The 2011 Report on Automatic Test and Measurement Equipment: World Market Segmentation by City by ICONGroup

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									  The 2011 Report on Automatic Test
       and Measurement Equipment:
  World Market Segmentation by City




                                         by
                              Philip M. Parker, Ph.D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore and Fontainebleau, France)




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                                        About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America
and Europe.


                                         About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.


                                      Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.




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Note: as statements and statistics in this report are forward-looking, the reader needs to read the
last chapter for disclaimers and user agreement provisions.




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                                                                                         Contents         v


Table of Contents
1     INTRODUCTION & METHODOLOGY                                                                     11
    1.1     Overview and Definitions                                                                 11
    1.2     Market Potential Estimation Methodology                                                  11
       1.2.1    Overview                                                                             11
       1.2.2    What is Latent Demand and the P.I.E.?                                                12
       1.2.3    The Methodology                                                                      12
          1.2.3.1    Step 1. Product Definition and Data Collection                                  14
          1.2.3.2    Step 2. Filtering and Smoothing                                                 18
          1.2.3.3    Step 3. Filling in Missing Values                                               18
          1.2.3.4    Step 4. Varying Parameter, Non-linear Estimation                                18
          1.2.3.5    Step 5. Fixed-Parameter Linear Estimation                                       19
          1.2.3.6    Step 6. Aggregation and Benchmarking                                            19
2     USING THE DATA                                                                                 20
3     CITY SEGMENTS RANKED BY MARKET SIZE                                                            21
    3.1    Top 15 Markets                                                                            21
    3.2    Markets 16 to 30                                                                          22
    3.3    Remaining Cities by Market Rank                                                           23
4     CITY SEGMENTS IN ALPHABETICAL ORDER                                                           126
    4.1    A: from Aalborg to Az Zawiyah                                                            126
    4.2    B: from Bacolod to Bydgoszcz                                                             133
    4.3    C: from Caaguazu to Cyangugu                                                             141
    4.4    D: from Da Nang to Dzhizak                                                               149
    4.5    E: from East London to Esteli                                                            153
    4.6    F: from Fagatogo to Funchal                                                              155
    4.7    G: from Gabes to Gyumri                                                                  158
    4.8    H: from Hachinohe to Hyderabad                                                           162
    4.9    I: from Iasi to Izmir                                                                    166
    4.10   J: from Jaboatao to Jyvaskyla                                                            169
    4.11   K: from Kabul to Kzyl-Orda                                                               171
    4.12   L: from La Ceiba to Lyon                                                                 179
    4.13   M: from Macae to Mzuzu                                                                   184
    4.14   N: from Nacala to Nzerekore                                                              194
    4.15   O: from Oaklahoma City to Oyem                                                           199
    4.16   Ö: from Örebro to Örebro                                                                 201
    4.17   P: from Pago Pago to Pyuthan                                                             202
    4.18   Q: from Qandahar to Quito                                                                208
    4.19   R: from Rabat to Rustavi                                                                 209
    4.20   S: from S. Luis Potosi to Szombathely                                                    212
    4.21   T: from Tabligbo to Tyre                                                                 224
    4.22   U: from Uberaba to Utulei                                                                231
    4.23   V: from Vacoas-Phoenix to Vukovar                                                        233
    4.24   W: from Wadi Medani to Wuhan                                                             236
    4.25   X: from Xalapa to Xi'an                                                                  237
    4.26   Y: from Yamagata to Yungkang                                                             238
    4.27   Z: from Zadar to Zvishavane                                                              239
5     CITY SEGMENTS RANKED BY COUNTRY                                                               240
    5.1    Afghanistan                                                                              240
    5.2    Albania                                                                                  240


