Attractive Business – Personalised Fridge Magnets and Promo Success

							?There are all sorts of promo items available to help business grow a larger client base
- but the best will always be the ones that encourage existing clients to keep on
patronising. Why? Because existing clients, having already displayed an interest in a
business by patronising it in the first place, represent the revenue-sweller's dream: a
guaranteed captive audience, who just need to be persuaded to keep on spending. This
can be done better than most by using personalised fridge magnets.

Why? What makes a little bit of coloured plastic stuck on a magnet, or a piece of
magnetised printed rubber, such a great repeat sales tool? Because it sticks to stuff.
Which means it's difficult to lose. It's also designed to go on a fridge, which means it
probably will end up on a fridge that's placed in the number one common location in
which all employees of a business will find themselves - the kitchen. Not even
bathrooms can generate that kind of hit rate - female bathrooms only ever see female
employees, and male bathrooms only ever see men. The kitchen, which is almost
certain to be used several times daily by almost everyone in the building, is number
one advertising space: personalised fridge magnets are the perfect advertisements to
put in it.

Like every promo device, fridge magnets are used first to say "thank you": thank you
for being a good client, thank you for your order, and so on. What fridge magnets are
that no other promo item (usually) can be, is different. They're not pens (which are an
inferior advertising space because of their shape, and because they get lost); they're
not calendars (useful, but overdone); and they're not mouse mats (which are fine but
constantly obscured by mice). Personalised fridge magnets are the perfect shape for
quick advertising - just big enough for a logo and contact details - which makes them
ideal for this kind of client-based promotion. When advertising to people who already
know what you do, all you need is to keep your name and number fresh in their minds
so they'll call you again. That's what the fridge magnet does better than anything else.
How much fresher can a name and number be, than one seen several times daily by
every person working in a building?

Personalised fridge magnets can be customised and printed fro m any decent business
printing shop. Online standouts include the rapidly-growing MrPrinterman, whose
pioneering "design online" features are allowing small to medium businesses direct
access to their own "advertising departments": they can design and order the magnets
right on site, which means the quickest of quick service.

Once one has taken possession of one's personalised fridge magnets, it's time to direct
them properly. Make up a mail shot to all existing clients: or just send them out with
invoices. Sending promo items with invoices has a history of being good advertising
practice: psychologically, even though it is only a piece of printed rubberised magnet,
a "free gift" received in an invoice somehow manages to ameliorate the effect of
being asked for money. In other words, if a company asks for money whilst also
giving something away, then the client feels that he or she has somehow gotten
something for free. Something, in the case of personalised fridge magnets, that will
perform a vital advertising function for years.

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Personalised fridge magnets are an outstanding way to boost sales to already existing
clients, acting as a permanent reminder and advertising opportunity.