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					Special Edition 2010/2011
      WTM London • FITUR Madrid
       • BIT Milano • ITB Berlin
                & more                                                    TRAVEL TRADE GAZETTE Czech Republic Edition   November 2010

Old Town Square, which is the heart of
Old Town, is probably the most important
place in Prague, aside from Prague Castle.

Prague’s Old
Town Square
             ts history dates back    only Large Square was used.      the tower’s windows and to
             to the 11 th century,    The present-day Old Town         watch a skeleton measuring
             when trade routes        Square has been in use only      out the time. The end of the
             crossed here and         since 1895.                      spectacle is announced by
             when it served as a          A town hall was estab-       a cock’s crow.
             marketplace. Inci-       lished on the square in the          However, the Town Hall
      dentally, the square has        14 th century and the main       did not always look like it
      not always been called Old      Old Town Church of our           does today. The complex
      Town; its name has changed      Lady in front of Týn was         of Town Hall buildings
      over the centuries. Its         built a bit later. Then, the     expanded over the cen-
      original name was probably      square became not only           turies. During the fights
      Large Square, which distin-     Old Town’s economic, but         of 5 May 1945, the Town
      guished this square from the    also its political centre.       Hall was seriously damaged
      space around the Church         Royal coronation processions     and its entire neo-gothic
      of St. Havel that housed a      passed through the square        wing, which was built from
      smaller marketplace. The        to Prague Castle (the very       1838-1848 by the Viennese
      name Old Market can be          first Czech king who passed      architect Pietro Nobile, was
      found in documents dat-         through the square was John      destroyed by fire. How-
      ing as far back as the 13 th    of Luxemburg with his wife,      ever, this wing was not
      century (when the square        Elisabeth of Bohemia); how-      very popular with Prague’s
      got the square shape as we      ever, much sadder events,        citizens even before the
      know it today). It was called   such as executions, took         fire and since 1901 several
      Rynk (an archaic word for       place here as well.              architectural competitions
      “marketplace”) or Old Town          Old Town Hall is still one   have been announced to
      Rynk in the 14 th century.      of the square’s most impor-      first remodel and now com-
      The most commonly used          tant buildings. Its dominant     plete the structure. Eight
      names in the 18 th century      feature is its astronomical      competitions have been an-
      were Old Town Plac (an          clock from the early 15 th       nounced to date and a ninth
      archaic word for “square”),     century. Every hour, tourists    is being considered, but
      Large Old Town Square and       gather under the town hall       none of the proposals has
      Large Square. In the second     tower to watch the proces-       been implemented yet.
      half of the 19 th century,      sion of the twelve apostles in               More on page 4
    November 2010                                                                                                                                          TRAVEL TRADE GAZETTE
2   NEWS

    Contents                                                                  04      PRAGUE

                                                                                                                                    06      HISTORY

                                                                                                                                                                                             08      HOTELS

    IN BRIEF                                The new and currently largest outdoor climbing wall in Central Europe was erected in the Green
       SLIVOVITZ IS ALLEGEDLY               Zone of Brno’s Olympia Commercial Complex. It includes five sections of different heights with
    THE MOST TYPICAL CZECH                  different profile inclinations, including a small boulder tower. It is intended for both amateur and
    SOUVENIR – CzechTourism                 professional athletes – it meets the specifications established by the International Federation of
    conducted a poll on its
    “Kudy z nudy” portal asking             Sport Climbing for hosting the Climbing Worldcup. The wall’s total area is 1450 m² and it reaches
    what the most typical Czech             a maximum height of 18 meters. The wall is also fitted with lighting for evening climbing. About
    souvenir was. 32 percent
    of 600 respondents stated
                                            1000 holds are currently installed, with the wall’s total capacity being 6500 holds. Thus far, 50
    that – beyond any doubt –               routes of varying difficulty have been set up for climbers and this number will gradually increase.
    this was slivovitz (or plum             At the beginning of each route is a notice with information about its difficulty. Of course, the wall
    brandy). While slivovitz
    has yet to win the hearts               features all the amenities – changing rooms, showers, refreshment stand and climbing equipment
    of foreign travelers, Czechs            rental. It is open Monday to Sunday from ten in the morning to ten in the evening.
    consider this beverage their
    most original product.
    Slivovitz even has its own
    museum: the Museum of
    Folk Distilled Drinks that
                                            VIA FABRILIS
                                            Tourists heading to the           and town culture through
                                                                                                              IN NUMBERS
                                                                                                              PRAGUE AMONG THE TOP 10 URBAN TOURISM DESTINATIONS IN
    opened in Vlčnov in May
                                            Krkonoše Mountains can            manufactured crafts in
                                            take the Trail Of Craft Tra-      the central and western         EUROPE – The Czech capital Prague placed seventh among the top ten
       VISIT THE SOUTH TOWER                ditions, which runs from the      Krkonoše Mountains and          urban tourism destinations in Europe in 2009, according to the European
    OF ST. VITUS CATHEDRAL –                Czech town of Vrchlabí to         in the adjacent Czech and
    In July 2010, Prague Castle                                                                               Cities Marketing Benchmarking Report released in June 2010. This report
                                            Boleslawiec, Poland. Along        Polish foothills.
    Administration opened St.               the route are eight thematic          The stops on the Czech      by European Cities Marketing, the leading network of urban tourism orga-
    Vitus Cathedral’s south
    tower to visitors. From its
                                            stops on the Czech side           side include the Museum         nizations in Europe, includes the performance of European cities in 2009
                                            and six on the Polish side        of Crafts of the Krkonoše       and illustrates the main trends in urban tourism between 2004 and 2009
    height of approximately 60              of the mountains. Detailed        Mountains in Poniklá and
    meters, the Renaissance                 information about those           the Novosad and Son glass       in 101 European cities.
    balcony offers a panoramic              crafts that are characteristic    works in Harrachov. On the
    view of Prague and its sur-             of the different stops can        Polish side, one can find       THE TOP 10 URBAN TOURISM DESTINATIONS IN EUROPE
    roundings. The balcony                  be found in a booklet that        the Krkonoše Mountains
    is accessible via a stone                                                                                                                  Total bednights 2009               change from 08-09
                                            includes a map in Czech,          Museum in Jelenia Góra                                                 in millions                        in %
    287-step spiral staircase               Polish and German. All            and the Ceramics Museum
    that winds in a clockwise               promotional materials are         in Boleslawiec.                      1.   London                            45.0                             - 0.6
    direction and offers a peek             provided free of charge at            The Via Fabrilis project
    into the cathedral’s bell                                                                                      2.   Paris                             33.9                             - 3.4
                                            each stop.                        is a joint effort of the
    chambers.                                   The Czech-Polish Via          Krkonoše Mountains Mu-               3.   Berlin                            18.9                               6.3
        MOTORCYCLE TAXI IN                  Fabrilis project aims not         seum of the Krkonoše Na-             4.   Rome                              18.6                             - 2.6
    PRAGUE – In July 2010, the              only to promote tourism but       tional Park Administration
    first motorcycle taxis began                                                                                   5.   Madrid                            13.7                             - 1.6
                                            also to preserve and present      and the Ceramics Museum
    to operate in Prague. Taxi              samples of traditional folk       in Boleslawiec.                      6.   Barcelona                         12.8                               2.7
    Moto currently has a fleet of
                                                                                                                   7.   Prague                            11.2                             - 7.7
    seventeen Suzuki Burgman
    motorcycles and intends                 PRESIDENT HAVEL IN THE                                                 8.   Vienna                            10.5                             - 4.2
    to increase their number
    as needed. The service                  ROLE OF THE DIRECTOR                                                   9.   Munich
                                                                                                                   10. Amsterdam
    is cheaper for customers                In the spring of 2011, a fea-     in lead roles. Havel wrote
    compared to conventional                ture film entitled “Leaving”      “Leaving” as his first new                                    Source: ECM calculations (
    taxis.                                  will be released. It was filmed   play after nearly twenty
                                            by former Czech President         years. Its premiere in 2008     THE NUMBER OF FOREIGN VISITORS IN 2009 – In 2009, 6 081 244
    SPECIAL EDITION 2009/2010               Václav Havel and was based        was among the most antici-      foreign visitors chose the Czech Republic as their destination, i.e. 8.5%
                                            on his play of the same name.     pated cultural events in the
     TRAVEL TRADE                           This ‘chamber drama’ is           Czech Republic. It has also
                                                                                                              less than in 2008. The five countries from where the most tourists came
     GAZETTE                                about one politician leaving      been performed on a number      remained the same. The greatest number of visitors were from Germany
     Czech Republic                         and another coming to power       of foreign stages in the        (1 404 496), followed by Great Britain (374 349), Italy (361 509), Poland
                                            and features the well-known       United States, Great Britain,
                                            Czech actor Josef Abrhám          Poland, Denmark, Sweden,        (348 595) and Russia (327 634). The most popular places within the Czech
    Anna Marie Zemplinerová
    general manager
                                            and Havel’s wife Dagmar           Germany and Croatia.            Republic were Prague, the Karlovy Vary Region and the South Moravia Region.
    Marta Jedličková
                                            Pilsen won the title of the European Capital of Culture 2015                                      THE HOUSE OF BUTTERFLIES – There is a tropical green-
                                                                                                                                              house about 2 kilometers from the town of Františkovy Lázně.                                                                  Pilsen got the chance to open up                 Stanislav Macek has been breeding butterflies there for almost
    Lenka Neužilová                                                                          to Europe. In the year 2015 it will              thirty years. For the past seven years, the greenhouse has
                                                                                             represent the Czech Republic as                  been open to the public, so you can now enjoy the beauty
                                                                                             the European Capital of Culture.                 of exotic butterflies living in their natural habitat and follow
    Naďa Rybárová
    deputy manager                          On Wednesday 8th Septem-          „The energy invested into such change. Pilsen offers            their life cycle from egg, through caterpillar and chrysalis                    ber 2010 the representatives      all the preparations wouldn’t its unique recipe based on        to fragile butterfly. Within this single area, you can observe
    Vlaďka Bratršovská                      of the international jury         be wasted. We would like the conviction that Pilsen             species of butterflies that you would normally never meet in
    marketing                               announced in Prague that          to cooperate with the city not only offers a great selec-       the wild – there are butterflies from Africa, South America,               the winner of the European        of Ostrava. We feel a great tion of cultural outlets but        South and Eastern Asia and Australia.
    Luděk Neužil                            Capital of Culture title for      deal of solidarity as we also has a massive creative
    production                              2015 is the West Bohemian         know better than anyone potential that needs to be
    OUR ADDRESS                             capital of Pilsen. Smetana’s      how challenging the whole awakened and brought to
    Šafaříkova 5, 120 00 Praha 2, Čes-      park in Pilsen where the lo-      process was and it would be the surface. „Pilsen’s bid
    ká republika
    Phone: +420 224 252 562                 cals watched the jury giving      a pity if it wouldn‘t bear any for the prestigious title of
    Fax: +420 224 252 567                   its verdict on a large screen     fruits moving forward,“ said the European Capital of                              burst into massive cheering       the Deputy Mayor Marcela Culture is a natural evolu-
    Published – November 2010               and clapping, with tears of       Krejsová right after the re- tion of its long-term efforts
    Published by 1. Distribuční společ-     joy in their eyes.                sults were announced.          to bring profound changes
    nost s.r.o in licence of Travel Trade       In the final stage Pilsen          The aim of Pilsen 2015 from the grassroot level, by
    gazette UK (publication of CMP          was competing against North       project is to shift values including and mobilizing
    Information Ltd.).                      Moravian capital of Ostrava.      from material to spiritual, its citizens,“ commented
    Travel Trade Gazette (TTG), regis-
    tration number MK ČR E15541,            While Pilsen couldn’t hide        transform closed minds into Yvona Kreuzmannová, Crea-
    is trade mark of CMP Information        its excitement, it does not       open, learning ones. Culture tive Director of Pilsen 2015
    Limited.                                forget about its big rival:       is meant to help to generate project.
TRAVEL TRADE GAZETTE                                                                                                                                   November 2010

10      MICE
        An interview
                                                           13-17              CZECH REGIONS
                                                                              The Czech Republic
                                                                              Is Not Just Prague                                   18     FAIRS

