This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
In what follows, I summarize the economic potential for the world's major cities for "manufacturing women's and girls' cut and sew suits, pantsuits, skirts, tailored jackets, vests, raincoats, and other tailored coats from purchased fabric excluding fur and leather coats" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clear
The 2011 Report on Manufacturing Women's and Girls' Cut and Sew Suits, Pantsuits, Skirts, Tailored Jackets, Vests, Raincoats, and Other Tailored Coats from Purchased Fabric Excluding Fur and Leather Coats: World Market Segmentation by City by Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France) www.icongrouponline.com ©2010 ICON Group International, Inc. ii COPYRIGHT NOTICE 00050665-9G All of ICON Group International, Inc. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. ICON Group International, Inc. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from ICON Group International, Inc. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report. IMPORTANT DISCLAIMER Neither ICON Group International, Inc. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report. www.icongrouponline.com ©2010 ICON Group International, Inc. iii About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe. About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand. Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged. www.icongrouponline.com ©2010 ICON Group International, Inc. iv About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs using forward-looking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong, and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. 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Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group International, Inc. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongrouponline.com, or please email: firstname.lastname@example.org. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group International, Inc. Customer Service 9606 Tierra Grande St., Suite 205 San Diego, CA 92126 USA Fax: 858-635-9414 Email: email@example.com URL: www.icongrouponline.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongrouponline.com ©2010 ICON Group International, Inc. Contents v Table of Contents 1 INTRODUCTION & METHODOLOGY 11 1.1 Overview and Definitions 11 1.2 Market Potential Estimation Methodology 11 1.2.1 Overview 11 1.2.2 What is Latent Demand and the P.I.E.? 12 1.2.3 The Methodology 13 22.214.171.124 Step 1. Product Definition and Data Collection 14 126.96.36.199 Step 2. Filtering and Smoothing 18 188.8.131.52 Step 3. Filling in Missing Values 19 184.108.40.206 Step 4. Varying Parameter, Non-linear Estimation 19 220.127.116.11 Step 5. Fixed-Parameter Linear Estimation 19 18.104.22.168 Step 6. Aggregation and Benchmarking 20 2 USING THE DATA 21 3 CITY SEGMENTS RANKED BY MARKET SIZE 22 3.1 Top 15 Markets 22 3.2 Markets 16 to 30 23 3.3 Remaining Cities by Market Rank 24 4 CITY SEGMENTS IN ALPHABETICAL ORDER 127 4.1 A: from Aalborg to Az Zawiyah 127 4.2 B: from Bacolod to Bydgoszcz 134 4.3 C: from Caaguazu to Cyangugu 142 4.4 D: from Da Nang to Dzhizak 151 4.5 E: from East London to Esteli 155 4.6 F: from Fagatogo to Funchal 157 4.7 G: from Gabes to Gyumri 160 4.8 H: from Hachinohe to Hyderabad 164 4.9 I: from Iasi to Izmir 168 4.10 J: from Jaboatao to Jyvaskyla 171 4.11 K: from Kabul to Kzyl-Orda 174 4.12 L: from La Ceiba to Lyon 182 4.13 M: from Macae to Mzuzu 188 4.14 N: from Nacala to Nzerekore 198 4.15 