H.D. H.D by suchenfz


									H.D. Living.D. Living .D. Livin
                                                                                         october 20                                                                   July|august 2008

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                                                                                                                                                                                                                                                                          our favorite
                                                                                                                                                                                                                                                                         places to tak

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           Top ba                                                            asian inspiraTion for a local Home

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                                                                         C T O R V I LSP .comIA | N G HI
                                                                     V Iwww.hdlivingmagazineERS P R IOA K VA L L E Y L A K E | A P P L E VA L L E
                                                                                                                                                  Y | H E SHigh R Ispa O AmagazineL 1 S
                                                                          EY | HE
                                                                                       LE |                                                                                tren I
                                                                                                                                                           P E Desert |Living K HdsL •
                                                                                                                                                                                        local health
                                                               PL E VA LL                                                                                                                                care
                                              LL EY LA KE | AP
                               | SP RI N G VA
              VI CT OR VI LL E                                                                                                                                   VI CT OR VI
                                                                                                                                                                                LL E | SP RI
                                                                                                                                                                                             NG VA LL EY
                                                                                                                                                                                                          LA KE | AP
                                                                                                                                                                                                                     PL E VA LL
                                                                                                                                                                                                                                EY | HE SP
                                                                                                                                                                                                                                           ER IA          | OA K HI LL

                                                                                                         H.D. Living
                                                                                                         THE prEmiEr HigH dEsErT lifEsTylE magazinE

                                                                                                         2010 MEDIA KIT
                                                            6630 SVL BOX
                                              Victorville, CA 92395
                                                          (760) 946-0642
 H.D. Living                                                                                   philosophy

                              Welcome to tHe only
                              magazine tHat covers
                              tHe HigH Desert
                              There are few places in Southern California that have
                              experienced growth like the High Desert and even fewer
                              that have as much potential as we do here in the Victor
                              Valley. H.D. Living magazine makes the most of this
                              potential by focusing on all the benefits of living here. H.D.
                              Living is a great way for your business to reach thousands

“The High Desert              of homeowners, business owners, area professionals, and
                              families that call the High Desert home.
       is the place           Launched in June 2008, H.D. Living has quickly become
    to be, and H.D.           the area’s premier lifestyle magazine and the most
                              influential publication in the High Desert. We target
 Living magazine              local communities and will continue to feature people,

   is the place to            places and things that enliven the High Desert. We write
                              about life and work and how our community continues
 read all about it.”          to grow.

                              With a circulation of 15,000 and growing, H.D. Living is
                              directly mailed throughout the Victor Valley to owner-
                              occupied single family homes that include upscale areas
                              such as Spring Valley Lake, Desert Knolls, Oak Hills and
                              various high end gated communities throughout the High
                              Desert. These residents eat, live, shop, and play in the
                              High Desert. They are the economic force in the Victor
     HD Living magazine       Valley bringing steady salaries, a quality family life, and
             6630 SVL BOX     work/ play balance even in tough economic times.
      Victorville, CA 92395
                              Our area continues to grow, and the development of
            (760) 946-0642
                              upscale shopping centers and restaurants makes living
                              in the High Desert a place where not only your family
                              can grow but your business can too. Our readers drive
                              this growth, and with H.D. Living magazine, you will be
         For Advertising      sure to reach this highly desirable target audience. The
           (760) 241-8475     High Desert is the place to be, and H.D. Living magazine
           (760) 963-1505     is the place to read all about it. Contact our sales
                              department and reserve your space today.
H.D. Living                                                                                                                                                                                                                                                                                                               demographics

                          our readers
                          H.D. Living magazine targets the audience you want to
                          touch; we bring your business into the homes of families
                          and businesses that are looking for the best the H.D. has to
                          offer. Only H.D. Living magazine reaches this demographic
                          with a high end, high gloss, and full color, quality pub-
                          lication that focuses on our community, neighbors and

                          sHeLF LIFe
                          A longer shelf life, regional magazines tend to be kept an es-
                          timated four months, allowing for a higher number of read-
                          ers and longer exposure to your message.

                          We distribute throughout Victorville, Apple Valley, and Hes-
                          peria with a strong emphasis on High income areas such as
                          Spring Valley Lake, Oak Hills and Desert Knolls along with
                          a growing number of subscribers that invite H.D. Living into
                          their home.

