?Banner ads have revolutionized the way internet marketing is done. They are the most efficacious way of marketing products online. They help companies reach the vast audience that prefers online marketing. A professional banner ads company can develop eye-catching and hard-hitting online banner ads and can help a business attract maximum traffic to its site. These companies are equipped with technologically advanced software that can create awesome online banner ads that can improve ranking of a website in the search engine results. There are certain points that should be kept in mind when designing banner ads. These ads do capture a surfer's attention initially but as the time passes by they get used to it and often start ignoring them. The idea behind them is that they should be able to persuade people to click on them, visit the site so advertised and make a purchase, the most essential part of any business. Banner ads should have "click here" option because such ads often get clicked many times over than banner ads that do not have this option. Use of animation can also help to attract surfers but it should be done properly as overdoing it can be disastrous. Furthermore, using large text that contain well spelled out messages can be very handy. Large font size should be used even at the cost of looking less attractive. Message should be concise and to the point. These ads should not try to describe the website because surfers are short of time and cannot wait to read lengthy sentences. A premier advertising company should ensure that ads being created by them should be able to outline the benefits to attract the surfers. The words like "free" can be used to draw the attention of net surfers because such words often excite people. Who does not like freebies? These ads should not be too large because the faster your banner ad load, the more time it has to be noticed by surfers. A heavy banner ad will only disinterest the web users and they are very likely to scroll down to see the actual contents.