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					C2     BAY AREA NEWS GROUP                    111                                                                                                                                                   MONDAY, APRIL 11, 2011

Tunes on the go                                                                                                                                                                                                 Store songs
Here are some of the new Internet music services that offer access to millions of songs and an
                                                                                                                                                                                                                on phone to
alternative to Apple’s dominant iTunes-iPod digital music platform.
                                                                                                                                                                                                                listen without
Service                   Description                                                 Desktop and mobile cost              Mobile access                               Desktop, laptop versions                 Web connection
Rdio                      On-demand music service                                     $9.99 per month                      iOS, Android, Windows Phone 7, BlackBerry   Web, Google Chrome Web Store app         Yes
Mog                       On-demand music service                                     $9.99 per month                      iOS, Android, BlackBerry                    Web, Google Chrome Web Store app         Yes
Amazon Cloud Drive        Online music storage, streaming "locker" service            Free (up to 5 gigabytes storage)     Android only                                Web                                      No
Slacker Radio Plus        Streaming Internet radio service                            $4.99 per month                      iPhone, iPod Touch, Android, BlackBerry     Web                                      No
Rhapsody                  On-demand music service                                     $9.99 per month                      iPhone, iPod Touch, Android, BlackBerry     Web, Google Chrome Web Store app         Yes
Source: Mercury News reporting                                                                                                                                                                                         MERCURY NEWS

Music                                      own. Amazon Cloud Drive
                                           allows users to store up to 5
                                           gigabytes of music for free
                                                                                      service Pandora, where users
                                                                                      pick an artist and allow the
                                                                                      service to automatically se-
                                                                                                                           none of my more than 300
                                                                                                                           Facebook friends is using the
                                                                                                                           relatively new service.)
                                                                                                                                                               favorite indie bands from the
                                                                                                                                                               ’80s, like San Francisco-based
                                                                                                                                                               Translator, The Dream Syn-
                                                                                                                                                                                                       “Thankfully, artists still put
                                                                                                                                                                                                   a lot of effort into” album art,
                                                                                                                                                                                                   said Malthe Sigurdsson, a Rdio
Continued from Page 1                      (roughly 1,000 songs), with                lect similar music. But unlike           Without a doubt, the cool-      dicate and The Feelies, and         executive. “We think it makes
                                           up to 20 gigabytes free for a              Pandora, Mog allows users to         est thing about the services is     they all were there. But Rdio       it that much more expressive,
if your hard drive gets cor-               year if you buy an album from              create a channel playing mu-         that you can check out virtu-       had almost nothing from one         and it’s just an anchor for the
rupted, forcing you to pay                 Amazon’s online MP3 store.                 sic only by that artist, or to       ally any artist you can imag-       of my favorite artists, New         user experience.”
Steve Jobs twice for the same              The no-frills, somewhat utili-             slide a bar to gradually mix in      ine, and there’s no buyer’s re-     England folkie Bill Morrissey,          Unlike Mog, Rdio allows
songs.                                     tarian service works well, al-             tunes from similar artists.          morse if you hate the album.        while Mog had almost every-         you to search for other mu-
    Mog and Rdio, both of                  though it does not allow users                 If you start with a chan-        On a recent long drive back         thing by Morrissey.                 sic without opening another
which are based in the Bay                 to stream music to an iPhone               nel playing only Social Dis-         to the Bay Area, my wife and            But you get the idea:           window in your browser. But
Area, essentially allow users              or iPod — one signal that an               tortion, for example, as you         I played “Stump the Cloud”          While the two services have         I preferred Mog’s mobile app
to rent unlimited access ($9.99            Apple service is soon to hit               move the bar to the right,           instead of counting license         differences in coverage on          over Rdio’s, which crashed
a month for both services) to              the market.                                Mog gradually adds tunes by          plates, searching Mog and           the fringes, you have to wan-       repeatedly on my iPhone, par-
libraries of about 10 million                  “Our focus was on build-               Merle Haggard, Elvis Pres-           Rdio through the apps I’d           der pretty far from the main-       ticularly when AT&T’s net-
songs (and growing). San Di-               ing a player that would allow              ley, The Distillers and The          downloaded to my iPhone for         stream to find holes in their        work strength was sketchy.
