Marketing Research at Sony Corporation - PDF by hlk45534


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Premium Company Profile: Sony Corporation

Description:    Sony Corporation (Sony) seeks to achieve long-term growth and value creation in its operational
                activities by creating competitive advantages through new product innovation. To achieve
                operational growth, Sony group focuses on: developing a powerful product portfolio, building its
                brands, improving its business strategy, and expanding through acquisitions and alliances.


                - Contains corporate strategy, value chain presence and SWOT Analysis

                - Provides detailed business description, segment analysis, 5-year financial trends, key products
                and key competitors

                - Includes information on suppliers/ partners, shareholding structure and key employees with

                Highlights of this title

                Sony Corporation (Sony) is engaged in the development, design, manufacture, and sale of
                electronic equipments, instruments, and devices for the consumer and industrial markets. The
                group recorded revenues of JPY8,295,695 million (approximately $70,355.8 million) during the
                fiscal year ended March 2007, an increase of 10.5% over 2006.

                In January 2007, Sony Corporation signed a global partnership program contract with FIFA
                (Federation International de Football Association). As part of the partnership, Sony is expected to
                embark on a range of activities as an official partner of FIFA. This contract is expected to run for 8
                years until 2014.

                Sony operations in Japan has declined by 3.4% and reached to JPY2,127,841 million in fiscal
                2007.In 2008, Sony plans to widen its partnerships with other companies in the electronics industry
                in order to build designs of high-performance, low power, embedded and customer specific
                electronics products.

                Key reasons to purchase this title

                - Access all the important information and analysis on the company in a single report

                - Understand companys strengths, weaknesses, opportunities and threats along with business
                strategy and value chain

                - Gain access to companys adjusted five year financial data along with key ratios and market

Contents:       Overview 1
                Catalyst 1
                Company Structure 5
                Company Overview and Key Facts 5
                Business Description 6
                History 9
                Company Locations and Subsidiaries 11
                Company Financials 13
                Overview 13
            Revenue by Division 13
            -Roundesd off 14
            Revenue by Geography 14
            Products and Services List 16
            Major Products and Services List 16
            List of Products 16
            Competitors and strategic business relationships 17
            Top Competitors 17
            List of Competitors 17
            Suppliers and Partners 18
            Clients 19
            Shareholding Structure 20
            Strategy 21
            Company Statement 21
            Strategy 24
            Corporate Social Responsibility 26
            SWOT Analysis 30
            Overview 30
            Strengths 31
            Weaknesses 33
            Opportunities 34
            Threats 36
            Value Chain Analysis 38
            Overview 38
            Manufacturing 39
            Distribution and sales 39
            Marketing 40
            Services 40
            Key Employees 41
            List of Key Employees 41
            Financial and Operational Overview 42
            Financial Overview 42
            Key Industry-specific Ratios 44
            APPENDIX 45
            Data Definitions 45
            Ask the analyst 45
            Our consulting 45
            Disclaimer 45

            Table 1: Sony Corporation - Key Facts 5
            Table 2: Sony Corporation - Other Locations and Subsidiaries 11
            Table 3: Sony Corporation - Revenue by Division, 2006-2007 (JPY Mn) 14
            Table 4: Sony Corporation - Revenue by Geography, 2006-2007 (JPY Mn) 15
            Table 5: Sony Corporation - List of Products/Services 16
            Table 6: Sony Corporation - List of Competitors 17
            Table 7: Sony Corporation - Key Shareholders 20
            Table 8: Sony Corporation - SWOT Analysis Summary 30
            Table 9: Sony Corporation - Value Chain Analysis 38
            Table 10: Sony Corporation - Key Employees 41
            Table 11: Sony Corporation - Financial and Operational Highlights, 2003-2007 ($ Mn) 42
            Table 12: Sony Corporation - Key Industry-specific Ratios, 2003-2007 44
            Table 13: Sony Corporation - Data Definitions 45

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