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H.D. Living
THE prEmiEr HigH dEsErT lifEsTylE magazinE
2010 MEDIA KIT
6630 SVL BOX
Victorville, CA 92395
(760) 946-0642
HDLivingMagazine.com
H.D. Living philosophy
Welcome to tHe only
magazine tHat covers
tHe HigH Desert
There are few places in Southern California that have
experienced growth like the High Desert and even fewer
that have as much potential as we do here in the Victor
Valley. H.D. Living magazine makes the most of this
potential by focusing on all the benefits of living here. H.D.
Living is a great way for your business to reach thousands
“The High Desert of homeowners, business owners, area professionals, and
families that call the High Desert home.
is the place Launched in June 2008, H.D. Living has quickly become
to be, and H.D. the area’s premier lifestyle magazine and the most
influential publication in the High Desert. We target
Living magazine local communities and will continue to feature people,
is the place to places and things that enliven the High Desert. We write
about life and work and how our community continues
read all about it.” to grow.
With a circulation of 15,000 and growing, H.D. Living is
directly mailed throughout the Victor Valley to owner-
occupied single family homes that include upscale areas
such as Spring Valley Lake, Desert Knolls, Oak Hills and
various high end gated communities throughout the High
Desert. These residents eat, live, shop, and play in the
High Desert. They are the economic force in the Victor
HD Living magazine Valley bringing steady salaries, a quality family life, and
6630 SVL BOX work/ play balance even in tough economic times.
Victorville, CA 92395
Our area continues to grow, and the development of
(760) 946-0642
upscale shopping centers and restaurants makes living
HDLivingMagazine.com
in the High Desert a place where not only your family
can grow but your business can too. Our readers drive
this growth, and with H.D. Living magazine, you will be
For Advertising sure to reach this highly desirable target audience. The
(760) 241-8475 High Desert is the place to be, and H.D. Living magazine
(760) 963-1505 is the place to read all about it. Contact our sales
department and reserve your space today.
H.D. Living demographics
our readers
H.D. Living magazine targets the audience you want to
touch; we bring your business into the homes of families
and businesses that are looking for the best the H.D. has to
offer. Only H.D. Living magazine reaches this demographic
with a high end, high gloss, and full color, quality pub-
lication that focuses on our community, neighbors and
friends.
sHeLF LIFe
A longer shelf life, regional magazines tend to be kept an es-
timated four months, allowing for a higher number of read-
ers and longer exposure to your message.
dIstrIbutIon
We distribute throughout Victorville, Apple Valley, and Hes-
peria with a strong emphasis on High income areas such as
Spring Valley Lake, Oak Hills and Desert Knolls along with
a growing number of subscribers that invite H.D. Living into
their home.
Also available in areas such as doctor’s offices, dentist offic-
es, spas, salons, local coffee shops, hotels, gyms, chambers
of commerce and a host of other high traffic areas. H.D. Liv-
ing can also be found at high traffic community events such
as the High Desert Home shows, Spice of Life, and Women’s
Expos to name a few.
Something’s Brewing
HD Living magazine in the H.D.
to grab
The best places in the H.D.
6630 SVL BOX
a Cup O’ Joe
by Susan Landers
Victorville, CA 92395
many people can’t
of fresh brewed coffee;
Ah, thAt morning AromA or two. And, who doesn’t eagerly anticipate
cup day without a
imagine beginning their the workday? Americans
have
coffee break to get through
a midmorning or afternoon of Bostonians demonstra
ted
national drink since a group
made coffee their unofficial tea. According to robin
Lloyd in “the
they could do with their
(760) 946-0642
to the British just what import and consume
more coffee than
Chemistry of great Coffee,” Americans now brewed coffee
merely the aroma of
new studies show that
anyone in the world. From the cowboy on the plains
who
up genes in our brains!
can stimulate the wake and set it upon a campfire
to boil to
and water into a tin pot
dumped ground coffee of Java for weary travelers,
coffee
Contributors
who pours piping hot cups
HDLivingMagazine.com
the truck stop waitress t American history, the
of choice for many. throughou
has become the beverage of subversion where
the founding
Hesperia:
everything from a scene a
coffeehouse has been nonconformity and now
revolution to a beatnik haven for
fathers plotted their Face it: we Americans
love
and college students.
