? Advertising your company is something you simply have to do. If you are the only business in town, like the only gas station, then you don't, but generally you face stiff competition. To compete with other companies, you need customers, so how do you get customers and how do you keep customers? Well, the way to do both is with advertising. There are several ways to advertise and some are more effective than others. The problem with advertising is that each ad is only for a short time and each ad is hit or miss. So, what can you do to compete? One of the best ways you can compete with other companies, bring in customers and keep the customers you have is through promotional items. Now, they can't be just any promotional items, they need to be items your customers want. You could give away buttons and bumper stickers but no one is going to keep those. However, if you can give away nice ceramic mugs and steins, then you may be on the right track. Ceramic mugs and steins are wonderful gifts for your customers because they are gifts that keep on giving for both of you. For example, your customers will get a mug or stein that will fit in great in their kitchen and even be a conversation piece when they have guests over. Likewise, for you the ceramic mugs and steins all carry your company logo and name. That means that whenever the customer uses the mug, or lets other use it, they are advertising your company. These can go on for years, with hundreds of people seeing your company logo and company name over the course of ten or more years. You can spend a lot of money to advertise your company on television, in the radio and in the newspaper. Some of these will work but generally they are forgotten as soon as the customer moves on. However, with promotional gifts like ceramic mugs and steins, the ad doesn't go away. The customer sees your logo and name every time they use the mug or stein, and each time they do it is reinforcing brand awareness in their subconscious memory. In many ways, it is actually subliminal advertising. Then, after your customer has used the mug or stein many times, they will instinctively want to use your company for whatever product or service you provide. That is the power of promotional items. If you are going to give away promotional items, you can give away something normal and ordinary like a shirt, or you can give away something your customers will use over and over. Ceramic mugs and steins fit that criteria and they can be a great way to advertise your company to hundreds of people, for years and years. The other great point about this is that while newspaper and television ads can cost thousands of dollars, promotional items with your logo and name on them cost a few dollars at most. It is cost effective and the return on investment is quite large. About the Author: Amin is the author of Discountmugs.com. If you would like more information about Ceramic Mugs and Steins at discountmugs.com.