Advertising With Ceramic Mugs and Steins by iupon13


Advertising your company is something you simply have to do. If you are the only
business in town, like the only gas station, then you don't, but generally you face stiff
competition. To compete with other companies, you need customers, so how do you
get customers and how do you keep customers? Well, the way to do both is with
advertising. There are several ways to advertise and some are more effective than
others. The problem with advertising is that each ad is only for a short time and each
ad is hit or miss. So, what can you do to compete?

One of the best ways you can compete with other companies, bring in customers and
keep the customers you have is through promotional items. Now, they can't be just
any promotional items, they need to be items your customers want. You could give
away buttons and bumper stickers but no one is going to keep those. However, if you
can give away nice ceramic mugs and steins, then you may be on the right track.

Ceramic mugs and steins are wonderful gifts for your customers because they are gifts
that keep on giving for both of you. For example, your customers will get a mug or
stein that will fit in great in their kitchen and even be a conversation piece when they
have guests over. Likewise, for you the ceramic mugs and steins all carry your
company logo and name. That means that whenever the customer uses the mug, or
lets other use it, they are advertising your company. These can go on for years, with
hundreds of people seeing your company logo and company name over the course of
ten or more years.

You can spend a lot of money to advertise your company on television, in the radio
and in the newspaper. Some of these will work but generally they are forgotten as
soon as the customer moves on. However, with promotional gifts like ceramic mugs
and steins, the ad doesn't go away. The customer sees your logo and name every time
they use the mug or stein, and each time they do it is reinforcing brand awareness in
their subconscious memory. In many ways, it is actually subliminal advertising. Then,
after your customer has used the mug or stein many times, they will instinctively want
to use your company for whatever product or service you provide. That is the power
of promotional items.

If you are going to give away promotional items, you can give away something
normal and ordinary like a shirt, or you can give away something your customers will
use over and over. Ceramic mugs and steins fit that criteria and they can be a great
way to advertise your company to hundreds of people, for years and years. The other
great point about this is that while newspaper and television ads can cost thousands of
dollars, promotional items with your logo and name on them cost a few dollars at
most. It is cost effective and the return on investment is quite large.

About the Author:
Amin is the author of If you would like more information about
Ceramic Mugs and Steins at

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