                          Also available in areas such as doctor’s offices, dentist offic-
                          es, spas, salons, local coffee shops, hotels, gyms, chambers
                          of commerce and a host of other high traffic areas. H.D. Liv-
                          ing can also be found at high traffic community events such
                          as the High Desert Home shows, Spice of Life, and Women’s
                          Expos to name a few.

                                   Something’s Brewing
 HD Living magazine                in the H.D.
                                                                                              to grab
                                    The best places in the H.D.

         6630 SVL BOX
                                    a Cup O’ Joe
                                                                                            by Susan Landers

  Victorville, CA 92395
                                                                                                        many people can’t
                                                       of fresh brewed coffee;
                                Ah, thAt morning AromA or two. And, who doesn’t eagerly anticipate
                                                     cup   day without a
                                 imagine beginning their                                      the workday? Americans
                                                                coffee break to get through
                                 a midmorning or afternoon                                      of Bostonians demonstra
                                                                 national drink since a group
                                  made coffee their unofficial                        tea. According to robin
                                                                                                                 Lloyd in “the
                                                           they could do with their

        (760) 946-0642
                                  to the British just what                         import and consume
                                                                                                            more coffee than
                                  Chemistry of great   Coffee,” Americans now                                  brewed coffee
                                                                                      merely the aroma of
                                                          new studies show that
                                  anyone in the world.                                  From the   cowboy on the plains
                                                             up genes in our brains!
                                   can stimulate the wake                               and set it upon a campfire
                                                                                                                      to boil to
                                                            and water into a tin pot
                                   dumped ground coffee                                    of Java for weary travelers,
                                                            who pours piping hot cups

                                   the truck stop waitress                                             t American history, the
                                                                  of choice for many. throughou
                                   has become the beverage                                of subversion where
                                                                                                                   the founding

                                                             everything from a scene                                            a
                                    coffeehouse has been                                            nonconformity and now
                                                           revolution   to a beatnik haven for
                                    fathers plotted their                                          Face it: we Americans
                                                                         and college students.
                                              place for soccer moms                                                 need for the
                                    meeting                                           lots of places to fill that
                                                              in the h.D., we have
                                     our cups of Joe! here                                        coffeehouses are very

                                                                        and it’s a grind chain
                                     roasted bean. While Starbucks                                                             to                                                                                                                           he growth experienced by the Victor
                                                                                                     es, h.D. Living decided                                                                                                                                                                        Valley
                                                                                                                                                                                                                                                            30 years is, by any standard, phenomenal.in the past

                                                                    food, and warm atmospher
                                     and offer delicious coffee,                      places where people
                                                                                                                gather to enjoy                                                                                                                             residents of the H.D. can tell                  Longtime
                                                               known independent                                                                                                                                                                      landscape’s vast emptiness as they         you stories of the
                                     highlight some lesser                                                                                                                                                  magazine 31                               lane Bear Valley Road or Main
                                                                                                                                                                                                                                                                                             once drove down a two
                                                                                                                                                                                         High Desert Living
                                                             to socialize. »                                                                                                                                                                                                           Street
                                                                                                                                                                                                                                                      from I Avenue to the 15 freeway. with nary a stoplight
                                      some fresh brew and
                                                                                                                                                    www.hdlivingmagazine.com                                                                          remember a time before the freeway Some old-timers will
                                                                                                                       September | October
                                                                                                                                                                                                                                                      of the big Indian Arrow that was        was built and tell tales
                                                                                                                                                                                                                                                                                          the only sign pointing the
                                                magazine                                                                                                                                                                                             way to the Main Street exit. Having
                          30 High Desert Living
                                                                                                                                                                                                                                                     years of cityhood, Hesperia is poisedrecently celebrated 20
                                                                                                                                                                                                                                                                                              to take on its biggest,

                                                                                                                                                                  to the H.D.
                                                                                                                                                                                                                                                     most important role yet, that of
                                                                                                                                                                                                                                                                                        Gateway to the H.D. While
                                                                                                                                                                                                                                                     growing pains are inevitable, the
                                                                                                                                                                                                                                                                                          H.D.’s population surge in
                                                                                                                                                                                                                                                     recent years is evident in many
                                                                                                                                                                                                                                                                                        exciting changes, and the
                                                                                                                                                                                                                                                     City of Hesperia is on the forefront
                                                                                                                                                                                                                                                                                          of planning so the growth

     For Advertising
                                                                                                                                                                                                                                                     continues to provide positive progress.