ego-based Slacker Radio is                 customers to buy their music               Bedwetters. “We put a major          the most obscure songs we           collections, with the notable           Mog’s sound quality when
expected to soon announce a                once and play it anywhere,”                emphasis on the passive lis-         could remember.                     exception of a few artists          played through the iPhone
similar on-demand service,                 said Sally Fouts, a spokes-                tening experience,”said Mog              “Rock On,” the 1973 Top         like the Beatles, AC/DC and         app was particularly impres-
and Rhapsody is the long-term              woman for Amazon. “We want                 CEO David Hyman.                     40 hit by the otherwise for-        Bob Seger. While the Beatles        sive. Hyman said Mog’s com-
incumbent. For all these ser-              to make shopping for and                       Rdio, meanwhile, empha-          gettable David Essex? Of            and their record label, EMI         pression technology and 320
vices, the downside is that if             playing digital music easy and             sizes a social network model         course Mog had it. Ditto for        Group, recently reached a           kbps streaming rate provides
you stop paying the monthly                convenient for our customers,              to music discovery. It allows        1960s crooner Bobby Golds-          deal with iTunes, those art-        quality better than CDs, and
fee, you not only lose access              and we think that this model               subscribers to “follow” other        boro’s “Honey,” and a slightly      ists are among the few to           that sounded accurate to
to the online catalog, but any             accomplishes that.”                        audiophiles and industry             off-center Glen Campbell            avoid digital music stores.         me. Joni Mitchell’s piano on
music you’ve stored on your                    With on-demand services,               sources for musical sugges-          tune my wife somehow knew,              I liked the appearance and      “River” sounded unbelievably
phone for times you don’t have             the music choice is so over-               tions, just as you follow peo-       “You Better Sit Down Kids.”         functionality of Rdio, which        clean, streaming through my
an Internet connection.                    whelming that a major differ-              ple on Twitter. You can also         Mog didn’t do as well with          allows you to save music            iPhone with a 3G connection
    With Amazon’s new ser-                 entiation between Mog and                  use your social connections          Quicksilver Messenger Ser-          to your iPhone or Android           into the car stereo.
vice — and with the widely                 Rdio is in how users discover              on Facebook and Twitter to           vice, the 1960s Bay Area psy-       smartphone from your desk-
expected new streaming mu-                 music. Mog emphasizes a                    see what your friends are            chedelic rock band.                 top computer without touch-         Contact Mike Swift at
sic services from Google and               “radio station” format, simi-              listening to on Rdio. (I found           I tested Rdio’s compre-         ing the phone, and also em-         408-271-3648. Follow him at
Apple — you don’t rent, you                lar to the Internet streaming              this feature of little use, since    hensiveness with some of my         phasizes colorful album art.

The new versions of the three Web browsers allow users to block                         Wolverton                            little way of knowing that.
                                                                                                                                 Firefox users can
                                                                                                                             supplement this system by
                                                                                                                                                                tion to Internet Explorer.
                                                                                                                                                                The browser allows users
                                                                                                                                                                to automatically create
                                                                                                                                                                                                   program for Chrome called
                                                                                                                                                                                                   “Keep My Opt-Outs.” The
                                                                                                                                                                                                   program prevents users
advertisers and websites from tracking their movements online.
Here’s how to turn on their anti-tracking features.                                     Continued from Page 1                installing an add-on pro-          anti-tracking lists. Internet      from accidentally deleting
                                                                                                                             gram called AdBlock Plus           Explorer can monitor who           their anti-tracking prefer-
Mozilla Firefox 4.0                                                                     is focusing its anti-tracking        and then subscribing to a          is providing content such          ences when they delete their
1. Click on the “Firefox” button (Tools menu in Windows XP if Menu Bar is               efforts on promoting a new           list of known advertisers          as ads or videos on the            cookies.
open) in the upper-left corner of the browser window.                                   “header” field. Headers are          and networks. As it sounds,        Web pages users visit. The             “Keep My Opt-Outs” is
                                                                                        the information that brows-          this program blocks most           browser assumes that if            more effective than the Do
2. Click on “options” (or “preferences” on a Mac).This will bring up the op-            ers transmit to sites when           Web ads from appearing             a third party is delivering        Not Track header, because
tions dialogue box.                                                                     users request Web pages.             when users download pages,         content to more than a few         the anti-tracking prefer-
3. Click on the “advanced” button.                                                      They tell Web servers things         but it has the side benefit of     websites, that third party         ences it protects are already
4. In the “Browsing” area on the “advanced” section, click on the box next to           such as what page is being           preventing tracking.               is probably tracking Web           supported by many of the
“Tell Web sites I do not want to be tracked.”                                           requested and what browser               Unfortunately, AdBlock         users. Once a user sees            major advertising networks.