                                                                                                                                                                           19    SLOVAKIA

   Europa Cup 2011 – Do you like flowers? Pay a visit to                 TITLE GOES TO THE
Havířov, the town that will host the Europa Cup, the European
Floral Championship from 31 August to 5 September 2011.
                                                                         BYSTŘICKO REGION
                                                                         The Bystřicko region has         and it involves more than
   The Karel Škréta (1610 – 1674) exhibition: The time                   won the inaugural prestig-       twenty European countries.
and work – Or rather, are you interested in Baroque painting?            ious European Destination        It aims to draw attention to
Then you should not miss this exhibition of paintings by Karel           of Excellence (EDEN) 2010        lesser-known tourist sites.
Škréta, one of the greatest Czech Baroque painters. The exhibition       competition for the Czech        In addition to the EDEN
will be held from 24 November 2010 to 10 April 2011 in Prague,           Republic. A total of twelve      logo, Bystřicko will also
at the Waldstein Riding School and the Prague Castle’s Riding            destinations competed for        receive marketing support.
School.                                                  the title. Of these, five made   The European Commission
   Velká Pardubická – However, if you prefer horse ra-                   it to the second round. This     will shoot a commercial
cing, go to Pardubice on 9 October 2011. The town will                   year’s theme was entitled        about Bystřicko, the region
host the 121st edition of Europe’s oldest and toughest hor-              “Water” – and the candi-         will receive CZK 400,000       AN ORIGINAL SOUVENIR FROM TŘEBÍČ
se race. The horses must overcome 31 obstacles, with the                 dates’ were thus based on        from the Czech Ministry
most famous being the Taxis Fence – one of the most diffi-               natural water sources.           for Regional Development       Since June 2010, visitors to the Rear Synagogue
cult jumps in the world.                         The European Destina-        for marketing activities of    in Třebíč have been able to buy an original souve-
                                                                         tion of Excellence project       its choosing, and it will be
   Jazz Comes to Town – Jazz lovers are in for a musical                 is announced annually by         given space on the www.
                                                                                                                                         nir – a wooden ‘dreidel’, a toy that children play
treat – from 10 to 15 October, Hradec Králové will host the 17th         the European Commission website.       with, especially during Hanukkah.
annual international jazz festival.
   TOURFILM and TOURREGIONFILM – Travelers with an
interest in film can satisfy their desires at the 44th international
and 18th national tourism film festivals that will be held on 5
and 6 October 2011 in Karlovy Vary.
   Orienteering World Cup – If running around the woods with
a map in your hand is your passion, you should not miss out on
two Orienteering World Cup races that will be held at the Vestec
sports area on the outskirts of Liberec on 23 and 25 September
2011. Here, in later public races, you will even be able to try
orienteering yourself.
   NATO Days in Ostrava – For travelers with an interest in
the military, we recommended visiting NATO Days in Ostrava
on 17 and 18 September 2011. This Central Europe’s largest
air-military-security show will present heavy military, police and
rescue machinery, demonstrations of special forces training and
an air show.
   CIAF – The Czech International Air Fest – You can visit
the Czech Republic’s largest show of top-class fighter planes in
Hradec Králové on 3 and 4 September 2011.
   The Olomouc International Organ Festival – The Inter-
national Organ Festival is held every year at St. Moritz Church
in Olomouc. In 2011, it will take place from 5 to 19 September.
   Medieval festivities in Třebíč – A UNESCO celebration
– On 19 and 20 August 2011, the town of Třebíč will celebrate
the eighth anniversary of the inscription of the town’s sights – the
Jewish Quarter, the Jewish cemetery and St. Procopius’ Basili-
ca – into UNESCO’s List of World Heritage Sites. It would be a
shame to miss out on this rich cultural program and spectacular
fireworks display.
   Karlovy Vary International Film Festival – Every Year,
Central and Eastern Europe’s most significant A-category inter-
national film festival attracts both stars of the silver screen and
tens of thousands of enthusiastic fans to Karlovy Vary. In 2011,
it will be held from 1 to 10 July.
   United Islands – United Islands, Prague’s International
Music Festival, will be held as usual on the islands in the Vltava
River and the adjacent waterfront in the historic centre of Prague
from 23 to 25 June 2011.
   Janáček’s May International Music Festival – From 23
May to 12 June 2011, the 36th classical music festival will be
held in Ostrava and other cities in northern Moravia, welcoming
all classical music lovers. It will also include a traditional jazz
   Mahler Jihlava 2011 – In 2011, we will commemorate the
100th anniversary of the death of Gustav Mahler. From 18 May
to 7 July, Jihlava will host its 10th annual international music
festival dedicated to this famous personality who was born in the
nearby village of Kaliště in 1860.
   Prague Spring 2011 – Every year, the oldest Czech music
festival brings 50 concerts featuring more than a thousand ar-
tists whose performances are attended by some forty thousand
visitors, which makes this festival one of the Czech Republic’s
most significant cultural events. The 66th year of the festival will
take place from 12 May to 4 June.
   Hervis Half Marathon Prague – Do you like running to the
sound of music? Then come to Prague in April for a sporting event
that starts right in the city centre. It includes, among other things,
the Marathon Music Festival – bands accompany the participants
in the race along its entire route.
    November 2010                                                                     TRAVEL TRADE GAZETTE
4   NEWS

    Continued from p. 1                  The House at the Stone
        The construction of the      Bell is one Prague’s most
    Church of our Lady in front      precious medieval houses.
    of Týn, which is sometimes       It was apparently built as a
    also called the Church of the    royal palace and it is pos-
    Virgin Mary in front of Týn,     sible that its construction
    most likely began in 1360.       was supervised by Queen
    Its choir and side aisles were   Elisabeth of Bohemia her-
    finished 20 years later. The     self. A prominent feature of
    west front was built at the      the house – the stone bell
    beginning of the 15th century    – is probably a reminder of
    and the roof timbers were        an historic event of 1310.
    laid as late as 1457. The        On this occasion, Elisabeth
    west gable was completed in      of Bohemia’s chaplain rang
    1463. The construction of        the bell to signal that John
    the north tower took another     of Luxemburg and his army
    three years and the south        was returning to Elisabeth
    tower was built between          and nonviolently “overrun”
    1506 and 1511.                   Old Town.
        A unique set of altar-           Kinsky Palace, which is
    pieces by the prominent          located next to the House
    Czech baroque painter            at the Stone Bell, was built
    Karel Škréta has been            between 1755 and 1765 on
    preserved in its original        the site of three houses with
    location in the church.          early medieval foundations.
    However, if you are going        The premises consist of the
    to visit the church between      main building by the square,
    20 November 2010 and 10          a left wing, a lateral wing, a
    April 2011, you won’t find       building by Týnská Street
    the paintings there. During      and side wings. A fountain
    this time, they will be on       with rectangular tank has
    display in Prague Castle’s       also been preserved. The
    Riding Hall at an exhibi-        Palace has been adminis-
    tion entitled “Karel Škréta      tered by the National Gal-       pedestal were four fighting
    (1610 – 1674): Time and          lery since 1949.                 angels facing four sides. The
    Work”.                               The Marian Column – the      middle pillar contained a
        What you will find in        second oldest in Europe –        statue of the Virgin Mary
    the church is the tomb of        was built in the middle of       Immaculate. However, you
    the famous stargazer and         the square to commemo-           won’t find the column on
    astronomer Tycho de Brahe,       rate the end of the Thirty       Old Town Square anymore.
    who spent the last two years     Years’ War. This unique,         On 3 November 1918, it
    of his life in Prague, as well   early baroque monument           was pulled down by a furi-
    as the tomb of a Jewish boy,     was decorated with statues       ous crowd because it was
    Simon Abeles.                    by Jan Jiří Bendl. On the        mistakenly considered to
                                                                      be a symbol of Habsburg
        Simon Abeles was born in 1682 and died on 21                  subjugation. Large pieces
                                                                      of the column are now
     February 1694. According to the official Catholic                placed in the lapidary of
     version, he converted to Catholicism and in 1693                 the National Museum.
     joined the Jesuits. For safety’s sake, Simon was                     You also won’t find
                                                                      another important monu-
     sent to the house of a baptized Jew, František Kavka.            ment there anymore– the
     Allegedly, his father Lazar dragged him away from                Krocín fountain, an excel-
                                                                      lent renaissance stonemason
     there and forced him to go to the Jewish town,                   and sculpture piece. For
     where Simon was murdered on 21 February 1964. A                  mysterious reasons, the
     secret, quick and very suspicious funeral followed.              city council wanted to get
                                                                      rid of it and because it was
     Based on an anonymous denunciation, Simon’s                      defended by the people, the
     father was arrested together with his relative, Löbl             fountain was quickly and
     Kurtzhandl. They were both charged with murder,                  secretly taken away one
                                                                      night in 1862.
     although they denied their guilt. Lazar hanged                       The massive baroque
     himself in prison in fear of torture and Kurtzhandl              Krenn House is also no
     was baptized before he was executed on a breaking                longer on the square (it
                                                                      was torn down in 1902),
     wheel. Simon’s body was exhumed and a special                    nor is the baroque Desfour
     committee was established to give him second more                House, which was adjacent
     proper funeral. According to legend, his body did                to Krenn House. Where the
                                                                      two houses once adjoined,
     not decompose and his blood was still oozing out                 Pařížská Street now leads
     from his wounds. The body was originally displayed               into the square. Desfour
                                                                      House was torn down in
     in the Old Town Hall Chapel and on 31 March, it was              1896.
     transferred in a ceremonial procession attended by                   Nevertheless, do not
     high church dignitaries to the Chapel of St. John                forget to visit St. Nicholas
                                                                      Church, which was built
     the Baptist in the Church of our Lady in front of Týn,           by Kilián Ignác Dientzeh-
     where it was later buried. This story about Simon                nhofer. Today you can
     is briefly scribed in Latin on a red marble slab on              enjoy the view of its wide
                                                                      baroque façade and dome
     his tomb. However, there are many inconsistencies                right from the centre of the
     in Lazar Abeles’ and Löbl Kurtzhandl’s trials, which             square. Previously, it was
     raises reasonable suspicion about the tragedy and                overshadowed by Krenn
     whether both men were victims of judicial murder.                            Naďa Rybárová
TRAVEL TRADE GAZETTE                                                                                                                                        November 2010
NEWS                                                                                                                                                                                                   5

Prague has the fourth      EMIRATES FLIES TO PRAGUE
                                                                                                  Since 1 July 2010, Prague          16:20 and arrives in Dubai       Dvořák, the new route will

best public transportation                                                                        airport has had a new large
                                                                                                  carrier for long-distance
                                                                                                  flights – Emirates Airlines.
                                                                                                                                     at 00:10 the following
                                                                                                                                     morning. EK 139 leaves
                                                                                                                                     Dubai at 10:30 and ar-
                                                                                                                                                                      bring an additional 140 000
                                                                                                                                                                      passengers to the Prague
                                                                                                                                                                      Airport every year.

system in Europe
Public transportation in       Czech capital was graded as      tickets are relatively cheap.
                                                                                                  The daily connection with
                                                                                                  Dubai is price-competitive
                                                                                                  with flights from Munich,
                                                                                                                                     rives in Prague at 14:50.
                                                                                                                                     The route is serviced by
                                                                                                                                     a 278-seat Airbus A330-
                                                                                                                                                                         The direct flight also
                                                                                                                                                                      allows for the transport
                                                                                                                                                                      of cargo. Prior to its in-
                                                                                                  Germany, while also improv-        200 aircraft with both           troduction, Emirates Sky-
Prague is among the best       “good”. The highest “very        However, the Czech capi-
                                                                                                  ing Prague’s connection to         Economy and Business             Cargo serviced Prague by
in Europe. According to        good” rating was awarded to      tal lags behind some of its
                                                                                                  Asia and Australia.                Class.                           transporting goods by road
an evaluation by the In-       Munich, Germany. Helsinki        competitors with respect to
                                                                                                      Flight EK 140 departs             According to Prague           from Prague to Vienna,
ternational Automobile         ended in second place and        the amount time that the
                                                                                                  from Prague everyday at            Airport Director Miroslav        Austria.
Federation (FIA), Prague       Vienna third. By contrast,       residents need to spend in
occupies fourth place. The     Zagreb, Croatia was the          public transport, including
international comparison
shows that even though
                               only city with “very bad”
                               transportation. The bottom
                                                                the number of required
                                                                transfers. In this category,      BEST PRICE GUARANTEE AT RUZYNĚ
tickets are cheap, Prague      of the ladder also contained     Prague vas evaluated as “ac-
is somewhat less success-
ful with respect to the
                               such cities as Lubljana,
                               Slovenia and Budapest,
                                                                ceptable”; the same applies
                                                                to information about the
                                                                                                  Some shops at Ruzyně Air-          the Czech Republic and           the Internet, on sale or in
time spent by passengers       Hungary. Prague beat its         urban transport system and
                                                                                                  port use Best Price Guaran-        the sellers promise to pay       a promotional campaign. To
in public transportation.      competitors largely due to       urban transport accessibility
                                                                                                  tee labels to attract travelers    the price difference if a        date, the Best Price Guaran-
FIA tested a total of 23       its pricing policy, which is     that includes for example
                                                                                                  to purchase selected goods.        customer finds the same          tee project has been joined
European cities and urban      considered “very good” by        accessibility on a bike or
                                                                                                  Goods with this label sold         goods priced cheaper else-       by ten companies operating
public transportation in the   the Commissioners since          on foot.
                                                                                                  at the airport are being           where. However, the goods        shops at the airport.
                                                                                                  sold at the lowest price in        may not be purchased on

                                                                                                  BASED ON PASSENGER TRAFFIC, RUZYNĚ IS THE
                                                                                                  26TH LARGEST AIRPORT IN THE EUROPEAN UNION
                                                                                                  According to Eurostat, the         in Hamburg, Germany.             Eurostat recorded a slump
                                                                                                  European Statistical Office,       The busiest airports were        in passenger numbers in
                                                                                                  Prague’s Ruzyně Airport is         London Heathrow (nearly          2009. The largest decrease
                                                                                                  the 26 th largest in the EU –      66 million passengers),          took place in Dublin, Ire-
                                                                                                  as measured by the number          Charles De Gaulle in Paris       land – 12.4 percent, while
                                                                                                  of passengers. In 2009, the        (57.7 million) and the air-      at Ruzyně the number of
                                                                                                  Airport accommodated 11.6          port in Frankfurt, Germany       passengers declined by 7.8
                                                                                                  million passengers, i.e. only      (50.6 million). For all of       percent.
                                                                                                  slightly less than the airport     the thirty busiest airports,

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your products. Consider        financial and logistic forums,   HOTELS GROUP, features            Japanese garden - an ideal
displaying your vehicles or    TV broadcasting such as          one of the largest congress       place for hosting summer
technology in traditional      Miss Deaf World and Miss         centers in the Czech Repub-       functions with barbecue.
indoor conference premises     Princess of the World, and       lic, with a total capacity of     Whatever you need, the TOP
or unconventional outdoor      corporate events of various      5000 seats in 5 conference        HOTEL Praha has the right
areas – or both! On 9 hec-     companies. Also catering         halls and 16 lounges. Guests      space to make any business
tares, TOP HOTEL Praha         at the hotel is well known,      will find there everything        meeting or event a success. It
offers ideal conditions for    even abroad. It has built up     under one roof, whether           offers complete professional
making your event spe-         a sound reputation at places     they travel for business or       conference service. It will ar-    Prague, is a unique place        conference facilities for 600
cial. The congress centre      such as the Czech embassies      leisure: accommodation in         range all; - transfer, catering,   where to enjoy a pleasant        delegates, two restaurants and
of TOP HOTEL Praha has         in Berlin and Vienna. The        810 four-star rooms, confer-      technical equipment, flower        stay or hold conferences. It     a lobby bar, a summer terrace
become a popular venue for     excellent hotel cuisine has      ence facilities, 5 restaurants,   arrangements, including            is located only a few minutes    or a beauty studio.
many important congresses      been awarded many times, in      bars and summer terraces,         accompanying programme             drive from the historical cen-       TOP HOTELS GROUP
as well as social events –     the most prestigious culinary    a wellness centre, as well        for participants and their         tre of Prague and the hotel      has won many awards. Since
for instance, international    contests worldwide.              as Thai massage, a swim-          spouses.                           was included in the catalogue    2002 it has been regularly
medical congresses, official       TOP HOTEL Praha,             ming pool, tennis courts and         ALBION HOTEL, another           Best of Realty 2007. It offers   awarded The Czech 100 Best
events during the Czech EU     owned and operated by the        bowling lines, a casino, large    four-star congress hotel in        accommodation in 290 rooms,      Companies.


