VIEWS: 6 PAGES: 2 POSTED ON: 4/11/2011
? Branding is not only the representation and definition of your company's image, but also is seen as an ongoing promise to customers and clients that you deliver a promise that appeals to them. A promise that resonates in the mind. The reputation of your organization rests on your brand's intangible and tangible characteristics; these make your image, company, and the services provided unique. Brand building is creating and then matching an image to your actions—and an essential part of any organization's development. So who are you? Branding is the name or image you've built for yourself and defines how you identify your organization. Brand building also determines what makes a company unique and represents the value you bring to the table. Your brand represents the cumulative customer feeling towards you as well as demonstrating the relationship you have with your customers and their experiences. Brand building is brainstorming for your organization's future. Brand building food for thought:tips to brand building effectively 1.Come up with a core purpose. Behind the best brands are innovative and compelling ideas. These ideas not only work to grab attention, but they promise to fulfill a need. Meeting your customers needs encourages loyalty. 2.What does your organization stand for?You'll need to match your core purpose with your values and beliefs. If these are in alignment, you'll achieve consistency year after year and continue to deliver your promises.Effective brand building puts a label on what you will deliver. 3.When brand building, remember that all decisions come back to your brand. You'll consider "How will this impact our brand?" frequently when decision-making. Ensure your brand aligns with your organization's focus at all times. 4.When brand building, identify your consumer base. Then consider where you want to position your product in the mind of your target audience. 5.Differentiate. Set yourself apart from your competition. Your brand should deliver a distinct message and not look or feel like any competitor alternatives. If you choose to stand out while still remaining true to your values, you'll increase your odds of becoming the product or service of choice. 6.Brand building is all about the relationships you have with your customers. Don't strive to push your brand on people or control your brand image. Instead, set out to build lasting customer relationships and keep an ongoing dialogue with your customers. They'll in turn be able to provide you with valuable feedback as well as helpful suggestions and new prospects. 7.Staying relevant is important. Always be aware of what your customers want to ensure your marketing strategy is on point. 8.Remember: you're always on a mission to build your brand and the services and relationships you have with customers are not "one time only" events. Focusing on delivering your promises is a better long-term approach. Effective brand building allows you to mindfully position yourself in your markets, demonstrate your ongoing value, and maintain a unique image. Your brand is where you stand. Effective branding and brand building take a long-term approach. So it is best to get started sooner, than later. Erica Ronchetti is a freelance writer for The Merz Group, a one-stop branding resource. The Merz Group has successfully marketed many notable brands using a wide range of integrated Brand Strategy Media and tactics. For more information on brand building Media, in surrounding suburban Philadelphia areas, and beyond visit .
"Brand Building-Building a Successful Image"