Marketing Projects Free

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					                                                                                                                 SEPTEMBER 09

                                                                              JUST PROJECTS NEWSLETTER

Marketing with our                                                           Quality & experience
Supermums!                                                                   can add $millions to the
                                                                             value of your asset
In times of uncertainty and economic pressure, a low cost marketing          Just Projects prides itself on operating only at the quality end of the
alternative that packs an A- Grade punch has got to be worth a look.         market. We have been working on retail property projects since day
We have been providing this service all over Australia for a myriad of       one and have subsequently accumulated the best of the best in this
strategic marketing initiatives from major launch activity to ongoing        industry.
month to month marketing plans.                                              In the current economic downturn, and with so many people looking
                           Our marketing teams across Australia have         for roles, there is no excuse to hire or contract sub-standard staff. Also,
                           been bolstered by some terrific talent over       many of you will have felt the cost and effect of hiring a “dud” manager
                           the last 18 months that has provided great        on your asset values, retailers and your teams.
                           job opportunities for back-to-work-mums.          A quality and experienced Asset/Centre Manager can read the big
 Linda Screnci             Win/Win/Win. The client wins because we           picture for their asset, see opportunities with every aspect of the
                           are able to provide them with supremely           business, and understand which elements add value to a Centre over
experienced senior marketing talent for a fraction of the cost, our          the short and long term. All of our team are trained in the ‘Just Projects
marketing mum gets to work on projects that suit                             Way’ to ensure a professional and detailed focus on reducing operating
their day care arrangements and travel needs and                             costs, vacancies and debt and increasing income opportunities with
Just Projects gets a happy client and a contented                            thorough lease audits to catch missed increases, percentage rents or
team member – we all win!                                                    option dates, remixing usages and the search for casual mall leasing
                                                                             income in the mall and in vacant tenancies.
All for a small monthly
                                                     Gail Monument
                                                                             Why would you hire a dud?
Our service is delivered on a small retainer in order to save the            Each of our team is fully trained and conversant with the latest changes
                         maximum amount available in the promo               to the relevant legislation in each state and receives a thorough client
                         fund to contribute towards actual marketing         briefing prior to commencement. We like to differentiate ourselves from
                         – not wages and on costs. We give each of           a traditional temp agency in that we are constantly in touch with our
                         our marketers further support through in-           project team on the ground and provide direction and resources as and
                         house graphic design, national supplier deals       when required. After all, every one of my full time team are trained and
 Susan Jones             negotiated in February each year and the team       experienced at running or marketing retail properties.
                         from our sister company, Just Promotions, for
                                                                             Each member of our project team is thoroughly trained to add value, no
all promotional support.
                                                                             matter what the role. If you take on a Just Projects Team member you
So although each marketing client receives                                   get quality guaranteed
an experienced marketing manager, they
                                                                             We have Asset Managers, Development Managers, Tenancy/Fit out
come with an entire team behind them
                                                                             Co-ordinators, Fund Managers, Portfolio Managers, Centre Managers,
to deliver strategic, clever and effective
                                                                             Marketing Managers, Operations Managers, Leasing Teams and the list
marketing and promotions initiatives. Some
                                           Amanda Cazalet
                                                                             goes on.
examples are inside.
                                                                             If you want to get it right the first time – then you need to call Just
We can work with budgets from $50K and
beyond and can adjust the retainer to suit the budget and or the needs
                           of each assignment. In fact, our critical
                           mass (currently 25 Centres) means we can
                           negotiate great supplier deals to benefit the
                           small budget projects.
                            If you would like to enquire about outsourcing
Nicole McKenna              your marketing to our dynamic team – then
                            call Jeremy on M: 0408 961 750.
 Recent Marketing Projects
            July School Holiday Campaign
bkk eastlakes                                                                                                                                                                                                                                                                                                                       2
                                                                                                                                                                                                                                                   Riverstone Marketown

