Art, Music/Dance, Horsepower, and kids, kids, kids ! WE CORDIALLY INVITE YOU TO JOIN US ~ AND SHARE THE FUN ! NATIONAL CHILD’S DAY CELEBRATION JUNE 6 AND 7, 2009 PROPOSED EVENT SITE: THIRD STREET PROMENDADE, SANTA MONICA, CALIFORNIA [UPSCALE BOUTIQUES, RESTAURANTS] CONTENTS: SLIDE #/DESCRIPTION 4 Celebration Quick Facts 8 Demographics 17 Celebration Overview SPONSORHIP PACKAGES 19 Legionnaires [$500 - $1,000] 20 Committee of 300 [$1,500] 21 Legacy Club [$5,000] 23 President’s Circle [$10,000] 26 Introduction to RWC 28 Presentation Feedback 29 RWC FAQs 31 Contact Information CELEBRATION QUICK FACTS . . . June 6 and 7, 2009 11:00 a.m. to 7:00 p.m. [proposed to be an annual event] Third Street Promenade, Santa Monica, California 50,000+ Attendees Children – 1 to 13: Primary Target Audience Young Adults – 25 to 50 [Upscale]: Secondary Target Audience VIP and Sponsor Hospitality Pavilions [Entertain your clients and employees] Volunteer opportunities for your employees Proposed Event Producer – Pink Cloud Events; Event Organizer - Racers Who Care, Inc. • Promo Opps: Couponing, bounce-backs, contests, premium incentives, cross-promotions, sponsor partnerships, signage, write-ups in event program and on web site, posters, banners, flyers, t-shirts, decals, bumper stickers, promotional give-aways, printed balloon bouquets, etc. • Marketing Opps: Research, sampling, data collection, POP, tie ins, discounts, incentives, and more. • Advertising: Los Angeles Daily News, Santa Monica Mirror, L.A. Weekly, KOST Radio ads, taxi ads, bench ads, event program ads, newspaper inserts, and more. • AVAILABLE NAMING RIGHTS: Celebration, Timescope Historical Timeline, Antiquities Era, Stage, Arts/Crafts Historical Timeline, Horsepower Historical Timeline, Music/Dance Historical Timeline, Performer Pavilion, Equestrian area, VIP Pavilion, Hospitality Pavilion, Belly Dance Contests, Limbo Contests, Hula Contests, Stiltwalking Contests, Pony Rides, Street Performers, Racer “Quick Tips on Winning in Life” Presentations in Southern California, Scavenger Hunts, Booths at Other Events, and more. • BENEFITEES: Funds remaining after event expenses will be allocated to the 2010 National Child’s Day Celebration, and to ongoing racer “Quick Tips on Winning in Life” presentations, educational presentations and educational materials. • DONATION OR SPONSORSHIP? RWC is a 501C3 nonprofit, tax exempt, charitable corporation. Sponsors may allocate their Celebration funding as a sponsorship and a business expense/write-off, as a donation/charitable write-off, or as a combination of both. • PRESENT SPONSORS: Newman’s Own Foundation, Clear Channel Outdoor, Naked Juice [natural fruit and vegetable juices], Penske Automotive Group, Or-Tav Music Publications (Israel), Walton Music (Ireland), Bare Walls Interactive Art, Nikko America, Epson America, Inc., Sideshow Collectibles, Tofutti Brands, Inc., Artsmagic, Ltd. (England), Office Depot, KOST Radio, Rhino Records, Puzzle Zoo, Activision. D E M O G R A P H I C S Family households Households (families) With ow n children under 80 18 years 68.2 Married-couple family 70 With ow n children under 60 18 years P ercentages 50 47.1 Female householder, no husband present 40 36.8 36.7 With ow n children under 32.9 30.4 29.1 18 years 30 Male householder, no 20.1 w ife present 20 With ow n children under 18 years 10 3.7 2 Nonrelatives 0 Unmarried partner Family Types House Values 35 30.2 Less than $50,000 30 25.7 $50,000 to $99,999 25 P ercen tag es $100,000 to $149,999 20 $150,000 to $199,999 15.6 15.5 15 $200,000 to $299,999 11.1 $300,000 to $499,999 10 $500,000 to $999,999 5 0.1 0.5 1.3 $1,000,000 or more 0 Values Occupations 60 49.3 50 M anagement, professional, and related occupations 40 Service occupations Percen tag es Sales and office occupations 