place for soccer moms need for the
meeting lots of places to fill that
in the h.D., we have
our cups of Joe! here coffeehouses are very
good
T
and it’s a grind chain
roasted bean. While Starbucks to he growth experienced by the Victor
es, h.D. Living decided Valley
30 years is, by any standard, phenomenal.in the past
Gateway
food, and warm atmospher
and offer delicious coffee, places where people
gather to enjoy residents of the H.D. can tell Longtime
known independent landscape’s vast emptiness as they you stories of the
highlight some lesser magazine 31 lane Bear Valley Road or Main
once drove down a two
High Desert Living
to socialize. » Street
from I Avenue to the 15 freeway. with nary a stoplight
some fresh brew and
www.hdlivingmagazine.com remember a time before the freeway Some old-timers will
September | October
2008
of the big Indian Arrow that was was built and tell tales
the only sign pointing the
magazine way to the Main Street exit. Having
30 High Desert Living
years of cityhood, Hesperia is poisedrecently celebrated 20
to take on its biggest,
to the H.D.
most important role yet, that of
Gateway to the H.D. While
growing pains are inevitable, the
H.D.’s population surge in
recent years is evident in many
exciting changes, and the
City of Hesperia is on the forefront
of planning so the growth
For Advertising
continues to provide positive progress.
By SuSan LanderS
(760) 241-8475
(760) 963-1505
34 High Desert Living magazine
November | December 2008
www.hdlivingmagazine.com
High Desert Living magazine
35
H.D. Living conTenT
2010 eDitorial calenDar
mArcH | ApriL Wedding Issue
Advertising materials due date: January 26
mAy | june Meet Joe Stevenson
h.d.’s Top doctors (special advertising section)
Advertising materials due date: March 27
juLy | August Summertime in the HD
Advertising materials due date: May 28
september | october State of Education in the H.D.
h.d.’s Top lawyers (special advertising section)
Advertising materials due date: July 30
november | December Holiday Issue
Advertising materials due date: September 25
in every issue
community events
local spotlight
art & entertainment
calendar of events
local dining
Home Trends
opportunities.
pedigree came of five, and
With this athletic at the tender age
to Los Angeles. lesson took place many young girls
Rachel’s first tennis the racket ever since. Unlike
adorning her
she’s been swinging had no pop music or movie idols Pete Sampras
and
growing up, Rachel of Andre Agassi
stead the faces
bedroom walls—in budding tennis player. the
the less decided that
looked down on Rachel neverthe Forsaking the
A ranked player, she wanted to be.
was not where held much more
appeal.
professional circuit
decided that coaching the Fitness
competition, she school, she began to coach at area of
While still in
high Mountain Ranch
club in the Carmel a mentor to youngsters in
Advantage health as
and volunteered with students,
San Diego County When working
School District. enthusiasm
the Poway Unified her young players’ increase
rewarding to see ce
Rachel finds it see their confiden
is gratified to some of her players game
ready
for the game and
skill. She is getting that the
along with their wants to ensure
though she also ” Tuesday through
for tournaments, nearly “anytime
them. Available s new students
.
remains fun for ent, Rachel welcome e League,
Sunday by appointm volunteer work with the Assistanc spills over
her vivre
Through tennis, Rachel’s joie de
with her daughter, around her
and spending time enthusiasm that makes everyone
of personality are
in a joyous cascade outlook and sunny
practicing her Her optimistic and brighter every
Right: Rachel,
a session at the smile a little wider. growing bigger
swing during a region that is in the high desert.
a perfect fit for found, the beauty than she
Country Club. looked for, and saw more stars
day. Rachel has one night, she
Skoglund reflects black sky that this is where
BeLow: Rachel assistant at the
Apple Valley Gazing at the wide, the hill,” and then she knew else but the
to the H.D.
Rachel,” says an “down
HD Living magazine
on her journey !” would ever see to be anywhere
“Everybody loves just a ray of sunshine , I wouldn’t want happy and complete
ly
Pro-shop. “She’s she belonged. “Honestly “I’m completely
Country Club says assuredly.
high desert,” she
H
home.” HDL
, the former AVCC content. This is
Rachel Skoglund Spring Valley
e’s talking about the
now teaches at
tennis coach who California Girl good looks,
Club, with her the Victor Valley
Lake Country the blue skies of
Rachel shines
brightly under their game. A
others improve
6630 SVL BOX
a racket to help has found
as she swings three years, Rachel lifestyle our
High Desert for
resident of the who love the active,
outdoor
family
her place among those Rachel and her
permits. Like many,
East | West
temperate climate e housing prices.
