Clayton College _ State University by qingyunliuliu


									                                                                                 FINAL, 2008

                           Clayton State University
                               School of Business

                          IMPORTANT NOTICE!

              MGMT 3120 Managerial Communication Online
                           Summer 2008

Important: MGMT 3120 Online is a complex, demanding course. The course
requires strong writing skills, advanced computer skills, and some experience
with online learning using WebCT Vista. In addition, the course requires the
mandatory on-campus time listed in the table below. These requirements are
not negotiable. If you cannot meet these requirements, please register for one
of the campus-based versions of this course.

Purpose                  Day / Date                 Time / Location

Orientation              Saturday, May 31           9:30 a.m. – 12:30 p.m.
                                                    Room T-112

Personal Interview       Arranged by student
with Professor

Midterm Exam and         Saturday, June 21          9:00 a.m. – 12:30 p.m.
Class Session                                       Room T-112
                                                    (Laptop computers required)

Writing Assessment       Saturday, July 12          9:00 a.m. – 12:30 p.m.
and Class Session                                    Room T-112
                                                    (Laptop computers required)

Oral Presentations       Saturday, July 26          Time assigned by collaborative

The following pages provide the complete syllabus and course schedule.

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                                                                                          FINAL, 2008

                          Clayton State University School of Business

                                MGMT 3120
                      Managerial Communication: Online

     Course Syllabus and Schedule: Summer Semester 2008 (CRN 53343)

Professor:            Kathryn S. O’Neill, Ph.D.
Office Hours:         By appointment

Phone:                CSU Office: Tel (678) 466-4543 / Fax (678) 466-4599
                      Home Office: Tel (770) 649-7859
Home Page / Bio:

Course Description:

MGMT 3120 focuses on the study of the communication process within organizations, including
interactive communications and related external communications. The course contains
significant components of writing and speaking by students and requires lab activities related to
career planning. The official writing and oral presentation assessments for B.B.A. students are
administered in this course. (3 credit hours)

Prerequisites: Admission to the School of Business; ENG 1102.

Required Course Materials:

The required textbook is Business and Administrative Communication by Kitty O. Locker, 7th
Edition (2005).

Required Computer Competencies:

MGMT 3120 requires extensive use of WebCT Vista, Microsoft Word®, and Microsoft
PowerPoint®. Each CSU student is required to have ready access throughout the semester to a
notebook computer that meets faculty-approved hardware and software requirements for the
student’s academic program. See for full details of this policy.

Required On-Campus Meetings:

1. Orientation                                    3.   Writing Assessment / Class Session
2. Midterm Exam / Class Session                   4.   Oral Presentations

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Course Learning Outcomes:

Upon completion of the course, students should be able to:                   Assessment Method

1. Know, comprehend, and apply four principles of effective                  Exam with embedded
   business communication:                                                   questions keyed to
   a. building goodwill,                                                     knowledge,
   b. adapting the message to the audience,                                  comprehension, and
   c. making writing easy to read,                                           application of the four
   d. using a process to plan, compose, revise, and edit a                   principles.

2. Demonstrate written communication skills by writing a clear,              Grading rubric keyed
   concise, and grammatically correct memo that accomplishes a               to seven criteria for
   given purpose and meets the seven criteria for effective                  effective writing.
   writing as defined by the grading rubric.

3. Demonstrate oral presentation skills by preparing and                     Grading rubric keyed
   delivering a persuasive oral presentation using PowerPoint®               to six performance
   that meets criteria in five performance elements as defined by            elements.
   the grading rubric.

In addition to the primary course outcomes, this course will enhance students’ ability to:

1. To think critically by completing a PAIBOC analysis (purpose, audience, information,
   benefits, objections, and context) for a given communication situation.
2. Explain and demonstrate principles for building interpersonal rapport.
3. Demonstrate an understanding of team processes and group dynamics by working
   collaboratively in a diverse team to produce both written documents and presentations.
4. Use basic communication technology appropriately in a business context (e.g., e-mail, Web-
   based discussion boards, and PowerPoint®).

The official writing assessment is administered in
MGMT 3120. Students who fail to pass the                   Top Five Skills Employers Seek
official School of Business writing assessment
                                                      According to the Wall Street Journal . . . .
are required to enroll in WLAB 2999 Writing
Lab, a structured and graded laboratory
                                                      1.   Communication skills
administered by the English Department.
                                                      2.   Interpersonal skills
Students must enroll in WLAB 2999 for their
                                                      3.   Ability to work well in teams
next term of attendance and in each subsequent
                                                      4.   Analytical / problem-solving skills
term until they have passed by earning a grade of
                                                      5.   Computer skills
C in the course.