                                                                                        the visitor is using.                Plus is a blunt tool. It blocks    content from that provider             But “Keep My Opt-Outs”
Note: This turns on a “Do Not Track” header, which few websites currently                   Mozilla’s idea is to             most ads — including ones          on a certain number of sites,      isn’t built into Chrome and
recognize. For added protection against tracking, users can install AdBlock             include in that header               you may want to see — but          Internet Explorer will start       Google doesn’t advertise it
Plus, an add-on program that blocks ads and prevents tracking by many Web               information a field that             by default, it doesn’t block       blocking that provider.            within the browser, so con-
operators. To do so:                                                                    would inform websites of             all tracking, because it tar-          Unfortunately, like Ad-        sumers have to know that it’s
1. Click on the Firefox button (or “Tools” in the menu bar on a Mac).                   users’ tracking preferences.         gets advertisers, not other        Block Plus, these automatic        available and take the extra
2. Click on “Add-ons.”                                                                  The system would work like           firms that track users.            lists are blunt tools that may     step to install it. And if they
                                                                                        a kind of beacon, alerting               Microsoft’s anti-tracking      end up blocking content that       want to opt out of tracking,
3. Click on the “Get Add-ons” tab.                                                      websites and advertisers             solution is very similar to        users actually want to see.        they have to take another
4. Click in the search box on that Web page, type “adblock plus” and hit enter          that users don’t want to be          what’s available for Firefox,          Google is taking a different   step and find the sites that
5. Click on the “install” button next to AdBlock Plus.You’ll then be prompted           tracked.                             except that it doesn’t             tack with Chrome. Many             allow them to set their
to restart your browser.                                                                    Mozilla’s Do Not Track           require users to download          Web advertisers already            preferences. In other words,
                                                                                        system has the potential to          a separate program. When           allow consumers to opt out of      Google’s anti-tracking system
6. After that, you should return to the Add-ons Web page. Click on the “Ex-             be a powerful tool for Web           users turn on “tracking            being tracked and receiving        isn’t one-click easy.
tensions” tab.This should give you a list of add-ons you’ve installed.                  surfers.                             protection” in Internet            so-called targeted advertise-          The good news is that
7. Find the AdBlock Plus extension and click the “Options” (or “Preferences”                Unfortunately, the sys-          Explorer, the browser will         ments. To do so, consumers         if you’re concerned about
on a Mac) button underneath it. It should show that you are subscribed to a             tem has a big problem: few           send out the same Do Not           have to visit particular web-      having your online move-
subscription list. By default, this list is likely to be EasyList or Fanboy’s List.     websites are presently set           Track header that Mozilla is       sites that have been set up by     ments monitored, you can
8. Open up a new tab. Go to This                   up to recognize or respond           promoting.                         the advertisers or industry        do something about it. But
will take you to EasyList, a site that puts together lists of Web advertisers           to Mozilla’s Do Not Track                Additionally, Internet Ex-     groups. When consumers             blocking such tracking is not
and trackers. (If you have Fanboy’s list, go to             header. That means that for          plorer allows users to sub-        click on ad networks that they     as easy or as comprehensive
block/.)                                                                                now, even if Firefox users           scribe to lists of advertisers     want to opt out of, the sites      as it ought to be.
9. Under “EasyPrivacy,” click on the link to “Add EasyPrivacy to AdBlock
                                                                                        turn on the Do Not Track             and Web companies whose            save cookies — or small files
Plus.” This will bring up the “Add AdBlock Plus filter subscription” dialogue
                                                                                        feature, they almost cer-            tracking they want to block.       — to the users’ browsers.          Contact Troy Wolverton at
box. (On the Fanboy page, you’ll want to click on the link to “Add Fanboy
                                                                                        tainly will continue to have         They can even subscribe to             Unfortunately, those           408-920-5021 or twolverton@
Tracking list to Firefox”; you may be prompted to add the Fanboy AdBlock list
                                                                                        their movements monitored            some of the same lists used        cookies can be easily de- Follow him
first.) This will bring up the “Add subscription” dialogue box.