                                                                                                                                                                                                                                                     By SuSan LanderS

       (760) 241-8475
       (760) 963-1505

                                                                                                                                                        34 High Desert Living magazine
                                                                                                                                                                                                    November | December 2008
                                                                                                                                                                                                                                                                                                                         High Desert Living magazine
H.D. Living                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         conTenT

                                 2010 eDitorial calenDar

                                 mArcH | ApriL Wedding Issue
                                 Advertising materials due date: January 26

                                 mAy | june Meet Joe Stevenson
                                 h.d.’s Top doctors (special advertising section)
                                 Advertising materials due date: March 27

                                 juLy | August Summertime in the HD
                                 Advertising materials due date: May 28

                                 september | october State of Education in the H.D.
                                 h.d.’s Top lawyers (special advertising section)
                                 Advertising materials due date: July 30

                                 november | December Holiday Issue
                                 Advertising materials due date: September 25

                                 in every issue
                                 community events
                                 local spotlight
                                 art & entertainment
                                 calendar of events
                                 local dining
                                                                                                                                                                                                                                                                                               Home Trends

                                                                                                                                                                                                                                         pedigree came            of five, and
                                                                                                                                                                                                                  With this athletic         at the tender age
                                                                                                                                                                                             to Los Angeles.            lesson took place                  many young girls
                                                                                                                                                                                             Rachel’s first tennis the racket ever since. Unlike
                                                                                                                                                                                                                                                               adorning her
                                                                                                                                                                                              she’s been swinging had no pop music or movie idols Pete Sampras
                                                                                                                                                                                              growing up, Rachel                          of Andre Agassi
                                                                                                                                                                                                                       stead the faces
                                                                                                                                                                                               bedroom walls—in budding tennis player.                             the
                                                                                                                                                                                                                    the                      less decided that
                                                                                                                                                                                               looked down on              Rachel neverthe                        Forsaking the
                                                                                                                                                                                                    A ranked player,                        she  wanted to be.
                                                                                                                                                                                                                          was not where            held much more
                                                                                                                                                                                                professional circuit
                                                                                                                                                                                                                      decided that coaching                   the Fitness
                                                                                                                                                                                                competition, she school, she began to coach at                        area of
                                                                                                                                                                                                While still in
                                                                                                                                                                                                                   high                          Mountain Ranch
                                                                                                                                                                                                                         club in the Carmel a mentor to youngsters in
                                                                                                                                                                                                 Advantage health                              as
                                                                                                                                                                                                                           and volunteered                        with students,
                                                                                                                                                                                                 San Diego County                              When working
                                                                                                                                                                                                                           School District.                        enthusiasm
                                                                                                                                                                                                 the Poway Unified                         her young players’ increase
                                                                                                                                                                                                                     rewarding to see                            ce
                                                                                                                                                                                                 Rachel finds it                           see their confiden
                                                                                                                                                                                                                          is gratified to         some of her players game
                                                                                                                                                                                                  for the game and
                                                                                                                                                                                                                         skill. She is getting                    that the
                                                                                                                                                                                                  along with their                           wants to ensure
                                                                                                                                                                                                                          though she also                      ” Tuesday through
                                                                                                                                                                                                   for tournaments,                         nearly “anytime
                                                                                                                                                                                                                        them. Available                s new students
                                                                                                                                                                                                   remains fun for             ent, Rachel welcome                         e League,
                                                                                                                                                                                                    Sunday by appointm volunteer work with the Assistanc spills over
                                                                                                                                                                                                                              her                                    vivre
                                                                                                                                                                                                         Through tennis,                           Rachel’s joie de
                                                                                                                                                                                                                             with her daughter,                       around her
                                                                                                                                                                                                    and spending time enthusiasm that makes everyone
                                                                                                                                                                                                                             of                                      personality are
                                                                                                                                                                                                     in a joyous cascade                       outlook and sunny
                                         practicing her                                                                                                                                                                       Her optimistic                  and brighter every
                          Right: Rachel,
                                       a session at the                                                                                                                                              smile a little wider.                 growing bigger
                          swing during                                                                                                                                                                                  a region that is                        in the high desert.
                                                                                                                                                                                                      a perfect fit for                    found, the beauty                   than she
                          Country Club.                                                                                                                                                                                   looked for, and                  saw more stars
                                                                                                                                                                                                      day. Rachel has                     one night, she
                                          Skoglund reflects                                                                                                                                                                     black sky                          that this is where
                          BeLow: Rachel                                                                  assistant at the
                                                                                                                          Apple Valley                                                                Gazing at the wide, the hill,” and then she knew                      else but the
                                         to the H.D.
                                                                                        Rachel,” says an                                                                                                                  “down

