?An essential need for any business is advertising. It gives you a platform from where you are straightforwardly noticed by your potential market. Advertisements should be easily placed, so that the audience can see and hear you. Online advertising is a popular trend nowadays. Concept of airplane advertising There have been many concepts in advertising and one such idea is airplane advertising. It is also referred to as aerial advertising or beach advertising. The banner is attached to the tail of the airplane which flutters in the sky when the plane takes off. A large crowd gets exposed to the ad at one time. This definitely grabs the attention of the people in a beach or at a sports carnival. There are many aerial advertising agencies which cater to skywriting and airplane advertising. Services of an aerial advertising agency: Many of these agencies provide effective and efficient aerial advertising services. Whether one wants to promote their product or brand or reach out to someone special, these agencies offer a solution. With their aerial advertising tools they can come up from a tiny banner to a huge billboard and reach out to the masses. Apart from all this, these agencies also create banners. They feel that the unique appeal of aerial banners remain in the minds of the people long after the ad is gone. The giant letters or the huge logo in the air definitely attracts everyone's attention. Places of commercial sky ads The concept of airplane advertising hovers around some key public places. It targets beach goers and open air audiences where zillions of people gather in open air. Some of the places are: 1) Parks and golf courses 2) Sports events 3) Country fairs 4) Concerts 5) Cruise ships Advantage of air announcements Advertisers pay each time their ad comes in the newspaper or announced in the radio. But with aerial advertising the advertiser pays only one time for the development of the aerial banners and the graphic art. The only expenses are the flight expenses and they do not have to pay individually for the ad each time. The need for an aerial ad agency: The society has become very health conscious nowadays and are more likely to be found outdoors in open vast places. These are areas where other methods of advertising cannot reach. With the advent of satellite radio and IPODS, fewer people can be reached out at beaches with ads from radio. On the other hand aerial advertising agencies deliver the ad in a dynamic, professional and high impact manner to a large number of venues. Benefits of sky advertising 1) Covers multiple markets simultaneously 2) Larger than life presence 3) Low cost 4) Versatile and tactful approach 5) Pin pointed coverage 6) Reaches areas where other forms of advertising do not reach No other form of advertising comes near to capturing the attention of the audience as in airplane advertising. Businesses and individuals can benefit from the plus points of having a banner flying in the sky. Businesses can get their word out through this form of announcement in a cost effective manner.