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2010
BE THERE... and
discover the latest ideas,
products and solutions!
RegisteR today!
Participate
in 65+ FRee
education
sessions discover
new trends from
around the world
22 - 25 May 2010
McCoRMiCk PlaCe, ChiCago
www.restaurant.org/show
Increase Your Profits Meet Top Manufacturers and Suppliers at
at NRA Show® 2010! this Premier Global Event
BE THERE... and discover new products, ideas and solutions you need to succeed. NRA Show 2010 Attend NRA Show 2010 and find the world’s best products for your restaurant, hotel or retail business.
is the Western Hemisphere’s largest and most comprehensive event for the restaurant, hotel and retail NRA Show 2010 showcases more of the latest food, beverage, “ready-meal” solutions, new menu
industries. Attend and meet with suppliers and service providers to help increase your profits. concepts, design, equipment and technology than any other industry event.
Over 1,800 exhibiting companies will showcase products and services from 900+ product categories Engage in exciting demonstrations by 1,800 exhibiting companies. Be the first to learn about the newest
covering restaurant, hotel and retail needs and tens of thousands of professionals from more than 100 equipment and technologies to help you control costs and increase efficiencies and services of leading
countries will gather at NRA Show 2010. Together, the entire industry will reshape the future with the U.S. suppliers and international manufacturers. Also, meet industry leaders who will share insights to
latest products, tips and strategies to stay competitive. improve your business while profiting from the best in:
Register today and BE THERE at NRA Show 2010!
• Foods from the U.S. and the world
• Beverages
“
• Wine, spirits & beer
• Equipment
• Furniture & decorations i come to the NRa show
A Powerhouse of Leading International Decision Makers • Lodging because it’s an opportunity
• Professional services to learn and find out what
North America
Middle East & Africa
Latin America
• Paper, plastic & smallwares
• Tableware & linens
• Technology & entertainment but in food and technology.
“
innovations are going on in the
industry, not only in equipment
Europe • Uniforms
Jon Luther
Asia-Pacific Chairman and CEO .
Dunkin Brands
* Excluding US participants
See 40+ Industry Segments Discover New Products, the Hottest Trends and Special Offers
at NRA Show 2010 Increase your product offerings by looking for special Hot
New Products booth signs that introduce innovative products
Airlines • Bakeries • Banquets • Bars • Buffets • Cafeterias • Casinos • Casual Dining • Caterers at NRA Show 2010.
Coffee Shops • Commissaries • Concessions • Convenience Stores • Convention Centers
Correctional Institutions • Cruise Lines • Family Dining • Fast Food/Quick Service • Fine Dining Also, benefit from savings with Blue Plate Specials. These
special discounts are available only to NRA Show attendees for
Health Care Facilities • Hotels • Military • Motels • Pizza • Pubs/Taverns • Resorts/Spas
orders placed on the exhibit floor.
Retirement Facilities • Social Clubs • Sports Facilities • Supermarkets • Universities • Vending Operations
Visit www.restaurant.org/show for a list of exhibitors, products, education sessions, Register online today at www.restaurant.org/show!
special events and updates.
Stay Competitive Discover New Markets & Products in Specialty Pavilions
Increase your return-on-investment with distinctive foods from the Explore the latest ideas and solutions at unique focused pavilions, created to help you easily find the
U.S. and around the world; kitchen innovations; technology and latest food, beverage, technology and décor trends from around the world.
software; network and franchise opportunities; and other profit-
generating solutions. The American Food Fair features unique regional food specialties from around the United States.
Connect with producers and processors who are interested in exporting their quality products. Organized
by the National Association of State Departments of Agriculture, the American Food Fair delivers the best
Make Profitable Contacts the U.S. has to offer. For more information www.americanfoodfair.org
The 2010 Culinary Scene will highlight industry trends and chefs along with exciting demonstrations
Network with industry leaders and top-performing senior executives in of culinary artistry.
a relaxed setting at the International Reception, Saturday evening at
McCormick Place. Executives who attend and exhibit at the NRA Show want Learn how to save time and money at the Kitchen Innovations Pavilion, which showcases in special
to expand their international operations with people like you. interactive presentations and demonstrations the most innovative equipment available today for
commercial kitchens.
Learn from Industry Experts Discover how to improve your menu and brand with certified organic and natural products at the Organic
& Natural Pavilion. Satisfy increasing consumer demand in this fast-growing industry segment.
Take home profit-building solutions presented by industry experts at any one of the
Discuss the franchise opportunity that’s right for you at the Franchise Pavilion. It brings together
65+ FREE education sessions. These FREE education sessions will cover all aspects franchisors and franchisees, financial consultants and private and institutional investors.
of restaurant, hotel and catering businesses. Topics will range from profitability and
entrepreneurship to jobs and careers, food and healthy living to sustainability and
The Technology Pavilion hosts special demonstrations, education sessions, and exhibits focusing on
social responsibility. For more information visit www.restaurant.org/show. SMART restaurants POS systems, wireless technologies, inventory control, customer relationship management and more.
