortable asking the ATO when I need help with my tax problems


  3.2 Participation in the tax system (effort)


  Interviewer: Now some statements about the tax system
      1. I feel it is easier now than in the past to deal with the tax system
      2. The effort involved in completing my business tax return is less now than in previous years


                                                                                                    Page 6
   3. The effort involved in maintaining records to support claims in my business tax return is less
      now than in previous years
3.3 Quality of information from ATO
Interviewer: Now some statements about information provided by the ATO
   1. The ATO provides me with the information I need to manage my business tax affairs
   2. The advice and information given by the ATO is usually clear
   3. The advice and information given by the ATO is usually accurate
   4. The advice and information given by the ATO is usually consistent
   5. The advice and information given by the ATO is usually timely
3.4 Relationship management
Interviewer: Now some more statements about the ATO
   1. The ATO has improved a lot lately
   2. The ATO responds promptly to any queries I have
   3. Overall I think the ATO is doing a good job
   4. The ATO values feedback from businesses about the way the tax system is run
   5. The ATO acts on businesses' suggestions to improve the way the tax system is run
3.5 Quality of ATO Staff
Only asked if had contact with ATO staff in last 12 months (Q11a=Yes, Q11b=Yes or Q11c=Yes)
Interviewer: Now some statements about ATO staff. Can you answer based on your contact with
them in the last 12 months
   1. ATO staff treat me like a person and not like a number
   2. ATO staff understand my needs
   3. ATO staff are professional in the conduct of their duties
   4. Overall I am satisfied with the level of service I receive from the ATO


3.6 Privacy and Integrity
Interviewer: Now some more statements about the ATO
   1. The ATO respects taxpayers' privacy
   2. The ATO keeps the information they have on taxpayers confidential
   3. The ATO acts with integrity
   4. Most taxpayers are aware of their rights when they have a problem with the ATO
   5. The ATO is arrogant

                                                                                                 Page 7
Page 8
SECTION 4. ATO PERFORMANCE ON KEY SERVICE ATTRIBUTES IDENTIFIED BY BUSINESS


     Rationale
     The focus group research for the BPS research identified 7 key factors or service attributes that
     business people regarded as important in their dealings with the ATO. These 7 attributes reflect
     how they view, judge and rate the ATO. In this section, performance of ATO on these 7 attributes
     is explored - rating the current performance of the ATO (out of 10) on each attribute. In addition,
     respondents will also give an overall rating of ATO performance (across all attributes).
     To get a sense of whether perceptions of the ATO service have changed, respondents are asked if
     they feel that ATO performance overall has changed (increased, decreased or stayed the same) over
     last 12 months.

Q14. In dealing with the ATO a number of factors have been identified by business people as important
in order for them to meet their business tax obligations. Could you rate the current performance of the
ATO on each attribute from 1 to 10, with 1 being very poor and 10 being very good?


       RECORD PERFORMANCE OUT OF 10 (EACH ATTRIBUTE). INCLUDE “CAN’T
SAY/NOT APPLICABLE” CATEGORY



Q15. Could you rate the current overall performance of the ATO in administering the tax system from 1
to 10, with 1 being very poor and 10 being very good?


          RECORD PERFORMANCE OUT OF 10



Q16. Has this performance changed over the last 12 months?

          Yes – better now (interviewer to probe) ................................................. 1
          Yes – worse now (interviewer to probe)................................................. 2
          No (no change) ........................................................................................ 3
          Can’t say/Don’t know ............................................................................. 9




                                                                                                                      Page 9
SECTION 5. CASH ECONOMY

Interviewer: I would now like to ask you some questions about people who don’t declare all their
cash income to the Tax Office.


      Rationale
      Q17-Q21 are included in order to track attitudes to the cash economy including ATO’s performance
      in this area and also to track awareness of ATO activities in this area. These questions are similar to
      what was asked in the recent BAS and Cash Economy surveys.


