Assignment No:-1 CAP-323 Multimedia System HOMEWORK 1 DOA: 20/01/11 DoT:-02/02/11 DoS:- 03/02/11 1. You are marketing Director for a small telecommunications company. You are considering using Multimedia to market your company’s product. Put together an outline detailing the benefits and draw backs of using a CD-ROM presentation, a Multimedia website, or a Television advertisement. Ans 1 Advantages Television permits you to reach large numbers of people on a national or regional level in a short period of time Independent stations and cable offer new opportunities to pinpoint local audiences Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion Disadvantages Message is temporary, and may require multiple exposure for the ad to rise above the clutter Ads on network affiliates are concentrated in local news broadcasts and station breaks Preferred ad times are often sold out far in advance Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information you can communicate Relatively expensive in terms of creative, production and airtime costs 2. Elaborate why the Multimedia skill set is different from other project skill sets? Ans 2 Project manager. Multimedia designer. Interface designer. Writer. Video specialist. Audio specialist. Multimedia programmer. Producer for the Web. Computer programmers. 3. Why are Multimedia projects most frequently performed by teams? Whose responsibility is it to ensure that the team operates effectively? What can be done to promote team effectiveness? Ans 3 The project manager is responsible for: The overall development, implementation, and day-to-day operations of the project. The design and management of a project. Understanding the strengths and limitations of hardware and software. Ensuring people skills and organizational skills. Conveying information between the team and the client PART-B 4. Compare multimedia, interactive Multimedia, hypertext and hypermedia. Ans4 MULTIMEDIA:- The use of computers to present text, graphics, video, animation, and sound in an integrated way. Long touted as the future revolution in computing, multimedia applications were, until the mid-90s, uncommon due to the expensive hardware required. With increases in performance and decreases in price, however, multimedia is now commonplace. Nearly all PCs are capable of displaying video, though the resolution available depends on the power of the computer's video adapter and CPU. INTERACTIVE MULTIMEDIA:- Interactive multimedia is the uses of content forms that includes a combination of text, audio, still images, animation, video, and interactivity content forms sometimes called "rich media" or interactive multimedia that describes as electronic media devices used to store and experience multimedia content. HYPERTEXT:- Hypertext is an innovation to the paradigms of computing user interfaces that attempts to overcome the limitations of written text. Hypertext, instead of remaining static like traditional text, will dynamically "branch or perform on request" (Nelson 1970). Thus hypertext makes possible the organization of material in ways that partially overcome the linearity inherent in written text. The prefix hyper- (Modern Greek term for over or beyond) signifies the overcoming of such constraints. The most frequently discussed form of hypertext document contains automated cross- references to other documents called hyperlinks. Selecting a hyperlink causes the computer to load and display the linked document. HYPERMEDIA Hypermedia is used as a logical extension of the term hypertext in which graphics, audio, video, plain text and hyperlinks intertwine to create a generally non-linear medium of information. This contrasts with the broader term multimedia, which may be used to describe non-interactive linear presentations as well as hypermedia. It is also related to the field of Electronic literature. An extension to hypertext that supports linking graphics, sound, and video elements in addition to text elements. The World Wide Web is a partial hypermedia system since is supports graphical hyperlinks and links to sound and video files. New hypermedia systems under development will allow objects in computer videos to be hyperlinked. 5. Design a multimedia project that has different text options in it? Ans 5 Kerning Line spacing Size Paragraph Spacing 6. Explain static and dynamic elements? Illustrate with examples. Ans 6 Static Text 1. Drag a Textbox of Fixed-width on the stage using the Text tool and select Static Text Type from the Properties window. 2. The Static textbox has a rectangular handle in the upper right corner, which can be used to adjust the size of the Textbox. 3. The various Text properties such as the Font, Font-size, Font-style, Font-color, Align etc. can be set using the Properties inspector as shown above. 4. Expanding-width textboxes can be created by selecting the Text tool and clicking once on the stage without dragging it, and start typing the text in it. Note that the expanding textboxes have a round handle as shown above. Dynamic Text 1. Drag a Textbox on the stage using the Text tool and select Dynamic Text Type from the Properties window. 2. The normal Font properties of a textbox can be set for a Dynamic textbox and it also has more options like, variable names can be given, line options can be given say, Single Line to display the text as one line, Selectable and Render text as HTML. 3. Variable names are used to assign dynamic values at runtime or obtain values from External Sources. dyn_txt = "SmartWebby Visitor!"
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