                                                                                                                                                                                                                                Riverstone Marketown
            The primary objective of this promotion                                                                                                                                                                                                Winter Savings campaign
            was to build branding awareness and
                                                                                                                                                                                                                                                   ran through the entire month
            gather research on the customer base of FREE SCHOOL
            the centre, which has over 60 retailers with HOLIDAY FUN                                                                                                                                                                               of August. The primary
                                                            AT BKK EASTLAKES                                                                                                                                                                       objective of this promotion
            three major anchor supermarkets.                SHOPPINg CENTRE
            Each day of the July school holidays, the WEEK ONE                                                                                                                                                                                     was to build solid branding
            centre showcased clowns, face-painting,
                                                                   Monday 13th July
                                                                   Tuesday 14th July
                                                                   Wednesday 15th July                                                                                                                                                             and location awareness of
            and free balloon sculpting twice daily. The            JOIN US FOR JUggLINg,
                                                                   HOOLA HOOPS, CLOWN MAgIC
                                                                                                                                                                                                                                                   overall retailer offering and
            campaign was coordinated and negotiated
                                                                   AND PLENTY OF FUN!

                                                                                                                                                                                                                                                   anchor tenant Franklins. .
            with SENC (South East Neighbourhood                                               Thursday 16th July

            Centre). Each retailer was provided entry THE LAND BEFORE TIME
                                                                                              Friday 17th July
                                                                                              Saturday 18th July
                                                                                                 COME ON A ROLLER COASTER RIDE                                                                                                                     The promotion was very
                                                             “The Wisdom of Friends”
            forms for their shoppers to enter the free              STAgE SHOWS! &
                                                                                                   OF FUN, AND AN INTERACTIVE
                                                                                                      MAgIC SHOW!
                                                                                                                                                                                                                                                   successful as the campaign
            retailer giveaway competition. Data was                           12.30pm daily
                                                                                                                                                                                                                                                   featured Riverstone
            collected relating to purchases made on
            the day and frequency of visitation to the        WEEK TWO                                                                                                                                                                             Marketown’s location, current
                                                             Free face painting &
            centre.                                            balloon sculpting
                                                           10.30am & 12.30pm daily
                                                                                                                                                                                                                                                   price/product specials, easy
            The shopping centre operates within a very                                                                                                                                                                                             parking facilities along with
            competitive shopping centre and school                                                                                                                                                                                                 the Blacktown Council facility
            holiday entertainment market - success                                                                                    Evans Ave, Eastlakes Tel (02) 9317-3188

                                                                                                                                                                                                                                                   in the centre as a major
            was achieved with centre branding,
                                                                                                                                                                                                                                                   drawcard for the branding
            visitation along with accurate and reliable customer data.
                                                                                                                                                                                                                                                   and winter special offers
                                                                                                                                                                                                                                                   campaign. The mail-drop to

 rockdale plaza                                                     O ALE AL
                                                                            ESA ALE ALE
                                                                        SAL ALESALESE
                                                                     LE S LAZA
                                                                 ESA CKDALE PES SAL LESA
                                                             SAL AR ESALESESALE LESALE
                                                                                                                                                                                                                                                   5,000 local homes (twice)
                                                                                                                                                                                                                                                   added to providing maximum

                                                                                                   SIX HOUR
                                                                S LES AL                                                                                                                                                                           impact.
                                                                                  A       E

            June Six Hour Sale Event                             A      S     LES ESA SAL
                                                              LESESALE LESALESAL SALEE
            On the last Saturday in June we ran a crazy AL SA A
                                                          SAS                                 E                                                                                                                                                        CHEMISTNEWSAGENCYFRUIT&VEGMEATSVARIETYSTOREGIFTSTORE

                                                                           S     ALE SAL ESAL
                                                                                                                                                                                                                                                       BAKERYD E L I CAFEF R A N K L I N S CHEMISTN E W S A G E N C Y FRUIT&VE
            Six Hour Sale at Rockdale Plaza. Mini fashion SALESALE ALESSALELESALALE LE
                                                                                                                                                                                                                                                       C H E M I S T N E W S A G E N C Y F R U I T & V E G M E AT S V A R I E T Y S T O R E

                                                                        LES LE A
            displays were conducted outside fashionLESALESAALESASALESESALESALES         S     A                                                                                                                                                        GIFTSTOREBAKERYDELICAFEFRANKLINSCHEMISTNEWSAGENCY

