The 2011 Report on Farm and Industrial Tractor and Implement Pneumatic Tires: World Market Segmentation by City by ICONGroup

VIEWS: 12 PAGES: 332

This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "farm and industrial tractor and implement pneumatic tires" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". C

More Info
									       The 2011 Report on Farm and
   Industrial Tractor and Implement
                    Pneumatic Tires:
  World Market Segmentation by City

                              Philip M. Parker, Ph.D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore and Fontainebleau, France)                             ©2010 ICON Group International, Inc.

                                 COPYRIGHT NOTICE

All of ICON Group International, Inc. publications are copyrighted. Copying our
publications in whole or in part, for whatever reason, is a violation of copyrights laws
and can lead to penalties and fines.

Should you want to copy tables, graphs or other materials from our publications,
please contact us to request permission. ICON Group International, Inc. often grants
permission for very limited reproduction of our publications for internal use, press
releases, and academic research. Such reproduction requires, however, confirmed
permission from ICON Group International, Inc. Please read the full copyright notice,
disclaimer, and user agreement provisions at the end of this report.

                              IMPORTANT DISCLAIMER

Neither ICON Group International, Inc. nor its employees can be held accountable for
the use and subsequent actions of the user of the information provided in this
publication. Great efforts have been made to ensure the accuracy of the data, but we
can not guarantee, given the volume of information, accuracy. Since the information
given in this report is forward-looking, the reader should read the disclaimer
statement and user agreement provisions at the end of this report.                                 ©2010 ICON Group International, Inc.

                                        About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.

                                         About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.

Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.                                                     ©2010 ICON Group International, Inc.

                   About Icon Group International, Inc.
Icon Group International, Inc.’s primary mission is to assist managers with their international information needs
using forward-looking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong,
and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases and global/regional
market data, industry, and country publications.

Global/Regional Management Studies: Summarizing over 210 countries, management studies are generally
organized into regional volumes and cover key management functions. The human resource series covers minimum
wages, child labor, unionization, and collective bargaining. The international law series covers media control and
censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of
environmental context drivers that effect global operations. These include women’s rights, children’s rights,
discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk
assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export
strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments
(e.g. seniors, children, women) and strategic marketing planning.

Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic
market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each
study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The
studies are continually updated to ensure that the reports have the most relevant information available. In addition to
raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the
context of relative performance vis-à-vis benchmarks).

Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For
over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts,
pro-forma financials, import competition profiles, key references, and trends across 200 countries of the world.
Some reports focus on a particular product and region (up to four regions per product), while others focus on a
product within a particular country.

Intranet Subscriptions: Icon Group International, Inc. now offers full intranet subscriptions which brings millions
of dollars of high-end global market research to the manager’s personal computer. For more information, please
contact Icon Group via our web site:, or please email:

In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of
the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is
customized or addressing a particular issue, feel free to contact Icon Group:

         Icon Group International, Inc.
         Customer Service
         9606 Tierra Grande St., Suite 205
         San Diego, CA 92126 USA
         Fax: 858-635-9414

Note: as statements and statistics in this report are forward-looking, the reader needs to read the
last chapter for disclaimers and user agreement provisions.                                                      ©2010 ICON Group International, Inc.
                                                                                         Contents         v

Table of Contents
1     INTRODUCTION & METHODOLOGY                                                                     11
    1.1     Overview and Definitions                                                                 11
    1.2     Market Potential Estimation Methodology                                                  11
       1.2.1    Overview                                                                             11
       1.2.2    What is Latent Demand and the P.I.E.?                                                12
       1.2.3    The Methodology                                                                      12
    Step 1. Product Definition and Data Collection                                  14
    Step 2. Filtering and Smoothing                                                 15
    Step 3. Filling in Missing Values                                               15
    Step 4. Varying Parameter, Non-linear Estimation                                15
    Step 5. Fixed-Parameter Linear Estimation                                       16
    Step 6. Aggregation and Benchmarking                                            16
2     USING THE DATA                                                                                 17
3     CITY SEGMENTS RANKED BY MARKET SIZE                                                            18
    3.1    Top 15 Markets                                                                            18
    3.2    Markets 16 to 30                                                                          19
    3.3    Remaining Cities by Market Rank                                                           20
4     CITY SEGMENTS IN ALPHABETICAL ORDER                                                           123
    4.1    A: from Aalborg to Az Zawiyah                                                            123
    4.2    B: from Bacolod to Bydgoszcz                                                             130
    4.3    C: from Caaguazu to Cyangugu                                                             138
    4.4    D: from Da Nang to Dzhizak                                                               146
    4.5    E: from East London to Esteli                                                            150
    4.6    F: from Fagatogo to Funchal                                                              152
    4.7    G: from Gabes to Gyumri                                                                  155
    4.8    H: from Hachinohe to Hyderabad                                                           159
    4.9    I: from Iasi to Izmir                                                                    163
    4.10   J: from Jaboatao to Jyvaskyla                                                            166
    4.11   K: from Kabul to Kzyl-Orda                                                               168
    4.12   L: from La Ceiba to Lyon                                                                 176
    4.13   M: from Macae to Mzuzu                                                                   181
    4.14   N: from Nacala to Nzerekore                                                              191
    4.15   O: from Oaklahoma City to Oyem                                                           196
    4.16   Ö: from Örebro to Örebro                                                                 198
    4.17   P: from Pago Pago to Pyuthan                                                             199
    4.18   Q: from Qandahar to Quito                                                                205
    4.19   R: from Rabat to Rustavi                                                                 206
    4.20   S: from S. Luis Potosi to Szombathely                                                    209
    4.21   T: from Tabligbo to Tyre                                                                 221
    4.22   U: from Uberaba to Utulei                                                                228
    4.23   V: from Vacoas-Phoenix to Vukovar                                                        230
    4.24   W: from Wadi Medani to Wuhan                                                             233
    4.25   X: from Xalapa to Xi'an                                                                  234
    4.26   Y: from Yamagata to Yungkang                                                             235
    4.27   Z: from Zadar to Zvishavane                                                              236
5     CITY SEGMENTS RANKED BY COUNTRY                                                               237
    5.1    Afghanistan                                                                              237
    5.2    Albania                                                                                  237                                                 ©2010 ICON Group International, Inc.
                                                     Contents         vi