30 22.6 18.9 Farming, fishing, and forestry 20 o ccupatio ns Co nstructio n, extraction, and 10 5.5 maintenance occupations 3.5 Productio n, transportation, and 0.2 material moving occupations 0 Occupation Types CELEBRATION OVERVIEW . . . Timescope – The Early Eons is an extremely interactive historical timeline featuring the development of music/dance, arts/crafts and horsepower/transportation during the Antiquities. Included are chariots, camels, and elephants, as well as pony and donkey rides, Antiquities Era music and dance performances, art and craft demonstrations, and much more. Children and their parents will try out together dances, musical instruments, exotic dance steps, Antiquities Era art projects and crafts. Our goal is to encourage family togetherness and solidarity on National Child’s Day, in a setting that is fun, exciting, creative and educational! We plan to make related educational materials and presentations by our performers and artists available to local schools and child/youth groups. For the first three years we will focus on specific historical eras. Eventually, we will combine all the historical eras into a very large event. CELEBRATION SPONSORSHIP PACKAGES LEGIONNAIRES [$ 500 - $ 1,000] 4 Guest Passes to Hospitality Pavilion ˜ Name on Signs at site – 50,000 impressions ˜ Business Card ad in Event Program – 10,000 impressions ˜ Name on sign in Celebration exhibits at other events – 20,000 impressions ˜ Name on National Child’s Day Celebration web site – 500,000+ impressions COMMITTEE OF 300 [$ 1,500] 10 Guest Passes to Hospitality Pavilion ˜ Name on Signs at both sites – 50,000 impressions ˜ Name inclusion on 2-page Committee page in event program – 10,000 impressions ˜ Name on Committee sign in Celebration exhibits at other events – 20,000 impressions ˜ Name on Committee page on National Child’s Day Celebration web site – 500,000+ impressions ˜ Name inclusion on full-page ad in Sunday Daily News – 600,000 impressions LEGACY CLUB [$ 5,000] 4 Guest Passes to Promenade VIP Pavilion 20 Guest Passes to Hospitality Pavilion ˜ Name on Signs at both sites – 50,000 impressions ˜ 1/2-page ad in event program – 10,000 impressions ˜ Logo on sign in Celebration exhibits at other events – 20,000 impressions ˜ 1/2 page on National Child’s Day Celebration web site – 500,000+ impressions ˜ Logo inclusion on 4 full-page ads in Daily News – 2,092,000 impressions ˜ Name mention in 10 press releases going to general media and in event press kit – 1,000,000 impressions LEGACY CLUB, continued [$ 5,000] ˜ 20,000 Flyers in the Sunday L.A. Times – 60,000 impressions ˜ 1 10’ X 10’ Exhibit Space – 15,000 impressions ˜ Sponsor for 4 Street Performer appearances at your choice of locations: Venice Beach, Grauman’s Chinese Theatre, Third Street Promenade or Universal CityWalk - 10,000 impressions ˜ Logo inclusion on 10,000 24” x 32” 4-color posters – 30,000 impressions ˜ Logo inclusion on 60,000 8 ½” x 11” flyers – 180,000 impressions ˜ Log inclusion on 5,000 Celebration t-shirts – 15,000 impressions PRESIDENT’S CIRCLE [$ 10,000] 10 Guest Passes to Promenade VIP Pavilion 30 Guest Passes to Hospitality Pavilion ˜ Name on Signs at both sites – 50,000 impressions ˜ Full page ad in event program – 10,000 impressions ˜ Logo on sign in Celebration exhibits at other events – 20,000 impressions ˜ Full page on National Child’s Day Celebration web site – 500,000+ impressions ˜ Name mention in 10 press releases going to general media and in event press kit – 1,000,000 impressions PRESIDENT’S CIRCLE, continued [$10,000] ˜ Logo inclusion on 4 full-page ads in Daily News – 2,092,000 impressions ˜ 40,000 Flyers in the Sunday L.A. Times – 120,000 impressions ˜ 1 10’ X 10’ Exhibit Space on the Third Street Promenade – 50,000 impressions ˜ Sponsor for 10 