                                                                       1 L- m
                                                          SA SA ES 0amE 4pSAL e ALE
            stores, cooking demonstrations and food ESALSaturdAy ALE JuLES
                                                                         S 27th A n
                                                                     ALE a
                                                           SAL SESALESALES
            sampling promoted food retailers, and prizes L


            were given away in a Spin & Win Promotion. SA SAL
                                                                                                                                                                                                                                                       F R U I T & V E G M E AT S VA R I E T Y S T O R E G I F T S T O R E B A K E R Y D E

            Retailers across the centre offered loss leader SIX DALE PLAZA

                                                                                                                       HOUR SALE
                                                                                                                                                                                                                                                       M E AT S VARIETYSTOREG I F T S T O R E BAKERYD E L I CAFEF R A N K L I N S
                                                                                                                                                                                                                                                       C H E M I S T N E W S A G E N C Y F R U I T & V E G M E AT S V A R I E T Y S T O R E
            merchandise and discounts.                                            SATURDAY 27TH
                                                                                        10pk Kirks carton                         FRANKLINS
                                                                                         1 kg Uncle Toby’s of 375ml cans – on special
                                                                                                                                      JUNE 2009 10A
                                                                                                                                                                          M-4PM ONLY!
                                                                                                                                                                                                                                                       FRUIT&VEGM E AT S VARIETYSTOREG I F T S T O R E BAKERYD E L I CAFEF R A N K L I N S

            Overall the event contributed to both an
                                                                                                             Traditional                  $5.99 but for
                                                                                                       Plus, lots moreOats – normally $5.97 but for 6 Hour Sale only - $3.99
                                                                                                                         – see in-store                 6
                                                                                                                                        for details duringHour Sale only - $2.99
                                                                                 With any
                                                                                                    In Style Hair                                          the sale!
                                                                                          tint service you’ll
                                                                                                              receive a free
                                                                                                   original price $100.00 cut & blow dry –                             Seafood World
                                                                                        During     6 Hour Sale, only                                 Basa Fillets (fresh
                                                                                                                               $45.00                                    water fillets) only
                                                                                                                                                                                                   $7.99kg –
                                                                                                                                                                   save $6.00kg!

            increase in sales and traffic for the centre
                                                                                Baccarat 64 pc
                                                                                               cutlery set – was
                                                                                Maxwell Williams                 $199.900 now
                                                                                                  basic white                 $99.99                               Sonny’s Butchery
                                                                                           set was $75.00 Cosmopolitan 16pc dinner                          Sliced Leg Ham
                                                                                                               now $39.99                                                   only $9.99kg,
                                                                                                                                                                  save $9.00kg!
                                                                                                   Bakers Delight
                                                                              Buy one of our
                                                                                             new authentic
                                                                                     FREE Pane Di Casa sourdough loaves &

            in June. With an electric atmosphere, and
                                                                                                        loaf – normally       receive a                              Homeart
                                                                                   Special price       for 6 Hour Sale  $10.00                    Health Convention
                                                                                                                                                                    oven – a new
                                                                                                                               $5.50                   Bakes. Thaws.               way
                                                                                                                                                                      Roasts. Grills. of cooking.
                                                                                                                                                          Only                       Toasts.
                                                                                                       Goldmark                                                  $69.99, save
                                                                               40% off all jeweller
                                                                                                            y, excluding watches                                   EB Games
                                                                                              *off original ticketed                                 Nintendo
                                                                                                                       price                   (Wii Sports & Wii Console deal + 2 games
                                                                                                                                                            Wii Grand Slam

            very happy retailers the event has become
                                                                                                     Crossroads                                           Only $398, Tennis + 2 racquets)
                                                                                                                                                                          save $80!
                                                                                           20% off
                                                                                         * discount on store wide*                                             Excel Jewellers
                                                                                   during the 6 Hour full price and sale items,
                                                                                                     Sale only and                                   9ct gold charms,
                                                                                                  with any other not in conjunction
                                                                                                                 offer                       Pandora Earrings          up to 50% off
                                                                                                                                                              available in sterling
                                                                                                                                              gold – 20%                            silver and 14ct
                                                                                                   Rebel Sport                                               off during 6 Hour
                                                                          Further 20% off                                                                                               Sale only!

