Teaching Business by mnmgroup

VIEWS: 10 PAGES: 17

									                 A
            EFFECTIVE
“BUSINESS PLAN OF TUTORING SERVISES”
                          INDEX



No.                        Title            Page No.

1.    Mission

2.    Keys to Success

3.    Objectives

4.    Executive Summary

5.    Institute Summary

6.    Services

7.    Market Analysis Summary

8.    Strategy and Implementation Summary

9.    Management Summary

10.   Financial Plan
Institute Name                :   SAMPARIA EDUCATIONAL ACADEMY
Owner                         :   Sureshkumar Samparia
Form of Business              :   Sole Proprietorship
Location                      :   Sangath Complex,
                                  Nr. Stadium Road,
                                  Motera, Sabarmati,
                                  Ahmedabad – 380 005.
Business Starting Date        :   1st April, 2010
Telephone                     :   (079) 0000 0000
Fax                           :   (079) 0000 0000
Mobile                        :   +91 00000 00000
E-mail                        :   sea_the ocean@yahoo.co.in




1. Mission & Vision:

My mission is to take a unique and innovative approach to teaching that helps students connect with
the subject matter they need to improve especially mathematics to achieve desired result with
perspective of better career.



2. Key to Success:

      Developing methods of approaching subjects that helps students get their minds around
       challenging concepts.
      Creating excellent word of mouth promotion of services.
      Truly listening to parents’ as well as students’ needs and though best teaching methods to
       improve students’ results.



3. Objectives

      To sign out as a speciality in mathematics in first year to capture and increase students.
      Go through the market trend of teaching of other subjects in different standards for the
       successive years.
      Using latest technology and methodology for teaching the students to achieve the
       excellence.
4. Executive Summary
The Institute
SAMPARIA EDUCATIONAL ACADEMY (SEA) provides tutoring services in school level
studies in the Motera, Chandkheda and Sabarmati area in Ahmedabad. Focussed primarily on
students in the schools of these areas affiliated with Gujarat Secondary and Higher Secondary
Education Board.

The Market

The institute is founded tutoring students in the school level subjects. The students are from 8th to
12th Standards of G.S. & H.S.E.B. affiliated schools. Students can be divided into two groups:

   1. Secondary ( or High School) Level Students
   2. Higher Secondary Level Students

The Services
      Help and guide students in their subjects
      Arranging individualized as well as group teaching facilities
      Providing well-designed study materials
      Delivering sessions by providing good infrastructure and technology based classroom
       teaching, using LCD Projector.
      Providing problem solving techniques by Systematic Revision Framework (SRF)

Management

SAMPARIA EDUCATIONAL ACADEMY (SEA) will be lead by Suresh Samparia. I first began
tutoring with personal teaching. The institute is owned and operated by Suresh Samparia. As the
institute continues to grow, it is foreseen that it will be transitioned into the cooperation of family
members as well as assistant teachers.

SEA is a tutoring institute that offers a wide range of tutoring services for school level students in
Ahmedabad. Due to my expertise in Maths, teacher networking connections, and low overhead,
SEA will realize good revenue and profits the years of this plan.




The Competition
There are some other institutes like Sahajanand Institute, Alpha classes, Sigma Classes, etc.
providing the specialized and targeted services to the target market. Individualized service, based on
personalized evaluation of each student and his or her specific needs and strengths. This will take
into account the recognition that students learn in various ways. My Tutoring first evaluates each
student and their best way of learning and tailors the tutoring to most effective serve each student.




Operations
SEA will have well designed subject materials and expert teachers to provide students better
teaching with help of LCD Projector. SEA will have flexible timings and ease of learning for
students. SEA will utilize all its resource maximum by lowering the capital expenses and ensuring
the latest equipment at all times.



Financials
The financial strategy of SEA will emphasize on using its income for enhacement and
improvements of institute strengths as well as students’ performances during successive years of
operation, with the institute reaching profitability by initial years. Annual income projection for the
first year will be Rs.39,645.
5. Institute Summary
SAMPARIA EDUCATIONAL ACADEMY (SEA) provides tutoring services in school level
studies in the Motera, Chandkheda and Sabarmati area in Ahmedabad. Focussed primarily on
students in the schools of these areas affiliated with Gujarat Secondary and Higher Secondary
Education Board ( G.S. & H.S.E.B. ) , tutoring is available in subjects including: Mathematics, and
Science in first year, and English, Sociology, Chemistry, Biology, and Physics in successive years.

Institute Ownership
SEA is a sole proprietorship. The institute is owned and operated by Suresh Samparia. As the
institute continues to grow, it is foreseen that it will be transitioned into the cooperation of family
members as well as assistant teachers.