Q17       I’m going to read out some statements and for each one I’d like you to tell me whether you
          agree strongly, agree a little, disagree a little or disagree strongly.
DO NOT READ: Not Applicable/ Can’t Say

READ OUT – RANDOMISE ORDER OF READ OUT

   1. The ATO is effective in dealing with people who do not declare all their cash earnings
   2. You should declare all cash earnings on your business tax return and BAS
   3. It is OK to claim non business expenses on your business tax return and BAS
   4. Working for cash-in-hand payments without paying tax is a minor offence
   5. The only way to stay competitive in this industry is to not declare all your income
   6. Its OK not to declare cash earnings if you use them to purchase goods for your business




Q18      In the last 12 months, do you think that the number of people who don’t declare all their
income has increased, reduced or stayed the same?

          Increased ................................................................................................. 1
          Reduced ................................................................................................... 2
          Stayed the same ....................................................................................... 3
          Don’t know/not sure ................................................................................ 9


Q19      In the past 6 months have you seen or heard anything about what the ATO is doing about
people who don’t declare all of their income?

          Yes........................................................................................................... 1    CONTINUE
          No ............................................................................................................ 2   GO TO Q22
          Don’t know/Not sure ............................................................................... 9               GO TO Q22




                                                                                                                                  Page 10
Q20         Where did you hear or see this information? (DO NOT READ OUT)

MULTIPLE RESPONSE
            Letter/brochure from ATO .................................................................... 01
            TV ......................................................................................................... 02
            Radio ..................................................................................................... 03
            Newspapers ........................................................................................... 04
            ATO website ......................................................................................... 05
            Industry associations/magazines/publications/forums .......................... 06
            Accountant/tax agent informed me ....................................................... 07
            Friends/family informed me .................................................................. 08
            ATO seminar ......................................................................................... 09
            ATO visit/audit...................................................................................... 10
            Other (specify) ...................................................................................... 98
            Don’t know/Not sure ............................................................................. 99


Q21         What were the main messages you heard or saw? (DO NOT READ OUT)

MULTIPLE RESPONSE
      The ATO is putting more resources to finding
      people who don’t declare all their income ............................................. 1
      The chances of getting caught are higher than before ............................. 2
      More people are being caught ................................................................. 3
      A lot of industries are being targeted ...................................................... 4
      I could be audited at any time ................................................................. 5
      I could be visited by a Tax Officer at any time ....................................... 6
      People can report tax evasion to ATO .................................................... 7
            Other (specify) ........................................................................................ 8
            Don’t know/Not sure ............................................................................... 9




                                                                                                                              Page 11
SECTION 6. COMPLIANCE (BAS AND BUSINESS TAX OBLIGATIONS MORE GENERALLY)
Interviewer: I would now like to ask you some questions about the process of meeting your
business tax obligations

      Rationale
      Q22 measures the effort that goes into record keeping for business tax purposes. This was
      measured in the BAS surveys.


Q22       Approximately how many hours per week do you/your employees spend on record keeping for
          business taxation purposes? RECORD IN HOURS

          RECORD IN HOURS (RECORD DK AS 998 AND NIL AS 999)



      Rationale
      Q23-Q28 are either key BAS indicators from BAS survey that need to continue to be tracked or
      similar indicators in relation to business tax obligations more generally.


Q23       Overall, would you describe the process of preparing for and completing your quarterly BAS
as…
          READ OUT
          VERY EASY .......................................................................................... 1
          QUITE EASY ......................................................................................... 2
          NEITHER EASY NOR HARD .............................................................. 3
          QUITE HARD ........................................................................................ 4
          VERY HARD.......................................................................................... 5
          DO NOT READ OUT
          Don’t know/Not sure ............................................................................... 9


Q24       Overall, would you describe the process of meeting all your business taxation obligations as

          READ OUT
          VERY EASY .......................................................................................... 1
          QUITE EASY ......................................................................................... 2
          NEITHER EASY NOR HARD .............................................................. 3
          QUITE HARD ........................................................................................ 4
          VERY HARD.......................................................................................... 5
          DO NOT READ OUT
          Don’t know/Not sure ............................................................................... 9



                                                                                                                   Page 12
Q25     How well would you say you are coping with meeting your quarterly BAS obligations?