            a must-do in the future.
                                                                                * not valid in conjunction red ticketed                                             Millers
                                                                                                          with any other    items*                   25% off full price
                                                                                                                         offer.           During 6 Hour                       products
                                                                                                                                                          Sale only and not
                                                                                       PLUS MORE,                                              other offer/vouch in conjunction with any
                                                                                  All specials are from many other Rockdale Plaza                               er/promotion.
                                                                                                  only available                      retailers -
                                                                                                                 during 6 Hour
                                                                                                                               Sale, 10am-4p see in centre for details.
                                                                                                                                                m Saturday 27th
                                                                                                                                                                    June 2009.
                                                                                                                                                                                  Rockdale Plaza

                                                                     1 Rockdale Plaza
                                                                     Centre Managemen Drive, Rockdale
                                                                                       t Ph: 9553 1277
                                                                                                 1 Rockdal
                                                                                                           e     Plaza Driv
                                                                                                                            e, Rockdal
                                                                                                                                       e      NSW Tel:
                                                                                                                                                       9553 1277

 station plaza                                                                                                                                                                                                                                                  Sunday
                Sunday is Fun Day!
                At Station Plaza, it was noted that over a period of months, customer traffic
                had been declining on Sundays. To combat this decline, and to assist in
                                                                                                                                                                                                                                                                Fun Day                                                   at Station Plaza
                                                                                                                                                                                                                                                                                              Family Fun for all, at Station Plaza Shopping Centre,
                                                                                                                                                                                                                                                                                           St Marys, on EVERY Sunday in August and September!

                encouraging retailers to trade the centre’s core hours while at the same time
                promoting a sense a family and community that had been missing at the centre,
                ‘Sunday is Fun Day’ was launched. This promotion entailed fun family activities
                taking place at the centre on every Sunday during August and September,
                advertised through in-centre posters, local press ads and a letterbox drop.
                Halfway through the promotion, Sunday traffic had increased by an average                                                                                                                                                                    •	 Spin	‘n’	win	co
                                                                                                                                                                                                                                                             •	 Meet	your	favo
                                                                                                                                                                                                                                                             •	 Free	Story	time
                                                                                                                                                                                                                                                                                mpetition	with	grea
                                                                                                                                                                                                                                                                               urite	kids	chara
                                                                                                                                                                                                                                                                                                    t	prizes          Come and Join
                                                                                                                                                                                                                                                                                                                                    us this Sunday!

                13.9%. Customer feedback was positive with some families coming in each
                                                                                                                                                                                                                                                                               	and	face	painting	f                   Free undercov
                                                                                                                                                                                                                                                                                                   or	kids                         er parking

                week to meet their favourite characters, watch the entertaining shows or enter
                                                                                                                                                                                                                                                                                                                                                        COMMUTER PARKING


                                                                                                                                                                                                                                                                        33-43 Phillip
                                                                                                                                                                                                                                                                Management            St, St Marys
                                                                                                                                                                                                                                                                           & Leasing Enqui          (entry via Phillip
                                                                                                                                                                                                                                                                                            ries please conta          St, Station St
                                                                                                                                                                                                                                                                                                               ct Raine & Horne       or East Lane)
                                                                                                                                                                                                                                                                                                                                   Commercial (02)
 More Projects & New Staff
Meet some of
                                                                           $5 Cashback vouchers ...
our team

