PROPOSAL - 2009 NAT'L CHILD'S DAY CELEBRATION

Document Sample
PROPOSAL - 2009 NAT'L CHILD'S DAY CELEBRATION Powered By Docstoc
					Art, Music/Dance,
 Horsepower, and
  kids, kids, kids !

WE CORDIALLY INVITE YOU TO JOIN US ~
        AND SHARE THE FUN !
NATIONAL CHILD’S DAY
CELEBRATION
JUNE 6 AND 7, 2009

PROPOSED EVENT SITE:

THIRD STREET
PROMENDADE,

SANTA MONICA,

CALIFORNIA




                       [UPSCALE BOUTIQUES, RESTAURANTS]
CONTENTS:
SLIDE #/DESCRIPTION

4    Celebration Quick Facts
8    Demographics
17   Celebration Overview

SPONSORHIP PACKAGES

19   Legionnaires [$500 - $1,000]
20   Committee of 300 [$1,500]
21   Legacy Club [$5,000]
23   President’s Circle [$10,000]

                26   Introduction to RWC
                28   Presentation Feedback
                29   RWC FAQs
                31   Contact Information
CELEBRATION
QUICK FACTS . . .
   June 6 and 7, 2009 11:00 a.m. to 7:00 p.m. [proposed to be an
   annual event]

   Third Street Promenade, Santa Monica, California

   50,000+ Attendees

   Children – 1 to 13: Primary Target Audience


                   Young Adults – 25 to 50 [Upscale]: Secondary Target
                   Audience
                   VIP and Sponsor Hospitality Pavilions [Entertain your
                   clients and employees]
                   Volunteer opportunities for your employees
                   Proposed Event Producer – Pink Cloud Events; Event
                   Organizer - Racers Who Care, Inc.
• Promo Opps: Couponing, bounce-backs, contests,
  premium incentives, cross-promotions, sponsor
  partnerships, signage, write-ups in event program and on
  web site, posters, banners, flyers, t-shirts, decals, bumper
  stickers, promotional give-aways, printed balloon bouquets,
  etc.

• Marketing Opps: Research, sampling, data collection, POP,
  tie ins, discounts, incentives, and more.

• Advertising: Los Angeles Daily News, Santa Monica
  Mirror, L.A. Weekly, KOST Radio ads, taxi ads, bench
              ads, event program ads, newspaper inserts,
              and more.
• AVAILABLE NAMING RIGHTS:
  Celebration, Timescope Historical Timeline, Antiquities
  Era, Stage, Arts/Crafts Historical Timeline, Horsepower
  Historical Timeline, Music/Dance Historical Timeline,
  Performer Pavilion, Equestrian area, VIP Pavilion,
  Hospitality Pavilion, Belly Dance Contests, Limbo Contests,
  Hula Contests, Stiltwalking Contests, Pony Rides, Street
  Performers, Racer “Quick Tips on Winning in Life”
  Presentations in Southern California, Scavenger Hunts,
   Booths at Other Events, and more.

• BENEFITEES:
  Funds remaining after event expenses will be allocated to
  the 2010 National Child’s Day Celebration, and to ongoing
             racer “Quick Tips on Winning in Life”
             presentations, educational presentations and
             educational materials.
• DONATION OR SPONSORSHIP?
 RWC is a 501C3 nonprofit, tax exempt, charitable
 corporation. Sponsors may allocate their Celebration
 funding as a sponsorship and a business expense/write-off,
 as a donation/charitable write-off, or as a combination of both.

• PRESENT SPONSORS:
 Newman’s Own Foundation, Clear Channel Outdoor, Naked
 Juice [natural fruit and vegetable juices], Penske Automotive
 Group, Or-Tav Music Publications (Israel), Walton Music
 (Ireland), Bare Walls Interactive Art, Nikko America, Epson
               America, Inc., Sideshow Collectibles, Tofutti
               Brands, Inc., Artsmagic, Ltd. (England), Office
               Depot, KOST Radio, Rhino Records, Puzzle Zoo,
               Activision.
D
E
M
O
G
R
A
P
H
I
C
S
                                                       Family households
                           Households                  (families)
                                                       With ow n children under
               80                                      18 years
                    68.2                               Married-couple family
               70
                                                       With ow n children under
               60                                      18 years




P ercentages
               50          47.1                        Female householder, no
                                                       husband present
               40      36.8         36.7               With ow n children under
                              32.9       30.4
                                 29.1                  18 years
               30                                      Male householder, no
                                        20.1           w ife present
               20                                      With ow n children under
                                                       18 years
               10                              3.7 2
                                                       Nonrelatives
               0
                                                       Unmarried partner
                              Family Types
                                     House Values