             TOP HOTEL Praha!
                 TOP HOTEL Praha, Blazimska 1781 / 4, 149 00 Prague 4, Czech Republic
               Tel.: +420 267 284 387, fax: +420 272 765 854, e-mail:
    November 2010                                                                                                                            TRAVEL TRADE GAZETTE
6   NEWS

    About the fairy Melusine,
    Prague’s genius loci and
    the Luxembourgs in Bohemia
            Jiří Kamen

    A brief gallery of “Czech” Luxembourgs
    The story of the House of Luxembourg on the Czech throne is not unlike the composition
    of a dramatic work. It has a prologue, a climax, a catastrophe and an epilogue.

               he prologue to the   At fourteen, he married        famous Czechs. Reformer         rium conceals the injury.       that the Hussites in Prague   of Constance, where Hus
               Luxembourgian        eighteen-year-old Elisabeth    Jan Hus was a stocky,           The ruler was first depicted    had revolted and thrown       was burned at the stake for
               story in Bohemia     from the Přemyslid dynasty     portly man, yet according       with this injury on a postage   his councilors from the       heresy. Sigismund’s reputa-
               was provided by      (Elisabeth of Bohemia),        to portraits we picture         stamp by Oldřich Kulhánek       windows of the New Town       tion is considerably better
               King John him-       a tanned, very passionate      him as a lean lad. The          in 1996.                        Hall. The King responded      abroad. Aeneas Sylvius
               self, who is known   and quick-tempered dark-       true appearance of the              King Wenceslas IV is        with insane rage. For an      describes him as a jolly
    to have preferred diplomacy,    eyed girl.                     founder of modern Czech         described by chroniclers as     entire month, he alternated   fellow, stating, “Sigismund
    knightly tournaments and           John knew how to spend      poetry, Karel Hynek Mácha,      a lazy thug, murderer and       between mental depression     was excellent in stature, his
    warfare to Bohemia’s affairs.   money with style. However,     who authored the lyrical        womanizer, who enjoyed          and melancholy moods.         eyes were bright, his fore-
    At that time, it was said       representation and new         epic poem entitled “Máj”        the company of female           According to chronicler       head spacious, his cheeks
    in Europe that no dispute       territories come at a price.   (May), is not known at all.     barbers (these activities       Vavřinec z Březové, he        gently blushing, his chin
    could be won without God        He bankrupted several          Similarly to Master Jan Hus,    gained him the sympathy         “suffered a stroke, and       was long and abundant, his
    and the King of Bohemia.        European bankers. Already      Pater Patriae (the Father       of Marquis de Sade!). Ac-       died suddenly with much       great spirit desired much,
    According to anthropologist     blind in both eyes (prob-      of the Nation) was also         cording to the chronicles,      shouting while he roared      but lacked stability, he took
    Emanuel Vlček, John was         ably due to glaucoma), he      improved by portraitists.       his behavior was shameful       like a lion...”               pleasure in jokes and liked
    athletic and could cover        was killed in the Battle of    To describe the emperor’s       even as a baby – he urinated       The Luxembourgian          drinking wine, he desired
    incredible distances on         Crecy. Before the battle,      nose, anthropologist Vlček      on the baptismal font.          epilogue on the Czech         women, committed thou-
    horseback. The King was         he entrusted the Lands of      uses the terms big and              As a king, he was notori-   throne comes with Sigis-      sands of counts of adultery;
    fond of his appearance and,     the Czech Crown to his son     meaty. Charles’ septum          ous for his bouts of anger.     mund, the Red Fox, one        he was quick tempered yet
    when going to battle, he had    Charles. To prevent losing     was slashed and the result      He allegedly had his cook       of the least popular and      easily reconciled; he was
    his hair styled by his hair-    two kings in one day, Czech    of this injury’s healing was    roasted on a grill for not      most neglected figures in     not a good treasure keeper
    dressers who used a curling     noblemen led Charles away      an asymmetry of the olfac-      cooking a capon properly.       Czech history. His greatest   and a generous giver, he
    iron. Petr Žitavský remarked    from the battle.               tory organ, a “boxer’s nose”.   In late July 1419, he was at    wrongdoing is considered      promised more than he
    that, “His luck helped             There is a problem when     The emperor’s ceremonial        Nový Hrad near Kunratice        to be “luring” Master Jan     delivered and often acted
    him more than anything.”        it comes to portraits of       portrait at St. Vitus trifo-    when the news reached him       Hus to the Church Council     deceitfully.”
TRAVEL TRADE GAZETTE                                                                                                                                   November 2010
NEWS                                                                                                                                                                                             7

Melusine – A small memorial to the Luxembourgs
In 1393, John of Arras completed an extensive writing about the tragic fate of the beautiful spirit Melusine, the
mythical founder of the House of Luxembourg, which had been commissioned by the grandchildren of King John of
Luxembourg and Elisabeth of Bohemia. It is a riveting tale about a cruel curse, betrayed love, magic spells, enchanted
castles, crusades and a vain desire for simple human happiness. The legend was commissioned for a promotional
purpose – the legend was intended to document that the Lusignan, the Valois and the Luxembourg dynasties shared
a common supernatural origin, and therefore were meant to stand at the head of all Christianity. To this end, John
of Arras compiled various European myths and legends in The Book of Melusine.
Knight Raymondin meets          ruler, but – he may never       Lusignan castle. She gives        one Saturday Raymondin          lusine permanently takes       leaving her estate, the word
the fairy Melusine in a         see her on Saturday. Ray-       birth to ten sons with ex-        takes a look to see what        on her serpent form and        ‘melusine’ started to be used
forest. He is extremely sad     mondin marries Melusine         ceptional abilities. Four         Melusine has been trying        flees from Lusignan. Three     for howling wind. Some
because he has just acciden-    and, thanks to her magic        become powerful rulers            to keep from him. His dis-      days before their death, she   use the word as a synonym
tally killed his uncle while    and wisdom, he succeeds         in foreign lands. Her son         covery is terrifying. Every     reveals her true form to her   for strong wind. So, when
hunting boar. Melusine          in acquiring large estates.     Renaud assumes the royal          Saturday, his wife turns into   descendants.                   you hear melusine in the
speaks gentle words to him      Melusine miraculously           scepter in Bohemia.               a serpent from the waist            Melusine seeped into       chimney, you may as well
and promises to help him        builds several castles, with       Melusine and Raymon-           down. Once her secret is        the vernacular – due to        consider it a small memorial
become a great and powerful     the most famous being the       din live happily until when       exposed, a lamenting Me-        her lamenting voice while      to the Luxembourgs.

Charles IV, the creator of Prague’s genius loci
Charles was educated in Paris. When he returned to Bohemia, which at that time was still being ruled by his
father John, he found Prague impoverished, as he vividly describes in his memoirs, “Prague Castle was completely
abandoned, decrepit and destroyed. Since the time of Ottokar I, it had been totally demolished to the ground.”
Prague before Charles and       arch Charles Bridge, the            Emperor Charles IV sup-           Speaking over the
Prague at the top of his        new face of Prague Castle. If   ported painting, sculpture        Emperor’s coffin, Master
reign, those are two differ-    you take a walk to St. Vitus    and literature, and was friends   Vojtěch Raňkův of Režov
ent cities. The Czech capital   Cathedral in Hradčany, lift     with the poet Petrarch.           called Charles IV the “Fa-
owes much of its genius loci    you gaze to the gargoyles.          He commissioned the           ther of the Nation”. Al-
to Charles.                     In the imagination of A.M.      building of Karlštejn Castle,     though this honorific title
    The emperor wanted to       Ripellino, an Italian expert    which housed the new crown        was occasionally heard over
turn Prague into the most       on Czech culture, the Gothic    jewels and important docu-        the coffins of the then rul-
beautiful city in Europe.       gargoyles from Vitus blend      ments. As far as Bohemia and      ers, in the Czech Lands it
His construction projects       with grotesque unnerving fig-   Moravia are concerned, we         is arguably Charles who
significantly affected the      ures from Prague literature     have to agree with French         is truly worthy of bearing
city’s appearance. In terms     (for example, Golem) and        art historian J. Le Goff, who     it. While walking through
of Prague’s architecture, his   with figures from paintings     wrote, “To our eyes, the          Prague, following the foot-
feats are well known: the       by G. Arcimboldo, a member      Middle Ages are a glorious        steps of the Luxembourgs,
New Town of Prague, the         of the corps of Emperor         collection of stones: cathe-      you cannot but agree with
Hunger Wall, the sixteen-       Rudolph II’s artists.           drals and castles.”               Master Vojtěch.

                                                                A royal wedding at the end                                         THE NATIONAL MUSEUM CELEB-
                                                                The Royal Wedding exhi-           couple upon their arrival
                                                                bition (4 November 2010           in Prague.                       RATES THE ANNIVERSARY OF THE
                                                                – 6 February 2011) marks              The location provides
                                                                the seven hundredth an-           an authentic atmosphere          WEDDING OF JOHN OF LUXEMBURG
                                                                niversary of John of Lux-         that evokes memories of
                                                                embourg’s accession to the        the “Marriage”, includ-
                                                                                                                                   AND ELIZABETH OF BOHEMIA
                                                                Czech throne following his        ing facades and interiors        To mark the 700th anniversary of the wedding of King
                                                                marriage to Czech Princess        that are decorated with          John of Luxembourg and Elizabeth of Bohemia that took
                                                                Elisabeth of Bohemia (the         original paintings and frag-     place on 1 September 1310, the National Museum in
                                                                wedding took place on 1           ments of original sculptures.
                                                                September 1310 in Speyer,         The exhibition is located        collaboration with the Italian-Luxembourgian Friendship
                                                                the coronation of the             throughout the building,         Society is holding an exhibition – at the Lapidarium – of
                                                                married couple occurred           from the basement to the         sculptures and stone works from the last Přemyslid Dynasty
                                                                on 7 February 1311 in             second floor. In addition to     and the first Luxembourg rulers on the Czech throne. The
                                                                Prague). The exhibition           presenting the young King        exhibition will be open to the general public from 15
                                                                is being held at the Stone        and his Queen and their          September to 5 December 2010. From 5 December 2010
                                                                Bell House (No 605/I),            families, the exhibition is      to 6 February 2011, towards the end of the exhibition,
                                                                originally a gothic palace        dedicated to the contempo-
                                                                with a corner residential         rary context and importance
                                                                                                                                   only pre-booked groups will be able to gain entrance.
                                                                tower, which is part of the       of the city of Prague at the     The exhibition is part of the Royal Marriage project.
                                                                municipal royal residence         turn of the 14th century as      The National Museum – The Lapidarium
                                                                that had been adapted             well as in the first half of
                                                                to house the young royal          the 14th century.
                                                                                                                                     Výstaviště 422, Praha 7, Holešovice
    November 2010                                                                                                                             TRAVEL TRADE GAZETTE
8   NEWS

    NH Hoteles opens two hotels AFRICA IN EUROPE
                                In May 2010, Europe’s only Sa-

