VIEWS: 4 PAGES: 2 CATEGORY: Business & Economics POSTED ON: 4/11/2011
With the help of a prop house (3 Ring Scenic) and a wide -format print provider (Pixel Werx), ad agency Colle + McVoy helped launch a new campaign for Caribou Coffee's new hot breakfast sandwiches. The program included online advertising and transit/bus shelters in select markets. In Minneapolis, Caribou transformed transit shelters to larger-than-life warming ovens, complete with heating coils to keep commuters warm. It's fun, unique, and very practical.
editor’s note By Denise M. Gustavson
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