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Marketing Program - Arab Academy for Science_ Technology

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Marketing Program - Arab Academy for Science_ Technology Powered By Docstoc
					    ARAB ACADEMY FOR SCIENCE, TECHNOLOGY AND
           MARITIME TRANSPORT

       U N D E R G R A D U A T E
               P R O G R A M




Bachelor of Business Administration
                (B.Sc.)
Undergraduate Program: Program Structure
                            (Major Marketing)
                              Semester One
      Code                          Title                 Credit

       EA111   PRINCIPLES OF MANAGEMENT (1)               3 HRS

       EB127   MATHEMATICS                                3 HRS

       EY111   INTRODUCTION TO FINANCIAL ACCOUNTING (1)   3 HRS

       ES111   INTRODUCTION TO INFORMATION TECHNOLOGY     3 HRS

      LH182    ENGLISH FOR BUSINESS (1)                   3 HRS

       EI111   MICRO ECONOMICS                            3 HRS



                              Semester Two
      Code                           Title                Credit

     EA121     PRINCIPLES OF MANAGEMENT (2)               3 HRS

     LH183     ENGLISH FOR BUSINESS (2)                   3 HRS

     EY121     INTRODUCTION TO FINANCIAL ACCOUNTING (2)   3 HRS

     ES121     MANAGEMENT INFORMATION SYSTEM              3 HRS

     EI121     MACRO ECONOMICS                            3 HRS

     EB128     MATHEMATICS IN BUSINESS                    3 HRS



                             Semester Three
      Code                          Title                 Credit

     EA213     STATISTICS                                 3 HRS

     EA212     ORGANIZATIONAL BEHAVIOR                    3 HRS

     ES211     DATA BASES                                 3 HRS

     EI211     ECONOMIC ANALYSIS                          3 HRS

     EA211     PRINCIPLES OF MARKETING                    3 HRS

     EY211     COMPANY ACCOUNTING                         3 HRS
Undergraduate Program: Program Structure
                             Semester Four
      Code                         Title           Credit
                                                    3 HRS
     EA221    OPERATIONS RESEARCH
                                                    3 HRS
     EA222    RESEARCH METHODOLOGY
                                                    3 HRS
     EI221    PUBLIC FINANCE
                                                    3 HRS
     EY221    COST ACCOUNTING
                                                    3 HRS
     EY222    ACCOUNTING INFORMATION SYSTEMS
                                                    3 HRS
     ECR226   INTRODUCTION TO E-BUSINESS




                               Semester five
      Code                         Title           Credit
                                                    3 HRS
     EA311    HUMAN RESOURCES MANAGEMENT
                                                    3 HRS
     EA312    FINANCIAL MANAGEMENT
                                                    3 HRS
     EI311    MONEY AND BANKING
                                                    3 HRS
     EY311    MANAGERIAL ACCOUNTING
                                                    3 HRS
     EA315    CONSUMER BEHAVIOR
                                                    3 HRS
     EA316    MARKETING MANAGEMENT




                               Semester six
      Code                         Title           Credit
                                                    3 HRS
     EA321    PRODUCTION OPERATIONS MANAGEMENT
                                                    3 HRS
     EA322    MATERIALS AND LOGISTICS MANAGEMENT
                                                    3 HRS
     EA325    INTERNATIONAL BUSINESS
                                                    3 HRS
     EA326    MARKETING RESEARCH
                                                    3 HRS
     EA327    INTEGRATED MARKETING COMMUNICATION
                                                    3 HRS
     EW321    BUSINESS LAW
Undergraduate Program: Program Structure

                              Semester seven
             Code                     Title          Credit
                                                         3 HRS
                       ORGANIZATIONAL ANALYSIS AND
     EA411
                       DESIGN
                                                         3 HRS
     EI411             TAX SYSTEMS
                                                         3 HRS
                       MANAGEMENT OF DISTRIBUTION
     EA417             INSTITUTIONS/ OR PUBLIC
                       RELATIONS.
                                                         3 HRS
     EA328             ADVERTISING MANAGEMENT
                                                         3 HRS
                       PERSONAL SELLING/
     EA415
                       OR E-MARKETING
                                                         3 HRS
     EA426             ELECTIVE COURSE 1