Institute History
SEA came into being by inspiration from tutoring. I am a graduate in education. During my
personal tuition, my peers groups and family members motivated me to start a structured
educational institute to show the talent and capability in the subject of Mathematics as well as
Science.
6. Services
Review courses and specific topic tutoring for courses in (not an exhaustive list):

Mathematics

Science

English

Sociology

Biology

Chemistry

Physics

Students are provided with well designed study materials to help them better focus their personal
study time to better prepare for upcoming exams.

Students are encouraged to review exam results to see where they still have room for improvement.
Experience has shown that many of the teachers in the schools use exams more for teaching tools
than evaluation tools.

SEA employs the Systematic Revision Framework (SRF), a set methods that students can apply to
particular subjects for quick revisions.
7. Market Analysis Summary

The institute is founded tutoring students in the school level subjects. This remains the core
segment, although other segments like competitive exam preparations (e.g. GUJ-CET, AIEEE, etc.)
have been developing and show potential to provide the bulk of future income. The students are
from 8th to 12th Standards of G.S. & H.S.E.B. affiliated schools. Students can be divided into two
groups:

   1. Secondary Level Students

   2. Higher Secondary Level Students



SEA will offer tutoring in the subjects offered to Secondary Level Students and Higher Secondary
Level Students. Please review the following section which provides additional detail regarding the
different target segments.

Secondary Level Students:

Secondary Level Students are divided into three standards:

      8th Standard Students
      9th Standard Students
      10th Standard Students

Higher Secondary Level Students:

This is a new and exciting area that is bound to become the main revenue generating segment for
the institute. As secondary level students attended tutoring sessions, they will speak with some of
their friends and acquaintances

Students Analysis:
There are some reputed schools in Motera, Chandkheda, and Sabarmati area. The target students
will come from these schools. The data of number of students collected from school staff is as
under:

                                                  11th(Sci)         12th(Sci)
    School Name        8th      9th   10th     A     B      AB   A     B      AB
                                             Group Group Group Group Group Group
 Maniprabhu School     146    140     142     75     28     10  75     28      8              652
 Swastik Shikshan                                                                             551
                       122    120     113     66      18      16      65      16       15
 Sankul
 Nutan High School     95      90     88       0       0       0       0       0        0     273
 H.H.Patel School      118    104     107     68      15      12      66      14       12     516
 Kumar Shala           90      95     93      63      10      14      63       9       13     450
 Kanya Shala            90     85    82      54      21      13      53        21        11        430
 Other Municiple                                                                                   326
                        125    110   91      0       0        0       0        0         0
 Schools
                        786    744   716    326      92      65      322       88        59        3198




There are many tuition classes exist in these areas from which many students of above mentioned
schools are come for tuition and study help. I have collected some data from reliable resources and
from some students of these classes to estimate the number of students to target the future market.




                                               11th(Sci)         12th(Sci)
 Tuition Classes Name    8th   9th   10th   A     B      AB   A     B      AB
                                          Group Group Group Group Group Group
 Alpha Classes           20     28    34   18     15      4  25     16      7                        167
 Sahajanad Institute     28     32    48   27      0      0  33      0      0                        168
 Sigma Classes           22     26    32   11      9      3  20     14      5                        142
 Gyandeep Group
                         20     23   30      20       17      12          28        18        12     180
 Tuition
 Gyanjyot Classes         3     4     4       0        0       0        0            0         0      11
                         93    113   148     76       41      19       106          48        24     668
Target Market Segment Strategy

While the secondary school level students segment will remain the core focus of the company,
much time will be dedicated to developing the higher secondary level students segment.

The secondary level students are assumed to input in a total of only 30 to 105 students in the first
two years. Students from this segment will be taught Maths and Science in first year and then
English and Sociology in successive years

The higher secondary school level consists three streams, namely, Science, Commerce, and Arts.
The parents of the students who are taking science stream are quite attentive to their child’s studies
in the perspective of better career opportunities in medical and engineering.

Service Business Analysis

Tutoring has been around as long as students. And as long as students get in over their head, they
will need tutors to help them catch up and keep up with their classmates.

Competition and Buying Patterns
Tutors tend to be individuals with a little extra time and specific expertise in a given topic.

The tutoring sessions include examples which are usually from school textbooks and some printed
materials prepared by some professional publishers. So, students are introduced to very simplistic
models. The advantages of this approach are:

      Many of the students have their own understandings of practical aspects instead of
       theoretical.
      Even the weak students can pick up the concept quickly and see how it would work.
      Using the different approaches throughout the tutoring relationship provides a safe place for
       students to learn where they are already familiar with what the subject is and how it works.