                                                                                        by marketers. And because            by AdBlock Plus.                   leted.                             at
                                                                                        tracking is typically invisible          But Microsoft added on             Google’s solution is           troy-wolverton or Twitter.
10. Click on “Add subscription.”                                                        to end users, they’d have            an extra layer of protec-          a small, optional add-on           com/troywolv.
Microsoft Internet Explorer 9.0
1. Click on the settings button in the upper-right corner of the browser
window (it looks like a gear).
2. Click on or mouse over “Safety.” This will bring up a submenu.
3. Click on “Tracking Protection.” This will bring up the “Manage Add-ons”
dialogue box.                                                                                                                                                     IN CUPERTINO
4. Make sure “Tracking Protection” is selected under the list of “Add-on
Types.” Then click on “Your Personalized List.”
5. Click the “Enable” button in the lower-right hand corner of the dialogue
Note: This does something similar to turning on the “Do Not Track” feature                                  EAST BAY DEAL
in Firefox, although Internet Explorer will also start automatically creating a                        Round Table Pizza
list of blocked operators by monitoring the third-party content served up by
the sites you visit. Rather than waiting to generate a list, users can simply                                             for $24 of Pizza,
subscribe to a pre-existing one. To subscribe to one such list:                                                           drinks & more
1. Open up a new browser window.
2. Go to                                                                17 East Bay Locations
3. Scroll down to the box that says “EasyPrivacy Tracking Protection List”
                                                                                                           SOUTH BAY DEAL
4. Click on the link to “Add EasyPrivacy Tracking Protection list to Internet
Explorer 9.” This will bring up the “Tracking Protection” dialogue box.                                    Piercey Toyota
                                                                                                                                                                 Turn your UCSC Extension

5. Click on “Add List.”
                                                                                             $                .88 for lube, oil inspection, and
                                                                                                                                 filter, tire rotation,          TESL Certificate into a USF
Google Chrome 10
                                                                                                                          wash. (Reg. 79.99)
1. Open up a new browser window.
                                                                                                                                                                 Master’s Degree
2. Go to This will take you to the
Chrome Web store.                                                                                                                                                University of San Francisco’s Cupertino Campus offers
3. In the “Search the store” box, enter “keep my opt outs”                                             NORTH BAY/SF DEAL
                                                                                                                                                                 an accelerated M.A. in Teaching English as a Second
4. Click on the icon for Google’s Keep My Opt Outs extension.This will take                     Wink Optics/Sunglass City                                        Language for students with a TESL Certificate from UC

you to the Keep My Opt Outs page in the Chrome store.
5. Click the “Install” button on the right side of the page. Wait until Chrome                        $                   for single vision lenses
                                                                                                                          w/ anti reflection coating
                                                                                                                                                                 Santa Cruz Extension. All classes are held in Cupertino
confirms that it has installed the extension.                                                                             (Value $240)                           one evening per week for one year. Enroll now and
6. In the “Description” box on that page, click on the link to http://www.                                                                                       begin working on your degree this fall.
                                                                                                            Mill Valley/San Anselmo
7. The page that loads will tell you what ad networks you may already have                           NEW! SANTA CRUZ DEAL
opted out of.
8. After the site finishes analyzing your browser settings, click on the “All                         El Jardin Restaurant                                       LEARN MORE AT AN INFORMATION MEETING
Participating Companies” tab. From here you can select individual networks                                                for $30 worth of fine                  When: Monday, April 11 at 6 p.m.
and tracking companies you can opt out of. Or you can click on “Select All                                                Mexican dining and
Shown” to choose all of them at once.                                                                                     drinks                                 Where: USF Cupertino, 20085 Stevens Creek Blvd.
9. Click on the “Submit your choices” button.                                                                                                                    RSVP: (408) 255-8106 or
                                                                                                                  Santa Cruz
Note: AdBlock Plus is also available for Chrome and represents an alterna-
tive to the Keep My Opt Outs method. Chrome users can search for and
install AdBlock Plus from the Chrome Web store.
                                                                                                                                                                Educating Minds and Hearts to Change The World
Source: Mercury News research                                                                                                                                   SAN FRANCISCO CUPER TINO SACRAMENTO SAN RAMON SANTA R OSA