H.D. Living.D. Living .D. Livin H 08 october 20 July|august 2008 september| H i e r g h i g h d e s e r t l i f e s t y l e m a g a y o u r z i n e p r e m i e r h i g h d e s e r t l i f e s t y l e m a g a z i n e Januar y|febr uar y 2009 o p r e m y o u r Food From ur y o u r p r e m i e r h i g h Pr d e s e r eM t our l i f e s t y l e m a g a ie z i n e r is su e! Sing’in to i ssue! Swing’in F the grEAT dATE g soMe o Featurin Desert’s best our favorite places to tak the high estinations e Apple VAlley’S RAchel Skoglund A dATE Dining D ses Home Trends cof es e hou h.d.sT placfeTo grab a cup o’ joe WHaT’s in, WHaT’s neW, WHaT’s ouT The be school backckTo-school shopping desTinaT ion easT meeTs WesT h & e a lt h -To Top ba asian inspiraTion for a local Home + + LocaL events BEAUTY ents Dining guiDe LocaL ev guiDe Much More! Dining ore! Much M LL S C T O R V I LSP .comIA | N G HI V Iwww.hdlivingmagazineERS P R IOA K VA L L E Y L A K E | A P P L E VA L L E Y | H E SHigh R Ispa O AmagazineL 1 S EY | HE LE | tren I P E Desert |Living K HdsL • A local health PL E VA LL care LL EY LA KE | AP | SP RI N G VA VI CT OR VI LL E VI CT OR VI LL E | SP RI NG VA LL EY LA KE | AP PL E VA LL EY | HE SP ER IA | OA K HI LL S H.D. Living THE prEmiEr HigH dEsErT lifEsTylE magazinE 2010 MEDIA KIT 6630 SVL BOX Victorville, CA 92395 (760) 946-0642 HDLivingMagazine.com H.D. Living philosophy Welcome to tHe only magazine tHat covers tHe HigH Desert There are few places in Southern California that have experienced growth like the High Desert and even fewer that have as much potential as we do here in the Victor Valley. H.D. Living magazine makes the most of this potential by focusing on all the benefits of living here. H.D. Living is a great way for your business to reach thousands “The High Desert of homeowners, business owners, area professionals, and families that call the High Desert home. is the place Launched in June 2008, H.D. Living has quickly become to be, and H.D. the area’s premier lifestyle magazine and the most influential publication in the High Desert. We target Living magazine local communities and will continue to feature people, is the place to places and things that enliven the High Desert. We write about life and work and how our community continues read all about it.” to grow. With a circulation of 15,000 and growing, H.D. Living is directly mailed throughout the Victor Valley to owner- occupied single family homes that include upscale areas such as Spring Valley Lake, Desert Knolls, Oak Hills and various high end gated communities throughout the High Desert. These residents eat, live, shop, and play in the High Desert. They are the economic force in the Victor HD Living magazine Valley bringing steady salaries, a quality family life, and 6630 SVL BOX work/ play balance even in tough economic times. Victorville, CA 92395 Our area continues to grow, and the development of (760) 946-0642 upscale shopping centers and restaurants makes living HDLivingMagazine.com in the High Desert a place where not only your family can grow but your business can too. Our readers drive this growth, and with H.D. Living magazine, you will be For Advertising sure to reach this highly desirable target audience. The (760) 241-8475 High Desert is the place to be, and H.D. Living magazine (760) 963-1505 is the place to read all about it. Contact our sales department and reserve your space today. H.D. Living demographics our readers H.D. Living magazine targets the audience you want to touch; we bring your business into the homes of families and businesses that are looking for the best the H.D. has to offer. Only H.D. Living magazine reaches this demographic with a high end, high gloss, and full color, quality pub- lication that focuses on our community, neighbors and friends. sHeLF LIFe A longer shelf life, regional magazines tend to be kept an es- timated four months, allowing for a higher number of read- ers and longer exposure to your message. dIstrIbutIon We distribute throughout Victorville, Apple Valley, and Hes- peria with a strong emphasis on High income areas such as Spring Valley Lake, Oak Hills and Desert Knolls along with a growing number of subscribers that invite H.D. Living into their home. Also available in areas such as doctor’s offices, dentist offic- es, spas, salons, local coffee shops, hotels, gyms, chambers of commerce and a host of other high traffic areas. H.D. Liv- ing can also be found at high traffic community events such as the High Desert Home shows, Spice of Life, and Women’s Expos to name a few. Something’s Brewing HD Living magazine in the H.D. to grab The best places in the H.D. 6630 SVL BOX a Cup O’ Joe by Susan Landers Victorville, CA 92395 many people can’t of fresh brewed coffee; Ah, thAt morning AromA or two. And, who doesn’t eagerly anticipate cup day without a imagine beginning their the workday? Americans have coffee break to get through a midmorning or afternoon of Bostonians demonstra ted national drink since a group made coffee their unofficial tea. According to robin Lloyd in “the they could do with their (760) 946-0642 to the British just what import and consume more coffee than Chemistry of great Coffee,” Americans now brewed coffee merely the aroma of new studies show that anyone in the world. From the cowboy on the plains who up genes in our brains! can stimulate the wake and set it upon a campfire to boil to and water into a tin pot dumped ground coffee of Java for weary travelers, coffee Contributors who pours piping hot cups HDLivingMagazine.com the truck stop waitress t American history, the of choice for many. throughou has become the beverage of subversion where the founding Hesperia: everything from a scene a coffeehouse has been nonconformity and now revolution to a beatnik haven for fathers plotted their Face it: we Americans love and college students. place for soccer moms need for the meeting lots of places to fill that in the h.D., we have our cups of Joe! here coffeehouses are very good T and it’s a grind chain roasted bean. While Starbucks to he growth experienced by the Victor es, h.D. Living decided Valley 30 years is, by any standard, phenomenal.in the past Gateway food, and warm atmospher and offer delicious coffee, places where people gather to enjoy residents of the H.D. can tell Longtime known independent landscape’s vast emptiness as they you stories of the highlight some lesser magazine 31 lane Bear Valley Road or Main once drove down a two High Desert Living to socialize. » Street from I Avenue to the 15 freeway. with nary a stoplight some fresh brew and www.hdlivingmagazine.com remember a time before the freeway Some old-timers will September | October 2008 of the big Indian Arrow that was was built and tell tales the only sign pointing the magazine way to the Main Street exit. Having 30 High Desert Living years of cityhood, Hesperia is poisedrecently celebrated 20 to take on its biggest, to the H.D. most important role yet, that of Gateway to the H.D. While growing pains are inevitable, the H.D.’s population surge in recent years is evident in many exciting changes, and the City of Hesperia is on the forefront of planning so the growth For Advertising continues to provide positive progress. By SuSan LanderS (760) 241-8475 (760) 963-1505 34 High Desert Living magazine November | December 2008 www.hdlivingmagazine.com High Desert Living magazine 35 H.D. Living conTenT 2010 eDitorial calenDar mArcH | ApriL Wedding Issue Advertising materials due date: January 26 mAy | june Meet Joe Stevenson h.d.’s Top doctors (special advertising section) Advertising materials due date: March 27 juLy | August Summertime in the HD Advertising materials due date: May 28 september | october State of Education in the H.D. h.d.’s Top lawyers (special advertising section) Advertising materials due date: July 30 november | December Holiday Issue Advertising materials due date: September 25 in every issue community events local spotlight art & entertainment calendar of events local dining Home Trends opportunities. pedigree came of five, and With this athletic at the tender age to Los Angeles. lesson took place many young girls Rachel’s first tennis the racket ever since. Unlike adorning her she’s been swinging had no pop music or movie idols Pete Sampras and growing up, Rachel of Andre Agassi stead the faces bedroom walls—in budding tennis player. the the less decided that looked down on Rachel neverthe Forsaking the A ranked player, she wanted to be. was not where held much more appeal. professional circuit decided that coaching the Fitness competition, she school, she began to coach at area of While still in high Mountain Ranch club in the Carmel a mentor to youngsters in Advantage health as and volunteered with students, San Diego County When working School District. enthusiasm the Poway Unified her young players’ increase rewarding to see ce Rachel finds it see their confiden is gratified to some of her players game ready for the game and skill. She is getting that the along with their wants to ensure though she also ” Tuesday through for tournaments, nearly “anytime them. Available s new students . remains fun for ent, Rachel welcome e League, Sunday by appointm volunteer work with the Assistanc spills over her vivre Through tennis, Rachel’s joie de with her daughter, around her and