    in the Czech Republic
    The Spanish hotel chain
                                fari Camp opened, including a
                                habitat for antelopes and zebras.
                                  and Eastern Europe used to      (of which 33% has been con-     another hotel in Prague                                         has two rooms with a bath-
    NH Hoteles, which oper-       be responsible for Austria,     ducted through e-learning).     in 2013, this time near                                         room, an outside terrace, a
    ates in 25 countries around   Switzerland, Hungary and        An additional 2328 hours        Wenceslas Square. In addi-                                      telephone, a television and
    the world, has entered the    Romania. The opening of         of training were conducted      tion, plans are also in place                                   an Internet connection. In
    Czech market, opening         the Czech hotels represents     in the Czech Republic in        for Hungary, with another                                       addition, the camp offers a
    two new hotels – in Prague    expansion into other coun-      preparing for the hotels’       two hotels to be opened                                         swimming pool, a Jacuzzi, a
    (a total investment of 1.9    tries. The two new hotels       openings. The training          in Budapest. “The Czech                                         children’s playground, bike
    million Euros in the NH       will bring 72 new jobs. Great   programs that are offered       Republic is an attractive                                       rentals, a laundry room and
    Praha Radlická hotel that     attention has been paid to      by NH Hoteles include           tourist destination. We                                         a grocery store. Throughout
    features 134 rooms, three     employee programs and rig-      development programs for        see it as a market with a                                       your stay, you can visit the
    junior suites and a meeting   orous training. By 2009, the    future sales managers, hotel    promising future that with                                      zoo free of charge and you
    room) and Olomouc (the        staff of the new hotels had     managers and operations         certainty provide opportu-                                      will get a discount on the
    Olomouc NH Congress ho-       already received a total of     managers.                       nity for further expansion,”                                    evening safari.
    tel offers 137 rooms, three   7459 training hours within          Plans for further expan-    says Manuel Melenchon, NH                                           However, you can also
    suites and nine meeting       the NH University internal      sion on the Czech market        Hoteles Director for Central                                    watch zebras and antelopes
    rooms). The Vienna-based      program at chain hotels in      have already been made.         and Eastern Europe.              The Safari Camp, which is      right from your bungalow,
    headquarters for Central      Central and Eastern Europe      The chain plans to open                                          part of the Dvůr Králové       tent or caravan, even at
                                                                                                                                   ZOO, features 20 tent sites,   night. In short, you are go-
                                                                                                                                   36 caravan sites and five      ing to feel like you are on
    THE LARGEST                                                   The Matylda and the Klotylda                                     bungalows. Each bungalow       an African holiday.
                                                                  on the Vltava river in the centre
    AND THE SMALLEST                                              of Prague                         The world’s most luxurious
                                  The TOP Hotel in Prague
                                  is so big that it could ac-
                                                                                                                                   hotel is in Prague
                                  commodate the inhabitants                                                                        According to a vote by visitors to the Trip-
                                  of a small Czech town (for
                                  example, Dašice near Pardu-                                                                      Advisor website, Prague boasts the most
                                  bice) all at once: there are                                                                     luxurious hotel in the world, the “U Zlaté
                                  810 rooms that can handle
                                  2,500 guests. The largest
                                                                                                                                   studně” Hotel (At the Golden Well).
                                  non-Prague based hotel is                                                                        It also won first place as     place and the Aria Hotel
                                  located in Liberec and is                                                                        the hotel having the best      in seventh.
                                  called Babylon. It can ac-                                                                       services. The world’s top         Arcadia Residence fin-
                                  commodate more than 1,000       Right in the historical cen-    as well as double rooms          ten luxury hotels included     ished third in the cat-
                                  at the same time. However,      tre of Prague, not far from     ranging from modest-sized        two other hotels in Prague,    egory of services and it also
                                  if you prefer quality accom-    the National Theatre, you       staterooms to spacious           the Alchymist Residence        notched first place as the
                                  modation without crowds         can find accommodation in       luxury rooms with private        Nosticova Hotel in third       world’s best-value hotel.
                                  of people, consider the         the three-star botel Matylda,   terraces. There is, of course,
                                  Red Lion Hotel in Prague,       which is moored along the       24-hour reception, parking
                                  which has only 6 rooms and
                                  a maximum capacity of 12
                                                                  banks of the Vltava River.
                                                                  Accommodation is available
                                                                                                  spaces right in front of the
                                                                                                  botel and Wi-Fi Internet.
                                                                                                                                   The first five-star hotel in Zlín
                                  guests. Also very impressive    in Matylda’s lower deck as      The Matylda is anchored          The five-star Baltaci Hotel Atrium opened
                                  is the Clementin Old Town       well as on the newly opened     on the Masaryk Embank-
                                  hotel, which is located in      Klotylda. There are seven       ment on the right bank of        on Friday, 14 May 2010 in Zlín to become
                                  the narrowest surviving         double staterooms in the        the Vltava River, between        the city’s first hotel of this category.
                                  building in Prague at only      lower deck of Matylda;          the Manes Gallery and the
                                  3.28 meters wide.               Klotylda offers single rooms    Dancing House.                   The hotel is located in a           The hotel offers accom-
                                                                                                                                   renovated building near        modation in twenty-one
                                                                                                                                   the centre of Zlín that        luxurious rooms and seven
    HOTEL JOSEPH 1699 IN TŘEBÍČ – In the summer of 2010, the new family hotel Joseph 1699 opened in                                used to house the Rybářská     suites including a presiden-
    the middle of Třebíč’s quiet Jewish quarter. The hotel is located only a few meters from the Front and Rear                    bašta restaurant. The hotel    tial and a wedding suite and
    Synagogues and the town centre is only a few minutes away. There are 42 beds in 15 rooms, including one                        is now undergoing trial        it features two restaurants
                                                                                                                                   operation with the official    and a small piano bar, a
    handicap-accessible room. All rooms are equipped with individual heating controls, Internet access, an LCD                     opening ceremony being         wellness centre and confer-
    television, telephone, minibar and a safe-deposit box. In 2007, the building in which the hotel is located                     scheduled for September        ence facilities.
    was recognized as a cultural heritage site and as the hotel’s name suggests, its history dates back to 1699.                   of this year.
TRAVEL TRADE GAZETTE                                                                                                                               November 2010
HOTELS                                                                                                                                                                                 9

Boutique & Design Hotels in Prague
Are there boutique and designer hotels in Prague? Most definitely!
All of you must have already heard about Prague’s charm, its narrow cobble-stone streets, magnificent palaces and gardens, as well as smaller
buildings built in almost every architectural style imaginable. Prague’s boutique hotels, situated mainly in historic buildings with their own unique
atmosphere, will not allow you to escape from the city’s famous magical aura, even at night. Here we are offering you a selection of these spectacular
hotels, all of which breathe distant history. You may very well believe that each of them has something that you won’t be able to find anywhere else.

HOTEL CLEMENT****                                                                                                                 HOTEL LEONARDO
is one of Prague’s most beautiful new hotels of the first class – charming                                                        Elegant boutique hotel, located in the very
and modern character in all of its own. All rooms are individually designed                                                       heart of Prague, just a few steps from the
with wonderful composition of colors, stylish furnishing and finest fabrics                                                       Charles Bridge. Hotel has a unique location
creating a romantic and chic ambience throughout. The hotel is located                                                            where the city’s cultural, historical and busi-
in the historical heart of Prague and lies just a few steps away from the                                                         ness centres meet and where everything can be
Vltava river and within walking distance of all metropolitan tourist sites.                                                       reached on foot.
                              and large bathrooms with        booked for business meet-
                              bathtub or shower. On the       ings, trainings or confer-
                              ground floor of the hotel       ences for up to 60 people.
                              is located comfortable          Car-parking is secured
                              conference room, it can be      in hotel’s premises.

The hotel offers 76 luxuri-
ous rooms on 8 floors and
1 room is specially desi-
gned for the disabled. All               Klimentska 30, 110 00 Prague 1
rooms are air-conditioned                        Czech Republic
and equipped with direct         Tel.: +420 222 314 350, Fax: +420 222 312 708
phone line, satellite LCD                 E-mail:
TV, free Wi-Fi internet ac-     
cess, safe, minibar, coffee
and tea making facilities
                                                                                                     Why Hotel Leonardo Praha?
                                                                                                                                  •4     star stylish hotel full
                                                                                                                                      of classical elegance
                              IRIS CONGRESS HOTEL                                                                                 •   82 spacious rooms with
                                                                                                                                      original Art Nouveau
                              IRIS CONGRESS HOTEL is a new 4-star hotel, designed and built •                                         Luxury River View Suites
                              into a unique multi-purpose sports complex and football stadium                                         with spectacular view of
                              on the edge of the city centre of Prague. We offer accommodation                                        Prague Castle
                              in 150 air-conditioned and comfortably-furnished rooms, all with •
                                                                                                                                      Romanesque cellar with
                                                                                                                                      rich buffet breakfast
                              satellite TV and internet connection.                            •                                      Cosy, open-air seating
                                                                                                                                      on a courtyard with Art
                                The hotel also has a contemporary international restaurant                                            Deco fountain
                              with a lovely summer terrace, and conference facilities with a •                                        Intimate atmosphere with
                                                                                                                                      personal approach to our
                              capacity of 250 seats, including complete event management                                              clients
                              services.                                                      •                                        Complimentary internet

                                                                                           Vladivostocká 1856/16
                                                                                                  Prague 10
                                                                                                Czech Republic
                                                                                           Tel.: +420 226 219 510
                                                                                           Fax: +420 226 219 548
                                                                                           E-mail:                                     Karolíny Světlé 27
                                                                                                                    110 00 Prague 1, Czech Republic
                                                                                                                                       Tel.: +420 239 009 239, Fax: +420 239 009 236

                                                HOTEL AMARILIS

                                       HOTEL AMARILIS is a new stylish hotel located right in the centre of Prague.
                                    The hotel features 61 nice and spacious guestrooms, wellness centre with Jacuzzi,
                                       steam sauna, infra sauna, exclusive beauty parlour with GERnetic cosmetic
                                         and massages, convenient conference rooms & facilities with capacity
                                                                    up to 120 persons.

                                                 The hotel’s restaurant Energia prides itself on a mixture
                                                           of International and Czech cuisine.

                                                 HOTEL AMARILIS****, Štěpánská 18, Prague 1, Czech Republic
                              Tel.: +420 222 748 111-2 Fax: +420 222 748 113, e-mail:,
     November 2010                                                                                                                                   TRAVEL TRADE GAZETTE
10   NEWS

     According to statistics from the ICCA (International Congress Association), Prague placed 15th among the world’s capitals with resp
     national congresses. We talked with Mrs. Lenka Žlebková, Managing Director of the Prague Convention Bureau since 1 September 20

                                                                     ? 86 internationalincongres-
                                                                        ses were held Prague
                                                                     last year. This puts Prague in
                                                                                                      The main promoter is the
                                                                                                      Prague Convention Bureau,
                                                                                                      a non-profit organization.
                                                                                                                                      we’ll manage to unify the
                                                                                                                                      promotion of Prague within
                                                                                                                                      these various organizations
                                                                                                                                                                         has a wide selection of cul-
                                                                                                                                                                         tural activities and sporting
                                                                                                                                                                         events to choose from and
                                                                     15th place on the world lad-     It brings together providers    in the near future.                contains excellent tourist
                                                                     der, which means 7 positions
                                                                     dropp since 2006. Has the
                                                                     financial crisis influenced
                                                                                                      of hotel and conference
                                                                                                      services, agencies, catering
                                                                                                      companies, venues, etc. It
                                                                                                                                          Why should congress
                                                                                                                                          organizers choose Pra-
                                                                                                                                                                         infrastructure. The quality
                                                                                                                                                                         of offered services is high;
                                                                                                                                                                         all the major international
                                                                     the number of congresses         is an association of private    Prague has a lot of advan-         hotel chains are located in
                                                                     held in Prague?                  entities. It currently has      tages; for example, its unique     Prague. Actually, there are
                                                                     Large congresses are planned     approximate seventy as-         location. Prague is in the         more hotels in Prague than
                                                                     up to five years in advance      sociated companies. It is a     middle of Europe and has           in Vienna and they are of
                                                                     and there was no crisis then.    rather unique model – in        excellent traffic accessibility.   equal quality. There are
                                                                     Apparently, Prague did not       other countries, similar        It has a direct connection to      also good DMCs and PCOs,
                                                                     promote itself hard enough       organizations are usually       all European capitals and is       which have already proven
                                                                     and there was no system in       established by the city. In     within 3 hours of flying dis-      several times to be able to
                                                                     place that supported con-        our case, Prague participates   tance to any of them. There        arrange seamless conference
                                                                     gress tourism development        only as a partner. Another      are also a lot of flights from     and related services. Another
                                                                     in Prague. It is a shame         promoter of Prague as a         overseas – both non-stop and       important aspect is “value
                                                                     because the vast majority        congress destination is         with only one change. Prague       for money”, which is rea-
                                                                     of congress tourism in the       the Czech Tourist Author-       has a modern, well-equipped        sonable not only in Prague,
                                                                     Czech Republic, almost           ity – CzechTourism. At          airport from where you can         but throughout the whole
                                                                     86 %, heads to Prague. In the    the beginning of 2010, its      comfortably get to the city        Czech Republic. The hotel
                                                                     early 90s, Prague was selling    Department of Congress          centre within a half an hour.      prices may even be too low
                                                                     itself well. But now, almost     Tourism started an inde-        The city also boasts an ex-        and harm the destination a
                                                                     everyone who has wanted to       pendent unit of the Czech       tensive public transportation      bit. For congress tourism,
                                                                     see Prague has already been      Convention Bureau. This         network. Moreover, Prague          they are sometimes even
                                                                     here, so now we need to          unit brings together regional   is compact and it is not           suspiciously low.
                                                                     re-attract tourists and offer
                                                                     something new for them.
                                                                                                      agencies and includes the
                                                                                                      Prague Convention Bureau.
                                                                                                                                      large, which makes getting
                                                                                                                                      around the Prague centre           ?   There are more hotels in
                                                                                                                                                                             Prague than in Vienna;

                                                                     ?  Who promotes Prague
                                                                        with respect to congress
                                                                                                      And of course, the city of
                                                                                                      Prague organizes its own
                                                                                                      activities. We hope that
                                                                                                                                      easier. Prague is a city with
                                                                                                                                      a wonderful atmosphere,
                                                                                                                                      located on the UNESCO list,
                                                                                                                                                                         the two cities are similar
                                                                                                                                                                         in terms of their location,
                                                                                                                                                                         places of interest and cui-

     TOURFILM IS BACK FOR 43                                         and its underwater world
                                                                     at the main exhibition
                                                                     while their film Escape to
                                                                     Mauritius is celebrating a
                                                                     great success all around the
                                                                     world (more about their
                                                                     project can be found at
                                                                         The programme also
                                                                     featured presentations by
                                                                     travellers who introduced
                                                                     Greenland, Himalayas,
                                                                     South America, the first
                                                                     Czech crossing of Baikal
                                                                     lake in Siberia (Bergans

         n October filmmakers,          It was clear that broad-     Baikal 2010), a journey to
         producers and commis-      casters invest more into their   the North Pole, Svalbard
         sioning editors from       programming as their audi-       islands...that is destinations
         135 countries flocked      ences worldwide grow. And        that a regular tourist would
     to Karlovy Vary (Czech         TV travelling is becoming        not usually visit.
     Republic) to showcase films    an irreplaceable program-            Fast growing category of
     in various competition cat-    ming phenomenon. One-off         tourism websites is in high
     egories including national     documentaries are being          demand. TOURFILM fes-
     tourists boards, regions,      replaced by long running         tival follows and showcases
     and municipalities; com-       series whose main talents        the latest developments in
     mercial tourism subjects       are becoming TV stars in         this category from all around
     (travel agents, air, train     their own right. And thanks      the world.                         The next i.e. 44th year of the TOURFILM
     and sea carriers, hotels and   to globalization of the TV           TOURFILM festival is
     chains, tourists attractions   industry it is not a problem     traditionally accompanied          festival will yet again take place in Karlovy
     and monuments). Films
     from developing countries
                                    for a BBC programme to be
                                    seen by viewers in 80 odd
                                                                     also by the national film
                                                                     festival TOUR REGION               Vary on 5th -6th October 2011. You can take
     were particularly interest-
     ing as tourist services can
                                        The festival also had
                                                                     FILM and international
                                                                     map competition TOUR-
                                                                                                        part in the competition for free or just come
     now be found practically       a rich accompaying pro-          MAP that presents tourist
                                                                     maps and atlas books, e-
                                                                                                        and visit the festival in the Czech Republic.
     everywhere. The television     gramme. Travellers Libor
     category offered somewhat
     different types of pro-
                                    Špaček and Petra Doležalová
                                    presented their large-scale
                                    photo prints of Mauritius
                                                                     maps, tourist guides and
                                                                     travelogues from all around
                                                                     the world.
     TRAVEL TRADE GAZETTE                                                                                                                                            November 2010
     NEWS                                                                                                                                                                                                          11