                                                                           A total of 1800 vouchers were distributed through a hostess over
                                                                           a 2 day period in the CBD.
                             DIANA                                         The results indicate a response rate of 32.2%
                             RIZK                                          Return of investment from Centre Management:
                                                                           Cost of Promotion vs’s sales value
                         Diana joins                                       Promotion cost: $4,950.00
                         the team with                                     Approx value of sales: $6,050.00
                         over 12 years                                     Return on investment: 18.1%
                         experience                                        In evaluating retailer feedback, the following has been
                         in sales,                                         ascertained:
                         marketing                                         1. Retailers reported very high percentage of customers who
                         and                                                   presented vouchers were NEW customers.
                         hospitality.                                                                        2. Very pleased with promotion
                         She has                                                                                                    3. 95% of retailers
                         qualifications                                                  Simply s
                                                                                         at any Wpend a minimu
                                                                                                                                     would like to see
                                                                                                                                     a repeat of the
in areas of marketing, management,                                                      store (a intergarden fo m of $10
                                                                                        the firss listed on the reverse) od outlet  promotion
research and business and brings                                                                                                                        t $5 abs                     a
                                                                                                                                                                               olutely nd receive
                                                                    Valid for any
                                                                                  pu                                                                                                   FREE!
skills in project management, event                                May. One vou rchase at a Winterga
                                                                   purchase.       cher per cus           rden food ou
                                                                               Not transfera tomer, per transactio tlet store from Thurs
                                                                                            ble for cas             n.                  da
                                                                                                       h, no chang Original voucher mu y 14th - Friday 22nd
management, sales, business,                                 FREE FI
                                                              REE VE
                                                                                                     S FREE
                                                                                                            FIV DOL
                                                                                                                   e will be giv
                                                                                                                                         st be supplie
                                                                                                                                                      d upon
                                                                                                              VE DOLL
communications, and public relations.                                                                               LARS FR
                                                                                                                      AR    EE FIVE
                                                                                                                                        ARS FREE
                                                                                                                                                 FIVE DO
                                                                                                                                                         L ARS FR
                                                                                                                                                                  EE FIV
                                                                                                                                                                  EE VE
Diana fits with our culture to maintain                                                                                                                                  DOLLAR

a professional, yet friendly and

                                                                                                                                                aspley village
down-to-earth approach, with strong
interpersonal skills and an impeccable
work ethic.

                                                                                                                                                                          During July a ‘Win a Holiday a Day’

                                                     NIDAY A DAY!

                                                                                                                                                                          promotion was conducted at Aspley
                            GREENWAY                                                                                                                                      Village. Shoppers were given an entry
                                                                                                                                                                           form whenever they shopped to go in
                                Natalie held
                                management                                                                                                                                  the draw for one of 31 overnight stays
                                roles in                                                                                                                                    at the Novotel Twin Waters Resort on
                                Financial                                                                                                                                    the Sunshine Coast (a property also
                                Services                                                                                                                                      owned by the owners of the centre).
                                marketing                                                                                                                                     The promotion was advertised:
                                for many
                                years before                                                - through weekly press ads in the
                                switching to                                                 Northside Chronicle (the ads also
                                Shopping             31 holiday- one winner in July!         included a bonus entry form)
                                                     to be won wn each day                                                         in the dr
                                                                                                                                              aw for

                                                     will be dra                              - a mail out to around 23,000
                                                                                                                    July to go
                                                                                                                                              on the
                                                                                                      retailer in                 s Resort
                                                                                         y Village               Twin Water
                                                                            ating Asple urious Novotel
                                                                 y particip             lux                                                                 h
                                                      Shop at an                                                                                   room wit

                                marketing 6           a family
                                                                          away at the

                                                                                              homes in the local area (the flyer
                                                                                                     lts and two
                                                                                          for two adu a superior King Sui
                                                                                                                                       view resort
                                                                                                                          in a garden and to extend the
                                                                                                                          te for jus
                                                                                                                                    t $50

                                                                                               also included retailer offers)
                                                                           accom               rade to

years ago. Natalie worked for Gandel
                                                                           rnight               lity to upg
                                                                 ludes ove            e the abi               ly $225).
                                                       Prize inc            s will hav              ht (usual
                                                                  . Winner               5 per nig
                                                                             rate of $11
                                                                                                                                                           TWIN WATE
                                                                   a special                                                                  Centre.
                                                                                                                                                           RESORT COAST
                                                        stay with

                                                                                               - posters in centre, in the car park
                                                                                                                                   y Learning parks.

