Multimedia outsourcing by mnmgroup


									         Assignment No:-1


                                HOMEWORK 1
             DOA: 20/01/11                        DoT:-02/02/11
                                DoS:- 03/02/11

1. You are marketing Director for a small telecommunications company.
   You are considering using Multimedia to market your company’s
   product. Put together an outline detailing the benefits and draw backs of
   using a CD-ROM presentation, a Multimedia website, or a Television
    Ans 1 Advantages
   Television permits you to reach large numbers of people on a national or regional
    level in a short period of time
   Independent stations and cable offer new opportunities to pinpoint local audiences
   Television being an image-building and visual medium, it offers the ability to convey
    your message with sight, sound and motion

   Message is temporary, and may require multiple exposure for the ad to rise above
    the clutter
   Ads on network affiliates are concentrated in local news broadcasts and station
   Preferred ad times are often sold out far in advance
   Limited length of exposure, as most ads are only thirty seconds long or less, which
    limits the amount of information you can communicate
   Relatively expensive in terms of creative, production and airtime costs

2. Elaborate why the Multimedia skill set is different from other project skill

    Ans 2
            Project manager.
           Multimedia designer.
           Interface designer.
           Writer.
           Video specialist.
           Audio specialist.
           Multimedia programmer.
           Producer for the Web.
           Computer programmers.

3. Why are Multimedia projects most frequently performed by teams?
   Whose responsibility is it to ensure that the team operates effectively?
   What can be done to promote team effectiveness?
   Ans 3
  The project manager is responsible for:
       The overall development, implementation, and day-to-day operations of the
       The design and management of a project.
         Understanding the strengths and limitations of hardware and software.
         Ensuring people skills and organizational skills.
         Conveying information between the team and the client


4. Compare multimedia, interactive Multimedia, hypertext and


     The use of computers to present text, graphics, video, animation, and sound in an
    integrated way. Long touted as the future revolution in computing, multimedia
    applications were, until the mid-90s, uncommon due to the expensive hardware
    required. With increases in performance and decreases in price, however, multimedia
    is now commonplace. Nearly all PCs are capable of displaying video, though the
    resolution available depends on the power of the computer's video adapter and CPU.

    Interactive multimedia is the uses of content forms that includes a combination of
    text, audio, still images, animation, video, and interactivity content forms sometimes
    called "rich media" or interactive multimedia that describes as electronic media
    devices used to store and experience multimedia content.


    Hypertext is an innovation to the paradigms of computing user interfaces that
    attempts to overcome the limitations of written text. Hypertext, instead of remaining
    static like traditional text, will dynamically "branch or perform on request" (Nelson
    1970). Thus hypertext makes possible the organization of material in ways that
    partially overcome the linearity inherent in written text. The prefix hyper- (Modern
    Greek term for over or beyond) signifies the overcoming of such constraints. The
    most frequently discussed form of hypertext document contains automated cross-
    references to other documents called hyperlinks. Selecting a hyperlink causes the
    computer to load and display the linked document.

    Hypermedia is used as a logical extension of the term hypertext in which graphics,
    audio, video, plain text and hyperlinks intertwine to create a generally non-linear
    medium of information. This contrasts with the broader term multimedia, which may
  be used to describe non-interactive linear presentations as well as hypermedia. It is
  also related to the field of Electronic literature.

  An extension to hypertext that supports linking graphics, sound, and video elements
  in addition to text elements. The World Wide Web is a partial hypermedia system
  since is supports graphical hyperlinks and links to sound and video files. New
  hypermedia systems under development will allow objects in computer videos to be

5. Design a multimedia project that has different text options in it?
   Ans 5


  Line spacing


  Paragraph Spacing
6. Explain static and dynamic elements? Illustrate with examples.
   Ans 6

   Static Text
1. Drag a Textbox of Fixed-width on the stage using the Text tool and select Static Text
   Type from the Properties window.

2. The Static textbox has a rectangular handle in the upper right corner, which can be
   used to adjust the size of the Textbox.

3. The various Text properties such as the Font, Font-size, Font-style, Font-color, Align
   etc. can be set using the Properties inspector as shown above.

4. Expanding-width textboxes can be created by selecting the Text tool and clicking once
   on the stage without dragging it, and start typing the text in it. Note that the
   expanding textboxes have a round handle as shown above.

   Dynamic Text
1. Drag a Textbox on the stage using the Text tool and select Dynamic Text Type from
   the Properties window.

2. The normal Font properties of a textbox can be set for a Dynamic textbox and it also
   has more options like, variable names can be given, line options can be given say,
   Single Line to display the text as one line, Selectable and Render text as HTML.
3. Variable names are used to assign dynamic values at runtime or obtain values from
   External Sources.

   dyn_txt = "SmartWebby Visitor!"

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