 HD Living magazine
                          on her journey                                                                                     !”                                                                        would ever see                                   to be anywhere
                                                                       “Everybody loves               just a ray of sunshine                                                                                                        , I wouldn’t want            happy and complete
                                                                                    Pro-shop. “She’s                                                                                                   she belonged. “Honestly                “I’m completely
                                                                       Country Club                                                                                                                                          says assuredly.
                                                                                                                                                                                                       high desert,” she

                                                                                                                                                                                                                            home.” HDL
                                                                                                                           , the former AVCC                                                            content. This is
                                                                                                       Rachel Skoglund Spring Valley
                                                                                  e’s talking about                       the
                                                                                                        now teaches at
                                                                                   tennis coach who California Girl good looks,
                                                                                         Club, with her                          the Victor Valley
                                                                        Lake Country                       the blue skies of
                                                                        Rachel shines
                                                                                         brightly under                          their game. A
                                                                                                            others improve

         6630 SVL BOX
                                                                                         a racket to help                              has found
                                                                        as she swings                         three years, Rachel lifestyle our
                                                                                          High Desert for
                                                                        resident of the              who love the active,
                                                                         her  place among those                         Rachel and her
                                                                                               permits. Like many,

                                                                                                                                                                                                                                                                                                                                                                                                                  East | West
                                                                         temperate climate                                     e housing prices.

                                                                                                                                                                                                                              Two very different styles harmonize
                                                                                                       desert by affordabl she found a good
                                                                         were   drawn to the high              live,  however;
                                                                                             than a place to                 year old daughter
                                                                          She found more

                                                                                                       to raise her three                      ities.
                                                                                     hood in which                   ity service opportun A

                                                                                                                                                                                                                              in a Victorody loves
                                                                                               job, and commun

                                                                                                                                                                                                                                           ville home
                                                                                                                                       to fame.

  Victorville, CA 92395
                                                                          fulfillment in her                         her sole claim
                                                                                                for tennis is not         started her singing.
                                                                               Rachel’s talent
                                                                                               for her 10th birthday “Crazy” made her
                                                                           karaoke machine              of Patsy Cline’s                                                                                                           “Everyb
                                                                                                                                                                                                                                                      Rachel,” says anApple
                                                                           Belting out a renditionup and take notice. She began other
                                                                                                   sit                                  , and
                                                                           parents and others                        store openings
                                                                                             functions, for local                          clients as

                                                                                                                                                                                                                                                      assistant at the Club
                                                                            sing at church                            radio jingles for                                                                                                                                                                                                           by KATIE CHAVEZ
                                                                                                 to offers to sing                           at Rancho
                                                                            events, which led                             still a student
                                                                                                  and Disney. While                      began to

                                                                                                                                                                                                                                                      Valley Country just a
                                                                             diverse as casinos                       Diego, Rachel
                                                                                                School near San

        (760) 946-0642
                                                                             BernaRd.o High performing the “Star Spangled                          the

                                                                                                                                                                                                                                                      Pro-shop. “She’s
                                                                             sing professionally, California sports teams including in
                                                                                                                                              was                                                                            26 High Desert Living magazine
                                                                              for various Southern and for the Lakers when she

                                                                                                                                                                                                                                                       ray of sunshine!”
                                                                              Chargers, the
                                                                                              Padres,                                   Tennis Player,”
                                                                                                                   as the “Singing                                                                                                                                                                                                                             July | August 2008
                                                                                                became known                at tournaments
                                                                                                                                                allowed                                                                                                                                                                                                                                                  www.hdlivingmagazine.com
                                                                               college. Rachel
                                                                                                  the national anthem idols such as Jimmy                                                                                                                                                                                                                                                                                                                                                          High Desert Living magazine
                                                                               and performing                          nal                                                                                                                                                                                                                                                                                                                                                                                                     27
                                                                                                     of her professio                                  ova,
                                                                               her to meet many                             r, and Anna Kournak
                                                                                                  Borg, Mats Wilande
                                                                                Conners, Bjorn

