MS_CB

							                            M A Y H E M            [M+S]        S T U D I O S




[CREATIVE BRIEF]
                                                                                             [M+S]
PURPOSE	         	      	       	      	      	
	
	   The creative brief lays out the visual design directions to explore and
    the objectives of the project. We will use the information on this form
    to make sure that we are both focused and are on the same page
    throughout the creative process to deliver your message.
                                                                                             W h e r e



CONTACT

    Business Name: ___________________________________________________________________

    Contact Name: ___________________________________________________________________

    Web Site: _________________________________________________________________________
                                                                                             D e s i g n
    Address: __________________________________________________________________________

    City: ___________________________________ State: _____________ Zip: __________________

    Phone: _____________________________________ Fax: _________________________________

    E-mail: ____________________________________________________________________________


                                                                                             Form     &

WHO	ARE	YOU?	WHAT	DO	YOU	DO?




                                                                                             Function




                                             [1]      [www.mayhemstudios.com]                Converge

    2360 Cabot Street | Los Angeles | CA | 90031 | 323.276.9503 | info@mayhemstudios.com
                     M A Y H E M               [M+S]       S T U D I O S




[CREATIVE BRIEF]
                                                                                        [M+S]
WHAT	ARE	YOUR	OBJECTIVES?




                                                                                        W h e r e




HOW	WOULD	YOU	LIKE	TO	BE	PERCEIVED?
                                                                                        D e s i g n




                                                                                        Form     &




WHO	IS	YOUR	AUDIENCE?	DEMOGRAPHIC?


                                                                                        Function




                                         [2]      [www.mayhemstudios.com]               Converge

 2360 Cabot Street | Los Angeles | CA | 90031 | 323.276.9503 | info@mayhemstudios.com
                     M A Y H E M               [M+S]       S T U D I O S




[CREATIVE BRIEF]
                                                                                        [M+S]
WHO	IS	YOUR	PRIMARY	COMPETITOR?	(include web address if possible)




                                                                                        W h e r e




WHAT	DO	YOU	WANT	THIS	PROJECT	TO	SAY	ABOUT	YOU?
                                                                                        D e s i g n




                                                                                        Form     &




WHAT’S	YOUR	FAVORITE/LEAST	FAVORITE	COLOR	AND	WHY?


                                                                                        Function




                                         [3]      [www.mayhemstudios.com]               Converge

 2360 Cabot Street | Los Angeles | CA | 90031 | 323.276.9503 | info@mayhemstudios.com
                     M A Y H E M               [M+S]       S T U D I O S




[CREATIVE BRIEF]
                                                                                        [M+S]
LIST	LOGOS	YOU	LIKE	&	EXPLAIN	WHY?	(include web address if possible)




                                                                                        W h e r e




WHAT	WOULD	YOU	LIKE	TO	PRODUCE?	(check all that interest you)
                                                                                        D e s i g n

 o LOGO/IDENTITY PIECES           o ADVERTISEMENT           o MARKETING MATERIAL
 o BROCHURE                       o POSTER                  o SALES MATERIAL
 o DIRECT MAIL                    o WEB SITE                o OTHER: ___________

                                                                                        Form     &
WHAT	KEYWORDS	BEST	DESCRIBE	YOUR	BUSINESS?


 o DEPENDABLE o FUN      o ENTHUSIASTIC o PRECISION o ESTABLISHED
 o PROGRESSIVE o SERIOUS o UNIQUE       o ORIGINAL   o EDGY
 o TRADITIONAL o HI-TECH o INTEGRITY    o MAINSTREAM o STRONG
                                                                                        Function

ANY	OTHER	INFORMATION?




                                         [4]      [www.mayhemstudios.com]               Converge

 2360 Cabot Street | Los Angeles | CA | 90031 | 323.276.9503 | info@mayhemstudios.com