Two very different styles harmonize
desert by affordabl she found a good
were drawn to the high live, however;
than a place to year old daughter
,
She found more
meets
to raise her three ities.
hood in which ity service opportun A
in a Victorody loves
neighbor
job, and commun
ville home
to fame.
Victorville, CA 92395
fulfillment in her her sole claim
for tennis is not started her singing.
Rachel’s talent
for her 10th birthday “Crazy” made her
karaoke machine of Patsy Cline’s “Everyb
Rachel,” says anApple
to
Belting out a renditionup and take notice. She began other
sit , and
parents and others store openings
functions, for local clients as
assistant at the Club
sing at church radio jingles for by KATIE CHAVEZ
to offers to sing at Rancho
events, which led still a student
and Disney. While began to
Valley Country just a
diverse as casinos Diego, Rachel
School near San
(760) 946-0642
Banner”
BernaRd.o High performing the “Star Spangled the
Pro-shop. “She’s
sing professionally, California sports teams including in
was 26 High Desert Living magazine
for various Southern and for the Lakers when she
ray of sunshine!”
Chargers, the
Padres, Tennis Player,”
as the “Singing July | August 2008
became known at tournaments
allowed www.hdlivingmagazine.com
college. Rachel
the national anthem idols such as Jimmy High Desert Living magazine
and performing nal 27
of her professio ova,
her to meet many r, and Anna Kournak
Borg, Mats Wilande
Conners, Bjorn
HDLivingMagazine.com
athletes
among others. got game because
only one who’s make 19
Rachel’s not the also hit, field, and Living magazine
in her family; they New York Mets, and her High Desert
don’t merely run the
father played for team came
baskets. Rachel’s long before the
a Minnesota Laker
grandfather was www.hdlivingmagazi
ne.com
July | August
2008 book bags are very popular with
• Wet Seal carries everything from • If you’re searching for plus sizes
kids of all ages.
trendy Show Stopper Skinny with style, check out Torrid! From
Jeans and hot neon Color Jeans cargo pants to jeans to skirts and
Living magazine • The Children’s Place outfits boys
18 High Desert to fashionable vests and leggings. tops, they have what you’re looking
and girls up to size 14. They offer
If you’re looking for Jetsetter or for and in brands such as Lei,
a wide range of clothes, shoes and
Roxstar, Wet Seal is the place Dickies and Z. Cavaricci.
styles that are colorful, durable and,
for contemporary apparel. Their
best of all, fun!
clientele is primarily female teens • Rave is the place to go if you’re
and young women.
GOTTSCHALKS
ALL CLOTHING ITEMS COURTESY OF
OF VICTOR VALLEY
AND SEARS AVAILABLE AT THE MALL
For Advertising
shirt by canyon river,
(760) 241-8475
Polo shirt by dc book bag by Fuel
shoes by sketchers and vans
Pants by Quicksilver dress by o’neil seeking baby doll tops, trendy
Polo shirt by Quicksilver and • Looking for Tapout, Hostility or
Polo shirt by dc and Pants
by Fox tees, cute totes and a variety of
Pazzo Skinny Jeans? Check out
• Are your kids into peace symbols accessories. Sorry guys—this shop’s
Streetz. You’ll find it buzzing with
or animal prints? Well, you’re for gals only.
tweens, teens and twenty-somethings.
going to be seeing a lot of them
this fall, and Anchor Blue has • V Generation caters to ladies
(760) 963-1505
• Aeropostale is the place to hit if
them. Do you like your jeans baggy looking for leggings, hot animal
It’s that time again
your teen is into more of a casual,
or skinny? Loose or boot cut? You prints, Made Jeans, scarves, dresses
vintage style. You’ll find plaids,
name it, they seem to have it! It’s and all the extras. They also carry
stripes and cool Hawaiian prints.
a popular place with teens and fashionable plus sizes!
They offer trendy tees, hoodies and
college students.
messenger bags…which are quite about
Don’t leave the mall just yet! What
the “thing” this year for guys.