                                                                                among others.                              got game because
                                                                                                        only one who’s                                make                                                                                                                                                                 19
                                                                                    Rachel’s not the                         also hit, field, and                                                                                                                                                        Living magazine
                                                                                                     in her family; they New York Mets, and her                                                                                                                                              High Desert
                                                                                don’t merely run                          the
                                                                                                     father played for                            team came
                                                                                 baskets. Rachel’s                            long before the
                                                                                                     a Minnesota Laker
                                                                                 grandfather was                                                                           www.hdlivingmagazi

                                                                                                                                          July | August
                                                                                                                                                          2008                                                                                                                                                                                                                                   book bags are very popular with
                                                                                                                                                                                                                                                                                                                                •	     Wet Seal carries everything from                                                                        •	    If you’re searching for plus sizes
                                                                                                                                                                                                                                                                                                                                                                                                 kids of all ages.
                                                                                                                                                                                                                                                                                                                                       trendy Show Stopper Skinny                                                                                    with style, check out Torrid! From
                                                                                                                                                                                                                                                                                                                                       Jeans and hot neon Color Jeans                                                                                cargo pants to jeans to skirts and
                                                     Living magazine                                                                                                                                                                                                                                                                                                                   •	        The Children’s Place outfits boys
                                      18 High Desert                                                                                                                                                                                                                                                                                   to fashionable vests and leggings.                                                                            tops, they have what you’re looking
                                                                                                                                                                                                                                                                                                                                                                                                 and girls up to size 14. They offer
                                                                                                                                                                                                                                                                                                                                       If you’re looking for Jetsetter or                                                                            for and in brands such as Lei,
                                                                                                                                                                                                                                                                                                                                                                                                 a wide range of clothes, shoes and
                                                                                                                                                                                                                                                                                                                                       Roxstar, Wet Seal is the place                                                                                 Dickies and Z. Cavaricci.
                                                                                                                                                                                                                                                                                                                                                                                                 styles that are colorful, durable and,
                                                                                                                                                                                                                                                                                                                                        for contemporary apparel. Their
                                                                                                                                                                                                                                                                                                                                                                                                 best of all, fun!
                                                                                                                                                                                                                                                                                                                                        clientele is primarily female teens                                                                    •	        Rave is the place to go if you’re
                                                                                                                                                                                                                                                                                                                                        and young women.
                                                                                                                                                                 ALL CLOTHING ITEMS COURTESY OF
                                                                                                                                                                                                 OF VICTOR VALLEY
                                                                                                                                                                 AND SEARS AVAILABLE AT THE MALL

     For Advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                               shirt by canyon river,

       (760) 241-8475
                                                                                                                                                                                                                                                                                                                                                                             Polo shirt by dc                                                                  book bag by Fuel
                                                                                                                                                                                                                                                                                                                                     shoes by sketchers and vans

                                                                                                                                                                                               Pants by Quicksilver             dress by o’neil                                                                                                                                                                                                            seeking baby doll tops, trendy
                                                                                                                                                                 Polo shirt by Quicksilver and                                                                                                                                                                                              •	        Looking for Tapout, Hostility or
                                                                                                                                                                 Polo shirt by dc and Pants
                                                                                                                                                                                             by Fox                                                                                                                                                                                                                                                        tees, cute totes and a variety of
                                                                                                                                                                                                                                                                                                                                                                                                      Pazzo Skinny Jeans? Check out
                                                                                                                                                                                                                                                                                                                                     •	        Are your kids into peace symbols                                                                            accessories. Sorry guys—this shop’s
                                                                                                                                                                                                                                                                                                                                                                                                      Streetz. You’ll find it buzzing with
                                                                                                                                                                                                                                                                                                                                               or animal prints? Well, you’re                                                                              for gals only.
                                                                                                                                                                                                                                                                                                                                                                                                      tweens, teens and twenty-somethings.
                                                                                                                                                                                                                                                                                                                                               going to be seeing a lot of them
                                                                                                                                                                                                                                                                                                                                               this fall, and Anchor Blue has                                                                       •	     V Generation caters to ladies