Discover the products that meet consumers’ growing demands for new flavours and more adventurous
Enjoy Exclusive International Services concepts at the International Cuisine Pavilion. This pavilion is the premier source for traditional foods
and beverages from around the world.
Connect with suppliers in the International Trade Center S M A RT The Smart Design pavilion is your best source for new furniture, graphics, design, lighting, fixtures,
(ITC). The ITC features private business meeting rooms, Design flooring and ideas along with green, energy- and water-efficiency, green-build solutions and more.
import-export counselling, translation services, and
assistance locating the products and exhibitors directly
related to your business needs.
International Back-of-the-House Tours Explore Chicago!
Tour the kitchens and go behind the scenes of Chicago’s most Connect With the Entire Industry!
successful restaurants. Meet the people and sample food that make
these businesses great. Tours are for registered international guests Chicago has unparalleled sophistication, class, and style. Fine dining, world-
famous museums, legendary entertainment, shopping, and much more
only. US $150 per person includes tour, lunch and transportation.
throughout the city. Come and discover why so many visitors fall in love with
Register online today at www.restaurant.org/show. the city every year. Enjoy all that this city has to offer before, during and after
NRA Show 2010.
discover why the NRa show attracts tens of thousands of restaurant, hotel and catering professionals!
Visit www.restaurant.org/show to register, for more information and NRa show photos and videos. Register online today and learn more about the latest ideas, products and education at www.restaurant.org/show
Be There! Plan Your Trip Today! ATTENDEE Advance Registration
Deadline: April 16, 2010
REGISTRATION FORM Online registration will remain
You must provide
your business’ tax ID
Apply for your Visa: Contact your nearest U.S. Embassy or May 22-25, 2010 - McCormick Place - Chicago, IL USA open through May 24, 2010. number or attach a
150 North Michigan Avenue, Suite 2000 consulate to determine visa application procedures in your 3 Ways to Register www.restaurant.org/show Mail to: NRA Registration Headquarters Fax:
(708) 344-4444
business card here
P.O. Box 624, Brookfield, IL 60513-0624
Chicago, IL USA 60601-7569
www.restaurant.org/show country and to schedule a visa application interview. Visit Step 1 Contact Information PLEASE PRINT CLEARLY and complete all fields. The Show is for trade
only and not open to the public. Badges mail individually unless requested
www.travel.state.gov for more information. Should you require otherwise. Badges will begin mailing in April.
In cooperation with:
a visa, NRA Show 2010 may assist you in the process by ___________________________________________________________________________________________________________
FIRST NAME (as you would like it to appear on badge) LAST NAME
providing you a letter of invitation. Once you have registered ___________________________________________________________________________________________________________
PROFESSIONAL TITLE
Tax ID Number
for the Show, follow the easy steps on our Web site, ___________________________________________________________________________________________________________
COMPANY NAME
http://show.restaurant.org/NRA10/public/Content.aspx?ID=345&sortMenu=105001 ___________________________________________________________________________________________________________
ADDRESS CITY
Sponsored by:
___________________________________________________________________________________________________________
Increase your chances of obtaining visa approval by travelling STATE/PROVINCE POSTAL CODE COUNTRY
No one under age 16
___________________________________________________________________________________________________________ (including infants and
with an official group organized by the embassy or consulate PHONE FAX
toddlers) will be admitted.
___________________________________________________________________________________________________________
in your country. Contact your local U.S. commercial or agricultural EMAIL COMPANY WEBSITE
specialist to learn more about joining a delegation. Are you at least 21 years of age? If not 21, are you at least 16 years of age? Have you attended NRA Show in the past?
In cooperation with U.S. Department of Commerce, the Foreign c Yes c No c Yes c No c Yes c No
Agricultural Service and National Association of State EN
Departments of Agriculture. Plan your trip to NRA Show 2010 and save at: www.restaurant.org/show Step 2 Industry Classification
The Commercial Service logo is a registered trademark
Check one box that best represents you and answer the corresponding questions below.
EN
of the U.S.Department of Commerce, c Restaurant/Foodservice/Retail c Lodging c Dealer/Distributor c Affiliated c Supplier
used with permission. Register online.
Reserve your hotel room through the NRA Show Travel Desk. Restaurant/Foodservice/Retail Lodging Dealer/Distributor
What term BEST describes your Do you serve alcoholic beverages? What term describes your
Download a letter of invitation. establishment or operation? (Check only one) lodging operation?
