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Shankar Saikia_ Solutions Specialist _Supply Chain Applications

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Shankar Saikia_ Solutions Specialist _Supply Chain Applications Powered By Docstoc
					         Demantra : Brief Overview



Shankar Saikia
Senior Solutions Specialist
(EBS Supply Chain Management –
High Tech/Semiconductors, Life Sciences, CPG/Retail)
Agenda


    Demantra Acquisition

    Product Overview

    Comparison: Demantra vs ODP

    Customers
        Overview of Strategic Rationale
              Demand-driven planning is a strategic need
              Segment leadership
              Comprehensive demand and supply chain solution
              Complementary customer base
              Furthers Oracle’s goal to become #1 globally in
               applications




* AMR: The SCM Spending Report: 2005-2006.
Why its good for our customers
 Together, each product is stronger
    •   Demantra fills gaps in APS and Siebel TPM
    •   APS brings supply-side, creating complete S&OP
 Together, each company is stronger
    •   Brings great people & domain expertise together
    •   People can focus more on core competencies
    •   Allows Demantra to benefit from Oracle’s
 For Demantra customers:
    •   Demantra becomes the go-forward Oracle solution for Demand
        Management & Trade Promotion Optimization
    •   Continued support for Demantra as stand-alone solution
 For Oracle customers:
    •   Continued support for existing Oracle & JDE solutions
    •   Access to best-in-class Demantra capabilities
What Analysts are saying…

 “Oracle is serious about building a best-in-class SCM product….
  This makes Oracle a much more serious contender in the SCM
  market.”
                                                   - Lora Cecere, AMR

 “This acquisition is a natural step for Oracle and Demantra and
  brings opportunities for their joint customers.”
                                              - Cindy Jutras, Aberdeen

 “While the solution has greater functionality than existing Oracle
  solutions it is designed to be complex on the inside so that it can
  be simple from the outside.”
                                   - Steve Banker, ARC Advisory Group
Agenda




         Demantra Acquisition

         Product Overview

         Comparison: Demantra vs ODP

         Customers
Industry Challenges
                                             High Inventory
                   Long Manufacture              Costs
                                                                       New lines & Products
                          Lead Times


                                       Stock outs & non-availability
                                           Excessive Inventory
       Promotion                                                                       New customers
                                           Low Service Levels
Fluctuate demand                                                                       Planning
                                        Promotion’s negative ROI
                                             Lost of Revenue
                                               NPI Failure



                                                                           Sell in Vs Sell
     Poor collaboration                                                    through
        between Sales,
    Marketing, Demand
          Management,
            Operations                           Multiple
               and with                           Product
           CUSTOMERS                     attributes make Demand
                                           Planning challenging

                   Real-Time S&OP helps companies solve these
              Challenges and increase Profitable Revenue Growth
    Demantra’s End-to-End Solution for
    Demand-Driven Planning
  Shape Demand                                                           Plan for Demand
                                          Annual Budget
                                   Sales and Marketing Forecast
                                    Demand / Supply Balancing
                                 KPI and Management Dashboards
                           Real-Time Sales and Operations Planning
            Optimization
                                       Assumptions Planning
         Promotion Modeling                                        Resets and Openings
                                          POS Monitoring
       Deductions Management                                          Replenishment
                                           Collaboration
          Volume Planning                                         New Product Introduction
                                        Modeling & Analytics
         Funds Management                                           Assortment Planning
                                            Forecasting
           Event Planning
                                                                    Store Planning &
        Trade Promotion                    Demand                    Replenishment
         Management &                     Management
          Optimization


Understand Demand                                                      Respond to Demand
Demantra Capabilities
   Demand Management
   Sales & Operations Planning
   Store Planning & Replenishment
   Trade Promotions
Respond to Demand
                     Workflow and
                    Exception based    Who’s online from
                    Tasks and Alerts   your collaboration
                                             group



                                          User defined
                                         Realtime KPI’s




                                         User Defined
                                       CPFR Worksheets




                                       Realtime Status
                                         Information
Analytics To Understand Demand
Internal Collaboration Comes First
                                 Consensus   Sales Accuracy
                                             For Incentives




                   Sales Input
Account Trade
and Consumer
 Promotions
  Calendar




Key Account Plan
  Information
Configurable Planning Environment to Match
Your Planning Process                    Forecast
                                         Override
                       Historical Info
                                                    Management
                                                     Approval

                                                             Final
                                                             Plan




         Flexible Business
             Hierarchy




                                                Marketing
                                                Activities
Collaborate with Customers
                        Partner
                        Inputs:
                       XML,EDI or
                        Manual




     Production
        Mix




                                    Partner
                                    Forecast
                                     Metrics
Agenda


    Demantra Acquisition

    Product Overview

    Comparison: Demantra vs ODP

    Customers
Solution Comparison – EBS and E1                                                                                No
                                                                                                                Weak
                                                                                                                Partial




                                                                   Demantra + Oracle
                                                                                                                Yes




                                                                                                  Manugistics
                                                       Oracle DP
                   Product Features




                                                                                       SAP

                                                                                             i2
 Demand management
  Statistical forecasting
  Multi-dimensional analysis and reporting
  Consensus forecasting
  High volume forecasting
  Demand shaping (NPI, phase-outs, adjustments etc.)
 Trade promotion planning and optimization
  Promotion modeling to estimate volume lifts
  Scenario analysis to evaluate promotional impact
  Optimal promotional spend
 Sales and operations planning
  Alerts, workflows, and KPIs based automation
  Revenue and margin analysis
  Demand and supply matching
Agenda


    Demantra Acquisition

    Product Overview

    Comparison: Demantra vs ODP

    Customers
Demantra Addresses Range of
Product Lifecycles
       Demantra’s Experience Runs Gamut from Short to
                      Long Lifecycles




                                Product Lifecycle
                  Short                                   Long
            SKU    SKU    SKU
             A      B      C
 Baseline                                      Baseline
 Volume                                        Volume

                   Time                                    Time
   Demantra’s Key Customer Segments
Consumer Packaged Goods         Medical Devices           Consumer Durables




              Quick Serve Restaurants      Media & Entertainment
What do Customers Say


      “Six months after implementing Demantra Real Time S&OP we have seen
      a dramatic increase in forecast accuracy. This resulted in an immediate
      20% inventory reduction.” – Wendy Malloy, Wilton Industries




      “From an isolated process to a full Demantra RT S&OP - within six weeks of
      going live our „A-items‟ improved 45% in accuracy. Today we load daily
      bookings against the forecasted Plan and feed production management to
      align back-end production based on the true feed of real-time demand.” –
      Sagi Srinivas, Johnson & Johnson MD&D
Summary: Why Demantra?
 Business Value – comprehensive demand
  planning leads to better customer service and
  inventory management
 Usability – easier to use, increases business
  productivity
 Performance – web-based leads to faster
  response, reduces time

				
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