       (760) 963-1505
                                                                                                                                                                                                                                                                                                                                                                                            •	        Aeropostale is the place to hit if
                                                                                                                                                                                                                                                                                                                                               them. Do you like your jeans baggy                                                                          looking for leggings, hot animal

                                                                                                                                                                                                      It’s that time again
                                                                                                                                                                                                                                                                                                                                                                                                      your teen is into more of a casual,
                                                                                                                                                                                                                                                                                                                                               or skinny? Loose or boot cut? You                                                                           prints, Made Jeans, scarves, dresses
                                                                                                                                                                                                                                                                                                                                                                                                      vintage style. You’ll find plaids,
                                                                                                                                                                                                                                                                                                                                               name it, they seem to have it! It’s                                                                         and all the extras. They also carry
                                                                                                                                                                                                                                                                                                                                                                                                      stripes and cool Hawaiian prints.
                                                                                                                                                                                                                                                                                                                                                a popular place with teens and                                                                             fashionable plus sizes!
                                                                                                                                                                                                                                                                                                                                                                                                      They offer trendy tees, hoodies and
                                                                                                                                                                                                                                                                                                                                                college students.
                                                                                                                                                                                                                                                                                                                                                                                                      messenger bags…which are quite                                                    about
                                                                                                                                                                                                                                                                                                                                                                                                                                                    Don’t leave the mall just yet! What
                                                                                                                                                                                                                                                                                                                                                                                                      the “thing” this year for guys.

                                                                                                                                                                                                                                                             to an
                                                                                                                                                                                                                   e dared to blink and summer has come                                                                               •	        American Eagle Outfitters is the                                                                    shoes? Foot Locker, Vans, Oak West,
                                                                                                                                                                                                                                                             to hit the                                                                                                                                                                                                                 may
                                                                                                                                                                                                                   end, which means it’s time, once again,                                                                                      place for teens to scout for clothes                                                                Famous Footwear and/or Shiekh
                                                                                                                                                                                                                                                          Whether                                                                                                                            •	        At The Edge, young kids and teens
                                                                                                                                                                                                                   shops for that new school year gear.                                                                                         with a casual, “beachy” feel. They                                                                  have just the shoes that you need to
                                                                                                                                                                                                                                               or a college student                                                                                                                                    alike can find brands such as Lucky-                                              the
                                                                                                                                                                                                      you’re a parent shopping for your kids                                                                                                    carry graphic tees and tanks,                                                                       complete a trendy ensemble … or at
                                                                                                                                                                                                                                                  down the hill to do                                                                                                                                  13, Dickies and No Fear. And, if
                                                                                                                                                                                                      buying for yourself, forget about driving                                                                                                 jeans, polos, hoodies, sweaters, and                                                                very least, they’ll keep some gym socks
                                                                                                                                                                                                                                                 back in your pocket;                                                                                                                                  you’re hunting for Globe or Supra
                                                                                                                                                                                                      your shopping, and put your gas money                                                                                                     then some!
                                                                                                                                                                                                                                                                                                                                                                                                       shoes, they have those and much,
                                                                                                                                                                                                      everything   you need is right here in the H.D.
                                                                                                                                                                                                                                                   Valley lately? You can                                                                                                                              much more.
                                                                                                                                                                                                          Have you strolled The Mall of Victor                                                                                            •	    Must-have backpacks, Fox                                                                            After touring the mall, you might want
                                                                                                                                                                                                      still count on your steadfast anchor stores—Gottschalk’s,                                                                                 and Billabong hoodies, Hurley,                                                                      to cross Bear Valley Rd. for a stop at
                                                                                                                                                                                                                                                  age group from head                                                                                                                            •	     Solo Wear is the place to browse
                                                                                                                                                                                                       Mervyn’s, and JCPenney to outfit every                                                                                                   Quiksilver and Vurt tees, can all be                                                                Kohl’s. Girls and Juniors will find brands
                                                                                                                                                                                                                                             brands and accessories, but                                                                                                                                for Dickies pants, shirts and
                                                                                                                                                                                                       to toe and provide the latest in cool                                                                                                    found at PacSun. Their Bullhead                                                                     such as Candie’s, Energie, SO and Fang,
                                                                                                                                                                                                                                             the strip that you might                                                                                                                                   jackets. They cater to boys, young
                                                                                                                                                                                                       there are several other shops along                                                                                                      Jeans come in almost every cut                                                                      and boys and young men will find Levis,
                                                                                                                                                                                                                                                                                                                                                                                                        men and women. They carry cool                                                     just
                                                                                                                                                                                                       want to check out as well.                                                                                                               imaginable. Pac Sun’s clientele is                                                                  Tony Hawk, and Urban Pipleline …
                                                                                                                                                                                                                                                                                                                                                                                                        sweatshirts, screen tees, and school
                                                                                                                                                                                                                                                                                                                                                predominately young men and                                                                          to name a few. You’ll discover everything
                                                                                                                                                                                                                                                                                                                                                                                                         uniforms as well.
                                                                                                                                                                                                                                                                                                                                                 women, but their accessories and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  High Desert Living magazine
                                                                                                                                                                                                                                                                                              September | October 2008
                                                                                                                                                                     26 High Desert Living magazine
H.D. Living                                                                                adverTising