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Course Administration: WebCT Vista

This course will be administered though WebCT Vista. All communication for MGMT 3120,
including e-mail, will be handled through the course Web site. Therefore it is essential that
students access WebCT Vista on a daily basis.

To access WebCT Vista, use the following URL:
When the Institution Listing window opens, click on the Clayton State University hyperlink.
Click on the Log In button and enter the 5-digit numeric portion of your CSU e-mail address for
User Name. Use your DUCK pin as the Password.

To make sure your computer is properly configured for Vista, click on the hyperlink on the Vista
Log-In page. For guides on how to use Vista and other Internet tools, check the HUB Web site
located at

Course Requirements and Expectations:

To achieve the learning objectives, the course delivery system consists of eight components.
Specific grading criteria will be provided for each individual assignment or activity.

   1. Self-Directed Learning.

   Independent study includes reading assignments from the text, listening to
   audio/PowerPoint® lectures, and completion of practice exercises. Knowledge of concepts
   and principles based on the weekly reading assignments and audio lectures will be assessed
   by graded quizzes administered through WebCT. The quizzes will be “open book” and
   timed. Quiz submissions are due by midnight Monday for the previous week’s work and will
   not be available after the deadline.

   2. Collaborative Teams

   Working and communicating effectively in teams, both on-site and virtually, is a key
   managerial skill in today’s business environment. Accordingly, each student will be assigned
   to a team consisting of 4 to 5 students. The team members will work together on a variety of
   activities using the WebCT Discussion Board and provide editing / coaching support to each
   other on the writing and oral presentation assignments. Discussion Board activities will be
   graded by the professor. Participation and contribution to the collaborative process will be
   graded based on peer evaluations.

   3. Graded Writing Assignments

   There will be three graded writing assignments. Complete instructions for each assignment,
   including grading criteria, will be posted on WebCT. Five points will be deducted from the
   point value of the assignment for each day past due. “Problems with technology” will not be
   an acceptable excuse for late assignments.

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4. Writing Assessment

The official B.B.A.Writing Assessment will be administered in class on laptops using MS
Word. Students will be required to write a situation analysis and a one-page memo based
on a case situation. The memo will be graded on both content and correctness using the same
criteria as the course writing assignments. Students who do not achieve 70 out of 100 points
(70%) will be required to take WLAB 2999. The memo will also be evaluated by external
assessors as part of the School’s assurance of learning process.

5. PowerPoint Assignment and Oral Presentation

Each student will design and deliver an 8-minute persuasive oral presentation in a small
group, conference room setting, supported by PowerPoint and other appropriate media. The
presentation will be based on the case situation used to produce the persuasive memo for
writing assignment #3. This presentation will serve as the official B.B.A. oral
communication skills assessment. Students who do not achieve 70 out of 100 points (70%)
will be required to attend a special coaching session, revise the presentation, and present
again prior to grade submissions. Each presentation will also be video-taped and evaluated
by external assessors as part of the School’s assurance of learning process.

6. Exams

There will be one exam at midterm. The exam will be administered on laptops through
WebCT in a classroom according to the Course Schedule. This exam will be closed book
and will cover material covered in all self-study and team assignments. The exam will
consist of multiple choice, true-false, and fill-in-the-blank questions. The focus will be on
application and synthesis rather than simple regurgitation of facts. The weekly quizzes will
serve as a preview of both exam content and design.

The Exam date is firm. If the exam will be missed, the student must notify the professor in
advance and provide written documentation for the absence. An excused absence for medical
reasons requires a written excuse from a doctor’s office. The professor reserves the right to
exercise his personal judgment in allowing make-up exams and deducting points for exams
taken after the published exam date.

7. Personal Interview

All students will be expected to schedule a 15-minute individual interview by telephone with
the professor prior to the midterm withdrawal date. Appointments can be made through the
WebCT calendar. This interview is not optional and will be graded as part of course

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Grading System, Scale, and Policies

           COMPONENT                                                          POINTS
            Weekly Quizzes: 8 @ 15 pts. each                                     120
            Writing Assignment # 1: Personal Introduction                         70
            Writing Assignment # 2: Informative Memo                             100
            Writing Assignment # 3: Persuasive Memo                              100
            Writing Assessment*                                                  100
            Midterm Exam                                                         100
            Sample Power Point Slides                                             50
            Persuasive Presentation                                              100
            Peer Evaluation: Collaboration                                        50
            Participation Points (“P Points”)                                    210
              Vista Discussion Board Activities: 8 @ 20 pts each
              Personal Interview (by June 20): 50 pts.
                                                   Total Course Points           1,000
                                       Orientation Week Bonus Points           up to 25
                                                 Total Possible Points           1,025

   *Note: 70 points (70%) must be earned for the B.B.A. required Writing Assessment.
   Students who do not achieve 70 points will be required to take WLAB 2999.

