The 2011 Report on New Motor
Vehicle Ball Joints and Other Motor
Vehicle Steering and Suspension
Components:
World Market Segmentation by City
by
Philip M. Parker, Ph.D.
Chaired Professor of Management Science
INSEAD (Singapore and Fontainebleau, France)
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ii
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.
About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.
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Note: as statements and statistics in this report are forward-looking, the reader needs to read the
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Contents v
Table of Contents
1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 17
2 USING THE DATA 18
3 CITY SEGMENTS RANKED BY MARKET SIZE 19
3.1 Top 15 Markets 19
3.2 Markets 16 to 30 20
3.3 Remaining Cities by Market Rank 21
4 CITY SEGMENTS IN ALPHABETICAL ORDER 124
4.1 A: from Aalborg to Az Zawiyah 124
4.2 B: from Bacolod to Bydgoszcz 131
4.3 C: from Caaguazu to Cyangugu 139
4.4 D: from Da Nang to Dzhizak 147
4.5 E: from East London to Esteli 151
4.6 F: from Fagatogo to Funchal 153
4.7 G: from Gabes to Gyumri 156
4.8 H: from Hachinohe to Hyderabad 160
4.9 I: from Iasi to Izmir 164
4.10 J: from Jaboatao to Jyvaskyla 167
4.11 K: from Kabul to Kzyl-Orda 169
4.12 L: from La Ceiba to Lyon 177
4.13 M: from Macae to Mzuzu 183
4.14 N: from Nacala to Nzerekore 193
4.15 O: from Oaklahoma City to Oyem 198
4.16 Ö: from Örebro to Örebro 200
4.17 P: from Pago Pago to Pyuthan 201
4.18 Q: from Qandahar to Quito 208
4.19 R: from Rabat to Rustavi 209
4.20 S: from S. Luis Potosi to Szombathely 212
4.21 T: from Tabligbo to Tyre 224
4.22 U: from Uberaba to Utulei 231
4.23 V: from Vacoas-Phoenix to Vukovar 233
4.24 W: from Wadi Medani to Wuhan 236
4.25 X: from Xalapa to Xi'an 237
4.26 Y: from Yamagata to Yungkang 238
4.27 Z: from Zadar to Zvishavane 239
5 CITY SEGMENTS RANKED BY COUNTRY 240
5.1 Afghanistan 240
5.2 Albania 240
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Contents vi
5.3 Algeria 241
5.4 American Samoa 241
5.5 Andorra 241
5.6 Angola 242
5.7 Antigua and Barbuda 242
5.8 Argentina 243
5.9 Armenia 244
5.10 Aruba 244
5.11 Australia 245
5.12 Austria 245
5.13 Azerbaijan 246
5.14 Bahrain 246
5.15 Bangladesh 247
5.16 Barbados 247
5.17 Belarus 248
5.18 Belgium 248
5.19 Belize 249
5.20 Benin 249
5.21 Bermuda 249
5.22 Bhutan 250
5.23 Bolivia 250
5.24 Bosnia and Herzegovina 250
5.25 Botswana 251
5.26 Brazil 252
5.27 Brunei 257
5.28 Bulgaria 257
5.29 Burkina Faso 258
5.30 Burma 258
5.31 Burundi 258
5.32 Cambodia 259
5.33 Cameroon 259
5.34 Canada 260
5.35 Cape Verde 260
5.36 Central African Republic 261
5.37 Chad 261
5.38 Chile 262
5.39 China 262
5.40 Christmas Island 263
5.41 Colombia 263
5.42 Comoros 263
5.43 Congo (formerly Zaire) 264
5.44 Cook Islands 264
5.45 Costa Rica 264
5.46 Cote d'Ivoire 265
5.47 Croatia 265
5.48 Cuba 266
5.49 Cyprus 266
5.50 Czech Republic 267
5.51 Denmark 267
5.52 Djibouti 268
5.53 Dominica 268
5.54 Dominican Republic 268
5.55 Ecuador 269
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Contents vii
5.56 Egypt 269
5.57 El Salvador 270
5.58 Equatorial Guinea 270
5.59 Estonia 270
5.60 Ethiopia 271
5.61 Fiji 271
5.62 Finland 272
5.63 France 272
5.64 French Guiana 273
5.65 French Polynesia 273
5.66 Gabon 273
5.67 Georgia 274
5.68 Germany 274
5.69 Ghana 275
5.70 Greece 275
5.71 Greenland 276
5.72 Grenada 276
5.73 Guadeloupe 277
5.74 Guam 277
5.75 Guatemala 277
5.76 Guinea 278
5.77 Guinea-Bissau 278
5.78 Guyana 278
5.79 Haiti 279
5.80 Honduras 279
5.81 Hong Kong 279
5.82 Hungary 280
5.83 Iceland 280
5.84 India 281
5.85 Indonesia 282
5.86 Iran 283
5.87 Iraq 283
5.88 Ireland 284
5.89 Israel 284
5.90 Italy 285
5.91 Jamaica 285
5.92 Japan 286
5.93 Jordan 289
5.94 Kazakhstan 289
5.95 Kenya 290
5.96 Kiribati 290
5.97 Kuwait 290
5.98 Kyrgyzstan 291
5.99 Laos 291
5.100 Latvia 291
5.101 Lebanon 292
5.102 Lesotho 292
5.103 Liberia 292
5.104 Libya 293
5.105 Liechtenstein 293
5.106 Lithuania 293
5.107 Luxembourg 294
5.108 Macau 294
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Contents viii
5.109 Madagascar 294
5.110 Malawi 295
5.111 Malaysia 295
5.112 Maldives 296
5.113 Mali 296
5.114 Malta 296
5.115 Marshall Islands 297
5.116 Martinique 297
5.117 Mauritania 297
5.118 Mauritius 298
5.119 Mexico 299
5.120 Micronesia Federation 300
5.121 Moldova 300
5.122 Monaco 300
5.123 Mongolia 301
5.124 Morocco 301
5.125 Mozambique 302
5.126 Namibia 302
5.127 Nauru 302
5.128 Nepal 303
5.129 New Caledonia 303
5.130 New Zealand 304
5.131 Nicaragua 304
5.132 Niger 305
5.133 Nigeria 305
5.134 Niue 306
5.135 Norfolk Island 306
5.136 North Korea 306
5.137 No