City of Champaign Approved logos for reproduction PMS Colors
2xA (max)
150th Anniversary Logo Design Proposal
Presented by Paul Young, Associate Professor Parkland College Fine & Applied Arts Department April 3, 2009
1.5xA (min)
Special thanks to the following for applications 1.25" and larger Parkland Graphic Design students who participated in this project: Pat Bright Brianna Connolly Ali Evans Benji Frazzetto Jon Frette Samantha Knapp Miriam Martincic Steven D. Martin Jesse McDaniel Isaac Mitchell Beatriz Perez Kerry Philbeck Paula Popowski Jill Purcell Adam Sexton Matt Wondra
for applications smaller than 1.25"
2xA (max)
.25xA
1.5xA (min)
.25xA
City of Champaign 150th Anniversary Logo
Brief
PROBLEM: Design a logo for the City of Champaign’s 150th Anniversary Celebration. AUDIENCE: Champaign residents; a very broad socioeconomic demographic. REQUIREMENTS: The logo needs to relate to Champaign’s existing visual identity. The steering committee is very open about how this connection can be achieved, but a strong connection to the current city logo (color, typography, style, or graphic) is highly recommended. The final logo should feel warm, bold, energetic, fun, orderly, sincere, sensitive and established. APPLICATION: The logo should be widely adaptable. Specifically, it should look equally good at business card size, large poster size, and scalable to any size in between; it should be recognizable in color, black/white, and grayscale. Some application examples include banners, web sites, billboards, bus posters, coffee sleeves, mugs, plates, shirts, and table tents (among many others). AFFECT: The logo should be instantly recognizable. It should give a feeling of civic pride and community involvement: • Champaign is all about relationships among the community • We have a small town feel with big city amenities (buzzword: macro-urban) • Champaign is diverse (40% public school students at or below poverty line) • “Clean and open, flat and fertile” — metaphor for limitless possibilities • We are an urban forest Things Champaign is known for: • Railroad (Champaign was built around this) • Education (University of Illinois) • Technology • Corn/Soybeans • Family and community • Great libraries, parks, arts, theater
City of Champaign 150th Anniversary Logo
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Paula Popowski
Paula Popowski
City of Champaign 150th Anniversary Logo
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Paula Popowski
Paula Popowski
City of Champaign 150th Anniversary Logo
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Paula Popowski
Paula Popowski
City of Champaign 150th Anniversary Logo
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Steven D. Martin
City of Champaign 150th Anniversary Logo
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Adam Sexton
Adam Sexton
City of Champaign 150th Anniversary Logo
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Beatriz Perez
Beatriz Perez
City of Champaign 150th Anniversary Logo
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CHAMPAIGN
1860 –2010
1 50
CHAMPAIGN
1860 –2010
Samantha Knapp
Samantha Knapp
City of Champaign 150th Anniversary Logo
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1 5 0
Jon Frette
Jon Frette
City of Champaign 150th Anniversary Logo
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Brianna Connolly
City of Champaign 150th Anniversary Logo
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Kerry Philbeck
Kerry Philbeck
City of Champaign 150th Anniversary Logo
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Ali Evans
Ali Evans
City of Champaign 150th Anniversary Logo
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JESSE MCDANIEL
Jesse McDaniel
City of Champaign 150th Anniversary Logo
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Jill Purcell Jill Purcell
City of Champaign 150th Anniversary Logo
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MPAIG A H
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PA HAM IG
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Matt Wondra
City of Champaign 150th Anniversary Logo
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ANNIVERSARY
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CHAMPAIGN
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CHAMPAIGN
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ANNIVERSARY
Matt Wondra
City of Champaign 150th Anniversary Logo
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Isaac Mitchell
City of Champaign 150th Anniversary Logo
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Isaac Mitchell
City of Champaign 150th Anniversary Logo
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Miriam Martincic
City of Champaign 150th Anniversary Logo
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Miriam Martincic
City of Champaign 150th Anniversary Logo
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ANN
I
CHAMPAIGN
1860 – 2010
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RSARY
ANN
I
CHAMPAIGN
Benji Frazzetto Benji Frazzetto
1860 – 2010
VE
RSARY
City of Champaign 150th Anniversary Logo
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ANN
I
CHAMPAIGN
1860 – 2010
VE
RSARY
ANN
I
CHAMPAIGN
Benji Frazzetto Benji Frazzetto
1860 – 2010
VE
RSARY
City of Champaign 150th Anniversary Logo
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Pat Bright