The 2011 Report on Bleached Bristols Weighing More Than 150 Grams Per Square Meter Excluding Cotton Fiber Index and Bogus: World Market Segmentation by City by ICONGroup

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									        The 2011 Report on Bleached
   Bristols Weighing More Than 150
  Grams Per Square Meter Excluding
      Cotton Fiber Index and Bogus:
  World Market Segmentation by City




                                         by
                              Philip M. Parker, Ph.D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore and Fontainebleau, France)




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                                        About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.


                                         About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.


                                      Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.




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Note: as statements and statistics in this report are forward-looking, the reader needs to read the
last chapter for disclaimers and user agreement provisions.




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                                                                                         Contents         v


Table of Contents
1     INTRODUCTION & METHODOLOGY                                                                     11
    1.1     Overview and Definitions                                                                 11
    1.2     Market Potential Estimation Methodology                                                  11
       1.2.1    Overview                                                                             11
       1.2.2    What is Latent Demand and the P.I.E.?                                                12
       1.2.3    The Methodology                                                                      12
          1.2.3.1    Step 1. Product Definition and Data Collection                                  14
          1.2.3.2    Step 2. Filtering and Smoothing                                                 15
          1.2.3.3    Step 3. Filling in Missing Values                                               15
          1.2.3.4    Step 4. Varying Parameter, Non-linear Estimation                                16
          1.2.3.5    Step 5. Fixed-Parameter Linear Estimation                                       16
          1.2.3.6    Step 6. Aggregation and Benchmarking                                            17
2     USING THE DATA                                                                                 18
3     CITY SEGMENTS RANKED BY MARKET SIZE                                                            19
    3.1    Top 15 Markets                                                                            19
    3.2    Markets 16 to 30                                                                          20
    3.3    Remaining Cities by Market Rank                                                           21
4     CITY SEGMENTS IN ALPHABETICAL ORDER                                                           124
    4.1    A: from Aalborg to Az Zawiyah                                                            124
    4.2    B: from Bacolod to Bydgoszcz                                                             131
    4.3    C: from Caaguazu to Cyangugu                                                             139
    4.4    D: from Da Nang to Dzhizak                                                               147
    4.5    E: from East London to Esteli                                                            151
    4.6    F: from Fagatogo to Funchal                                                              153
    4.7    G: from Gabes to Gyumri                                                                  156
    4.8    H: from Hachinohe to Hyderabad                                                           160
    4.9    I: from Iasi to Izmir                                                                    164
    4.10   J: from Jaboatao to Jyvaskyla                                                            167
    4.11   K: from Kabul to Kzyl-Orda                                                               170
    4.12   L: from La Ceiba to Lyon                                                                 178
    4.13   M: from Macae to Mzuzu                                                                   184
    4.14   N: from Nacala to Nzerekore                                                              194
    4.15   O: from Oaklahoma City to Oyem                                                           199
    4.16   Ö: from Örebro to Örebro                                                                 201
    4.17   P: from Pago Pago to Pyuthan                                                             202
    4.18   Q: from Qandahar to Quito                                                                209
    4.19   R: from Rabat to Rustavi                                                                 210
    4.20   S: from S. Luis Potosi to Szombathely                                                    213
    4.21   T: from Tabligbo to Tyre                                                                 225
    4.22   U: from Uberaba to Utulei                                                                232
    4.23   V: from Vacoas-Phoenix to Vukovar                                                        234
    4.24   W: from Wadi Medani to Wuhan                                                             237
    4.25   X: from Xalapa to Xi'an                                                                  238
    4.26   Y: from Yamagata to Yungkang                                                             239
    4.27   Z: from Zadar to Zvishavane                                                              240
5     CITY SEGMENTS RANKED BY COUNTRY                                                               241
    5.1    Afghanistan                                                                              241
    5.2    Albania                                                                                  241