                          2009 rates
                          rate base 13,500
                          Frequency 6X year

                          cOvers                     1X               3X              6X
                          Back Cover               $3,125          $2,415         $2,095
                          Inside Front
                                                 call2,765rates!    2,325          1,895
                          Facing Inside Front        2,650          2,175          1,705
                          inside Back                2,695          2,225          1,795
                          Note: Premium positions are full page, 4-color only. Premium
                          positions available on first come first serve basis.

                          iNside bOOk (color)        1X              3X               6X
                          Spread                    $3,275        $2,750      $1,985
                                                  call for rates!
                          Full Page                   2,475        1,950        1,685
                          2/3 V                       1,875        1,350           925
                          1/2                         1,585        1,075           885
                          1/3                         1,250          885           775
                          1/4                            n/a         685           595
                          1/6                            n/a         625           485
                          * 1/6 space is available for a minimum 3x contract only.

                          busiNess prOmOtiON
                          Business spotlight (advertorial)          $700
                                                                   call for rates!

                          2009 sIzes
                          page size:              8.5 x 11
 HD Living magazine
         6630 SVL BOX
                          ad sizes                bleed                 NO bleed
  Victorville, CA 92395   Full Page             8.75 X 11.25               7.5 X 10
        (760) 946-0642    2/3 V                     n/a                4.9125 x 10
HDLivingMagazine.com      1/2 H                     n/a                    3.7 x 10
                          1/2 V                     n/a                 7.5 x 4.875
                          1/3 H                     n/a               4.9125 x 4.875
     For Advertising      1/3 V                     n/a                 2.325 x 10
       (760) 241-8475     1/4                       n/a               3.625 x 4.875
       (760) 963-1505     1/6                       n/a               2.325 x 4.875
H.D. Living                                                                                                            adverTising

                          SMALL PRINT
                          aDvertising: all art materials must be submitted as a PdF file (sent either via
                          e-mail, downloadable from an FtP site, or on Cd-roM). ensure that aLL fonts are
                          embedded, all colors are converted to CMyk, and overprinting is turned oFF. ads
                          with bleeds must include .125” minimum bleed on all bleed sides and registration
                          marks embedded in the PdF placed at least .25” outside the trim edge. For best
                          PdF results, we recommend saving PdF with presets set to “Press Quality” and a
                          standard of “PdF/X-1a:2001.” all ad materials must conform to sWoP standards.
                          (see www.swop.org).
                               Publisher assumes that advertiser or agency has full permission to publish all
                          contents and subject matter of advertisement. Publisher assumes no warranty for
                          content authorization. by submitting advertisement for publication in H.d. Living
                          magazine, advertisers and or their representative agencies agree to hold H.d.
                          Living magazine (and all associated employees and holdings) harmless against any
                          claims, libel, violation of privacy, copyright, or trademark infringement, plagiarism, or
                          violations of any federal or state law, statute, act, or regulation. advertiser and or its
                          agency also agree to indemnify H.d. Living magazine against expenses and losses
                          (including legal fees) resulting from any above actions.
                               Publisher will not be held liable for any acts of God, strikes, accidents, or other
                          circumstances beyond Publisher’s control that may result in a failure to print, publish,
                          or distribute and circulate an issue of a magazine in which an advertisement has
                          been accepted.

