online_gaming_worldwide_subscriber_growth by pengtt


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Online Gaming: Worldwide Subscriber Growth Expected for Both
Free and Subscription-Based Online Services

Description:    In 2007, the video game console market represented one of the most popular segments in the
                consumer electronics industry. Nintendo launched the Wii to frenzied consumer demand, and Sony
                completed the launch of its PlayStation 3. Microsoft's Xbox 360 now faces legitimate competition
                from both these companies. The handheld gaming console market is also exhibiting growth. While
                Microsoft does not offer a handheld console, both Nintendo and Sony enhanced their handheld
                lineups this year.
                In order to recoup the high costs associated with console manufacturing, Microsoft, Sony, and
                Nintendo have turned to online gaming either to generate additional revenue streams or to
                promote brand loyalty. Subscriber growth is expected in both paid and free online services over the
                forecast period.

                In-Stat?s latest gaming report contains forecasts for online game subscribers annually through
                2011 for online-capable game console and handheld consoles. Forecasts for each console include an
                annual console installed base, the number of subscribers (free or paid), subscription revenue, paid
                download revenue, and online advertising revenue. This report does not forecast PC online gaming
                or casual gaming. Analyses are provided for the online console strategies of Microsoft, Nintendo,
                and Sony, as well as the online handheld strategies of Nintendo and Sony. New to this year's report
                are survey results regarding US consumers' attitudes towards both video game console ownership
                and online gaming.

                Executive Summary

                Introduction?Broadband Subscriber Forecast

                Console Online Gaming

                Microsoft Xbox Live

                Live Marketplace

                Video MarketPlace

                Live Arcade

                Xbox Originals



                Sony Online

                PS2 Online

                PS3 Online



GameCube Online

Wii Online



Handheld Online Gaming


DS Background





PSP Background




Console and Online Gaming?The Consumer Perspective


Video Game Console Owned

Microsoft Consumers

Xbox Live

Sony Consumers

PlayStation Online Services

Sony PlayStation Portable (PSP)

Nintendo Consumers

Other Issues

Role of Advertising


PC Online Gaming

Casual Gaming


Console Online Gaming

Handheld Online Gaming


Related Reports

List of Tables

Table 1. Worldwide Broadband Subscriber Forecast (Thousands) 2004?2011

Table 2. Xbox Live Subscriber and Revenue Forecast 2004?2011

Table 3. PlayStation Online Subscriber and Revenue Forecast 2004?2011

Table 4. Nintendo Online Subscriber and Revenue Forecast 2004?2011

Table 5. Nintendo DS Online Gaming and Revenue Forecast 2004?2011

Table 6. Sony PSP Online Gaming and Revenue Forecast 2004?2011

Table 7. Gender

Table 8. Age

Table 9. Video Game Console Owned

Table 10. Do You Subscribe to Xbox Live?

Table 11. How Long Have You Paid for an Xbox Live Subscription?

Table 12. What Content Have You Downloaded from Xbox Live?

Table 13. Do You Notice In-Game Advertisements on Xbox Live?

Table 14. How Many Hours Do You Spend on Xbox Live Per Week?

Table 15. Have You Paid for an Xbox Live Subscription in the Past?

Table 16. Will You Consider Paying for an Xbox Live Subscription?

Table 17. Why Won?t You Subscribe to Xbox Live?

Table 18. Which Describes Your Use of the PS2 Online Service?

Table 19. Which Describes Your Use of the PlayStation Network?

Table 20. In Which Type of Wireless Gaming Do You Participate With Your Sony PSP?

Table 21. Which Describes Your Use of the Wii Connect Online Service?

Table 22. Console Subscriber Summary 2004?2011

Table 23. Console Revenue Summary 2004?2011

Table 24. Handheld Subscriber and Revenue Summary 2004?2011
List of Figures

Figure 1. Console and Handheld Online Gaming Subscribers (in Millions) 2004 to 2011
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