D1 c
D2 c
Beverage Alcohol Distributor
Beverage Wholesaler
Restaurant/Foodservice Commercial 34 c Yes 35 c No L1 c Bed & Breakfast
Identify the exhibitors you want to meet. 1 c Table Service - Fine Dining L2 c Casino
D3 c
D4 c
Equipment Dealer
Food/Beverage Broker
2 c Table Service - Casual Dining 36 How many units do you represent? _____ L3 c Cruise Ship
Choose from 65+ FREE education sessions. 3 c Table Service - Family Dining
What are the annual sales at your
L4 c Hotel
D5 c
D6 c
Food Distributor
Supplies Distributor
4 c Quick Service
Schedule your time at NRA Show 2010.
L5 c Motel
5 c Fast Casual operation? (Check only one)
L6 c Resort/Spa Buying Group Affiliation:
6 c Pizza 37 c Under $100,000 ____________________________________
7 c Bar/Tavern/Pub/Brewery 38 c $100,000 - $499,999
8 c Coffee Shop/Donut/Bakery/Chocolatier Number of rooms at your Trade Association Membership:
39 c $500,000 - $1,499,999
9 c Ice Cream/Frozen Novelty lodging location? ____________________________________
40 c $1,500,000 - $4,999,999 (Check only one)
Build Your Bar Program Profits
10 c Buffet/Cafeteria/Banquets
41 c $5,000,000 - $24,999,999
11 c Catering - On/Off Premise L7 c Under 50
12 c Clubs - Social/Country/Golf
42 c Over $25,000,000
L8 c 50-150 Affiliated
13 c Concessions - Theme Parks/Sports/Entertainment L9 c Over 150
What is your purchasing role? A1 c Advertising/PR/Publications
14 c Conference/Convention Centers
Discover 400+ brands and labels showcased by vintners, distillers and 15 c Mobile Foodservice & Vending
(Check only one) A2
A3
c
c
Architect/Designer
College Student - Culinary/Hospitality
43 c Make decisions 45 c Influence decisions What is your PRIMARY
brewers from around the world. This two-day event will be held 23-24 May 16
17
c
c
Airlines/Commissary
Lodging/Casino/Cruise Ship 44 c Specify products/ 46 c No role job function? A4 c Consultant
in conjunction with the 4-day NRa show at McCormick Place. 18 c Other _______________________ services (Check only one)
L10 c Corporate
A5
A6 c
c Equipment Service
Exporter/Importer
Restaurant/Foodservice Non-Commercial
Visit www.winespiritsbeer.org for more information. 19 c Business & Industry/Other Contract Foodservice
What is your PRIMARY job function?
(Check only one)
L11 c Front Desk A7 c Faculty/Admin/Training
L12 c General Manager A8 c Financial Services
20 c College/University Foodservice 47 c Corporate/Executive Management L13 c Operations A9 c Government Agency/Utilities
21 c Correctional Institution/Prison
48 c Owner
U.s. embassies and Consulates 22 c Health Care/Retirement L14 c Owner A10 c Information Technology
49 c Operations L15 c Purchasing
23 c Military/Military Clubs A11 c Manufacturers Agent/Rep
50 c Chef/Executive Chef L16 c Sales/Catering
24 c School Foodservice A12 c Specifier
51 c FOH Management L17 c Other _________________
Please contact the office of Agricultural Affairs Retail A13 c Trade Association
department of agriculture
AUSTRALIA INDIA ISRAEL PAKISTAN
department of Commerce
52 c Beverage Management Chef (please register under
or the Agricultural Trade Office at the nearest US 25 c Convenience Store A14 c Guest
Embassy or Consulate for more information. A 53 c Purchasing/Distribution Restaurant/Foodservice)
Malik Attiq – Karachi 26 c Specialty Store/Gourmet/Deli A15 c Other __________________
Patricia Matt – Sydney Manjushree Phookan – Bangalore Alan Wielunski – Tel Aviv complete list can be found at www.fas.usda.gov/ 54 c Accounting/Finance
Tel: +61.2.9373.9211 Tel: +91.80.2220.6404 Tel: +972.3.519.7390 Tel: +92.21.520.4484 27 c Supermarket
scriptsw/fasfield/ovs_directory_search.asp. 55 c MIS/IT
28 c Wholesaler/Warehouse Club
Patricia.Matt@mail.doc.gov Manjushree.Phookan@mail.doc.gov Alan.Wielunski@mail.doc.gov Malik.Attiq@mail.doc.gov
CANADA
56 c Marketing/Sales
What is your purchasing role?