   Grading Scale:
             A = 900 and above                                    The CSU policy concerning children
             B = 800 to 899 points                                in classes and on-campus:
             C = 700 to 799 points                                   Children are not permitted in classrooms.
             D = 600 to 699 points                                   Faculty will not allow children to be
             F = Less than 600 points                                 present in their classrooms. If a student
             W = Withdrawal from the course on or before              brings children to class, the student and
                  June 27, 2008                                       children must be told to leave the
             WF = Withdrawal from the course after                   Unattended children will not be permitted
                   June 27, 2008                                      on-campus (in hallways, the gym, the
                                                                      library, outside of buildings, etc.).
   See the University catalogue for the policies on                  Public Safety (678-466-4050) will be
   withdrawal.                                                        notified if unattended children are
                                                                      observed on campus. If faculty or staff
                                                                      observe unattended children on-campus,
Academic Integrity:                                                   they are responsible for informing Public
                                                                      Safety. The campus police will take any
Academic integrity is of paramount importance at Clayton              unattended children to the classroom of the
State University. Students are expected to abide by the               parent, and will get the parent out of class.
                                                                      The parent will not be permitted to bring
Student Code of Conduct as outlined in the University’s               such children into the classroom.
official Student Handbook.                                           Parents are referred to Campus Life (UC
                                                                      Room 258, 678-466-5422) for information
                                                                      concerning childcare facilities off-campus.

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Student Policies:

Students are expected to abide by all policies in the University Catalog, Student Handbook, and
the list of Basic Student Responsibilities posted on the Registrar’s Web site:

Special Accommodations:

Individuals with disabilities who need to request accommodations or obtain this document in an
alternative format, please contact the Disability Services Coordinator, Student Center 255, 678-

Other Information:

   Please feel free to seek individual assistance from the professor.
   Be sure to check the School of Business Web site for academic and career advisement:

Course Schedule:
                                                                          Our Mission
The following course schedule provides a
                                                  The Mission of the School of Business is to:
detailed checklist of topics and
assignments by week. Review the                         Prepare a diverse student body for business and
schedule carefully for mandatory on-                     professional careers by providing a quality education.
                                                        Provide a student-centered environment, using
campus activities. The course will require
                                                         technology to enhance student learning.
an average of four to six hours of work per             Support faculty in applied and instructional research
week. Please do not register for this                    and service to the profession.
course if you cannot accommodate this                   Serve primarily the metropolitan Atlanta area.

This course syllabus and accompanying course schedule provide a general plan for the course.
Adaptations may be made during the semester to accommodate the needs of the class and fulfill
the goals of the course.

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MGMT 3120 Managerial Communications: Online
Course Schedule and Checklist
Summer Semester 2008
Note: Chapter readings are from Business & Administrative Communication (BAC) by Locker.

Week of May 27 (Week 1)
Course Orientation / Team Assignments
Chapter 1: Business Communication, Management, and Success

   Complete the Student Information Form (received by CSU list-serve e-mail) and return as an
    attachment to by Tuesday, May 27
    o Important: Students who fail to return the Student Information Form by 5/27 will be
       administratively dropped from the course to make room for wait-listed students.
   Tour the MGMT 3120 WebCT Vista course site (
    o WebCT Vista will be available by Friday, May 23, 2008, 5:00 p.m.
    o Note: The course site will not be available to drop/add students until after files have been
       synchronized with the DUCK on Thursday, May 29, 2008, 5:00 p.m.
   Check the WebCT Class Bulletin Board (5 point bonus opportunity)
   Read Chapter 1 in the text (BAC).
   Listen to lecture on Chapter 1 (WebCT: Course Resources / PowerPoint Lectures).
    o Note: lectures require RealPlayer. If you need to install RealPlayer, go to and click on the link to a free download (top right hand
   Attend Mandatory Orientation: Saturday, May 31, 9:30 a.m. – 12:30 p.m., Room T-112.
    Print, review, and bring to the orientation the following documents:
    o Syllabus / Course Schedule
    o Assignment 1 Instructions (WebCT: Course Resources / Assignments)
    o Quiz Ground Rules (WebCT: Course Resources / Documents)
   Bring your laptop computer to the orientation. You will use your laptop to complete a
    grammar / punctuation assessment (10 bonus points). Important: No computer, no bonus
   After the orientation:
    o Complete the Orientation Quiz (10 bonus points).
    o Complete Quiz 1 (15 points). Closes midnight Monday, June 2.