                          rigHts oF reFusal: all advertising copy is subject to approval from H.d. Living
                          magazine (hereto referred to as the “Publisher”). Publisher reserves the exclusive
                          right to reject or cancel any advertisement at any time. If publisher decides to cancel
                          an advertisement, advertiser will not be charged for ad.
                              H.d. Living magazine reserves the right to refuse any ad that is of a vulgar,
                          sexist, racist, or of otherwise degrading in nature. this decision is at the sole
                          discretion of the publisher. If an ad is refused, the advertiser will have the option of
                          submitting other materials, or paying half of ad rate if decision is made not to run
                          any ad by advertiser.

                          cancellation: an advertiser or its agency may not cancel (or alter) approved
                          insertion orders after an issue’s closing date. Cancellations or alterations in insertion
                          orders must be made in writing, and only upon explicit approval of Publisher.

                          eDitorial support: H.d. Living magazine supports its advertisers through
                          editorial mentions and other inclusions in the magazine or associated materials.
                          However, the Publisher cannot and will not guarantee inclusion of any advertiser’s
                          services or products or mention of these services or products.

                          aDvertorials: In look, layout, or use of fonts or other identifiables, any adver-
                          tisement that resembles current H.d. Living magazine editorial will not be accepted
 HD Living magazine       without prior agreement with Publisher. any advertisement prepared with an editorial
                          style will be required to place the words “advertorial” at the top.
         6630 SVL BOX
                          rates: rates are subject to change without notice. However, rates will not affect
  Victorville, CA 92395   current insertion orders, and advertisement reservations with future frequency res-
        (760) 946-0642    ervations. If Publisher fails to receive payment from either advertiser or agency, both
                          advertiser and agency will be held jointly and severally liable for such dues as Pub-
HDLivingMagazine.com      lisher is entitled to receive.

                          If advertiser or agency breaches any of the terms in this contract, the advertiser and/
                          or its agency will remit payment equal to all of the Publisher’s costs and expenses
                          incurred while enforcing and or collecting these payments. all insertion orders are
     For Advertising      subject to the conditions set forth in this rate card. signed insertion orders constitute
                          binding contracts, subject to the conditions and provisions of this rate card. Insertion
       (760) 241-8475     orders placed by advertising agencies constitute binding obligations of the agency
       (760) 963-1505     whether the agency has received payment from the advertiser or not.
H.D. Living                                                                                        adverTising

                          mechanical specificaTions
                          Magazine trim size: 8.5 x 11

                              Full Page with                                    2/3
                                   bleed                                      Vertical
                                 8.75 x 11.25                                  4.9125
                                                                                x 10
                                  Full Page                         1/6
                                  no bleed                         Vert.
                                    7.5 x 10                        2.325
                                                                   x 4.875

                             1/2 Vert.
                             3.7 x 10
                                                                                                                 x 10
                                           1/4 Sq.
                                                                    1/2 Horizontal                     1/3 Sq
                                           3.625 x
                                                                        3.75 x 10                      4.9125
                                                                                                       x 4.875

                          Acceptable Desktop File Formats
                          Ads by E-mail / Ads on Disk: HIGH RESOLUTION PDF’S ONLY. CMYK
                          Press-Ready PDF files on CD-Rom or via FTP. Please email files to:
                          frankc@hdlivingmagazine.com. Ad Format Supported: CMYK Press-
                          Ready PDF files only. Microsoft Word, PowerPoint and Publisher files
 HD Living magazine       ARE NOT acceptable. Call (760) 912-3794 with any questions.
         6630 SVL BOX
  Victorville, CA 92395   Graphic Design Fees
        (760) 946-0642    A basic $35 design charge will be incurred for 1x & 2x rates. Original art
                          services, logos, drawings, etc. are not included. H.D. Living magazine
                          provides basic ad assembly and layout to non-agency clients at no
                          charge to contractual clients. Please ask sales associate for details.
                          Any camera ready artwork submitted that does not exactly match
                          published ad dimensions will be floated, enlarged, bordered, and/or
     For Advertising      reduced at the publisher’s discretion. General creative services are
       (760) 241-8475     provided to advertisers at no additional charge for any multiple ads
       (760) 963-1505     purchased on contract rate.

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