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  5.3    Algeria                                                242
  5.4    American Samoa                                         242
  5.5    Andorra                                                242
  5.6    Angola                                                 243
  5.7    Antigua and Barbuda                                    243
  5.8    Argentina                                              244
  5.9    Armenia                                                245
  5.10   Aruba                                                  245
  5.11   Australia                                              246
  5.12   Austria                                                246
  5.13   Azerbaijan                                             247
  5.14   Bahrain                                                247
  5.15   Bangladesh                                             248
  5.16   Barbados                                               248
  5.17   Belarus                                                249
  5.18   Belgium                                                249
  5.19   Belize                                                 250
  5.20   Benin                                                  250
  5.21   Bermuda                                                250
  5.22   Bhutan                                                 251
  5.23   Bolivia                                                251
  5.24   Bosnia and Herzegovina                                 251
  5.25   Botswana                                               252
  5.26   Brazil                                                 253
  5.27   Brunei                                                 258
  5.28   Bulgaria                                               258
  5.29   Burkina Faso                                           259
  5.30   Burma                                                  259
  5.31   Burundi                                                259
  5.32   Cambodia                                               260
  5.33   Cameroon                                               260
  5.34   Canada                                                 261
  5.35   Cape Verde                                             261
  5.36   Central African Republic                               262
  5.37   Chad                                                   262
  5.38   Chile                                                  263
  5.39   China                                                  263
  5.40   Christmas Island                                       264
  5.41   Colombia                                               264
  5.42   Comoros                                                264
  5.43   Congo (formerly Zaire)                                 265
  5.44   Cook Islands                                           265
  5.45   Costa Rica                                             265
  5.46   Cote d'Ivoire                                          266
  5.47   Croatia                                                266
  5.48   Cuba                                                   267
  5.49   Cyprus                                                 267
  5.50   Czech Republic                                         268
  5.51   Denmark                                                268
  5.52   Djibouti                                               269
  5.53   Dominica                                               269
  5.54   Dominican Republic                                     269
  5.55   Ecuador                                                270


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  5.56    Egypt                                           270
  5.57    El Salvador                                     271
  5.58    Equatorial Guinea                               271
  5.59    Estonia                                         271
  5.60    Ethiopia                                        272
  5.61    Fiji                                            272
  5.62    Finland                                         273
  5.63    France                                          273
  5.64    French Guiana                                   274
  5.65    French Polynesia                                274
  5.66    Gabon                                           274
  5.67    Georgia                                         275
  5.68    Germany                                         275
  5.69    Ghana                                           276
  5.70    Greece                                          276
  5.71    Greenland                                       277
  5.72    Grenada                                         277
  5.73    Guadeloupe                                      278
  5.74    Guam                                            278
  5.75    Guatemala                                       279
  5.76    Guinea                                          279
  5.77    Guinea-Bissau                                   279
  5.78    Guyana                                          280
  5.79    Haiti                                           280
  5.80    Honduras                                        280
  5.81    Hong Kong                                       281
  5.82    Hungary                                         281
  5.83    Iceland                                         281
  5.84    India                                           282
  5.85    Indonesia                                       283
  5.86    Iran                                            284
  5.87    Iraq                                            284
  5.88    Ireland                                         285
  5.89    Israel                                          285
  5.90    Italy                                           286
  5.91    Jamaica                                         286
  5.92    Japan                                           287
  5.93    Jordan                                          290
  5.94    Kazakhstan                                      290
  5.95    Kenya                                           291
  5.96    Kiribati                                        291
  5.97    Kuwait                                          291
  5.98    Kyrgyzstan                                      292
  5.99    Laos                                            292
  5.100   Latvia                                          292
  5.101   Lebanon                                         293
  5.102   Lesotho                                         293
  5.103   Liberia                                         293
  5.104   Libya                                           294
  5.105   Liechtenstein                                   294
  5.106   Lithuania                                       294
  5.107   Luxembourg                                      295
  5.108   Macau                                           295


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  5.109   Madagascar                                          295
  5.110   Malawi                                              296
  5.111   Malaysia                                            296
  5.112   Maldives                                            297
  5.113   Mali                                                297
  5.114   Malta                                               297
  5.115   Marshall Islands                                    298
  5.116   Martinique                                          298
  5.117   Mauritania                                          298
  5.118   Mauritius                                           299
  5.119   Mexico                                              300
  5.120   Micronesia Federation                               301
  5.121   Moldova                                             301
  5.122   Monaco                                              301
  5.123   Mongolia                                            302
  5.124   Morocco                                             302
  5.125   Mozambique                                          303
  5.126   Namibia                                             303
  5.127   Nauru                                               303
  5.128   Nepal                                               304
  5.129   New Caledonia                                       304
  5.130   New Zealand                                         305
  5.131   Nicaragua                                           305
  5.132   Niger                                               306
  5.133   Nigeria                                             306
  5.134   Niue                                                307
  5.135   Norfolk Island                                      307
  5.136   North Korea                                         307
  5.137   Norway                                              308
  5.138   Oman                                                308
  5.139   Pakistan                                            309
  5.140   Palau                                               309
  5.141   Palestine                                           309
  5.142   Panama                                              310
  5.143   Papua New Guinea                                    310
  5.144   Paraguay                            
								
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