W
to an
e dared to blink and summer has come • American Eagle Outfitters is the shoes? Foot Locker, Vans, Oak West,
to hit the may
end, which means it’s time, once again, place for teens to scout for clothes Famous Footwear and/or Shiekh
Whether • At The Edge, young kids and teens
shops for that new school year gear. with a casual, “beachy” feel. They have just the shoes that you need to
or a college student alike can find brands such as Lucky- the
you’re a parent shopping for your kids carry graphic tees and tanks, complete a trendy ensemble … or at
down the hill to do 13, Dickies and No Fear. And, if
buying for yourself, forget about driving jeans, polos, hoodies, sweaters, and very least, they’ll keep some gym socks
back in your pocket; you’re hunting for Globe or Supra
your shopping, and put your gas money then some!
shoes, they have those and much,
company.
everything you need is right here in the H.D.
Valley lately? You can much more.
Have you strolled The Mall of Victor • Must-have backpacks, Fox After touring the mall, you might want
Sears,
still count on your steadfast anchor stores—Gottschalk’s, and Billabong hoodies, Hurley, to cross Bear Valley Rd. for a stop at
age group from head • Solo Wear is the place to browse
Mervyn’s, and JCPenney to outfit every Quiksilver and Vurt tees, can all be Kohl’s. Girls and Juniors will find brands
brands and accessories, but for Dickies pants, shirts and
to toe and provide the latest in cool found at PacSun. Their Bullhead such as Candie’s, Energie, SO and Fang,
the strip that you might jackets. They cater to boys, young
there are several other shops along Jeans come in almost every cut and boys and young men will find Levis,
men and women. They carry cool just
want to check out as well. imaginable. Pac Sun’s clientele is Tony Hawk, and Urban Pipleline …
sweatshirts, screen tees, and school
predominately young men and to name a few. You’ll discover everything
uniforms as well.
women, but their accessories and
27
High Desert Living magazine
www.hdlivingmagazine.com
September | October 2008
26 High Desert Living magazine
H.D. Living adverTising
2009 rates
rate base 13,500
Frequency 6X year
cOvers 1X 3X 6X
Back Cover $3,125 $2,415 $2,095
Inside Front
for
call2,765rates! 2,325 1,895
Facing Inside Front 2,650 2,175 1,705
inside Back 2,695 2,225 1,795
Note: Premium positions are full page, 4-color only. Premium
positions available on first come first serve basis.
iNside bOOk (color) 1X 3X 6X
Spread $3,275 $2,750 $1,985
call for rates!
Full Page 2,475 1,950 1,685
2/3 V 1,875 1,350 925
1/2 1,585 1,075 885
1/3 1,250 885 775
1/4 n/a 685 595
1/6 n/a 625 485
* 1/6 space is available for a minimum 3x contract only.
busiNess prOmOtiON
Business spotlight (advertorial) $700
call for rates!
2009 sIzes
page size: 8.5 x 11
HD Living magazine
6630 SVL BOX
ad sizes bleed NO bleed
Victorville, CA 92395 Full Page 8.75 X 11.25 7.5 X 10
(760) 946-0642 2/3 V n/a 4.9125 x 10
HDLivingMagazine.com 1/2 H n/a 3.7 x 10
1/2 V n/a 7.5 x 4.875
1/3 H n/a 4.9125 x 4.875
For Advertising 1/3 V n/a 2.325 x 10
(760) 241-8475 1/4 n/a 3.625 x 4.875
(760) 963-1505 1/6 n/a 2.325 x 4.875
H.D. Living adverTising
SMALL PRINT
aDvertising: all art materials must be submitted as a PdF file (sent either via
e-mail, downloadable from an FtP site, or on Cd-roM). ensure that aLL fonts are
embedded, all colors are converted to CMyk, and overprinting is turned oFF. ads
with bleeds must include .125” minimum bleed on all bleed sides and registration
marks embedded in the PdF placed at least .25” outside the trim edge. For best
PdF results, we recommend saving PdF with presets set to “Press Quality” and a
standard of “PdF/X-1a:2001.” all ad materials must conform to sWoP standards.
(see www.swop.org).
Publisher assumes that advertiser or agency has full permission to publish all
contents and subject matter of advertisement. Publisher assumes no warranty for
content authorization. by submitting advertisement for publication in H.d. Living
magazine, advertisers and or their representative agencies agree to hold H.d.