                 35
                                             30.2
                                                       Less than $50,000
                 30
                                         25.7          $50,000 to $99,999
                 25




P ercen tag es
                                                       $100,000 to $149,999
                 20                                    $150,000 to $199,999
                                      15.6      15.5
                 15                                    $200,000 to $299,999
                                11.1
                                                       $300,000 to $499,999
                 10
                                                       $500,000 to $999,999
                 5
                      0.1 0.5 1.3                      $1,000,000 or more
                 0
                                    Values
                             Occupations


                60
                     49.3
                50                                          M anagement, professional,
                                                            and related occupations
                40                                          Service occupations




Percen tag es
                                                            Sales and office occupations
                30
                            22.6
                                   18.9                     Farming, fishing, and forestry
                20                                          o ccupatio ns
                                                            Co nstructio n, extraction, and
                10                                    5.5   maintenance occupations
                                                3.5         Productio n, transportation, and
                                          0.2
                                                            material moving occupations
                 0
                            Occupation Types
CELEBRATION
OVERVIEW . . .
 Timescope – The Early Eons is an extremely interactive historical
 timeline featuring the development of music/dance, arts/crafts and
 horsepower/transportation during the Antiquities.

 Included are chariots, camels, and elephants, as well as pony and donkey rides,
 Antiquities Era music and dance performances, art and craft demonstrations,
 and much more. Children and their parents will try out together dances,
 musical instruments, exotic dance steps, Antiquities Era art projects and crafts.

 Our goal is to encourage family togetherness and solidarity on National Child’s
 Day, in a setting that is fun, exciting, creative and educational! We plan to
 make related educational materials and presentations by our performers and
 artists available to local schools and child/youth groups.

                For the first three years we will focus on specific historical eras.
                Eventually, we will combine all the historical eras into a very
                large event.
CELEBRATION
   SPONSORSHIP
      PACKAGES
LEGIONNAIRES
[$ 500 - $ 1,000]


     4 Guest Passes to Hospitality Pavilion
     ˜ Name on Signs at site – 50,000 impressions
     ˜ Business Card ad in Event Program – 10,000
       impressions
     ˜ Name on sign in Celebration exhibits at other
       events – 20,000 impressions
     ˜ Name on National Child’s Day Celebration web
       site – 500,000+ impressions
COMMITTEE OF 300
[$ 1,500]

     10 Guest Passes to Hospitality Pavilion
     ˜ Name on Signs at both sites – 50,000 impressions
     ˜ Name inclusion on 2-page Committee page in
        event program – 10,000 impressions
     ˜ Name on Committee sign in Celebration exhibits at
        other events – 20,000 impressions
     ˜ Name on Committee page on National Child’s Day
        Celebration web site – 500,000+ impressions
               ˜ Name inclusion on full-page ad in Sunday
                 Daily News – 600,000 impressions
LEGACY CLUB
[$ 5,000]


      4     Guest Passes to Promenade VIP Pavilion
      20    Guest Passes to Hospitality Pavilion
      ˜     Name on Signs at both sites – 50,000 impressions
      ˜     1/2-page ad in event program – 10,000 impressions
      ˜     Logo on sign in Celebration exhibits at other events –
            20,000 impressions
      ˜     1/2 page on National Child’s Day Celebration web site
            – 500,000+ impressions
      ˜     Logo inclusion on 4 full-page ads in Daily News –
            2,092,000 impressions
                   ˜ Name mention in 10 press releases going to
                       general media and in event press kit
                       – 1,000,000 impressions
LEGACY CLUB, continued
[$ 5,000]

   ˜ 20,000 Flyers in the Sunday L.A. Times
     – 60,000 impressions
   ˜ 1 10’ X 10’ Exhibit Space – 15,000 impressions
   ˜ Sponsor for 4 Street Performer appearances at your choice of
     locations: Venice Beach, Grauman’s Chinese Theatre, Third
     Street Promenade or Universal CityWalk - 10,000 impressions
   ˜ Logo inclusion on 10,000 24” x 32” 4-color posters
     – 30,000 impressions
   ˜ Logo inclusion on 60,000 8 ½” x 11” flyers
     – 180,000 impressions
               ˜ Log inclusion on 5,000 Celebration t-shirts
                  – 15,000 impressions
PRESIDENT’S CIRCLE
[$ 10,000]


     10      Guest Passes to Promenade VIP Pavilion
     30      Guest Passes to Hospitality Pavilion
     ˜       Name on Signs at both sites – 50,000 impressions
     ˜       Full page ad in event program
             – 10,000 impressions
     ˜       Logo on sign in Celebration exhibits at other
             events – 20,000 impressions
     ˜       Full page on National Child’s Day Celebration web site –
             500,000+ impressions
                    ˜ Name mention in 10 press releases going to
                        general media and in event press kit
                        – 1,000,000 impressions
PRESIDENT’S CIRCLE,
continued      [$10,000]