  PRAGUE                                                            TTG AWARDS 2010
                                                            On Friday, Feb. 5, 2010, the best companies
                                                            in the Czech travel industry have received their
pect to the number of visitors attending inter- annual TTG Travel Awards. The ceremony took
10, about whether this position is satisfactory. place in Lapidárium at the Prague’s Exhibition
                                                            grounds within the Holiday World fair. Experts
     sine. Nevertheless, Vienna
     has been at the top of the       ?
                                   And how do you see
                                   the future of congress in the travel trade voted in the contest orga-
     international rankings as tourism in Prague?           nized by the TTG Czech newspaper, and in 17
     far as congress tourism is I am quite optimistic. I
     concerned. What is it that hope that an incentive pro-
                                                            categories nominated themselves those they
     Vienna has and Prague gram for attracting large consider the best.
     has not?                         congresses into Prague
     The system support. The
     Vienna Convention Bureau
     does not bring together pri-
                                      will be implemented and
                                      followed. This program
                                      would ensure that be-
                                                                    RESULTS OF TTG TRAVEL AWARDS 2010
                                                                           Best travel agency in the Czech Republic                                  Best incoming agency
     vate members. It was estab-      ginning 1.1.2011, the                    Čedok – ESO travel – EXIM tours                                           Čedok – Pragia
     lished by the city and 20%       agencies would receive                                                                                    – EuroAgentur Hotels & Travel
     of all its financial resources   a contribution of CZK                       Best touroperator for Europe
     come from the city’s budget.     125,000 (over EUR 5,000)                    FIRO-tour – Čedok – Fischer                            Best incentive agency in the Czech Republic
     The organization receives        for bidding – the average                  Best touroperator for America                           Guarant International – Čedok – ESO travel
     most of its funds, roughly       cost for bidding is twice            ESO travel – America Tours – EXIM tours                    Tourist region, area or town in the Czech Republic
     50%, from VAT. We, as            as high – and also a con-                    Best touroperator for Asia                           where you have received the warmest welcome
     the PCB, generated almost        tribution of EUR 10 for            ESO travel – Siam Travel Int. – China Tours                      South Moravia – Prague – Český Krumlov
     CZK 400 million (EUR 16          each congress participant.                                                                                Best travel insurance company
     million) in VAT for the          The “congress card” will         Best touroperator for Africa and the Middle East
                                                                            Adventura – Time Travel – ESO travel                      Evropská Cestovní Pojišťovna – Allianz pojišťovna
     state. However, we receive       probably not be approved
     only CZK 2 million (EUR          yet. This card would allow                        Best bus company                                               – Uniqa pojišťovna
     81.6 thousand) out of the        congress participants to      Student Agency – Asiana – Eurolines – Touring Bohemia                   Best travel agency in domestic tourism
     total amount through our         use the public transporta-                           Best airline                                             Atis – Čedok – Pressburg
     membership in the Czech          tion system for free during               ČSA – Travel Service – Emirates                               Most favoured destination in 2009
     Convention Bureau. The           their congress duration                                                                                     Greece – Turkey – Thailand
     Vienna Convention Bureau         and it would also provide                Best hotel in the Czech Republic
     has an annual budget of EUR      them with discounts on              Hilton Prague – Mandarin Oriental, Prague                     Best car rental company in the Czech Republic
     2.4 million, while our budget    museum entrance fees,                         – InterContinental Praha                                           Hertz – Sixt – Avis
     is 0.4 million at most. The      etc. Hopefully, it will be    Best foreign tourist board working in the Czech Republic               Best IATA agency in the Czech Republic
     difference is then reflected     approved soon.                                   Österreich Werbung                                          Asiana – Student Agency
     in the result.                               Naďa Rybárová        – Atout France – Chorvatské turistické sdružení                            – Condor Air Travel Service

     Medieval Hotel Dětenice – In December
     2009, a new medieval hotel was opened in
     the village of Dětenice. It is the only hotel in
                                                                     MOTIV Prague Will Take Care of You
     the Czech Republic that is listed as one of the                                               Are you planning a conference or incentive event in the
     world’s unique hotels. The hotel offers authentic                                             Czech Republic? Entrust yourself to MOTIV Prague.
     period style accommodation. Here you will find                                                We asked its managing director, Mr. Petr Šimek, about
     an outhouse instead of a porcelain toilet and a                                               what this company has to offer.
     wash basin instead of a luxurious shower. The                                                 on a historic steam engine       ference or incentive event                    Clients can also learn
     Medieval Hotel Dětenice offers 42 rooms that                                                  train.                           program.                                   about Prague’s historic
                                                                                                       Konopiště Castle,                We are continuously                    centre, and during the City
     can accommodate more than 100 guests. The                                                     Křivoklát Castle and Nižbor      trying to expand our se-                   Rallies, they can divide
     hotel also has a suite adapted for wheelchairs.                                               glassworks are typical re-       lection of activities. Very                into teams and look for
                                                                                                   gional destinations in           popular choices are off-road               historic characters and
     A night in this period hotel promises an unusual                                              located near Prague.             activities, such as a tank                 carry out their tasks.
     experience and what is more, you might also
     meet ghosts.                                                   ? Thet demandnfortourists.
                                                                      is raditio ally high
                                                                    among foreign
                                                                                      Prag e          We always try to show
                                                                                                   the best that any specific
                                                                                                   region has to offer, but we
                                                                                                                                    driving, paintball games,
                                                                                                                                    squad biking and Segway
                                                                                                                                    riding. Another option
                                                                                                                                                                                  Czech Cooking Lessons
                                                                                                                                                                               are another very popular
                                                                                                                                                                               activity. Here, clients learn
                                                                     However, what do you          also like to highlight some      that is no problem is for                  to cook typical Czech
     PowerFan arrives in the Czech Republic                          prefer offer in other Czech   of the particularities that      us to organize a hockey                    dishes.
     – At the Czech Republic’s largest rope course                   regions?                      are normally hidden from         tournament in one of the                      To sum up, our clients
     – Tarzania in the Beskydy Mountains – you can                   As the question suggests,     the ordinary tourist.            best arenas complete with                  demand maximum creativ-
     try ‘jumping into the void’. Just climb onto a
     platform that is anchored in the crown of a mas-
                                                                     99% of our clients want
                                                                     Prague to be their primary
                                                                     destination. So we try to
                                                                                                   ?  Your company has been
                                                                                                      in business for many
                                                                                                   years and it is clear that
                                                                                                                                    all hockey equipment.
                                                                                                                                        Art lovers might enjoy
                                                                                                                                    a visit to the gallery of a
                                                                                                                                                                               ity; unfortunately, they
                                                                                                                                                                               sometimes have a very
                                                                                                                                                                               limited budget. It always
                                                                     offer at least half-day or    you need to constantly           recognized artist, Tony                    brings us satisfaction
     sive 13-metre spruce tree, stand with your toes                 full-day “optional tours”     come up with new activities      Mrnka, where they can                      when an event is a success
     over the edge, spread your arms and take a step                 around the Czech Re-          for your clients. Which of       not only see his works, but                despite limited financial
     forward. As a reward for overcoming your instinct               public. The most popular      your services is currently       also get to create their own               resources.
                                                                     is always Český Krumlov,      the most popular with your       fruit bowl.
     for self-preservation, you will experience a few                which possesses the incred-   customers?
     seconds of near free-fall with a soft landing at                ible charm of a medieval      MOTIV Prague has suc-
                                                                     town surrounded by beau-      cessfully been operating
     the end. There is a rope that tightly connects                  tiful nature. Unfortunately   as a professional DMC
     you to a safety mechanism and your fall’s speed                 however, this beautiful,      for the past 14 years. Ever                                                                                TM

     is decreased by the drag generated by a fan that                UNESCO-protected town         since its establishment, the                                  PETR ŠIMEK
                                                                     is quite far from Prague.     company has always relied                              MANAGING DIRECTOR
     is attached by a rope to your body. While jumps                 We offer helicopter trans-    on flexibility, creativity and
                                                                                                                                      Tel.:     +420 221 590 813
     are only made from thirteen meters in the Czech                 fers for smaller groups,      100% care of its customers.        Fax:      +420 222 518 084                          Šafaříkova 635/24
                                                                     during which clients can      Our slogan is “Nothing is
     Republic, there are facilities abroad where you                 see the magical landscape     impossible.”
                                                                                                                                      Mobile:   +420 602 315 832                            120 00 Praha 2
                                                                                                                                      E-mail:,    Czech Republic
     can jump from twenty and thirty meters. Just                    of Central and Southern           Today, it is very popu-        Skype:    petr.simek.motiv.prague.dmc
     remember: you must weigh at least 30 but not                    Bohemia from above. Cli-      lar to incorporate a team                                     MEMBER   OF

                                                                     ents can also take a ride     building event into a con-
     more than 120 kilos.
  Taste the Czech Republic!

                                                                                  Often these will be simple, but
                                                                                  nevertheless delicious, dishes, as
                                                                                  the aim of the entire Czech Specials
                                                                                  project is to return to the roots
                                                                                  of Czech cuisine, and conjure up
                                                                                  excellent food from a handful of top-
                                                                                  quality ingredients – food which will
                                                                                  transform Czech and foreign guests
                                                                                  into keen gastrotourists.
                                                                                  „I believe that thanks to this project,
                                                                                  not only will we manage to liven
                                                                                  up a number of our grandmothers‘
The Taste Czech Republic is joint        recipes from 16 regions of the Czech     exquisite recipes, but other clients,
project of the CzechTourism agency,      Republic.                                either local or foreign, will be tempted
the Association of Hotels and                                                     to visit Czech restaurants and pubs,
Restaurants and the Association          Should you not have time or              and we will prepare unforgettable
of Chefs and Confectioners.              inclination to try these recipes in      culinary experiences for them,“ says
The web page of the project              your own kitchen at home, look           Director of the CzechTourism agency is full of         for restaurants and pubs sporting        Rostislav Vondruška.
czech tasty recipes and a catalogue      the ‘Czech Specials’ logo. This
has been issued containing the           certification guarantees you’ll always
best of the specialities of individual   find national and regional specialities
regions in the Czech Republic. We        on the menu. Master chefs have
would like to extend an invitation to    chosen the Czech national speciality
you to join us on a journey through      svíčkova (sirloin beef in a thick
the Czech and Moravian gastronomic       carrot, parsley root cream sauce)
landscape, guided by selected            as a symbol of Czech cuisine, but
traditional recipes from touristic       on your travels around the a Czech
regions of the Czech Republic.           Republic you will discover many
                                         other tasty dishes specific to the
We would like to extend an               region. In the certificated restaurants
invitation to you to join us on          you’ll find not only regional
a journey through the Czech and          delicacies, but oftentimes the chef‘s
Moravian gastronomic landscape,          surprise as well, in the pleasant
guided by selected traditional           atmosphere of such restaurants.
TRAVEL TRADE GAZETTE                                                                        ww                                                                               November 2010
DESTINATION – CZECH REPUBLIC                                                                                                                                                                        13
     PILSEN European
   Capital of Culture 2015
                                                                Pilsen – city of beer and culture
                                                                West Bohemian capital Pilsen is known worldwide for its unique beer Pilsner Urquell.
  Pilsen invests into culture                                   Thousands of tourists come there every year to explore the traditional ways of making this
                                                                world famous beer as well to learn more about the city’s history and enjoy cultural and sports
  West Bohemian capital Pilsen which managed to get through
  to the final round of the European Capital of Culture 2015    events. From international airport Prague – Ruzyně it takes mere 45 minutes to reach Pilsen.
  competition, is working on major investment projects.                                         the images from Pilsen’s         sner Urquell brewery or          on average. In the evening
  Some of these will soon change the face and cultural life                                     coat-of-arms.                    Brewing Museum but also          you can get cosy in of the
  of the city. Key projects include a new building for J. K.                                       Tourists also seek the        take your children to the        local pubs with a pint of
  Tyl theatre which should be completed by 2014. In close                                       municipal orchard circuit,       biggest Czech science cen-       real Pilsner beer or check
  vicinity of an orchard circuit a new building of the West                                     created in mid-19th cen-         tre Technmania Pilsen,           out one of the cultural
                                                                                                tury in place of demolished      Puppet Museum or the             events. Festivals and open-
  Bohemian Gallery should be constructed, to display a                                          fortifications. It has many      ever so popular Zoological       air events, theatres, con-
  unique collection of Czech Cubist art and other marvels                                       interesting features such        and Botanical Gardens of         certs and events for young
  from its collections. A renovation of former Světovar                                         statues of two Pilsen-born       Pilsen.                          and elderly alike, all form
  brewery is planned so that the area can be used a centre                                      characters – world famous           There are so many at-         the cultural city of Pilsen
  for alternative arts and also seat the new Museum of Art                                      puppets Spejbl and Hur-          tractions in Pilsen and          that lives for its culture
  and Design. Revitalization of Štrunc‘s park will create new                                   vínek, the biggest large-scale   nearby that it is definitely     and arts.
  leisure areas located close to the historical city centre.                                    image Teatrum Mundi or           worth to stay in one its
  One of the first already complete projects are the Puppet                                     a natural lake in Mlýnská        great hotels and take day
                                                                The historical core of the      strouha.                         trips from there – Prague,
  Museum or leisure zone in Mlýnská strouha with a small        city is a great example of         In the city of beer you       Carlsbad or Šumava moun-
  lake, along which an attractive footpath runs from the city   well preserved Gothic urban     can naturally visit the Pil-     tains are only 80 km away              
  centre to Pilsner Urquell brewery. The Republic Square        planning. The spacious main
  also changed its look, there are now three modern water       square is dominated by the
  fountains with golden waterspouts that represent the          church of St. Bartholomew
  motifs from Pilsen city coat-of-arms.                         with the tallest church tower
                                                                in the Czech Republic,
           ;             townhouses are dominated
                                                                by the Renaissance townhall
                                                                with sgraffito decorations.
                                                                The Great Synagogue, third
                                                                largest in the world, built
                                                                in Moresque-Byzantine
                                                                style, is a popular place to
                                                                visit too.
                                                                    A brand new addition
                                                                to Pilsen’s tourist attrac-
                                                                tions are three modern
                                                                water fountains in corners
                                                                of the main square, with
                                                                gold-plated waterspouts in
                                                                the shape of a greyhound,
                                                                a camel and an angel i.e.