Notes / Questions for Orientation:

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Week of June 1 (Week 2)
Chapter 2: Building Goodwill

   Read and study Chapter 2.
   Listen to lecture on Chapter 2.
   Complete Quiz C-2 (15 points).
   Complete Self-Directed Learning Exercise C-2 (Course Resources / Documents).
   Read the document Discussion Board Guidelines (Course Resources / Documents).
   Complete Discussion Board Activity C-2 (Course Resources / Discussion Board Activities –
    20 points).
    o Note: Complete your initial posting by Wednesday of this week to earn full points
   Review Appendix B in BAC (Writing Correctly).
   Complete and submit Assignment 1 to WebCT Drop Box (deadline = 6/9: 70 points)
    o Note: send a copy of Assignment 1 to your team members.
   Read the document Personal Interview Preparation (WebCT / Course Resources /
   Make an interview appointment on the WebCT calendar.

Chapter 3: Adapting Your Message to the Audience

   Read and study Chapter 3.
   Listen to lecture on Chapter 3.
   Complete Quiz C-3 (15 points).
   Complete Self-Directed Learning Exercise C-3.
   Complete Discussion Board Activity C-3 (20 points).
   Review the document Collaborative Skills and Peer Evaluation (WebCT / Course Resources
    / Documents).

Week of June 8 (Week 3)
Chapter 4: Making Your Writing Easy to Read

   Reminder: Assignment 1 is due Monday , 6/9 (70 points).
   Read and study Chapter 4.
   Listen to lecture on Chapter 4.
   Complete Quiz C-4 (15 points).
   Complete Self-Directed Exercise C-4.
   Complete Discussion Board Activity C-4 (20 points).

Chapter 5: Planning, Composing, and Revising

   Read and study Chapter 5.
   Listen to lecture on Chapter 5.
   Complete Self-Directed Exercise C-5
   Complete Quiz C-5 (15 points).
   Begin review for mid-term exam (see Resources / Documents / Exam Study Guide).

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Week of June 15 (Week 4)
Chapter 7: Informative & Positive Messages
Midterm Exam and Class Session

 Read and study Chapter 7.
 Listen to lecture on Chapter 7.
 Complete Quiz C-7 (15 points).
 Complete Discussion Board Activity C-7 (20 points).
 Review instructions and begin work on Writing Assignment 2: planning, gathering, drafting.
  (WebCT Course Resources / Assignments).
 Review the Exam Study Guide and prepare for midterm exam scheduled for June 21.
 In preparation for our class session on June 21, review and print the following documents:
          o Microsoft Word Comments Tutorial (WebCT Course Resources / Assignments)
          o Assignment 3 instructions
          o Assignment 3 case situations. Rank the cases in terms of your preference. We
              will make case selections within each team during class

Exam: Saturday, June 21, 9:00 a.m. – 10:00 a.m., Room T-112
   o This exam will be administered on laptops using WebCT and will cover Chapters 1
     through 5, Chapter 11, Appendix B, and audio lecture notes.

Class Session: Saturday, June 21, 10:10 a.m. – 12:30 p.m., Room T-112
   o We will cover some administrative issues during this session, including use of MS
      Word Comments and selection of the case study for your persuasive memo
      assignment and oral presentation.

Week of June 22 (Week 5)
Informational Memo: Assignment 2

   Send Assignment 2 to team members for feedback by Tuesday of this week.
   Return feedback to team members on Assignment 2 by Friday of this week.
   Revise, edit, proof and submit Assignment 2 to WebCT Drop Box (deadline = Monday, 6/30:
    100 points).

Chapter 9: Persuasive Messages

   Read and study Chapter 9.
   Listen to lecture on Chapter 9.
   Complete Quiz C-9 (15 points).
   Complete Discussion Board Activity C-9 (20 points).
   Begin work on Assignment 3 (planning, gathering, drafting).