and then Centro full-time, before
                                                                                                                        Aspley Earl         car                                      .
                                                                                                          Medical Cen Stores. 470 Und
                                                                                                                                      ercover                               es Sunday
                                                                                                                                                                  ected stor
                                                                                                          18 Specialty                                  rsday. Sel
                                                                                                                                                Late Thu
                                                                                                                                 - Open 7 Days.
                                                                                                                     t, Aspley

                                                                                                and up the escalators
                                                                                                         n Road Wes

becoming mum to James, 3, and
                                                                                            605 Robinso

Daniel, 22 months. Now she is part-                                                  - by the presence of Segway motorized
time Marketing Consultant at Station                          vehicles in the centre on 1st and 8th of July
Plaza shopping centre in St Marys                  - a display with entry barrel and ‘beach’ stock from retailer Bargain
and loves the balance this brings to               King
her life. “It’s terrific that I can continue       - entry forms and posters in stores
to do what I enjoy and be part of the
work-force whilst still spending plenty            Retailers were very supportive of the promotion with around 8000
of time with my two busy boys” she                 entry forms distributed in total. Almost 5000 entry forms were received
commented.                                         enabling us to get a good idea of where customers are coming from.
                                                   The winners were also of course also very appreciative!
Recruitment & Contract Roles
Casual Mall Leasing    Sydney Metro       9 month contract
                                                                CONTRACT PROJECTS
Casual Mall Leasing    Sydney West        12 month contract
                                                                Marketing Manager    West Melbourne                    3 months
Centre Manager         Regional West      12 months
                                                                Senior Asset Manager West Melbourne                    6 months+
National Asset Manager CBD                6 month contract
                                                                Centre Manager                                         7 months
Operations Manager Sydney West            1 month contract
Lease Admin /          Sydney East        2 days/wk contract    PERMANENT POSITIONS
Centre Manager                                                  Centre Manager         North-East CBD                  Circa $160K
Marketing Manager      Sydney             3 month contract      Retail Leasing Manager Melbourne CBD                   Circa $100K+
Admin Manager          Sydney East        3 month contract      Operations Manager Melbourne Metro                     Circa $80K
                                                                Centre Manager         Melbourne                       Circa $100K
Centre Manager         Sydney Metro       Circa $90K            SOUTH AUSTRALIA
Admin Manager          Sydney Metro       Circa $55K            CONTRACT PROJECTS
Operations Manager Northern Beaches       Circa $60K+           Marketing Manager Adelaide                             3 months
National Asset Manager Sydney CBD         Circa $250K
Admin Manager          Regional NSW       Circa $60K
                                                                CONTRACT PROJECTS
                                                                Ass. Marketing Manager Canberra                        I month+
Casual Leasing Exec Sydney West           Circa $75K
Operations Manager Southern Sydney        Circa $85K            FOR ALL ROLES INCLUDING INTERNATIONAL
Centre Manager         Eastern Sydney     Circa $120K           Please contact Jeremy Prestoe (02) 9528 0366 or email your CV to
Lease Admin            CBD                Circa $50K+ 
Centre Manager         Sydney             Circa $100K
                                                                If you have professional shopping centre experience in any of these areas - and
                                                                would like to join our roster - contact Jeremy Prestoe in our NSW office on (02)
                                                                9528 0366 or email CV to Projects and roles are
                                                                available Australia wide and Internationally.
Marketing Manager Toowoomba               12 months+
Marketing Manager Regional QLD            9 months
Admin Manager     QLD                     5 days/wk, 9 months
QUEENSLAND                                                                                              Prestoe Family update 2009
PERMANENT POSITIONS                                                                    L to R: Jeremy, Nellie, Lily, Zac, Scarlett, Kylie
Centre Manager     Brisbane South         Circa $90K+
Ass. Centre Manger Brisbane South         Circa $70K
Portfolio Ops Mger Brisbane               Circa $100K
Portfolio Manager  Brisbane CBD Based     Circa $85K
Marketing Manager  Central Brisbane       Circa $80K
Marketing Manager  Metro                  Circa $65K
Centre Manager     QLD                    Circa $120K+

Contact Us ...                            
PO Box 207
Oyster Bay NSW 2225
Tel: (02) 9528 0366 Fax: (02) 9528 0377

Description: Marketing Projects Free document sample