Kutná Hora as you don’t know it                                                                                                   Kačina for the lovers of Empire style
                                                                                                                                  and Czech countryside enthusiasts
Jesuit College, GASK and other surprises in Kutná Hora                                                                            The most important Empire style monument in the Czech
                                                                                                                                  Republic is national cultural heritage site Kačina chateau, not
Apart from St. Barbora’s        there are four exhibition                                                                         far from Kutná Hora (Central Bohemian region). You can get
Cathedral the skyline of        projects. Collection 1, 2, 3                                                                      there from Kutná Hora even by foot by a marked footpath that
Kutná Hora is also domi-        represents Czech art of the                                                                       is 8 km long. The chateau used to belong to an old, important
nated by the former Jesuit      20th century. The classics                                                                        Czech aristocratic family – the Choteks. At the beginning of
College. Its terrace has        of Czech modern art move-                                                                         the 19th century count Jan Rudolf Chotek had the chateau
been decorated with stat-       ment such as Štýrský, Josef
                                                                                                                                  built. Choteks resided here until 1911. The chateau has a
ues of saints in the man-       Čapek, Šíma, Gutfreund
ner of Prague’s Charles         are all represented. Another                                                                      groundplan in the shape of a bow arched towards the West
Bridge. The college was         project presents archives                                                                         with a rectangular main building and quarter-circle colonnades
built according to a project    of painter, graphic artist                                                                        that connect side pavilions with the central building and it is
of Italian architect Do-        and sculptor Emil Filla,                                                                          surrounded by a park landscape.
menico Orsi. Kilián Ignác       the author of Cubist oil                                                                              At present time the Museum is the site of the Czech
Dientzenhofer has also          paintings and also a series                                                                       countryside museum. Additional expositions include Chotek’s
probably contributed to         of Central Bohemian land-                                                                         library, theatre, apothecary and picture gallery. A new exhibi-
the construction of the         scape paintings. Erste Bank                                                                       tion about the history of eating was opened in 2010. There is
refectory. The college was      collection contains works                                                                         wheelchair access for the disabled, also to the stylish chateau
originally connected to the     of artists of Central and                                                                         interiors which present the lifestyle of Czech aristocracy. An
St. Barbora’s Cathedral by      Eastern Europe. GASK Gal-       souvenir. Other parts of the    and also take a nocturnal         unusual evening guided tour will take you back in time. You
a roofed gallery. Recently,     lery also displays a unique     Jesuit College will become      tour of the Cathedral of          will be the guests of count Chotek who will take you through
a contemporary cultural         Medieval illuminated relic      a space for music of various    the Assumption of the             his chambers and also the life stories of his family along
centre has been created         portraying the silver mining    genres, theatre and dance       Virgin Mary.                      with his servants.
in the refurbished spaces       in Kutná Hora. The gallery      performances.                      (UNESCO heritage site,             Some other fun thing to do: you can follow the oldest Labe
of this important Baroque       is offering its visitors com-       You can also follow an      architect Jan Blažej Santini
                                                                                                                                  region‘s railway called Kolín’s sugar-beet railway that runs
monument – Gallery of the       petitions and games that        unusual evening guided tour     Aichl, Baroque Gothic style)
Central Bohemian Region         will make any visit more                                                                          for 15 km towards Kolín. The carriages are pulled by a steam
                                                                of the Italian Court with       and enjoy the Gregorian
(GASK). At the moment           enjoyable and also a little     guides in period costumes       chant being performed.            or diesel engine. Refreshments are served too.
                                                                                                                                                                                                    Prepared by Marta Jedličková

  Accept our invitation to once a royal town, visit historical marvels such as the St. Barbora’s Cathedral and the Cathedral
  of the Assumption of the Virgin Mary, Italian Court and other monuments which reminisce of Kutná Hora’s glorious past.
  Follow the mazy alleys, taste local specialties or make the most of the rich selection of cultural events.
  Find out more at in English, German, Polish and Russian.
                            Guide Service Kutná Hora Ltd. – Information Centre
                            Palackého náměstí 377, 284 01 Kutná Hora, tel./fax: +420 327 512 378
     November 2010                                                                                                                                                                                        TRAVEL TRADE GAZETTE

     From Pardubice region – East Bohemia
      Horses and beyond
     Grand Pardubice stee-           exhibitions including          Renaissance chateau. The                   took place in 1874 and                        stud-farm in the world.                       all around the world and
     plechase takes place at         that of Bohemian crystal       chateau of Pardubice is                    generated lots of inter-                      A unique warm-blooded                         as part of a set-out it is a
     Pardubice racecourse.           galls. The noblemen of         one of the most popular                    est worldwide and still                       breeds of whitehorses                         real gem of many European
     Pardubice is the capital        Pernštejn family converted     tourist attractions in the                 does at present time.                         and blackhorses became                        royal courts. Discover the
     city of the Pardubice re-       the original fort, probably    region.                                    Horses are native to the                      a national heritage. Old                      Hippological Museum at
     gion. Pardubice chateau         dating back to the 13th           The first year of Grand                 whole region. In Kladruby                     Kladruby horse breed                          Slatiňany chateau which
     hosts many interesting          century, into a Gothic-        Pardubice Steeplechase                     you will find the oldest                      celebrates many successes                     was founded in 1940.

                                                                         Information for tourists guaranteed by the information centres                        Searchable database of monuments and other attractions, search criteria
                       Visit tourist portal                                                                                                                    include date or opening times
                                                                         Information on leisure activities in 9 different languages

                                          Trip planner – simple tool for planning your holiday or trip (works as an e-shop)
                                                                         Comprehensive events calendar
                                                                                                                                                               High quality map application that displays routes for in-line skating, walking,
                                                                                                                                                               cycling, cross-country skiing, horseback riding and canoeing/kayaking
                                                                                                                                                               Video presentations, virtual tours, audio gallery, webcames      •              Detailed information about active holidays options                                    High quality tourist programmes and experiential package deals
 • • •

      Museums of Pardubice region
        Betlém at Veselý hill        They form part of the             Museum of Puppetry is                   the Second World War,                         sgraffito decorations and                     the author of the most
     near Hlinsko represents a       Collection of Folk Build-      found in the town of Chru-                 puppets from 40 countries                     UNESCO World Heritage                         famous piece Vltava from
     colony of timbered houses       ings Vysočina which is the     dim. It presents family pup-               of the world.                                 Site, also boasts with the                    My Country series and also
     that have been built there      biggest open-air museum        pet theatres, puppets made                    Litomyšl chateau, a                        native house of Czech music                   of the most popular opera
     from mid-18th century.          in Bohemia.                    from the 19th century until                Renaissance building with                     composer Bedřich Smetana,                     Bartered Bride.

     Can culture be a tourist attraction?                           the winner – a proposal by                 Silesian-Ostrava castle and
                                                                                                                                                               North Moravia and Silesia offer
                                                                                                                                                              This region, neighbouring with Poland
                                                                                                                                                              and Slovakia, is a distinct part of the
                                                                    Dutch studio Maxwan. The                   its surroundings.                              Czech Republic. Our top picks are:
                                                                    initial idea of a cultural                     Černá louka and its                           Karlova Studánka SPA                          Prosper Golf Club Če-
                                                                    cluster came from a young                  surroundings as well as                        lies in the centre of mountain               ladná found in the Beskydy
                                                                    Czech architect Adam Ge-                   the nearby, well-known                         range of Hrubý Jeseník, in the               mountains at 455 metres above
                          CANDIDATE FOR THE EUROPEAN                brian who was inspired by                  Stodolní street have been
                          CAPITAL OF CULTURE 2015 TITLE                                                                                                       valley of the Bílá Opava. The                the sea level offers two master
                                                                    the Černá louka grounds.                   filled with crowds of 20 000                   spa tradition ( treatment of                 18-hole courses which have
                                                                    According to the winning                   fans of international music                    respiratory disorders) was                   been designed by professional
     It’s got to be. Tourism is         The pilot project be-       proposal, the project will                 festival Colours of Ostrava.                   founded in 1785.                             Spanish PGA player Miguel
     not only about spending         hind the bid is creation of    encompass a concert hall,                  Every year more than 100                          Darkov spa lies close to                  Angel Jimenez.
     time in the mountains, on       the so-called Černá louka      a new gallery, a centre of                 bands and artists from the                     Karviná town and the Polish                      Holy mountain of Rad-
     a beach, playing sports or      (Black Meadow) cluster.        contemporary music, a                      whole world, representing a                    border. It was established in                hošt in Beskydy was al-
     eating out. Many people         International architectural    school complex and resi-                   variety of music genres, at-                   1867. The main element of any                legedly the seat of pagan
     want to get carried away        competition announced          dential areas built around                 tend the festival. Thousands                   spa treatment is the natural                 god Radegast since ancient
     by something beautiful,         by the city council on 1st     a modern multi-purpose                     of people also flock to the                    iodine-bromine mineral water                 times and also where Slavs
     enchanting, entertaining        February attracted almost      park of 21st century, close                city for international music                   (salt brine).                                celebrated spring solstice.
     in their leisure time. All of   70 renowned architectural      to the Ostravice river whose               festival Janáček’s May and                        Similar type of highly con-               It offers amazing views on
     this is offered by culture.     studios and offices.           course will be turned into                 Folklore without boundaries                    centrated mineral water is also              the Beskydy mountains and
     Ostrava has a long cultural        Eleven members of the       a leisure zone. Across the                 in August, among many                          used by Klimkovice spa near                  also their valleys. Tourists
     tradition and recently it has   expert jury, including ar-     river another tourist at-                  others.                                        the region’s capital of Ostrava.             can admire the interesting
     been given more space than      chitect Josef Pleskot, chose   traction can be seen – the                                         (ok)                   A well-planned modern archi-                 buildings by Dušan Jurkovič
     ever. In September 2010
                                                                                                                                                              tecture of the spa town creates              from 1898 in the style of folk
     the city of Ostrava got to
                                                                                                                                                              a pleasant atmosphere.                       Art Nouveau.
     the final round of the bid
                                                                                                                                                                  Mining museum OKD                            Hradec nad Moravicí
     for European Capital of
                                                                                                                                                              in Ostrava on top of Landek                  chateau consists of White
     Culture 2015 title. It has
                                                                                                                                                              hill, which has been named a                 and Red chateau buildings.
     lost to West Bohemian
                                                                                                                                                              natural heritage site in 1992,               The White chateau gained
     city of Pilsen, however,
                                                                                                                                                              is the biggest of its kind in                its current Empire style look
     its ambitious plan for nu-
                                                                                                                                                              the country.                                 after a fire at the end of the
     merous cultural projects
                                                                                                                                                                  Dolní Vítkovice indu-                    18th century while the Red
     and events stays firmly in
                                                                                                                                                              strial area originates from                  chateau in Tudor Gothic styles
     place. These include in-
                                                                                                                                                              the first half of the 19th cen-              now serves as a hotel and has
     ternational festivals, rich
                                                                                                                                                              tury and in 2002 it became a                 a famous restaurant. Many
     offering of theatres and
                                                                                                                                                              national technical monument                  special guests stayed there
     galleries, encounters with
                                                                                                                                                              and aims to be included on                   including Mozart, Beethoven,
     music or folklore as well as
                                          Visualization of the winning project Černá louka cluster by Ostravice river                                         the UNESCO list.                             Liszt, Paganini.
     architectural projects.

                                                                      MORAVIAN-SILESIAN REGION ONLINE – CHOOSE HOW TO SPEND YOUR HOLIDAY IN THE REGION FROM THE COMFORT OF YOUR HOME

                                                                           W. MSREGION.
                                                                       W W W. MSREGION.CZ                 English and Polish versions, more languages to be added throughout the year.
                                                                                                                Are you looking for ideas and recommendations for trips, holidays,
                                                                                                              adrenaline experiences, cultural events or accommodation in the Mora-
                                                                                                              vian-Silesian region? Find contacts for information centres? Then look
                                                                                                               no further than on our website with its plethora of useful information!
                                                                        We offer top picks for youngsters and grown-ups, for hikers, cyclists, downhill and cross-country skiers, foodies,
                                                                                                           fans of wellness and adrenaline junkies....
TRAVEL TRADE GAZETTE                                                                                                                                                                   November 2010
DESTINATION – CZECH REPUBLIC                                                                                                                                                                                   15
 Opportunity for you too
                                                                     Visit Písek … it’s hot!
                                                                     This picturesque town has been
                                                                     flourishing on the river Otava
                                                                     since the 13th century when it
 TOURPROPAG, the main national competition assessing pro-            was founded by Czech kings.
 motional materials prepared by municipalities and regions, is       Today’s Písek still oozes history
 entering its 15th season. The event is organised by the Town        yet lives a contemporary urban
 of Písek in cooperation with the Czech Tourism agency and           life. You will find high quality
 also with TTG Czech EUROREGIONpropag category.                      accommodation facilities and
      This category gives an opportunity to assess the quality       places to eat out, many intere-
 of published materials. EUROREGIONpropag is a presentation          sting events, sports grounds and
 of promotional materials by a tourists region of Europe larger      MICE facilities there too. You
 than a single municipality.                                         can make nice day trips from
     Registration for the competition can be done at www.            Písek to its surroundings, for In the EUROREGIONpropag category, a set of            instance to the two marvels of
 4 to 8 different printed materials (printed since January 01,       Orlík dam – Zvíkov castle and
 2009) is to be sent to the organizers before April 30, 2011.        Orlík chateau.
 This registration is free of charge. The evaluation criteria are
 the aesthetic aspect and presentation of the materials, the           Not to be missed:                              Best events of 2011:                        How to get to Písek:
 graphic design and information value of the set.                      National cultural heritage site:                                                           By road from Prague or Pilsen
                                                                                                                      Cipískoviště 20 – 22/05: an event
      The exhibition will be held in the Malt House of Písek           Stone bridge (the oldest preserved                                                         (1.5 hrs), České Budějovice and
                                                                                                                      for general public involving fun
 from May 27 until June 06, 2011. There is also a professional         one in the Czech Republic) and                                                             Tábor (1 hr)
                                                                                                                      and games with sand for children
 meeting accompanied by further events being held on May               National stud farm                                                                         By coach from numerous locations,
                                                                                                                      and accompanying adults
 26 and 27 including the announcement of the prize winners.            Prácheň Museum in the building                                                             Student Agency direct coach line
 For more information on the Town of Písek visit www.pisek.                                                           Municipal festival 10 – 11/06: the          runs several times a day on route
                                                                       of the former royal castle
 eu. Past winners of the Euroregion propag category include                                                           town centre will become alive and           Prague–Písek–České Budějovice–
 Spain, Croatia, France and Switzerland.                               Malthouse – an unusual cultural                offer an entertaining line-up for           –Český Krumlov
                                                                       space with permanent exhibitions               the whole family                            By direct trains from Prague, České
                                                                       of children’s illustrations
                                                                                                                      Festival Upon the River 29/7 –              Budějovice and Tábor
                                                                       Functional historical municipal                07/08: multi-genre event aimed
                                                                       water plant with a museum of                   at presenting film art
                                                                       Contemporary refurbishment of                  International folklore festival
                                                                       Bakaláře area with archeological               17 – 21/08
                                                                       findings; now you can also climb               Biennale of cartoons attended by
                                                                       up the Provost Church tower from               Czech and foreign caricaturists –
                                                                       here and enjoy the great views                 September
                                                                 – you will find detailed directories of accommodation, gastronomic, cultural and sports facilities,
                                                                             a list of places of interest, events calendar, photo gallery and panoramatic tours, maps with route search,
 Amara Zemplinerová, Managing Director of TTg Czech,
                                                                            recommended activities for hikers, cyclists, climbers or water sports fans, package deals, themed tours....
 participating publication of the EUROREGIONpropag
 category, handed the EUROREGIONpropag 2010 award                                            Information Centre Písek, Heydukova 97, tel./fax: +420 382 213 592,
 to the winners.                                                                              e-mail:, communication in English and German