  5.3    Algeria                                                238
  5.4    American Samoa                                         238
  5.5    Andorra                                                238
  5.6    Angola                                                 239
  5.7    Antigua and Barbuda                                    239
  5.8    Argentina                                              240
  5.9    Armenia                                                241
  5.10   Aruba                                                  241
  5.11   Australia                                              242
  5.12   Austria                                                242
  5.13   Azerbaijan                                             243
  5.14   Bahrain                                                243
  5.15   Bangladesh                                             244
  5.16   Barbados                                               244
  5.17   Belarus                                                244
  5.18   Belgium                                                245
  5.19   Belize                                                 245
  5.20   Benin                                                  245
  5.21   Bermuda                                                246
  5.22   Bhutan                                                 246
  5.23   Bolivia                                                246
  5.24   Bosnia and Herzegovina                                 247
  5.25   Botswana                                               247
  5.26   Brazil                                                 248
  5.27   Brunei                                                 253
  5.28   Bulgaria                                               253
  5.29   Burkina Faso                                           254
  5.30   Burma                                                  254
  5.31   Burundi                                                254
  5.32   Cambodia                                               255
  5.33   Cameroon                                               255
  5.34   Canada                                                 256
  5.35   Cape Verde                                             256
  5.36   Central African Republic                               257
  5.37   Chad                                                   257
  5.38   Chile                                                  258
  5.39   China                                                  258
  5.40   Christmas Island                                       259
  5.41   Colombia                                               259
  5.42   Comoros                                                259
  5.43   Congo (formerly Zaire)                                 260
  5.44   Cook Islands                                           260
  5.45   Costa Rica                                             260
  5.46   Cote d'Ivoire                                          261
  5.47   Croatia                                                261
  5.48   Cuba                                                   262
  5.49   Cyprus                                                 262
  5.50   Czech Republic                                         262
  5.51   Denmark                                                263
  5.52   Djibouti                                               263
  5.53   Dominica                                               263
  5.54   Dominican Republic                                     264
  5.55   Ecuador                                                264             ©2010 ICON Group International, Inc.
                                               Contents         vii

  5.56    Egypt                                           265
  5.57    El Salvador                                     265
  5.58    Equatorial Guinea                               265
  5.59    Estonia                                         266
  5.60    Ethiopia                                        266
  5.61    Fiji                                            266
  5.62    Finland                                         267
  5.63    France                                          267
  5.64    French Guiana                                   268
  5.65    French Polynesia                                268
  5.66    Gabon                                           268
  5.67    Georgia                                         269
  5.68    Germany                                         269
  5.69    Ghana                                           269
  5.70    Greece                                          270
  5.71    Greenland                                       270
  5.72    Grenada                                         271
  5.73    Guadeloupe                                      271
  5.74    Guam                                            271
  5.75    Guatemala                                       272
  5.76    Guinea                                          272
  5.77    Guinea-Bissau                                   272
  5.78    Guyana                                          273
  5.79    Haiti                                           273
  5.80    Honduras                                        273
  5.81    Hong Kong                                       274
  5.82    Hungary                                         274
  5.83    Iceland                                         274
  5.84    India                                           275
  5.85    Indonesia                                       276
  5.86    Iran                                            277
  5.87    Iraq                                            277
  5.88    Ireland                                         278
  5.89    Israel                                          278
  5.90    Italy                                           279
  5.91    Jamaica                                         279
  5.92    Japan                                           280
  5.93    Jordan                                          282
  5.94    Kazakhstan                                      283
  5.95    Kenya                                           283
  5.96    Kiribati                                        284
  5.97    Kuwait                                          284
  5.98    Kyrgyzstan                                      284
  5.99    Laos                                            285
  5.100   Latvia                                          285
  5.101   Lebanon                                         285
  5.102   Lesotho                                         286
  5.103   Liberia                                         286
  5.104   Libya                                           286
  5.105   Liechtenstein                                   287
  5.106   Lithuania                                       287
  5.107   Luxembourg                                      287
  5.108   Macau                                           288       ©2010 ICON Group International, Inc.
                                                   Contents         viii

  5.109   Madagascar                                          288
  5.110   Malawi                                              288
  5.111   Malaysia                                            289
  5.112   Maldives                                            289
  5.113   Mali                                                290
  5.114   Malta                                               290
  5.115   Marshall Islands                                    290
  5.116   Martinique                                          291
  5.117   Mauritania                                          291
  5.118   Mauritius                                           291
  5.119   Mexico                                              292
  5.120   Micronesia Federation                               293
  5.121   Moldova                                             293
  5.122   Monaco                                              293
  5.123   Mongolia                                            293
  5.124   Morocco                                             294
  5.125   Mozambique                                          294
  5.126   Namibia                                             294
  5.127   Nauru                                               295
  5.128   Nepal                                               295
  5.129   New Caledonia                                       295
  5.130   New Zealand                                         296
  5.131   Nicaragua                                           296
  5.132   Niger                                               297
  5.133   Nigeria                                             297
  5.134   Niue                                                297
  5.135   Norfolk Island                                      298
  5.136   North Korea                                         298
  5.137   Norway                                              298
  5.138   Oman                
To top