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  5.3    Algeria                                                241
  5.4    American Samoa                                         241
  5.5    Andorra                                                241
  5.6    Angola                                                 242
  5.7    Antigua and Barbuda                                    242
  5.8    Argentina                                              243
  5.9    Armenia                                                244
  5.10   Aruba                                                  244
  5.11   Australia                                              245
  5.12   Austria                                                245
  5.13   Azerbaijan                                             246
  5.14   Bahrain                                                246
  5.15   Bangladesh                                             246
  5.16   Barbados                                               247
  5.17   Belarus                                                247
  5.18   Belgium                                                247
  5.19   Belize                                                 248
  5.20   Benin                                                  248
  5.21   Bermuda                                                248
  5.22   Bhutan                                                 249
  5.23   Bolivia                                                249
  5.24   Bosnia and Herzegovina                                 249
  5.25   Botswana                                               250
  5.26   Brazil                                                 251
  5.27   Brunei                                                 256
  5.28   Bulgaria                                               256
  5.29   Burkina Faso                                           257
  5.30   Burma                                                  257
  5.31   Burundi                                                257
  5.32   Cambodia                                               258
  5.33   Cameroon                                               258
  5.34   Canada                                                 258
  5.35   Cape Verde                                             259
  5.36   Central African Republic                               259
  5.37   Chad                                                   259
  5.38   Chile                                                  260
  5.39   China                                                  260
  5.40   Christmas Island                                       261
  5.41   Colombia                                               261
  5.42   Comoros                                                261
  5.43   Congo (formerly Zaire)                                 262
  5.44   Cook Islands                                           262
  5.45   Costa Rica                                             262
  5.46   Cote d'Ivoire                                          263
  5.47   Croatia                                                263
  5.48   Cuba                                                   263
  5.49   Cyprus                                                 264
  5.50   Czech Republic                                         264
  5.51   Denmark                                                264
  5.52   Djibouti                                               265
  5.53   Dominica                                               265
  5.54   Dominican Republic                                     265
  5.55   Ecuador                                                266


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  5.56    Egypt                                           266
  5.57    El Salvador                                     266
  5.58    Equatorial Guinea                               267
  5.59    Estonia                                         267
  5.60    Ethiopia                                        267
  5.61    Fiji                                            268
  5.62    Finland                                         268
  5.63    France                                          269
  5.64    French Guiana                                   269
  5.65    French Polynesia                                270
  5.66    Gabon                                           270
  5.67    Georgia                                         270
  5.68    Germany                                         271
  5.69    Ghana                                           271
  5.70    Greece                                          272
  5.71    Greenland                                       272
  5.72    Grenada                                         272
  5.73    Guadeloupe                                      273
  5.74    Guam                                            273
  5.75    Guatemala                                       273
  5.76    Guinea                                          274
  5.77    Guinea-Bissau                                   274
  5.78    Guyana                                          274
  5.79    Haiti                                           275
  5.80    Honduras                                        275
  5.81    Hong Kong                                       275
  5.82    Hungary                                         276
  5.83    Iceland                                         276
  5.84    India                                           277
  5.85    Indonesia                                       278
  5.86    Iran                                            279
  5.87    Iraq                                            279
  5.88    Ireland                                         280
  5.89    Israel                                          280
  5.90    Italy                                           281
  5.91    Jamaica                                         281
  5.92    Japan                                           282
  5.93    Jordan                                          284
  5.94    Kazakhstan                                      285
  5.95    Kenya                                           285
  5.96    Kiribati                                        286
  5.97    Kuwait                                          286
  5.98    Kyrgyzstan                                      286
  5.99    Laos                                            286
  5.100   Latvia                                          287
  5.101   Lebanon                                         287
  5.102   Lesotho                                         287
  5.103   Liberia                                         288
  5.104   Libya                                           288
  5.105   Liechtenstein                                   288
  5.106   Lithuania                                       289
  5.107   Luxembourg                                      289
  5.108   Macau                                           289


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  5.109   Madagascar                                          290
  5.110   Malawi                                              290
  5.111   Malaysia                                            291
  5.112   Maldives                                            291
  5.113   Mali                                                292
  5.114   Malta                                               292
  5.115   Marshall Islands                                    292
  5.116   Martinique                                          293
  5.117   Mauritania                                          293
  5.118   Mauritius                                           293
  5.119   Mexico                                              294
  5.120   Micronesia Federation                               295
  5.121   Moldova                                             295
  5.122   Monaco                                              295
  5.123   Mongolia                                            295
  5.124   Morocco                                             296
  5.125   Mozambique                                          296
  5.126   Namibia                                             296
  5.127   Nauru                                               297
  5.128   Nepal                                               297
  5.129   New Caledonia                                       297
  5.130   New Zealand                                         298
  5.131   Nicaragua                                           298
  5.132   Niger                                               299
  5.133   Nigeria                                             299
  5.134   Niue                                                299
  5.135   Norfolk Island                                      300
  5.136   North Korea                                         300
  5.137   Norway                                              300
  5.138   Oman                                                301
  5.139   Pakistan        
								
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