(Check only one) Supplier
What BEST describes your ownership? 57 c Training/HR L18 c Make decisions
John McCaffrey – Melbourne Noella Monteiro – Mumbai Assad Barsoum – Jerusalem QATAR (Check only one) S1 c Beverage Manufacturer
Office of Agricultural Affairs 58 c Nutrition/Dietetics
Tel: +61.3.9526.5924 Tel: +91.22.2265.2511 Tel: +972.2.625.4742 L19 c Specify products/services
American Embassy–Ottawa 29 c Chain-owned 32 c Multi-unit Headquarters 59 c QA/R&D S2 c Equipment Manufacturer
John.McCaffrey@mail.doc.gov Noella.Monteiro@mail.doc.gov Assad.Barsoum@mail.doc.gov Mahmoud Skhiri – Doha Tel: +1.613.688.5267 L20 c Influence decision
30 c Franchise/Independent 33 c Non-commercial 60 c Design/Construction S3 c Food/Ingredient Manufacturer
Tel: +974.488.4101 xt. 6805 agottawa@usda.gov L21 c No role
31 c Independent 61 c Other _______________________ S4 c Supplies Manufacturer
CANADA Renie Subin – New Delhi ITALY Mahmoud.Skhiri@mail.doc.gov
Office of Agricultural Affairs
Tel: +91.11.2331.6481 – 48 xt. 2155 American Consulate–Toronto
Crystal Roberts – Calgary
Tel: +403.265.2116
Renie.Subin@mail.doc.gov Leonarda Chiocchi – Rome
Tel: +39.06.4674.2204
Anissa Lahreche – Doha
Tel: +974.488.4101 xt. 6040
Tel: +1.416.646.1656
agtoronto@usda.gov
Step 3 Payment Information c Check Enclosed
Made payable to:
Crystal.Roberts@mail.doc.gov IRELAND Leonarda.Chiocchi@mail.doc.gov Anissa.Lahreche@mail.doc.gov Full payment MUST accompany this form. A confirmation will be sent National Restaurant Association
Card Number Expiration Date
approximately 72 hours after receipt of form if an email address is provided.
Nicola Hale – Dublin IRELAND
By registering, you give us permission to provide your contact information
c American Express
ENGLISH-SPEAKING CARIBBEAN Tel: +353.1.667.4752 JORDAN UNITED KINGDOM Office of Agricultural Affairs to our exhibitors. If you desire otherwise, you must contact us in writing. c Diners Club
Nicola.Hale@mail.doc.gov Refunds will be given on all cancellations received in writing by April 16, 2010. Cardholder Name
American Embassy–Dublin c Discover
Maria Elena Portorreal Fareedon Hartoga – Amman Marcella Marcheso – London Tel: +353.1.668.4605
c MasterCard
Tel: +809.227.2121 xt. 225
Maria.Elenaportorreal@mail.doc.gov
Tel: +962.6.590.6053
Fareedon.Hartoga@mail.doc.gov
Tel: +44.0.20.7894.0433
Marcella.Marcheso@mail.doc.gov
agdublin@fas.usda.gov
$40 per person if received
by April 16, 2010 $80 per person after
April 16, 2010 c Visa Authorized Signature
UNITED KINGDOM
Office of Agricultural Affairs
Questions? Please call NRA Customer Service at (312) 580-5410 or email: nraregistration@restaurant.org
tRaVel ageNCies American Embassy–London
Tel: +44.207.894.0464
Visit http://show.restaurant.org/NRA10/public/Content.aspx?ID=347 for NRA Travel Desk contact information. aglondon@usda.gov Register online today at www.restaurant.org/show!
2010 Join us at NRa show 2010!
top reasons to attend!
1 Find unique products, the latest trends and innovative equipment to increase efficiencies
2 Network with industry leaders and learn tips and strategies to stay competitive
3 Innovate your menu ideas to increase guest attraction and satisfaction
Reduce costs and improve operations with profit-building solutions presented
4 by industry experts at any of the 65+ FREE education sessions
5 Connect with 1,800 exhibiting companies at the Western Hemisphere’s largest
and most comprehensive restaurant, hotel and retail event
6 Train and motivate employees while growing your profits
“ What’s so important is
people are coming to [the
Show] to find solutions to
challenges.
“ “ you must attend the NRa show if you
want to stay on the cutting-edge for
your company and customers. other
trade shows represent a cross section
of the industry, but the manufacturers
Lorna Donatone
President of School Services
Sodexo, Inc.
exhibiting at the NRa show provide
the depth of product, knowledge and
“
representation unlike any other show.
Chris Reeves
Director of National Accounts and Dealer
Register today! Supply America
Take Advantage of Housing & Travel Discounts!
For questions please contact the NRA Customer Service Department
at +1 312 580 5410 or e-mail: nraregistration@restaurant.org.
www.restaurant.org/show