spending time enthusiasm that makes everyone of personality are in a joyous cascade outlook and sunny practicing her Her optimistic and brighter every Right: Rachel, a session at the smile a little wider. growing bigger swing during a region that is in the high desert. a perfect fit for found, the beauty than she Country Club. looked for, and saw more stars day. Rachel has one night, she Skoglund reflects black sky that this is where BeLow: Rachel assistant at the Apple Valley Gazing at the wide, the hill,” and then she knew else but the to the H.D. Rachel,” says an “down HD Living magazine on her journey !” would ever see to be anywhere “Everybody loves just a ray of sunshine , I wouldn’t want happy and complete ly Pro-shop. “She’s she belonged. “Honestly “I’m completely Country Club says assuredly. high desert,” she H home.” HDL , the former AVCC content. This is Rachel Skoglund Spring Valley e’s talking about the now teaches at tennis coach who California Girl good looks, Club, with her the Victor Valley Lake Country the blue skies of Rachel shines brightly under their game. A others improve 6630 SVL BOX a racket to help has found as she swings three years, Rachel lifestyle our High Desert for resident of the who love the active, outdoor family her place among those Rachel and her permits. Like many, East | West temperate climate e housing prices. Two very different styles harmonize desert by affordabl she found a good were drawn to the high live, however; than a place to year old daughter , She found more meets to raise her three ities. hood in which ity service opportun A in a Victorody loves neighbor job, and commun ville home to fame. Victorville, CA 92395 fulfillment in her her sole claim for tennis is not started her singing. Rachel’s talent for her 10th birthday “Crazy” made her karaoke machine of Patsy Cline’s “Everyb Rachel,” says anApple to Belting out a renditionup and take notice. She began other sit , and parents and others store openings functions, for local clients as assistant at the Club sing at church radio jingles for by KATIE CHAVEZ to offers to sing at Rancho events, which led still a student and Disney. While began to Valley Country just a diverse as casinos Diego, Rachel School near San (760) 946-0642 Banner” BernaRd.o High performing the “Star Spangled the Pro-shop. “She’s sing professionally, California sports teams including in was 26 High Desert Living magazine for various Southern and for the Lakers when she ray of sunshine!” Chargers, the Padres, Tennis Player,” as the “Singing July | August 2008 became known at tournaments allowed www.hdlivingmagazine.com college. Rachel the national anthem idols such as Jimmy High Desert Living magazine and performing nal 27 of her professio ova, her to meet many r, and Anna Kournak Borg, Mats Wilande Conners, Bjorn HDLivingMagazine.com athletes among others. got game because only one who’s make 19 Rachel’s not the also hit, field, and Living magazine in her family; they New York Mets, and her High Desert don’t merely run the father played for team came baskets. Rachel’s long before the a Minnesota Laker grandfather was www.hdlivingmagazi ne.com July | August 2008 book bags are very popular with • Wet Seal carries everything from • If you’re searching for plus sizes kids of all ages. trendy Show Stopper Skinny with style, check out Torrid! From Jeans and hot neon Color Jeans cargo pants to jeans to skirts and Living magazine • The Children’s Place outfits boys 18 High Desert to fashionable vests and leggings. tops, they have what you’re looking and girls up to size 14. They offer If you’re looking for Jetsetter or for and in brands such as Lei, a wide range of clothes, shoes and Roxstar, Wet Seal is the place Dickies and Z. Cavaricci. styles that are colorful, durable and, for contemporary apparel. Their best of all, fun! clientele is primarily female teens • Rave is the place to go if you’re and young women. GOTTSCHALKS ALL CLOTHING ITEMS COURTESY OF OF VICTOR VALLEY AND SEARS AVAILABLE AT THE MALL For Advertising shirt by canyon river, (760) 241-8475 Polo shirt by dc book bag by Fuel shoes by sketchers and vans Pants by Quicksilver dress by o’neil seeking baby doll tops, trendy Polo shirt by Quicksilver and • Looking for Tapout, Hostility or Polo shirt by dc and Pants by Fox tees, cute totes and a variety of Pazzo Skinny Jeans? Check out • Are your kids into peace symbols accessories. Sorry guys—this shop’s Streetz. You’ll find it buzzing with or animal prints? Well, you’re for gals only. tweens, teens and twenty-somethings. going to be seeing a lot of them this fall, and Anchor Blue has • V Generation caters to ladies (760) 963-1505 • Aeropostale is the place to hit if them. Do you like your jeans baggy looking for leggings, hot animal It’s that time again your teen is into more of a casual, or skinny? Loose or boot cut? You prints, Made Jeans, scarves, dresses vintage style. You’ll find plaids, name it, they seem to have it! It’s and all the extras. They also carry stripes and cool Hawaiian prints. a popular place with teens and fashionable plus sizes! They offer trendy tees, hoodies and college students. messenger bags…which are quite about Don’t leave the mall just yet! What the “thing” this year for guys. W to an e dared to blink and summer has come • American Eagle Outfitters is the shoes? Foot Locker, Vans, Oak West, to hit the may end, which means it’s time, once again, place for teens to scout for clothes Famous Footwear and/or Shiekh Whether • At The Edge, young kids and teens shops for that new school year gear. with a casual, “beachy” feel. They have just the shoes that you need to or a college student alike can find brands such as Lucky- the you’re a parent shopping for your kids carry graphic tees and tanks, complete a trendy ensemble … or at down the hill to do 13, Dickies and No Fear. And, if buying for yourself, forget about driving jeans, polos, hoodies, sweaters, and very least, they’ll keep some gym socks back in your pocket; you’re hunting for Globe or Supra your shopping, and put your gas money then some! shoes, they have those and much, company. everything you need is right here in the H.D. Valley lately? You can much more. Have you strolled The Mall of Victor • Must-have backpacks, Fox After touring the mall, you might want Sears, still count on your steadfast anchor stores—Gottschalk’s, and Billabong hoodies, Hurley, to cross Bear Valley Rd. for a stop at age group from head • Solo Wear is the place to browse Mervyn’s, and JCPenney to outfit every Quiksilver and Vurt tees, can all be Kohl’s. Girls and Juniors will find brands brands and accessories, but for Dickies pants, shirts and to toe and provide the latest in cool found at PacSun. Their Bullhead such as Candie’s, Energie, SO and Fang, the strip that you might jackets. They cater to boys, young there are several other shops along Jeans come in almost every cut and boys and young men will find Levis, men and women. They carry cool just want to check out as well. imaginable. Pac Sun’s clientele is Tony Hawk, and Urban Pipleline … sweatshirts, screen tees, and school predominately young men and to name a few. You’ll discover everything uniforms as well. women, but their accessories and 27 High Desert Living magazine www.hdlivingmagazine.com September | October 2008 26 High Desert Living magazine H.D. Living adverTising 2009 rates rate base 13,500 Frequency 6X year cOvers 1X 3X 6X Back Cover $3,125 $2,415 $2,095 Inside Front for call2,765rates! 2,325 1,895 Facing Inside Front 2,650 2,175 1,705 inside Back 2,695 2,225 1,795 Note: Premium positions are full page, 4-color only. Premium positions available on first come first serve basis. iNside bOOk (color) 1X 3X 6X Spread $3,275 $2,750 $1,985 call for rates! Full Page 2,475 1,950 1,685 2/3 V 1,875 1,350 925 1/2 1,585 1,075 885 1/3 1,250 885 775 1/4 n/a 685 595 1/6 n/a 625 485 * 1/6 space is available for a minimum 3x contract only. busiNess prOmOtiON Business spotlight (advertorial) $700 call for rates! 2009 sIzes page size: 8.5 x 11 HD Living magazine 6630 SVL BOX ad sizes bleed NO bleed Victorville, CA 92395 Full Page 8.75 X 11.25 7.5 X 10 (760) 946-0642 2/3 V n/a 4.9125 x 10 HDLivingMagazine.com 1/2 H n/a 3.7 x 10 1/2 V n/a 7.5 x 4.875 1/3 H n/a 4.9125 x 4.875 For Advertising 1/3 V n/a 2.325 x 10 (760) 241-8475 1/4 n/a 3.625 x 4.875 (760) 963-1505 1/6 n/a 2.325 x 4.875 H.D. Living adverTising SMALL PRINT aDvertising: all art materials must be submitted as a PdF file (sent either via e-mail, downloadable from an FtP site, or on Cd-roM). ensure that aLL fonts are embedded, all colors are converted to CMyk, and overprinting is turned oFF. ads with bleeds must include .125” minimum bleed on all bleed sides and registration marks embedded in the PdF placed at least .25” outside the trim edge. For best PdF results, we recommend saving PdF with presets set to “Press Quality” and a standard of “PdF/X-1a:2001.” all ad materials must conform to sWoP standards. (see www.swop.org). Publisher assumes that advertiser or agency has full permission to publish all contents and subject matter of advertisement. Publisher assumes no warranty for content authorization. by submitting advertisement for publication in H.d. Living magazine, advertisers and or their representative agencies agree to hold H.d. Living magazine (and all