THINKING

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					JUICY
                              THINKING
USING YOUR WHOLE BRAIN
           TO GENERATE IDEAS + SOLVE PROBLEMS
Do you feel like you have run out of fresh ideas? Have your processes gone stale or do you come up
with ‘same old’ answers when confronted with a challenge or problem? Could you use some Juicy
Thinking TM?

Left brain, logical, linear thinking is essential in business. [It's the 'in the box' thinking.] But for 21st
century success you also need right brain, creative, big picture thinking. [That's the 'out of the box'
bit.)

Put them together and you have Juicy Thinking TM. It’s about using your whole brain, not just one side or
the other. It’s the essential edge in the 21st century, especially in changing times. No longer a luxury,
or just for ad agencies and architects, it is the biggest differentiator in a successful career or
business.

MORE THAN RIGOUR, MANAGEMENT DISCIPLINE, INTEGRITY OR EVEN VISION -
SUCCESSFULLY NAVIGATING AN INCREASING COMPLEX WORLD WILL REQUIRE CREATIVITY.
                                                            [KEY FINDING, 2010 IBM SURVEY OF 1500 CEOS]

Juicy Thinking TM programs are for individuals, teams and businesses that are ready to explore new ways
of thinking, ways that we mostly aren’t taught in school or university. It’s quite easy to tap into – all
you need are a few tips and tricks and a willingness to try something fresh. [And it doesn’t have to
involve crayons in the lunchroom or random chaos, either…]

In a Juicy Thinking TM program, you will discover:
    • the 4 foundation habits of juicy, whole-brained thinking and how to implement them
    • at least 3 specific new thinking techniques [building on any techniques you’re already using]
    • how to sidestep the things that get in the way of juicy thinking
    • how to apply the tools to your particular workplace issues
    • that thinking hard can be fun

The program is interactive, using a series of processes to demonstrate the power of Juicy Thinking TM.
Participants will leave with an awareness of their creative process as well as practical tips and
techniques that they can implement the next day in their work.

Juicy Thinking TM is a WorkInColour signature program. At WorkInColour we know a lot about creativity, but we
also understand the demands and constraints of managing a workplace, so our programs are very
practical and designed to be integrated with minimum fuss and maximum results.

There is nothing ‘airy fairy’ about our approach. It relies on a rigorous review of the latest research
and years of experience running workshops. We choose from a range of tested tools and models to
match the needs and desired outcomes of each of our clients.
        ____________________________________________________________________________________________
                                    Level 14, 309 Kent Street, Sydney NSW 2000
                    p +612 9994 8020 e joanna@workincolour.com.au http://workincolour.com.au
Oliver Kitchingman, Editor, Australian Fitness Network attended a Juicy Thinking TM presentation: 'The joy
of Joanna's creative thinking keynote is that it does exactly what it says on the tin - it gets everyone in
attendance thinking creatively! Joanna's enthusiastic, knowledgeable delivery couples with fun interactive
elements to really get her audience buzzing with ideas. The practical advice for breaking through mental
blocks and approaching work, and life, from a different angle meant that I came away from the afternoon
with a step-by-step guide for thinking outside of the box. A thoroughly enjoyable session from a great
presenter.'


        CREATIVITY IS ONE OF THE LAST REMAINING LEGAL WAYS OF GAINING AN UNFAIR
        ADVANTAGE OVER THE COMPETITION. ED MCCABE

Zoe Routh, Manager, Australian Rural Leadership Foundation put it this way: 'Thank you for the
creative thinking workshop for our advanced rural leadership program, TRAILblazers. I have to tell you that
your session was one of the 'must keep' sessions for the group - they used a lot of the techniques in their
mastermind session on the last day of the program- and it worked beautifully. I have heard that many of
them have even incorporated some of the techniques with their colleagues upon their return to work. I am
definitely booking you in again for the next program! Thanks again.'

BENEFITS OF JUICY THINKING TM
   •        Expand creative performance to match creative potential
   •        Generate practical & original ideas
   •        Differentiate you and your business, give you the edge
   •        Encourage innovation
   •        Maximise performance and productivity, challenge and motivate employees
   •        Develop keen and dedicated staff with creative and critical thinking skills
   •        Create optimum project development and team management
   •        Capitalise on useful ideas & construct innovative, effective solutions to problems
   •        Find out how to move outside the box (and how to jump back in when needed)

THERE IS EVIDENCE TO SUPPORT A DIRECT LINK BETWEEN CREATIVE THINKING AND
ORGANISATIONAL EFFICIENCY AND EFFECTIVENESS. TONY PROCTOR

JOANNA MAXWELL
Joanna has recovered from her first career in corporate law to become the owner of
WorkInColour and a coach, creative thinker, trainer and writer. She’s long been fascinated
by the power that comes from combining the rigour of critical thinking with the
possibilities of creative thinking. Programs such as Juicy Thinking TM and the Escape Hatch TM
are the result.

Joanna’s style is interactive, using humour and a grounded approach to engage
participants. Words often used by others to describe her presentation style are
‘enthusiastic’, ‘lively’, ‘practical’ and ‘inspiring’. She gets results.

Joanna has been coaching, presenting and conducting workshops since the 1990s. Clients include:

        •   Australian Broadcasting Commission
        •   Roche Pty Limited
        •   VECCI (Victorian Chamber of Commerce)
        •   AmGen
        •   Australian Rural Leadership Foundation
        •   Industry and Investment NSW
        •   Cover-More Australia
        •   PPR (Professional Public Relations)

        ____________________________________________________________________________________________
                                    Level 14, 309 Kent Street, Sydney NSW 2000
                    p +612 9994 8020 e joanna@workincolour.com.au http://workincolour.com.au

				
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