One challenge that the tutoring institute faces is the cyclical nature of demand. Students tend to seek
tutoring more when an exam is looming.
8. Strategy and Implementation Summary

My Tutoring will be focused for getting excellence and best results against competitors. Students
will be benefited by best methodology and technology. These advantages will offer students
significant value including: individualized and group tutoring, specialized material, tutoring specific
to subjects and expert teachers, the ability for the service to explain difficult concepts using easy-to-
understand ideas and examples.

The Systematic Revision Framework will provide students with a problem solving approach that is
useful to the current question as well as better grasping of concepts.

Competitive Edge
There are some other institutes like Sahajanand Institute, Alpha classes, Sigma Classes, etc.
providing the specialized and targeted services to the target market. Expert teachers in my institute
will prepare effective material and PowerPoint Presentation to teach effectively with the help of
LCD Projector on the computer.

Systematic Revision Framework (SRF) will be applied to all tutoring.

Marketing Strategy
      The real key to this business is staying ahead of the changing student roster
      Recruiting school teachers will automatically increase some amount of students of particular
       schools.
      Well-designed material and teaching on LCD Projector will attract student by increasing
       their interests.
      Meetings and communication with parents will increase the trust of people for the institute.


Sales Strategy
      The bulk of sales come from word of mouth. When new students come into the school, the
       upperclassmen tell them about the resources available
      Officering free sessions periodically to the students at the beginning of the school term.
      This sales event will be able to convert many possible customers into paying customers
      Advertising, banners, and special discounts will help institute to increase number of students
       and its profit.


Sales Forecast
      The sales forecast for the institute is estimated as under. Please review the following table
       and chart which details yearly sales. We have the trend of year wise fees structure for the
       students.
                          1st & 2nd Years         3rd & 4th Years          5th Year
    8th Standard          Rs. 5,500               Rs. 6,250                Rs. 7,500
    9th Standard          Rs. 6,500               Rs. 7,500                Rs. 9, 000
    10th Standard         Rs. 8,000               Rs. 10,000               Rs. 12,000
    11th(Sci) Standard    Rs. 0                   Rs. 0                    Rs. 20,000
    12th(Sci) Standard    Rs. 0                   Rs. 0                    Rs. 50,000


   The structure of subjects will be taught every year and the estimation number of students is
    as under:
                     1st & 2nd Years          3rd & 4th Years                  5th Year
                                               Maths,                      Maths,
        8th         Maths &          10       Science,          20        Science,         30
     Standard       Science       Students   English &       Students    English &      Students
                                             Sociology                   Sociology
                                               Maths,                      Maths,
        9th         Maths &          10       Science,          20        Science,         30
     Standard       Science       Students   English &       Students    English &      Students
                                             Sociology                   Sociology
                                               Maths,                      Maths,
       10th         Maths &          10       Science,          20        Science,         30
     Standard       Science       Students   English &       Students    English &      Students
                                             Sociology                   Sociology
                                                                           Maths,
     11th(Sci)                                                            Biology,         10
                              -                          -
     Standard                                                           Chemistry &     Students
                                                                          Physics
                                                                           Maths,
     12th(Sci)                                                            Biology,         10
                              -                          -
     Standard                                                           Chemistry &     Students
                                                                          Physics

   The payment structure for teachers per hour teaching per subject is as under. Here it is noted
    that proprietor is also a self-employed teacher, so he will be paid as per the structure.

    Mathematics ( secondary level )               Rs.100
    Science                                       Rs.100
    English                                       Rs.75
    Sociology                                     Rs.70
    Mathematics ( higher secondary level )        Rs.150     (11th), Rs.200 (12th)
    Biology                                       Rs.150     (11th), Rs.200 (12th)
    Chemistry                                     Rs.150     (11th), Rs.200 (12th)
    Physics                                       Rs.150     (11th), Rs.200 (12th)
9. Management Summary


I will be graduated with a Masters in Management from Gujarat Technological University in 2011.
While pursuing other business interests during the day time, I have kept up the tutoring as a source
of additional income and for the sheer fulfilment that teaching provides.

Most teachers have a set way of teaching the material, from years of teaching the same curriculum,
year in and year out. I have always searched for the best way to teach the individual. When the
person does not respond well to one method, I immediately change methods looking for a more
effective way.



Personnel Plan

SEA is currently a one man show. I am able to have flexible hours with his day job, therefore I am
able to serve students in the evening, on weekends, as well as during the day as needed



                                         Personnel Plan

                             2011          2012           2013        2014             2014

Suresh Samparia           Rs. 96000    Rs. 96000      Rs.120000     Rs.120000 Rs.120000

Expert Teachers           Rs.0         Rs.0           Rs.120000     Rs.120000 Rs.305000

Other                     Rs.0         Rs.0           Rs.0          Rs.0        Rs.0

Total People                     1            2              4             4            9



Total Payroll             Rs. 96000    Rs. 96000      Rs.240000     Rs.240000 Rs.555000
10. Financial Plan


The following sections will outline important financial information.