associated employees and holdings) harmless against any claims, libel, violation of privacy, copyright, or trademark infringement, plagiarism, or violations of any federal or state law, statute, act, or regulation. advertiser and or its agency also agree to indemnify H.d. Living magazine against expenses and losses (including legal fees) resulting from any above actions. Publisher will not be held liable for any acts of God, strikes, accidents, or other circumstances beyond Publisher’s control that may result in a failure to print, publish, or distribute and circulate an issue of a magazine in which an advertisement has been accepted. rigHts oF reFusal: all advertising copy is subject to approval from H.d. Living magazine (hereto referred to as the “Publisher”). Publisher reserves the exclusive right to reject or cancel any advertisement at any time. If publisher decides to cancel an advertisement, advertiser will not be charged for ad. H.d. Living magazine reserves the right to refuse any ad that is of a vulgar, sexist, racist, or of otherwise degrading in nature. this decision is at the sole discretion of the publisher. If an ad is refused, the advertiser will have the option of submitting other materials, or paying half of ad rate if decision is made not to run any ad by advertiser. cancellation: an advertiser or its agency may not cancel (or alter) approved insertion orders after an issue’s closing date. Cancellations or alterations in insertion orders must be made in writing, and only upon explicit approval of Publisher. eDitorial support: H.d. Living magazine supports its advertisers through editorial mentions and other inclusions in the magazine or associated materials. However, the Publisher cannot and will not guarantee inclusion of any advertiser’s services or products or mention of these services or products. aDvertorials: In look, layout, or use of fonts or other identifiables, any adver- tisement that resembles current H.d. Living magazine editorial will not be accepted HD Living magazine without prior agreement with Publisher. any advertisement prepared with an editorial style will be required to place the words “advertorial” at the top. 6630 SVL BOX rates: rates are subject to change without notice. However, rates will not affect Victorville, CA 92395 current insertion orders, and advertisement reservations with future frequency res- (760) 946-0642 ervations. If Publisher fails to receive payment from either advertiser or agency, both advertiser and agency will be held jointly and severally liable for such dues as Pub- HDLivingMagazine.com lisher is entitled to receive. If advertiser or agency breaches any of the terms in this contract, the advertiser and/ or its agency will remit payment equal to all of the Publisher’s costs and expenses incurred while enforcing and or collecting these payments. all insertion orders are For Advertising subject to the conditions set forth in this rate card. signed insertion orders constitute binding contracts, subject to the conditions and provisions of this rate card. Insertion (760) 241-8475 orders placed by advertising agencies constitute binding obligations of the agency (760) 963-1505 whether the agency has received payment from the advertiser or not. H.D. Living adverTising mechanical specificaTions Magazine trim size: 8.5 x 11 Full Page with 2/3 bleed Vertical 8.75 x 11.25 4.9125 x 10 Full Page 1/6 no bleed Vert. 7.5 x 10 2.325 x 4.875 1/3 Vert. 1/2 Vert. 2.325 3.7 x 10 x 10 1/4 Sq. 1/2 Horizontal 1/3 Sq 3.625 x 3.75 x 10 4.9125 4.875 x 4.875 Acceptable Desktop File Formats Ads by E-mail / Ads on Disk: HIGH RESOLUTION PDF’S ONLY. CMYK Press-Ready PDF files on CD-Rom or via FTP. Please email files to: email@example.com. Ad Format Supported: CMYK Press- Ready PDF files only. Microsoft Word, PowerPoint and Publisher files HD Living magazine ARE NOT acceptable. Call (760) 912-3794 with any questions. 6630 SVL BOX Victorville, CA 92395 Graphic Design Fees (760) 946-0642 A basic $35 design charge will be incurred for 1x & 2x rates. Original art services, logos, drawings, etc. are not included. H.D. Living magazine HDLivingMagazine.com provides basic ad assembly and layout to non-agency clients at no charge to contractual clients. Please ask sales associate for details. Any camera ready artwork submitted that does not exactly match published ad dimensions will be floated, enlarged, bordered, and/or For Advertising reduced at the publisher’s discretion. General creative services are (760) 241-8475 provided to advertisers at no additional charge for any multiple ads (760) 963-1505 purchased on contract rate.
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