        READ OUT
        VERY WELL .......................................................................................... 1
        QUITE WELL ......................................................................................... 2
        NOT VERY WELL................................................................................. 3
        NOT AT ALL WELL ............................................................................. 4
        DO NOT READ OUT
        Don’t know/Not sure ............................................................................... 9


Q26     How well would you say you are coping with meeting all your business taxation obligations?

        READ OUT
        VERY WELL .......................................................................................... 1           GO TO Q29
        QUITE WELL ......................................................................................... 2           GO TO Q29
        NOT VERY WELL................................................................................. 3                 CONTINUE
        NOT AT ALL WELL ............................................................................. 4                  CONTINUE
        DO NOT READ OUT
        Don’t know/Not sure ............................................................................... 9            GO TO Q29



Q27     Which obligations are causing you the most difficulty?

        MULTIPLE RESPONSE
        BAS ....................................................................................................... 01
        GST ....................................................................................................... 02
        PAYG - Instalment ................................................................................ 03
        PAYG - Withholding ............................................................................ 04
        PAYG – Both/unsure ............................................................................ 05
        FBT ....................................................................................................... 06
        Excise .................................................................................................... 07
        Ongoing reporting ................................................................................. 08
        All of it/everything ................................................................................ 09
        Other (please specify) _____________________________________ 98
        Don’t know/Not sure ............................................................................. 99


Q28     How could the ATO help you to cope better with your business taxation obligations? PROBE
FULLY

        Record verbatim



                                                                                                                             Page 13
SECTION 7. RECORD KEEPING AND ELECTRONIC TAKE-UP


      Rationale
      Q29-Q37 are included in order to assess businesses in terms of “affinity” with electronic processes
      from record keeping systems to lodging BAS and using Business Portal.

Q29       Is your record keeping system for business taxation matters mainly electronic or paper based?
          Electronic ................................................................................................ 1       GO TO Q32
          Paper ........................................................................................................ 2    CONTINUE
          Mix of paper and electronic .................................................................... 3                  GO TO Q32


Q30       Have you considered changing to an electronic system?

          Yes........................................................................................................... 1    GO TO Q32
          No ............................................................................................................ 2   CONTINUE


Q31       What are the main reasons why you have not considered changing to an electronic system?

          Time to learn the system ......................................................................... 1
          Have always done it on paper/prefer manual system, ............................. 2
          Like to have a paper record ..................................................................... 3
          Don’t have capability (software/computer/internet) ............................... 4
          Lack of security/trust in internet ............................................................. 5
          Extra work/hassles .................................................................................. 6
          Not comfortable/confident with using internet ....................................... 7
          Other (specify) ........................................................................................ 8
          Don’t know/Not sure ............................................................................... 9



Q32       Who lodges your BAS?

          Myself/the business ................................................................................. 1             CONTINUE
          Accountant/tax agent ............................................................................... 2              GO TO Q35
          External bookkeeper ................................................................................ 3              GO TO Q35
          Other (specify) ........................................................................................ 8          GO TO Q35


Q33       Do you lodge your BAS electronically?