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Week of June 29(Week 6)
Chapters 15: Using Graphs and Other Visuals (PowerPoint Design)

 Reminder: Assignment 2 due Monday, 6/30 (100 points).
 Read Chapter 15.
 Listen to lecture on Chapter 15.
 Complete Quiz C-15 (15 points).
 Review the instructions for the Persuasive Oral Presentation assignment and begin work on
  the six sample PowerPoint slides as outlined in the assignment (planning, gathering,
  o Note: Bring a draft of your slides to the Saturday 7/12 class session.
 Review the document Writing Assessment for an overview of the writing assessment process
  (WebCT: Course Resources / Documents).

Interpersonal Communication

   Read the document Interpersonal Communication (WebCT: Course Resources / Documents)
   Complete Discussion Board Activity: “Social Intelligence” (20 points)

Week of July 6 (Week 7)
Persuasive Memo: Assignment 3

   Send Assignment 3 to team members for feedback by Tuesday of this week.
   Return feedback to team members on Assignment 3 by Friday of this week.
   Revise, edit, proof and submit Assignment 3 to WebCT Drop Box (deadline = Monday, 7/14:
    100 points).

Chapter 16: Making Persuasive Oral Presentations

 Read and study Chapter 16.
 Listen to lectures on Chapter 16.
 Complete Quiz C-16 (15 points).
 Complete Discussion Board Activity C-16 (20 points).
 Continue working on the design and delivery of your persuasive presentation. Get input on
  your ideas from your team members.
 Begin work on your persuasive oral presentation.

Important: Instructor and Course Evaluations are available on the DUCK this week.

Writing Assessment: Saturday, July 12, 9:00 a.m. – 10:15 a.m., Room T-112
  o This assessment will be administered on laptops using MS Word.

Class Session: Saturday, July 12, 10:30 a.m. – 12:30 p.m., Room T-112
   o You will provide feedback to your team members on their PowerPoint slides and
      we will discuss the plans for oral presentations.

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Week of July 13 (Week 8)
Topic: E-mail

   Review document Use of Media & Technology.
   Complete Discussion Board Activity: “E-Mail” (20 points).
   Complete and submit your six sample PowerPoint slides to the WebCT Drop Box (deadline
    = July 21: 50 points).

Persuasive Presentation

   Complete the design of your persuasive presentation (100 points).
   Rehearse, rehearse, and rehearse some more!

Important: Instructor and Course Evaluations are available on the DUCK this week.

Week of July 20 (Week 9)
 Prepare a packet for your presentation containing the following items arranged in this order:
     a. Oral Presentation Grade Sheet (Course Resources / Assignments)
     b. Revised Assignment 3 (PAIBOC analysis and memo)
     c. Printed copy of your PowerPoint slides (6 per page format / grayscale).
     d. Other handouts used in the presentation (if applicable)
     e. A completed Collaborative Peer Evaluation Form for each team member (Course
         Resources / Documents).
 Important: Bring the completed presentation packet to your presentation.
 Deliver you persuasive presentation (with your team members as the audience) on Saturday,
  July 26, according to the following tentative schedule (100 points):

      Time                              School of Business            School of Business
                                          Room TBA*                   Conference Room
                                           (Rehearsal)                  (Presentation)
      8:00 a.m. – 9:30 a.m.                                           Team 1 (rehearsal)
      9:30 a.m. – 11:00 a.m.                 Team 2                        Team 1
      11:00 a.m. – 12:30 p.m.                Team 3                        Team 2
      1:00 p.m. – 2:30 p.m.                  Team 4                        Team 3
      2:30 p.m. – 4:00 p.m.                  Team 5                        Team 4
      4:00 p.m. – 5:30 p.m.                                                Team 5

Note: Alternate evening dates may be available the week of July 20 subject to negotiation with
the instructor. All members of a team must agree on the alternate date and time.

Other Reminders:

1. Review your presentation against the Grade Sheet criteria. Practice your presentation to
   insure the timing (8 minutes, + or – 1 minute).
2. We will use one computer for the presentations. Bring your PowerPoint file on a flash
   (thumb) drive or e-mail the file in advance to your team coordinator.
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3. Remember that, given the case situations, the decision makers would expect to see some
   financial data or analysis in your presentations.
4. You will receive feedback and your grade at the conclusion of your presentation.

Final grade points and letter grades will be posted on WebCT by Wednesday, July 30, 2008
(5:00 p.m.) and on the DUCK by Friday, August 1, 2008 (5:00 p.m.).

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