VIEWS: 9 PAGES: 1 POSTED ON: 4/9/2011
?It's hard to believe, but advertising slogans are now officially 150 years old. They started out humbly, but the interest in them has grown considerably during that time. Now, almost all brands have some kind of slogan attached to them and some of them are so strongly entrenched in the human psyche that almost everyone in the world seems to know what they are. That's a great thing for advertisers and marketers, and it's also a great thing for the companies that are so popular and have such good sales because people remember them. When people remember a company and like its product, there's a good chance that they will continue to make purchases from that company, and that new products that are introduced from that company - also with catchy slogans - will do well. People will at least be willing to try them. Slogans are very important now and almost every product or company has one. When they first started, though, it was just one company putting one on a box of cold and flu medication in an effort to catch the attention of customers and potential customers. The company was trying to set itself apart from the competitors that were offering essentially the same thing for a medication. It worked, because more and more people started buying the product even though the slogan wasn't that good or that inspiring. The idea wasn't that there was a great slogan attached to the product. The idea was that there was a slogan at all. A claim had been made, and it was placed right on the box for the package, so that everyone could see it. Now, 150 years later, there are slogans everywhere and claims made by all kinds of products. They continue to change and evolve, just like the products and companies that they represent, and they'll continue to do that into the future, as well. Celebrating the slogans and the advertising that makes such a difference is a great thing, because they've managed to sell millions of dollars worth of products to people all over the world during the time that they've been used. It's impressive, and advertisers are always trying to come up with the next great slogan so that they can continue to move their products and companies forward. That will only get more important in the future as companies work to push their products in a market that's struggling right now but showing signs of improvement. -- This article was written on behalf of MKH London Recruitment advertising and marketing specialist aiming to solve your recruitment problems using Recruitment Adverts over a wide range of different media.
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