          Yes........................................................................................................... 1    GO TO Q35
          No ............................................................................................................ 2   CONTINUE
          Don’t know/Not sure ............................................................................... 9               CONTINUE


                                                                                                                                  Page 14
Q34   What are the main reasons why you do not lodge your BAS electronically? PROBE FULLY

      MULTIPLE RESPONSE
      Prefer manual/present system ............................................................... 01
      Don’t have capability (software/computer/internet) ............................. 02
      Lack of security/trust in internet ........................................................... 03
      Like to know it has been received ......................................................... 04
      Extra work/hassles ................................................................................ 05
      Problem downloading the necessary software ...................................... 06
      Was not aware could lodge electronically ............................................ 07
      Not comfortable/confident with using internet ..................................... 08
      Don’t see any benefit ............................................................................ 09
      Other (specify) ...................................................................................... 98
      Don’t know/Not sure ............................................................................. 99



Q35   Are you aware of the Business Portal at the ATO website?

      Yes........................................................................................................... 1    CONTINUE
      No ............................................................................................................ 2   GO TO Q38
      Don’t know/Not sure ............................................................................... 9               GO TO Q38



Q36   Have you used the Business Portal?

      Yes........................................................................................................... 1    CONTINUE
      No ............................................................................................................ 2   GO TO Q38
      Don’t know/Not sure ............................................................................... 9               GO TO Q38



Q37   How useful have you found the Business Portal?

      READ OUT
      VERY USEFUL ...................................................................................... 1
      QUITE USEFUL ..................................................................................... 2
      NOT VERY USEFUL............................................................................. 3
      NOT USEFUL AT ALL ......................................................................... 4
      DO NOT READ OUT
      Don’t know/not sure ................................................................................ 9




                                                                                                                              Page 15
SECTION 8. ROLE OF INTERMEDIARY


      Rationale
      Q38-Q44 are included in order to profile businesses by the nature and extent of their use of tax
      professionals. This is of interest in its own right and as an explanator of different attitudes to the
      ATO and the tax system.

Q38       Do you currently use an external accountant or tax agent to help you with your quarterly BAS?

          Yes........................................................................................................... 1    CONTINUE
          No ............................................................................................................ 2   GO TO Q41


Q40      Who does most of the work gathering the information needed to complete the BAS – the
accountant/tax agent or your business itself?

          Myself/the business ................................................................................. 1
          Accountant/tax agent ............................................................................... 2
          Shared between us ................................................................................... 3
          External bookkeeper ................................................................................ 4
          Someone else ........................................................................................... 5
          Don’t know/Not sure ............................................................................... 9


Q41       Do you currently use an external accountant or tax agent to help you with the Income Tax
Return for the business?

          Yes........................................................................................................... 1    CONTINUE
          No ............................................................................................................ 2   GO TO Q44
          Not applicable (non-profit business) ....................................................... 2                      GO TO Q44


Q42A      Why do you use a tax agent/accountant to help you with the Income Tax Return for the
business?

          MULTIPLE RESPONSE

          Want to make sure I get my return correct/worried about
          getting it wrong/worried about penalties................................................. 1
          Tax is too complicated for me ................................................................. 2
          Have always had advisers/accountant handle tax affairs ........................ 3
          Too busy to prepare my own return ........................................................ 4
          Wanted to make sure I don’t pay more tax than required ....................... 5
          Can get an extension/extra time .............................................................. 6

          Other (specify) ........................................................................................ 8
          Don’t know/Not sure ............................................................................... 9
                                                                                                                                  Page 16
Q42B      Who does most of the work gathering the information needed to complete the Income Tax
Return for the business – the accountant/tax agent or your business itself?

         Myself/the business ................................................................................. 1
         Accountant/tax agent ............................................................................... 2
         Shared between us ................................................................................... 3
         External bookkeeper ................................................................................ 4
         Someone else ........................................................................................... 5
         Don’t know/Not sure ............................................................................... 9



Q44. And now a question about tax laws - do you think that the ATO makes the tax laws?

         Yes........................................................................................................... 1
         No ............................................................................................................ 2



SECTION 9. BAD EXPERIENCES WITH ATO


     Rationale
     Q45-Q48 identify the number and type of bad experiences that respondents have ever had with the
     ATO and as such identify how much “baggage” respondents may be carrying regarding attitudes to
     the ATO.. While useful as data in its own right, these questions will be mainly used to analyse
     attitudes to the ATO in terms of whether or not they have had a bad experience with the ATO
     (explanatory variables). Focus group research indicated that previous bad experiences were an
     important factor in understanding attitudes to ATO.