O: from Oaklahoma City to Oyem 203 4.16 Ö: from Örebro to Örebro 205 4.17 P: from Pago Pago to Pyuthan 206 4.18 Q: from Qandahar to Quito 213 4.19 R: from Rabat to Rustavi 214 4.20 S: from S. Luis Potosi to Szombathely 217 4.21 T: from Tabligbo to Tyre 229 4.22 U: from Uberaba to Utulei 237 4.23 V: from Vacoas-Phoenix to Vukovar 239 4.24 W: from Wadi Medani to Wuhan 242 4.25 X: from Xalapa to Xi'an 243 4.26 Y: from Yamagata to Yungkang 244 4.27 Z: from Zadar to Zvishavane 245 5 CITY SEGMENTS RANKED BY COUNTRY 247 5.1 Afghanistan 247 5.2 Albania 247 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents vi 5.3 Algeria 248 5.4 American Samoa 248 5.5 Andorra 249 5.6 Angola 249 5.7 Antigua and Barbuda 249 5.8 Argentina 250 5.9 Armenia 251 5.10 Aruba 251 5.11 Australia 252 5.12 Austria 252 5.13 Azerbaijan 253 5.14 Bahrain 253 5.15 Bangladesh 254 5.16 Barbados 254 5.17 Belarus 255 5.18 Belgium 255 5.19 Belize 256 5.20 Benin 256 5.21 Bermuda 256 5.22 Bhutan 257 5.23 Bolivia 257 5.24 Bosnia and Herzegovina 258 5.25 Botswana 258 5.26 Brazil 259 5.27 Brunei 264 5.28 Bulgaria 265 5.29 Burkina Faso 265 5.30 Burma 266 5.31 Burundi 266 5.32 Cambodia 266 5.33 Cameroon 267 5.34 Canada 267 5.35 Cape Verde 268 5.36 Central African Republic 268 5.37 Chad 269 5.38 Chile 269 5.39 China 270 5.40 Christmas Island 270 5.41 Colombia 271 5.42 Comoros 271 5.43 Congo (formerly Zaire) 272 5.44 Cook Islands 272 5.45 Costa Rica 273 5.46 Cote d'Ivoire 273 5.47 Croatia 274 5.48 Cuba 274 5.49 Cyprus 275 5.50 Czech Republic 275 5.51 Denmark 276 5.52 Djibouti 276 5.53 Dominica 277 5.54 Dominican Republic 277 5.55 Ecuador 278 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents vii 5.56 Egypt 278 5.57 El Salvador 279 5.58 Equatorial Guinea 279 5.59 Estonia 279 5.60 Ethiopia 280 5.61 Fiji 280 5.62 Finland 281 5.63 France 281 5.64 French Guiana 282 5.65 French Polynesia 282 5.66 Gabon 282 5.67 Georgia 283 5.68 Germany 283 5.69 Ghana 284 5.70 Greece 284 5.71 Greenland 285 5.72 Grenada 285 5.73 Guadeloupe 286 5.74 Guam 286 5.75 Guatemala 287 5.76 Guinea 287 5.77 Guinea-Bissau 288 5.78 Guyana 288 5.79 Haiti 288 5.80 Honduras 289 5.81 Hong Kong 289 5.82 Hungary 290 5.83 Iceland 290 5.84 India 291 5.85 Indonesia 292 5.86 Iran 293 5.87 Iraq 293 5.88 Ireland 294 5.89 Israel 294 5.90 Italy 295 5.91 Jamaica 295 5.92 Japan 296 5.93 Jordan 299 5.94 Kazakhstan 299 5.95 Kenya 300 5.96 Kiribati 300 5.97 Kuwait 300 5.98 Kyrgyzstan 301 5.99 Laos 301 5.100 Latvia 302 5.101 Lebanon 302 5.102 Lesotho 302 5.103 Liberia 303 5.104 Libya 303 5.105 Liechtenstein 304 5.106 Lithuania 304 5.107 Luxembourg 304 5.108 Macau 305 www.icongrouponline.com ©2010 ICON Group International, Inc. Contents viii 5.109 Madagascar 305 5.110 Malawi 305 5.111 Malaysia 306 5.112 Maldives 306 5.113 Mali 307 5.114 Malta 307 5.115 Marshall Islands 307 5.116 Martinique 308 5.117 Mauritania 308 5.118 Mauritius 309 5.119 Mexico 310 5.120 Micronesia Federation 311 5.121 Moldova 311 5.122 Monaco 311 5.123 Mongolia 312 5.124 Morocco 312 5.125 Mozambique 313 5.126 Namibia 313 5.127 Nauru 313 5.128 Nepal 314 5.129 New Caledonia 314 5.130 New Zealand 315 5.131 Nicaragua 315 5.132 Niger 316 5.133 Nigeria 316 5.134 Niue 317 5.135 Norfolk Island 317 5.136 North Korea 317 5.137 Norway 318 5.138 Oman 318 5.139 Pakistan 319 5.140 Palau 319 5.141 Palestine 319 5.142 Panama 320 5.143 Papua New Guinea 320 5.144 Paraguay 321 5.145 Peru 321 5.146 Philippines 322 5.147 Poland 323 5.148 Portugal 323 5.149 Puerto Rico
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