Projected P & L Account:
                                               2011       2012         2013    2014     2015
       Income
       Gross Sales                           250000    200000    475000       475000 1550000
       tuition fees                          200000    200000    475000       475000 1550000
       Other Reciepts                         50000         0         0            0       0
       Net Sales / Gross Profit              250000    200000    475000       475000 1550000
       OPERATING EXPENSES
       General and Administrative Expenses
       Salaries and wages                     96000     96000    240000       240000   555000
       Employee Benefits                          0         0         0            0        0
       Payroll taxes                              0         0         0            0        0
       Rent                                   30000     30000     60000        60000     9000
       Light Bill                             14400     14400     20000        20000    35000
       Furniture & Fittings                   30000         0     30000            0    50000
       Depreciation & amortization             1500      1500      3000         3000     5500
       Maintenance/Office Upkeep               2400      2400      4800         4800     6000
       Insurance                                  0         0         0          500     2500
       Stationery & Printing                   7200      7200     15000        15000    30000
       Telephone/Mobile expenses               3050      3050      4000         4000     5500
       postage                                 1900      1900      3000         3000     4500
       Marketing & Advertising                 2000      2000      4000         4000     7000
       Technology                                 0         0         0            0   200000
       Miscellaneous Expenses                  1305      1305      2500         2500    10000
       TOTAL OPERATING EXPENSES              189755    159755    386300       356800   920000

       Net Income Before Taxes                60245     40245     88700       118200   630000
       Provision for Taxes on Income          20600     20600     48925        48925   159650
       NET PROFIT AFTER TAXES                 39645     19645     39775        69275   470350

       Income Tax                                 0         0         0            0    48070
       NET PROFIT AFTER INCOME TAX            39645     19645     39775        69275   422280
Projected Cash Flow Statement:
                                           2011     2012     2013     2014     2015
      CASH RECEIPTS
          Income From Sales               200000   200000   475000   475000 1550000
          Collections                          0        0        0        0       0
      Total Cash from Sales               200000   200000   475000   475000 1550000

      Income from Financing
          Interest income                      0        0        0        0       0
          Loan proceeds                        0        0        0        0       0
          Equity Capital Investment        50000        0        0        0       0
      Total Cash From Financing           250000   200000   475000   475000 1550000
                    Total Cash Receipts   250000   200000   475000   475000 1550000

      CASH DISBURSEMENTS
      Expenses
      Operating Expenses                  189755   159755   386300   356800 920000
      Service tax payments                 20600    20600    48925    48925 159650
      Technology                               0        0        0        0 200000
      Equip purchase                       30000        0    30000        0   50000
               Total Cash Disbursement    240355   180355   465225   405725 1329650

      Net Cash Flow                        9645     19645    9775    69275   220350

      Opening Cash Balance
      Cash receipts                       250000   200000   475000   475000 1550000
      Cash disbursement                   240355   180355   465225   405725 1329650

      Closing Cash Balance                 9645     19645    9775    69275   220350
Projected Balance Sheet:
                               2011            2012           2013           2014           2015
ASSETS:
Current Assets
        Cash                           9645           19645           9775          69275      220350
        Accounts Receivables              0               0              0              0           0
        Inventory                         0               0              0              0           0
        Prepaid Expenses                  0               0              0              0           0
Total Current Assets                   9645            9645          19645           9775       69275

Fixed Assets
        Buildings                         0               0              0              0           0
        Furniture/equipment           30000               0          30000              0      250000
        Total Fixed Assets            39645           29290          29420          79050      289625

Other Assets                               0              0              0              0               0

               TOTAL ASSETS           39645           29290          29420          79050      289625



LIABILITIES:
Current Liabilities                        0              0              0              0               0
        Accounts Payable                   0              0              0              0               0
        Accrued Payroll                    0              0              0              0               0
        Taxes-Payable                      0              0              0              0               0
        Short-Term Notes                   0              0              0              0               0
        Payable
Total Current Liabilities                  0              0              0              0               0

Long-Term Liabilities
        Long-Term Notes                    0              0              0              0               0
        Payable
Total Long-Term Liabilities                0              0              0              0               0

Net Worth
      Capital                         50000           50000          50000          50000           50000
      Retained Earnings                   0
      Total Net Worth                 50000           50000          50000          50000           50000

                       TOTAL          39645           29290          29420          79050      289625



Note: Capital is not considered as a liability as the proprietor has donated it to the institute.

								
To top