Q45. Have you ever had a bad service experience with the ATO in relation to business tax matters (any
business, not just current business)?


         Yes........................................................................................................... 1    CONTINUE
         No ............................................................................................................ 2   GO TO Q49



Q46. How many bad experiences?

         RECORD NUMBER


Q47. (Most recent bad experience) What year did it happen?

         RECORD YEAR




                                                                                                                                 Page 17
Q48. Was it in relation to…
READ OUT

          A TAX AUDIT ....................................................................................... 1
          A REQUEST BY YOU FOR INFORMATION .................................... 2
          A QUERY BY THE ATO ON INFORMATION YOU
          SUPPLIED TO THEM ..................................................................................... 3
          SOME OTHER MATTER (SPECIFY) ............................................................. 8



SECTION 10. RESPONDENT CHARACTERISTICS
Interviewer: Finally, I just need a few details about you
(Interviewer note – if respondent queries why you need this information then say that it will enable the
ATO to provide products and services more tailored to respondent’s circumstances)


      Rationale
      Q49-Q53 are explanatory variables



Q49       Record respondent’s gender?

          Male......................................................................................................... 1
          Female ..................................................................................................... 2


Q50       Do you speak a language other than English at home?

          Yes........................................................................................................... 1
          No ............................................................................................................ 2


Q51       Are you of Aboriginal or Torres Strait Islander descent?

          Yes........................................................................................................... 1
          No ............................................................................................................ 2




                                                                                                                              Page 18
Q52       Could you tell me which of the following age groups you are in?

          READ OUT
          UNDER 25 .............................................................................................. 1
          25-34 ....................................................................................................... 2
          35-44 ....................................................................................................... 3
          45-54 ....................................................................................................... 4
          55-64 ....................................................................................................... 5
          65 AND OVER ....................................................................................... 6
          DO NOT READ OUT
          Refused .................................................................................................... 9


Q53       What is the highest level of formal education you have completed?

          University degree or higher ..................................................................... 1
          Diploma or associate diploma ................................................................. 2
          Certificate or trade qualification ............................................................. 3
          Highest level of secondary school (eg Year 12) ..................................... 4
          Did not complete highest level of school ................................................ 5
          Never attended school ............................................................................. 6
          Other (specify) ........................................................................................ 8
          Refused .................................................................................................... 9


Q54      Apart from what you have already told me, are there any other comments that you would like
to make about the ATO and/or meeting your business tax obligations?

          Record verbatim


Q55        The ATO is interested in exploring further and in more detail the problems that businesses
face in meeting their tax obligations. If the opportunity arose, would you be interested in participating in
further research by the ATO – this would take the form of focus group discussions with business people
like yourself. A payment would be made to cover your costs?

          Yes........................................................................................................... 1       GO TO Q56
          No ............................................................................................................ 2   THANK/CLOSE
          Maybe/Not sure/Depends ........................................................................ 3                      GO TO Q56


Q56       Can you give me your name, best contact phone number and postcode for the business?

Record name, phone and postcode




                                                                                                                                     Page 19
On behalf of the ATO, thank you for your time today. We really appreciate you taking the time out of
your busy day to provide this feedback. Just in case you missed it, my name is…. and I’m calling from
ACNielsen, the market research company. You may receive a short follow-up call from my supervisor to
validate that this interview was correctly administered by me. This call is part of our quality control
process and will only take a minute or so of your time.

RECORD NAME: ............................................................................................
RECORD BUSINESS NAME: ........................................................................
I declare that the information obtained is true and correct and I have obeyed the ICC/ESOMAR Code of
Marketing and Social Research Practice.
INTERVIEWER:
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