                              Semester eight
      Code                            Title             Credit
                                                          3 HRS
     EA421      STRATEGIC MANAGEMENT
                                                          3 HRS
     EI421      ECONOMIC DEVELOPMENT
                                                          3 HRS
     EI425      FEASIBILITY STUDIES
                                                          3 HRS
     EA425      INTERNATIONAL MARKETING
                                                          3 HRS
                ADVANCED STUDIES IN MARKETING (
     EA428
                GRADUATION PROJECT)
                                                          3 HRS
     EA421      ELECTIVE COURSE 2
Bachelor’s Program   MARKETING MAJOR
Undergraduate Program: Program Structure


                                  CORE C          OURSES

Course Code                             Course Title       Credit Hours

  EA111       Principles of Management (1)                      3

   EI111      Micro Economics                                   3

  ES111       Introduction to information Technology            3

  EY111       Accounting (1)                                    3

  EB127       Math (1)                                          3

  LH192       English For Business (1)                          3

  EA121       Principles of Management (2)                      3

   EI121      Macro Economics                                   3

  ES121       Management Information Systems                    3

  EY121       Accounting (2)                                    3

  EB128       Math (2)                                          3

  LH193       English For Business (2)                          3

  EA211       Principles of Marketing                           3

  EA212       Organization Behavior                             3

  EA213       Statistics                                        3

  ES211       Data Bases                                        3

   EI211      Economic Analysis                                 3

                                                                3

  EY211       Company Accounting                                3

  EA221       Operations Research                               3

  EA222       Research Methodology                              3

   EI221      Public finance                                    3

  EY221       Cost Accounting                                   3

  EY222       Accounting Information Systems                    3

  EA311       Human Resources Management                        3

  EA312       Financial Management                              3

   EI311      Money and Banking                                 3

  EY311       Managerial Accounting                             3

  EA321       Production Operations Management                  3

  EA322       Materials and Logistics Management                3

  EW321       Business Law                                      3

  EA411       Organizational Analysis and Design                3

   EI411      Tax Systems                                       3
Undergraduate Program: Program Structure
  EA421       Strategic management                                      3

   EI421      Economic Development                                      3

   Total                     34 courses * 3 credit Hours               102




                                    MAJOR COURSES
Course Code                             Course Title               Credit Hours

  EA315       Consumer Behavior                                         3

  EA316       Marketing Management                                      3

  ECR226      Introduction to E- Business                               3

  EA317       Electronic Marketing                                      3

  EA325       International Business                                    3

  EA326       Marketing Research                                        3

  EA327       Integrated Marketing Communication                        3

  EA417       Management of Distribution Institutions                   3

  EA328       Advertising Management                                    3

  EA415       Personal Selling                                          3

  EA426       Public Relations                                          3

   EI425      Feasibility Studies                                       3

  EA425       International Marketing                                   3

  EA428       Advanced Studies in Marketing (Graduation Project)        3




                   Elective Courses (5 selected courses)
Course Code                             Course Title               Credit Hours

  EX401       Economics of Resources and Environment                    3

  ES221       Computer Applications in Business                         3

  EX407       Insurance                                                 3

  EX405       Political Sciences                                        3

  EX406       Speech & Communication Skills                             3

  EX404       Principles of Sociology                                   3

  EX402       Cultural Affairs                                          3

  EX403       Contemporary Issues in Business                           3

  EX413       Negotiation & Contracting Skills                          3

  EX408       Francais Des Affairs                                      3

  EX411       Egyptian History                                          3
 Undergraduate Program: Program Structure

Total                                       144

				
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