News from Hluboká na Vltavou      For instance, the European                                             century it was converted
                                                                                                                                         FROM SOUTH BOHEMIA
                                                                    The Centre for relaxation                                            Vyšší Brod Monastery – This Cistercian monastery, not even
                                  Week of Sports and Well-          and wellbeing has recently           from a Baroque castle into      50 km from Český Krumlov, is a real jewel of Gothic architecture.
                                  ness for Women and the            opened in Hluboká too. This          a South Bohemian version        It was founded in 1259 by an important Czech aristocratic family
                                  European Junior Baseball          establishment offers great           of the Windsor castle which     of Rožmberk. Visitors can admire a picture gallery featuring Czech
                                  Championship both took            fitness, wellness and spa            enchanted pricess Eleanor so    Baroque paintings, Philosophical Halls with 70 000 volumes and
                                  place there this year.            therapy facilities, including        much that she convinced her     200 manuscripts on parchments and 400 incunabula i.e. books
                                      Stunning alley lined with     the latest treatment tech-           husband prince Jan Adolph       printed before 1500. Theological Hall boasts with an extensive
                                  centuries-old oak trees lead-                                          II. about this reconstruc-      collection of Bibles in more than 40 languages. You can also
                                  ing from Hluboká na Vltavou                                            tion. Hluboká nad Vltavou       visit other rooms, chapel and the cloister church.
When you’re approaching           to České Budějovice became                                             chateau belongs to the          South Bohemian town of Tábor with an urban heritage zone
South Bohemian town of            a much sought-after inline                                             Czech state nowadays and        unveils the history of the reformist Hussite movement. The Hus-
Hluboká na Vltavou by road        skating, cycling and walking                                           its incredible rich interiors   sites founded the town in 1420. Many monuments in the town
from České Budějovice,            path. On the right-hand                                                can be explored not only        and also its nearby surroundings such as the Baroque cathedral
the white outline of the          side you will see the local                                            during the summer season        in Klokoty are much sought-after destinations of tourists. Visitors
chateau appearing in front        golf course while on the                                               but also on special winter      from abroad can use the foreign language audio guide that will
of you will make feel you         left-hand side you will be        nologies. The centre will also       tours. You will be able to      take them around the Old Town. It is available in Czech, English,
entered a fairy tale. Little      passing one sports grounds        offer medical physiotherapy,         see the chambers of the last    German, Dutch and French.
wonder that this chateau,         after another. Baseball field,    plastic surgery, aesthetic           inhabitant, prince Adolph       Region’s capital of České Budějovice has a beautiful qua-
built in Tudor Gothic style,      tennis courts, football pitch,    dental treatments and other          who fled abroad with his        dratic main square lined with pretty townhouses with arcades.
recently won the title of         children’s playground with a      medical treatments that may          wife Hilda in 1939 before       In the middle of the square there is Samson’s water fountain.
the most romantic place           giant wooden castle, adrena-      require physiotherapy after-         the arrival of Nazis. There     The 72m high Black Tower offers amazing views of the whole
in the Czech Republic. If         line park, pétanque area.         wards. There is also a luxury        are many cultural and social    countryside. The city is known for the production of Budvar beer
you haven’t been there for        Sport has become a major          accommodation facility, a            events held at the chateau,     and Kooh-i-noor pencils.
a while, you will be perhaps      attraction for tourists and       five-star hotel available for        for instance EU ministers       Town Třeboň lies next to the pond Svět. Large chateau premises
suprised to find one of the       more and more of them             patients and guests.                 met here in the past. The       with a park and the historical core are great for walks. Famous
largest sports and wellness       flock to Hluboká. The town           Hluboká nad Vltavou               chateau also boasts with        mud spa is also found in the town. The area surrounding Tře-
facilities in the country hid-    offers 43 restaurants, four       chateau has belonged to the          Aleš’s Gallery with a col-      boň is known for its ponds that are a home to the most popular
den under the tree tops and       four-star hotels, modern          Schwarzenberg family from            lection of Gothic Madonna       Czech fish – carp. You can try it cooked in different ways in
greenery below the chateau.       outdoor swimming pool.            17th century, then in 19th           statues.                        local restaurants.
                                                                                                                                                                                                               Prepared by Marta Jedličková

                                                                Visit South Bohemia
                                           This website available in English and German will tell you more about the pictureque region of South Bohemia that
                                           neighbours with Germany and Austria. It unveils its nature sites, historical monuments including UNESCO heritage
                                           sites, and the most popular and interesting tourist attractions while also listing upcoming events, packages and special
                                           offers as well as tips for active holidays in the region. It advises on accommodation, eating out and other services.
                                           Don’t forget to visit one of the Czech Republic’s most sought-after regions.
                               November 2010                                                                                                                                                       TRAVEL TRADE GAZETTE
16                             DESTINATION – CZECH REPUBLIC

                               Travels from Luhačovice – East Moravia                                                                                                The origins of Moravian spa of Luhačovice
                                                                                                                                                                     date back to the end of the 18th century.
                                  City of Zlín – city of         rise building made use          also in a café that becomes        ZOO Zlín Lešná – This
                               Tomáš Baťa – This city is         of then rather novel fast       open-air in the summer          zoological garden will let          Its natural spring water with high mineral
                               a mere half an hour drive         elevators, its representa-      months. Close to this           you explore environments
                               away from Luhačovice but          tive parts were inspired by     phenomenal building you         of Africa, Asia, Australia
                                                                                                                                                                     content help to treat illnesses of respira-
                               easily accessible by public       art deco style of American      will find the shoemaking        and South America. You              tory and digestive systems. The picturesque
                               transport. Zlín is known          skyscrapers. This 17-storey     museum with thousands of        can take a tour of the zoo
                               for its Baťa’s architectural      building was opened to the      exhibits, documenting the       by a special zoo train. In
                                                                                                                                                                     lanscape surrounding Luhačovice is en-
                               style which makes a distinct      public aftern an extensive      history of shoes home and       the middle of the gardens           hanced by buildings by Dušana Jurkovič
                               contribution to the Euro-         reconstruction carried out      abroad. It showcases the        a fairy-tale like chateau           in the style of folk Art Nouveau. Many of
                               pean modern architecture          in 2003-04 by Zlín region.      most comprehensive col-         Lešná is located, with un-
                               of the 20th century. The          The unique elevator made        lection of Baťa’s products      derground premises that are         them have been converted into four-style
                               main personality behind all       into a moving office of         from 1894-1945.                 a home to exotic animals.           hotels. Trips can be made to the stately
                               this was architect Vladimír       5x5m, with air condition-          Barum rallye Zlín has        There are four restaurants
                               Karfík (1901 – 1996). He          ing, phone switchboard,         celebrated its 40th anni-       in the area to satisfy any          castle of Buchlov, Buchlovice chateau,
                               studied in Prague, in Paris       hot and cold water is on        versary in 2010. This most      cravings.                           national heritage sites of Hluk and Vlčnov,
                               with Corbusier and also in        display there. The terrace      famous Czech car race              Buchlovice chateau,
                               the US. Already in 1931 he        of the building offers a        is part of the European         located close to majestic           Baťa’s canal.
                               created the first high-rise       spectacular view on the         Championship and also the       castle of Buchlov, is one the
                               building project for Zlín.        surrounding natural and         prestigious international       most important Baroque-                              Distances:
                               The peak of his work in           urban landscape; the latter     series Intercontinental         style aristocratic residences
                               Zlín was the completion           one includes the so-called      Rally Challenge, attended       in the Czech Republic. Its            Prague–Luhačovice by highway to
                               of administrative building        Baťa housing colonies made      by top teams from the           Baroque garden and exten-             Brno and then via Kroměříž 340 km
                               no. 21. This was the head-        of family houses built for      whole world. The start and      sive English park, one of the
                               quarters of shoe-making           employees of the Baťa shoe      finishing lines of the race     most beautiful historical
                                                                                                                                                                          Brno Tuřany Airport 100 km
                               company Baťa, founded             company. Refreshments are       are located in Zlín and it      gardens in the country, are                 Vienna Airport 180 km.
                               in Zlín in 1894. The high-        offered on the terrace and      takes place in August.          particularly remarkable.

                               Augustinian House – a pleasant and inspirational oasis of Luhačovice
                                                                                                 after one of the most famous    personal life. He met with        tel managed to seamlessly       is a true oasis for the body
                               Luxury that seeks to be different                                 Czech music composers           three interesting women           connect its historical part     and mind where experi-
                               A Neo-Renaissance building        been constructed at the         Leoš Janáček. He began to       there who happened to             with a newly-built part         enced therapists including a
                               with historicist English influ-   beginning of 20th century                                                                         and to match the histori-       Czech-french spa treatment
                               ences in a quiet neighbour-       for Augustinian monastery                                                                         cal exterior with modern,       specialist look after the
                               hood of the largest Moravian      of St. Thomas in Old Brno.                                                                        elegant furnishings in a very   guests. The hotel has also
                               spa town of Luhačovice            It is adjoined by St. Thomas                                                                      sensitive way during the        great sport resources. Excel-
                               underwent a major refur-          chapel in neo-Gothic style.                                                                       reconstruction. Glassed-in      lent wellness services and
                               bishment worth 110 million        The renovated chapel has                                                                          restaurant with a terrace       experiential dining, courtesy
                               CZK and turned into a             hosted many weddings up                                                                           and a splendid view on the      of a foreign-trained chef, are
                               four-star luxurious wellness      to date. The hotel has 26                                                                         surrounding area evokes the     to become the main selling
                               and spa hotel Augustinian         rooms, each decorated differ-                                                                     feeling of an oasis. Indeed,    points for this hotel aimed at
                               House. The building has           ently, and also a suite named                                                                     the hotel’s welness centre      upscale clients.          maj

                                                                                                 visit Luhačovice on regular     inspire his works too. Life
                                                                                                 basis from 1903, the last ten   story of Kamila Urválková
                                                                                                 years until 1928 he stayed      became an inspiration for
                                                                                                 in Augustinian House. He        the opera Destiny. „People
                                                                                                 composed Glagolitic Mass        like human stories,“ claims
                                                                                                 here and also worked on         the hotel director Roman
                                                                                                 the opera Cunning Little        Taťák, „and here’s a story
                                                                                                 Vixen there.                    that is not a legend, but a
                                                                                                     Visitors from abroad are    true story.“
                                                                                                 attracted mainly to the local       Augustinian House prides
                                                                                                 festival of Janáček’s music.    in its family feel and friendly
                                                                                                 Luhačovice also enable them     atmosphere as well as its
                                                                                                 to find out more about his      first class services. The ho-
Prepared by Marta Jedličková

                                                                                                                    Enjoy the pleasant atmosphere of Luhačovice, Moravia’s largest
                                                                                                                    spa, where gastronomy is a thrilling experience, the luxury wellness
                                                                                                                    centre, and the place which inspired composer, Leoš Janáček.