Street Performer appearances at your choice of locations: Venice Beach, Grauman’s Chinese Theatre, Third Street Promenade or Universal CityWalk - 20,000 impressions PRESIDENT’S CIRCLE, continued [$10,000] ˜ Naming rights to your choice of one of the items listed on Slide 5 – 50,000 impressions - Promenade; 15,000 impressions - Beach ˜ 5 15-second mid-afternoon ads on KOST radio – 53,000 to 96,000 impressions ˜ Sponsor 10 Racer Quick Tips On Winning In Life Presentations – 5,000 impressions ˜ Logo inclusion on 10,000 24” x 32” 4-color posters – 30,000 impressions ˜ Logo inclusion on 60,000 8 ½” x 11” flyers – 180,000 impressions ˜ Log inclusion on 5,000 Celebration t-shirts – 15,000 impressions INTRODUCING RACERS WHO CARE, INC. RACERS WHO CARE, INC. Racers Who Care, Inc., is a Los Angeles, California-based 501C3 charitable corporation, founded in 1993, that works with auto, boat, motorcycle and truck racers dedicated to making a positive difference for our next generation. RWC’S racer presentations, made throughout the U.S. to children and teens, center on key universal truths RWC calls Quick Tips on Winning in Life, applicable to all children and teens regardless of age, cultural background, or life experience: find something to do in life that you really love, study, learn the art of teamwork, find a mentor, take the long view, be flexible with your dreams and goals, avoid the path of least resistance, and more. During 2008/2009 RWC will be active on the Champ Car Series and National Hot Rod Association Series, as well is in Southern California. Racer Quick Tips presentations throughout greater L.A. are an integral part of RWC’s National Child’s Day Celebration community outreach. RACER PRESENTATION FEEDBACK “The stories about the racers’ lives, how they got started, and the struggles they’ve had, reinforces a critical message for these youth: that it is important to set a goal and strive to achieve it.” Laura Yergan, Gila River Juvenile Detention and Rehabilitation Center, Chandler, Arizona “Tom Kendall was honest, open and genuine with our campers. We have a large portion of campers that are disadvantaged and Tom showed success and overcoming adversity . . .There are more ways to be a winner in life than coming in 1st.” Pete Szlozyk, of the Hidden Valley 4-H Camp in Watkins Glen, New York "Visits to racers, like this field trip (to the NHRA Winternationals at Pomona, California) are crucial to opening the kids’ minds and helping them lift themselves out of poverty.“ Dave Rambeau, Director, United American Indian Involvement (Homeless kids, from L.A’s Skid Row, took field trip to race) “The presentation definitely made a positive impact. They came away with a clearer understanding of why they need to learn science and math and a deep impression that they have to plan to work hard at whatever they decide to do.” Waverly Johnson, Grand Canyon Council Boy Scouts, Phoenix, Arizona RWC FAQs ˜ Founded in 1993 ˜ Holds Federal nonprofit tax exempt [501C3] status - Federal Tax I.D.: 95-95- 4417337 ˜ Is a State of California nonprofit, tax exempt, charitable corporation – California Tax I.D.: 1911416 ˜ Holds Business Licenses for Cities of Los Angeles and Santa Monica ˜ Member of Santa Monica, Chamber of Commerce FAQs, RWC FAQs, continmued ˜ Registered with GuideStar ˜ Member of VolunteerMatch ˜ Member of the Southern California Broadcasters Association ˜ Member of International Festival and Events Association ˜ Member of P.I.R.A.T.E.S. [Print, Interactive, Radio and Television Educational Society] CONTACT INFORMATION: MAILING ADDRESS: Racers Who Care, Inc. 7095 Hollywood Blvd., #769 Hollywood, CA 90028 Phone/Fax: 323/375-9225 E-mail: firstname.lastname@example.org Web: www.nationalchildsday.com www.MySpace.com/racerswhocare LEARN THE ART OF TEAMWORK!