?Have you ever wondered why McDonald's choose to use red, yellow and orange as colors for their restaurants, signage and for its mascot Ronald McDonald? Whatever answers immediately jump to the forefront of your mind, the colors were picked after an extensive study by McDonald's marketing group. They concluded that a red-yellow-orange color scheme would create an eye catching design, which would bring people in and get them out as fast as possible. That basic color scheme lasted for nearly three decades before McDonald's announced in 2006 that they would implement a new style. The new design will be more inviting and friendly environment, moving away from getting people out the door as fast as they came in. This rebranding is geared towards creating a more lounge friendly place where people can hang out. However, they will be using the same colors that have been used since the 1970s. So why are they choosing to stick with the same colors? Human nature perceives colors and attaches psychological emotions to them. Choosing red, yellow and orange was the result of heavy marketing research. Using such research can help businesses create a more vibrant and attractive product, restaurant, car and just about a million other things that you can think of using color with. Now take that information and apply it to your trade show booth and the power it can make for your booth and how it reflects not only on your product but your company as a whole. Take a look at the basic colors used for marketing purposes and the meanings of each. Blue Reputable, loyal and cool. This is the color of truth, serenity and harmony. It helps soothe the mind. Blue can generate a sense of well-being. Green Links with nature and is solid. This is the color of harmony and balance. It is a restful color that promises hope, stability and peace. Red Dangerous, strong, aggressive and dynamic. It is the color of energy, excitement and vitality. Black Elegance, power and individuality. This is a deep, sophisicated and dramatic color. It can also be powerful, aloof and intimidating. Yellow Bright, optimistic, envious and greedy. It is a warm color that is also the color of intellect. It can be used for mental simulation. Its cheeriness can stimulate activity. Orange Stimulating and energetic. It is a warm color that represents ripeness, warmth and happniess. It can promote a feeling of happiness. Brown Solid and links with nature (Earth). It is a conservative color. Purple This is the color that connects to the spiritual self. It is also associated with noble traits, love, truth and justice. White Brightness, clarity, purity and cleanliness. It symbolizes light, innocence and joy. It can give an atmosphere of coolness. Gray Neutral, modest and unobtrusive. Silver is the color of peace and gray is like white in its purity. Together they represent a rich, strong image. Gold Majesty, glory and pride. Pastels Soft, sweet, gentle and romantic. These are colors of equilibrium, especially pastels such as pink, mauve and lavender. They can be soothing colors.