The 2011 Report on Chemical
Manufacturing Distilling, Rectifying,
and Fractionating Machinery and
Equipment:
World Market Segmentation by City
by
Philip M. Parker, Ph.D.
Chaired Professor of Management Science
INSEAD (Singapore and Fontainebleau, France)
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.
About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.
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Note: as statements and statistics in this report are forward-looking, the reader needs to read the
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Contents v
Table of Contents
1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
2 USING THE DATA 17
3 CITY SEGMENTS RANKED BY MARKET SIZE 18
3.1 Top 15 Markets 18
3.2 Markets 16 to 30 19
3.3 Remaining Cities by Market Rank 20
4 CITY SEGMENTS IN ALPHABETICAL ORDER 123
4.1 A: from Aalborg to Az Zawiyah 123
4.2 B: from Bacolod to Bydgoszcz 130
4.3 C: from Caaguazu to Cyangugu 138
4.4 D: from Da Nang to Dzhizak 146
4.5 E: from East London to Esteli 150
4.6 F: from Fagatogo to Funchal 152
4.7 G: from Gabes to Gyumri 155
4.8 H: from Hachinohe to Hyderabad 159
4.9 I: from Iasi to Izmir 163
4.10 J: from Jaboatao to Jyvaskyla 166
4.11 K: from Kabul to Kzyl-Orda 168
4.12 L: from La Ceiba to Lyon 176
4.13 M: from Macae to Mzuzu 182
4.14 N: from Nacala to Nzerekore 192
4.15 O: from Oaklahoma City to Oyem 197
4.16 Ö: from Örebro to Örebro 199
4.17 P: from Pago Pago to Pyuthan 200
4.18 Q: from Qandahar to Quito 207
4.19 R: from Rabat to Rustavi 208
4.20 S: from S. Luis Potosi to Szombathely 211
4.21 T: from Tabligbo to Tyre 223
4.22 U: from Uberaba to Utulei 230
4.23 V: from Vacoas-Phoenix to Vukovar 232
4.24 W: from Wadi Medani to Wuhan 235
4.25 X: from Xalapa to Xi'an 236
4.26 Y: from Yamagata to Yungkang 237
4.27 Z: from Zadar to Zvishavane 238
5 CITY SEGMENTS RANKED BY COUNTRY 239
5.1 Afghanistan 239
5.2 Albania 239
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Contents vi
5.3 Algeria 240
5.4 American Samoa 240
5.5 Andorra 240
5.6 Angola 241
5.7 Antigua and Barbuda 241
5.8 Argentina 242
5.9 Armenia 243
5.10 Aruba 243
5.11 Australia 244
5.12 Austria 244
5.13 Azerbaijan 245
5.14 Bahrain 245
5.15 Bangladesh 246
5.16 Barbados 246
5.17 Belarus 247
5.18 Belgium 247
5.19 Belize 248
5.20 Benin 248
5.21 Bermuda 248
5.22 Bhutan 249
5.23 Bolivia 249
5.24 Bosnia and Herzegovina 249
5.25 Botswana 250
5.26 Brazil 251
5.27 Brunei 256
5.28 Bulgaria 256
5.29 Burkina Faso 257
5.30 Burma 257
5.31 Burundi 257
5.32 Cambodia 258
5.33 Cameroon 258
5.34 Canada 259
5.35 Cape Verde 259
5.36 Central African Republic 260
5.37 Chad 260
5.38 Chile 261
5.39 China 261
5.40 Christmas Island 262
5.41 Colombia 262
5.42 Comoros 262
5.43 Congo (formerly Zaire) 263
5.44 Cook Islands 263
5.45 Costa Rica 263
5.46 Cote d'Ivoire 264
5.47 Croatia 264
5.48 Cuba 265
5.49 Cyprus 265
5.50 Czech Republic 266
5.51 Denmark 266
5.52 Djibouti 267
5.53 Dominica 267
5.54 Dominican Republic 267
5.55 Ecuador 268
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5.56 Egypt 268
5.57 El Salvador 269
5.58 Equatorial Guinea 269
5.59 Estonia 269
5.60 Ethiopia 270
5.61 Fiji 270
5.62 Finland 271
5.63 France 271
5.64 French Guiana 272
5.65 French Polynesia 272
5.66 Gabon 272
5.67 Georgia 273
5.68 Germany 273
5.69 Ghana 274
5.70 Greece 274
5.71 Greenland 275
5.72 Grenada 275
5.73 Guadeloupe 276
5.74 Guam 276
5.75 Guatemala 276
5.76 Guinea 277
5.77 Guinea-Bissau 277
5.78 Guyana 277
5.79 Haiti 278
5.80 Honduras 278
5.81 Hong Kong 278
5.82 Hungary 279
5.83 Iceland 279
5.84 India 280
5.85 Indonesia 281
5.86 Iran 282
5.87 Iraq 282
5.88 Ireland 283
5.89 Israel 283
5.90 Italy 284
5.91 Jamaica 284
5.92 Japan 285
5.93 Jordan 288
5.94 Kazakhstan 288
5.95 Kenya 289
5.96 Kiribati 289
5.97 Kuwait 289
5.98 Kyrgyzstan 290
5.99 Laos 290
5.100 Latvia 290
5.101 Lebanon 291
5.102 Lesotho 291
5.103 Liberia 291
5.104 Libya 292
5.105 Liechtenstein 292
5.106 Lithuania 292
5.107 Luxembourg 293
5.108 Macau 293
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5.109 Madagascar 293
5.110 Malawi 294
5.111 Malaysia 294
5.112 Maldives 295
5.113 Mali 295
5.114 Malta 295
5.115 Marshall Islands 296
5.116 Martinique 296
5.117 Mauritania 296
5.118 Mauritius 297
5.119 Mexico 298
5.120 Micronesia Federation 299
5.121 Moldova 299
5.122 Monaco 299
5.123 Mongolia 300
5.124 Morocco 300
5.125 Mozambique 301
5.126 Namibia 301
5.127 Nauru 301
5.128 Nepal 302
5.129 New Caledonia 302
5.130 New Zealand 303
5.131 Nicaragua 303
5.132 Niger 304
5.133 Nigeria 304
5.134 Niue 305
5.135 Norfolk Island 305
5.136 North Korea 305
5.137 Norway 306
5.138 Oman