     ˜      Logo inclusion on 4 full-page ads in Daily News
            – 2,092,000 impressions
     ˜      40,000 Flyers in the Sunday L.A. Times
            – 120,000 impressions
     ˜      1 10’ X 10’ Exhibit Space on the Third Street Promenade
            – 50,000 impressions
     ˜      Sponsor for 10 Street Performer appearances at your
            choice of locations: Venice Beach, Grauman’s
            Chinese Theatre, Third Street Promenade or
            Universal CityWalk - 20,000 impressions
PRESIDENT’S CIRCLE,
continued   [$10,000]

     ˜ Naming rights to your choice of one of the items listed
       on Slide 5 – 50,000 impressions - Promenade;
       15,000 impressions - Beach
     ˜ 5 15-second mid-afternoon ads on KOST radio
        – 53,000 to 96,000 impressions
     ˜ Sponsor 10 Racer Quick Tips On Winning In Life
       Presentations – 5,000 impressions
     ˜ Logo inclusion on 10,000 24” x 32” 4-color posters
       – 30,000 impressions
     ˜ Logo inclusion on 60,000 8 ½” x 11” flyers
               – 180,000 impressions
              ˜ Log inclusion on 5,000 Celebration t-shirts
                   – 15,000 impressions
INTRODUCING
RACERS WHO CARE,
INC.
RACERS WHO CARE, INC.
Racers Who Care, Inc., is a Los Angeles, California-based 501C3 charitable
corporation, founded in 1993, that works with auto, boat, motorcycle and
truck racers dedicated to making a positive difference for our next generation.

RWC’S racer presentations, made throughout the U.S. to children and teens,
center on key universal truths RWC calls Quick Tips on Winning in Life,
applicable to all children and teens regardless of age, cultural background,
or life experience: find something to do in life that you really love,
study, learn the art of teamwork, find a mentor, take the long view, be
flexible with your dreams and goals, avoid the path of least resistance, and
more. During 2008/2009 RWC will be active on the Champ Car Series
and National Hot Rod Association Series, as well is in Southern California.

                    Racer Quick Tips presentations throughout greater L.A.
                    are an integral part of RWC’s National Child’s Day
                    Celebration community outreach.
RACER PRESENTATION FEEDBACK
“The stories about the racers’ lives, how they got started, and the
struggles they’ve had, reinforces a critical message for these youth:
that it is important to set a goal and strive to achieve it.” Laura
Yergan, Gila River Juvenile Detention and Rehabilitation Center, Chandler, Arizona

“Tom Kendall was honest, open and genuine with our campers. We have a
large portion of campers that are disadvantaged and Tom showed success
and overcoming adversity . . .There are more ways to be a winner in life
than coming in 1st.” Pete Szlozyk, of the Hidden Valley 4-H Camp in Watkins Glen,
New York

"Visits to racers, like this field trip (to the NHRA Winternationals at
Pomona, California) are crucial to opening the kids’ minds and helping
them lift themselves out of poverty.“ Dave Rambeau, Director, United American
Indian Involvement (Homeless kids, from L.A’s Skid Row, took field trip to race)

                     “The presentation definitely made a positive impact. They
                     came away with a clearer understanding of why they need
                     to learn science and math and a deep impression that they
                     have to plan to work hard at whatever they decide to do.”
                     Waverly Johnson, Grand Canyon Council Boy Scouts, Phoenix,
                     Arizona
RWC FAQs
˜ Founded in 1993
˜ Holds Federal nonprofit tax exempt
  [501C3] status - Federal Tax I.D.: 95-95-
  4417337
˜ Is a State of California nonprofit, tax
  exempt, charitable corporation –
  California Tax I.D.: 1911416
˜ Holds Business Licenses for Cities of Los
  Angeles and Santa Monica
        ˜ Member of Santa Monica,
              Chamber of Commerce
    FAQs,
RWC FAQs, continmued
˜ Registered with GuideStar
˜ Member of VolunteerMatch
˜ Member of the Southern California Broadcasters
  Association
˜ Member of International Festival and Events
  Association
       ˜ Member of P.I.R.A.T.E.S. [Print,
            Interactive, Radio and Television
            Educational Society]
CONTACT
INFORMATION:
MAILING ADDRESS:

  Racers Who Care, Inc.
  7095 Hollywood Blvd., #769
  Hollywood, CA 90028

Phone/Fax: 323/375-9225
E-mail:    racerscare@aol.com
Web: www.nationalchildsday.com
        www.MySpace.com/racerswhocare



                                        LEARN THE ART OF TEAMWORK!

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:62
posted:6/23/2009
language:English
pages:31