Living magazine (and all associated employees and holdings) harmless against any
claims, libel, violation of privacy, copyright, or trademark infringement, plagiarism, or
violations of any federal or state law, statute, act, or regulation. advertiser and or its
agency also agree to indemnify H.d. Living magazine against expenses and losses
(including legal fees) resulting from any above actions.
Publisher will not be held liable for any acts of God, strikes, accidents, or other
circumstances beyond Publisher’s control that may result in a failure to print, publish,
or distribute and circulate an issue of a magazine in which an advertisement has
been accepted.
rigHts oF reFusal: all advertising copy is subject to approval from H.d. Living
magazine (hereto referred to as the “Publisher”). Publisher reserves the exclusive
right to reject or cancel any advertisement at any time. If publisher decides to cancel
an advertisement, advertiser will not be charged for ad.
H.d. Living magazine reserves the right to refuse any ad that is of a vulgar,
sexist, racist, or of otherwise degrading in nature. this decision is at the sole
discretion of the publisher. If an ad is refused, the advertiser will have the option of
submitting other materials, or paying half of ad rate if decision is made not to run
any ad by advertiser.
cancellation: an advertiser or its agency may not cancel (or alter) approved
insertion orders after an issue’s closing date. Cancellations or alterations in insertion
orders must be made in writing, and only upon explicit approval of Publisher.
eDitorial support: H.d. Living magazine supports its advertisers through
editorial mentions and other inclusions in the magazine or associated materials.
However, the Publisher cannot and will not guarantee inclusion of any advertiser’s
services or products or mention of these services or products.
aDvertorials: In look, layout, or use of fonts or other identifiables, any adver-
tisement that resembles current H.d. Living magazine editorial will not be accepted
HD Living magazine without prior agreement with Publisher. any advertisement prepared with an editorial
style will be required to place the words “advertorial” at the top.
6630 SVL BOX
rates: rates are subject to change without notice. However, rates will not affect
Victorville, CA 92395 current insertion orders, and advertisement reservations with future frequency res-
(760) 946-0642 ervations. If Publisher fails to receive payment from either advertiser or agency, both
advertiser and agency will be held jointly and severally liable for such dues as Pub-
HDLivingMagazine.com lisher is entitled to receive.
If advertiser or agency breaches any of the terms in this contract, the advertiser and/
or its agency will remit payment equal to all of the Publisher’s costs and expenses
incurred while enforcing and or collecting these payments. all insertion orders are
For Advertising subject to the conditions set forth in this rate card. signed insertion orders constitute
binding contracts, subject to the conditions and provisions of this rate card. Insertion
(760) 241-8475 orders placed by advertising agencies constitute binding obligations of the agency
(760) 963-1505 whether the agency has received payment from the advertiser or not.
H.D. Living adverTising
mechanical specificaTions
Magazine trim size: 8.5 x 11
Full Page with 2/3
bleed Vertical
8.75 x 11.25 4.9125
x 10
Full Page 1/6
no bleed Vert.
7.5 x 10 2.325
x 4.875
1/3
Vert.
1/2 Vert.
2.325
3.7 x 10
x 10
1/4 Sq.
1/2 Horizontal 1/3 Sq
3.625 x
3.75 x 10 4.9125
4.875
x 4.875
Acceptable Desktop File Formats
Ads by E-mail / Ads on Disk: HIGH RESOLUTION PDF’S ONLY. CMYK
Press-Ready PDF files on CD-Rom or via FTP. Please email files to:
frankc@hdlivingmagazine.com. Ad Format Supported: CMYK Press-
Ready PDF files only. Microsoft Word, PowerPoint and Publisher files
HD Living magazine ARE NOT acceptable. Call (760) 912-3794 with any questions.
6630 SVL BOX
Victorville, CA 92395 Graphic Design Fees
(760) 946-0642 A basic $35 design charge will be incurred for 1x & 2x rates. Original art
services, logos, drawings, etc. are not included. H.D. Living magazine
HDLivingMagazine.com
provides basic ad assembly and layout to non-agency clients at no
charge to contractual clients. Please ask sales associate for details.
Any camera ready artwork submitted that does not exactly match
published ad dimensions will be floated, enlarged, bordered, and/or
For Advertising reduced at the publisher’s discretion. General creative services are
(760) 241-8475 provided to advertisers at no additional charge for any multiple ads
(760) 963-1505 purchased on contract rate.
