?When you run a boutique, you really have a lot of creative freedom with your displays. You can get really inventive and turn just about anything into a decoration. But, there are some basic things that you should keep in mind when decorating your boutique this Christmas. Write down what you want people to think about your boutique. Do you want them to feel like your boutique is eclectic? Maybe you would rather stick to vintage. Some boutiques need a really sophisticated feel. Some like a more classic environment. The environment in the store adds to your boutique's appeal. You need to make sure that the decorations and displays that you choose for the holiday still fit in well with your overall plan for the store. It's all about building that image and branding yourself. Straying too far from what you originally intended will confuse the customers as to what you're all about. Christmas is really about having some special promotions, making as much money as possible before year end, and gaining some more long-term customers. Make sure that you are hitting on all of these areas and not just decorating. Promotions during the holidays can be fun. You may want to roll out some clothing racks on to the sidewalk, porch, or out in the hall, depending on your location. This is a really effective marketing technique. People strolling by or driving by that normally wouldn't have looked will check out your merchandise. Putting the clothing and accessories out into the sun can fade them, so switch them out often. People also get the feeling that they are going to get a good deal when they see a sidewalk sale. So, some signage may be in order here. Another idea would be to greet the customers out near the clothing racks and hand them a coupon good for that day or the next couple of days. Make the inside of your boutique festive and interesting, sticking with your image, of course. Make sure that decorations feature your products and don't overpower them. One way to do it is to decorate each garment rack with a small tree, angel, globe, or whatever you feel draws attention. You can simply hang a glittery snowflake over each garment rack, hang some lights and be done. Try not to go too gaudy or your store may start to look crowded. Make sure you keep the clothing racks straight and the aisles clear. No one wants to squeeze in with a crowd and rummage through crowded racks. Keep everything simple, keep your clothing racks straight, your promotions moving, and stick with your image and you can have a wonderfully successful holiday season in your boutique this year! About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of clothing racks including garment racks. Find a high quality garment rack or clothing rack at .
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