                                                                                          A. Václavíka 763 26 Luhačovice, Czech Republic, Phone: +420 577 113 666
                                                                  TRAVEL TRADE GAZETTE                                                                                                                                                         November 2010
                                                                  DESTINATION – CZECH REPUBLIC                                                                                                                                                                      17
                                                                  EXPERIENCE BRNO – THE MORAVIAN CAPITAL                                                                                            SELECTION OF EVENTS IN BRNO
                                                                                                                                                                                                    AND ITS SURROUNDINGS IN 2011
                                                                                                                                                                                                             Brno – a city in the middle of Europe
                                                                                                                                                                                                               20th May 2011 – 5th June 2011
                                                                  Brno is the Moravian capital and                                                                                                    Entertainment festival under the castles of Špilberk and
                                                                                                                                                                                                          Veveří with a fireworks display Ignis Brunensis.
                                                                  a starting point for trips to explore
                                                                                                                                                                                                                       Theatre World Brno
                                                                  natural and cultural wonders of
                                                                                                                                                                                                                             June 2011
                                                                  South Moravia. It boasts with many                                                                                                        
                                                                  important monuments that are a                                                                                                     International theatre festival featuring a Mask festival and
                                                                                                                                                                                                         Night of the jugglers will liven up the city centre.
                                                                  testament to its rich past.
                                                                  Just a quick glance at the      its main attraction is the      underground casemates. In       piece of German architect                International folklore festival Strážnice
                                                                  skyline of the city of Brno     local prison. In Brno it is     the summer its courtyard        Ludwig Mies van der Rohe
                                                                  will draw your eyes to the      indeed the case: the royal      belongs to the Shakespeare      is listed among the UNESCO                   23rd June 2011 – 26th June 2011
                                                                  Cathedral of St. Peter and      castle Špilberk has served as   and music festivals.            World Heritage Sites (latest                     
                                                                  Paul, also known as Petrov.     the infamous ‚prison of the         The second castle of Brno   updates can be found at: www.      A traditional festival of folk music, dancing and costumes.
Foto: V. Madr, archive Automotodrom Brno, archive Veletrhy Brno

                                                                  Its slender Gothic silhouette   nations‘ in the 18th century    called Veveří, towering above
                                                                  with two towers has not         when Austrian convicts,         the Brno dam, is a popular           Brno is easily accessible     Napoleonic Days in Slavkov (Austerlitz) near Brno
                                                                  been dominating the city        Italian carbonari and oth-      tourist destination.            thanks to direct flights from
                                                                  for too long though – the       ers were held captive there.        A real gem of modern        London. Make the most of                       12th – 14th August 2011
                                                                  towers were only completed      At present time the castle      architecture in Brno is the     this convenient connection               
                                                                  at the beginning of the 20th    offers visitors a range of      world famous Tugendhat Villa,   and explore the marvels of
                                                                  century.                        permanent exhibitions as        currently undergoing a major    Brno and the surrounding               A memorial event on the occasion of Napoleon’s
                                                                      Few cities can claim that   well as a guided tour of the    refurbishment. This master-     region.                                                 anniversary.

                                                                                                                                                                                                        Cardion ab Grand Prix of the Czech Republic
                                                                                                                                                                                                                        August 2011
                                                                                                                                                                                                       World Championship of road motorcycles attended by
                                                                                                                                                                                                                    world’s leading racers.

                                                                                                                                                                                                                    International trade fairs
                                                                   Tourist information centre of the city of Brno                  Tourist Information Centre – South Moravia
                                                                                                                                                                                                                           All year round
                                                                              IC Radnická 8 (Old Town Hall), 602 00 Brno           Radnická 2, 658 78 Brno
                                                                              Tel.: + 420 542 427 150                              Tel.: + 420 542 427 170                                                         
                                                                              E-mail:                              E-mail:                                                  Brno Exhibition Grounds host a number of major
                                                                              Web:                                  Web:                                          international trade fairs and industry events all year round

                                                                  Surroundings of the city of Brno – South Moravia                                                                                  MORAVIA CONVENTION BUREAU
                                                                  Chateau Slavkov-Austerlitz      signed, marking the victory     Zelená hora near Žďár nad       and co-creator of the Art
                                                                  – The chateau has been for      of Napoleon over the Aus-       Sázavou, today a UNESCO         Nouveau style, author of                                        Thanks to its convenient
                                                                  more than four centuries        trian and Prussian armies.      World Heritage Site). The       many theatre and advertising                                    location in the middle of
                                                                  linked to the prominent         The chateau also organizes      majestic cathedral body of      posters, book illustrations                                     Europe and a wide selec-
                                                                  Moravian aristocratic fam-      tours of the main battles       the Rajhrad church of St.       and also the spectacular                                        tion of accommodation
                                                                  ily of Kounitz. They had        sites around Slavkov. These     Peter and Paul is 40 metres     painting series Slav Epic, was                                  facilities, South Moravia
                                                                  the original Renaissance        include Pratec hill where in    long and its four domes         born in Ivančice near Brno.                                     and the city of Brno are
                                                                  residence converted into a      1912 a peace memorial was       reach over 30 metres high.      Museum in Ivančice hosts                                        much sought after MICE
                                                                  Baroque castle. At present      built, later joined by a mu-    The monastery library, with     themed exibitions in the                                        destination. It ticks all
                                                                  time the chateau is a prop-     seum. Many war memorial         ceiling fresco decorations,     Alfons Mucha Memorial.                                          the boxes – safety, easy
                                                                  erty of Slavkov municipality    events take place there.        rich stucco and gold-plated     Other famous natives – Ab-                                      accessibility, wide range
                                                                  and since 2008 it has been      Benedictine monastery in        details, and 60 000 volumes,    bot Johann Gregor Mendel,                                       of attractive venues and
                                                                  a national cultural heritage    Rajhrad – Museum of Mora-       is equally stunning. After      founder of genetics, lived in                                   tourist attractions.
                                                                  site. The chateau boasts with   vian Literature – One of the    an extensive reconstruction     the Augustinian monastery         Moravia Convention Bureau offers assistance to local
                                                                  an extensive chateau park.      key personalities behind the    of the whole complex, the       in Old Brno. Brno is also         and international organizations when planning their
                                                                  Guided tours present the        building of the Benedictine     monastery became the site       linked to the life of music       congresses, conferences and incentive events in South
                                                                  representative premises of      monastery in Rajhrad near       of the Museum of Moravian       composer Leoš Janáček.            Moravia and in the city of Brno. Comprehensive in-
                                                                  the chateau including the       Brno was the famous Prague      Literature in 2005.             Every two years the city          formation can be found in MICE tourism in South
                                                                  Historical Hall where the       architect Jan Blažej Santini    Alfons Mucha birthplace         hosts an international music      Moravia brochure that is also available online.
                                                                  peace treaty after the battle   Aichel (who also designed       – One of the great per-         festival commemorating
                                                                                                  the pilgrimage church at        sonalities of European art      this artist.
                                                                                                                                                                                                    More information at
                                                                  of Austerlitz in 1805 was


                                                                                                                                                                                                       Welcome to
                                                                                                                                                                                                    South Moravia

                                                                   Pick a trip from our selection

                                                                     -   select your walk or cycling trip
                                                                     -   download the route onto your GPS
                                                                     -   get the latest updates
                                                                     -   book your accommodation

                                                                     ...all at
                                                                        or                  English,      German,        Spanish,       Italian,      Polish and         Russian versions available
     November 2010                                                                                               TRAVEL TRADE GAZETTE
18   NEWS

     The trade fair HOLIDAY WORLD is the most important presentation
     of travel agencies, domestic regions, national tourism boards and other
     services for the travel industry in the Middle Europe. For its 20th year,
     the event will offer not only presentations of many different countries,
     but also its traditional sub-section Region World 2011, which reviews
     the presentations of regions in the Czech Republic. In addition to the
     interesting exhibits, the upcoming year of the fair plans also to feature
     an attractive accompanying programme, not only consisting of the travel
     film festival World Film but also a series of seminars, conferences and
     workshops on key themes in the tourism industry.
        As well, it will continue with its tradition of holding two commercial
     days. Despite of economic crisis the organizers register approximately
     the same interest of the exhibitors to present their services in Prague.
     Everything of importance in travel can be found at the Prague Exhibition
     Grounds in Holešovice.

     The fourth presentation of           from the Czech Golf Travel
     the event at the same time           Association, the Czech Golf
     as the travel fair HOLIDAY           Federation and CzechTour-
     WORLD and the prime lo-              ism will create a prestigious
     cation at the entrance of the        and representative forum
     whole fair underscored the           for golf tourism in the
     justification for presenting         Czech Republic with an
     golf tourism and the travel          international reach. GOLF
     industry together. The next          WORLD PRAGUE is the
     year of GOLF WORLD                   only fair in the Czech Re-
                                                                                                   20th CENTRAL EUROPE‘S PREMIER TOURISM INDUSTRY EVENT
     PRAGUE, in cooperation               public with the official sup-
     with professional partners           port of CzechTourism.

                                                                                   20th            TOP GASTRO
                                                                                  IVERSARY         GOLF WORLD PRAGUE
             Australia                          New Zeland
       Bosna and Herzegovina
                                                 Portugal                     ANN
          Czech Republic

                                                                                                   10. - 13. 2. 2011
        Dominican Republic                        Greece
              Finland                            Romania
               France                           San Marino
              Croatia                            Slovakia                                          Prague Exhibition Grounds Holesovice
               Ghana                             Slovenia
                                                 Sri Lanka
                                           United Arab Emirates
                 Italy                             Spain
               Japan                              Sweden
                Cuba                            Switzerland
               Cyprus                             Taiwan
              Hungary                            Tanzania
               Malta                             Thailand
              Germany                             Tunisia
               Nigerie                            Turkey
            Netherland                            Ukraine
              Norway                           Great Britain

      THE FAIRS IN 2010
       Number of exhibitors ........................................ 690
       Countries represented ....................................... 47
       Represented foreign tourist boards .................. 32
       Exhibition area brutto(sq. m.) ....................17 400
       Number of visitors .......................................31 710
       Professionals ................................................7 105
       Media representatives ..................................... 810
TRAVEL TRADE GAZETTE                                                                                          November 2010
DESTINATION                                                                                                                                       19

Slovakia, a Unique Destination in the Heart of Europe
                                          S lo v ak ia is wh ere ol d meet s new. It is a coun tr y with be autiful
                                          unspoiled nature; you can trip over a multitude of cultural treasures.
                                          Y o u c a n b e pa mpered a t spa s, f ee l an un for g e ttable adr e n alin e
                                          buzz in the mountains in both the winter and summer, marvel
                                          at i ts n a t ura l a nd c ul t ura l UNESCO wor ld he r itag e s ite s , s avor
                                          e v e r y mout h f ul of t h e c ount rysid e, tak e an ur ban br e ak . Slovak ia
                                          s i ts i n t h e h ea rt of Europe a nd a s ce n s ion to the EU an d join in g
                                          th e E u ro z one h a v e t remend ousl y be n e fitte d the e n tir e coun tr y.
                                                                                        Slovakia has excellent attractions
                                                                                    for spending active holidays in both
                                                                                    the summer and winter. The Tatras
                                                                                    Mountains (the High Tatras and the
                                                                                    Low Tatras) are great for a winter
                                                                                    holiday and are located only 3 hours
                                                                                    from Bratislava. The Slovakian histori-
                                                                                    cal cities and towns have a rich history
                                                                                    and historical heritage from that spans
                                                                                    all periods. They are spread all over
                                                                                    Slovakia. Many of them have precious
                                                                                    historical centers and 18 towns are
                                                                                    listed as urban monument preserva-
                                                                                    tion areas. Historical cities and towns
                                                                                    are suitable for teambuilding events
                                                                                    and incentive tourism. Slovakia also
The capital city of Slovakia is strate-   The recently opened new terminal          features a beautiful countryside that
gically located – close to the borders    at Bratislava’s international airport     complements picturesque Slovak vil-
of Austria, Hungary and the Czech         makes the city easily accessible for      lages full of folk traditions. To feel Slo-
Republic. Bratislava is a compact         MICE groups. For more international       vakia, you have to taste its traditional
city with a historical pedestrian         flights from all around the world,        cuisine and excellent wines. “Bryndza”
zone. There are several major hotels      Vienna’s international airport is a       is a traditional Slovak specialty made of
located in the historic Old City area.    mere 35 minutes away.                     sheep cheese.

                                          The 46th edition of the country’s         with its conductor Neeme Järvi and
                                          most important international music        soloist Dagmar Pecková, and the
                                          festival – the Bratislava Music Festi-    Budapest Festival Orchestra with
                                          val – will take place, as it does every   Ivan Fischer and pianist Emanuel
                                          year, between the end November and        Ax. The highlight of the festival
                                          the beginning of December 2010.           will be a guest performance by the
                                             From 19 November to 6 December,        Mariinsky Theatre Orchestra from
                                          several major symphonic orchestras,       Saint Petersburg with its legendary
                                          along with great conductors and           conductor Valery Gergiev.
                                          singers, will perform in Bratislava.         The audience can also look forward
                                          Included are the Czech Philhar-           to a performance by the excellent
                                          monic Orchestra under the direc-          Slovak soprano Lubica Orgonášová
                                          tion of Ken-Ichiro Kobayashi, The         with the Camerata Salzburg or-
                                          Residential Orchestra of The Hague        chestra.

                                          The second largest city in Slovakia –     fascinating atmosphere will provide an
                                          Košice – will become, together with       original platform for education as well
                                          the French city of Marseille, the         as creating and presenting art.”
                                          European City of Culture in 2013.             However, you don’t have to wait
                                          This once-forgotten town somewhere        until 2013 to visit Košice. It is defi-
                                          far on the eastern border of the Eu-      nitely worth a visit today. Its historic
                                          ropean Union is quickly becoming a        centre is the largest urban monument
                                          very European city.                       preservation in the Slovak Republic.
                                              And what can you look forward to      In addition, one should not miss St.
                                          in Košice? Košice’s key project as the    Elisabeth’s Cathedral, the easternmost
                                          European Capital of Culture 2013 is       Gothic cathedral in Europe. Another
                                          the Kasárne – KULTURPARK. This            must-do is to take a stroll down Main
                                          project involves the transformation       Street, which is lined with Gothic
                                          of a former military warehouse into       and Baroque churches.
                                          a modern and unique centre of Slo-            Ice hockey lovers will want to visit
                                          vak cultural life. According to the       Košice between 29 April and 15 May
                                          Mayor of Košice, František Knapík,        2011, when it will, along with the
                                          “This complex of highly historical        Slovak capital Bratislava, host the
                                          post-industrial buildings and their       World Cup.

The largest Slovak ski resorts offer a    novaly Snow Park, Jasná in the Low        is available for 10 or 15 days, or for
common ski pass for the 2010-2011         Tatra Mountains, Park Snow Štrbské        the entire season. And what is more,
season at very reasonable prices. Now     Pleso, Tatranská Lomnica in the High      the 10 and 15 day passes do not have
you can ski on 85 kilometers of ski       Tatra Mountains and Velká Rača Snow       to be used on consecutive days; they
slopes in five different resorts – Do-    Park – all with one ski pass. The pass    are good throughout the season.
It´s really worth it
 Great atmosphere, fantastic people, lots of fun.
              Prague is great, come and see it!

      Paul Stamp / MANCHESTER

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