This Company Sucks You Bet (PowerPoint)

							Online Banking Best Practices


            Online Partnerships:
        How To Give Your Customers
             What They Want




             Nancy R. Davis, president
                Microbanker, Inc.
                  518-745-7071
              www.microbanker.com
Online Partnerships:
How To Give Your Customers What They Want


•   What Is An Online Partnership?
•   Who Is Doing It?
•   What Are They Offering?
•   Why Are They Doing It?
•   How Do You Do It?
•   Who Are The Potential Partners?




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Online Partnerships



What Is An Online Partnership ?


• Business relationship with a third-party provider.
• Provides services your Internet banking system
    can’t provide.

• May or may not be a revenue generator.




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Online Partnerships



Who Is Doing It?


• Financial services of all sizes and types.
     Amarillo National Bank

     USAccess Bank

     Digital Employees Federal Credit Union

     Wells Fargo

     Bank of America

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Online Partnerships



Amarillo National Bank – Personalization




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Online Partnerships



USAccess Bank




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Online Partnerships



USAccess Bank




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Online Partnerships



Digital Federal CU – Personalization




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Online Partnerships



Digital FCU

• Auto Buying
• Account Aggregation
• Stock Trading
• Credit Reports
• Portfolio Tracking
• Market Reporting
• Insurance




                        Microbanker
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Online Partnerships



Hale County State Bank - Portal




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Online Partnerships



HCSB

 • Calculators
 • Calendar
 • Investment
   Services
 • Small Business
   Services




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Online Partnerships



What Are They Offering?


• More large FIs Offer Special Consumer Services




                                         Microbanker
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Online Partnerships



What Are They Offering Contd.?


• More large FIs Offer Small Business Services




                                          Microbanker
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Online Partnerships



What Are They Offering Contd.?


• More large FIs Offer Special Services




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Online Partnerships



Potential Partnership Applications


• Internet Banking
• Bill Payment
• Bill Presentment
• Account Aggregation



                                     Microbanker
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Online Partnerships



Potential Partnership Applications Contd.


• Loan Processing And Decisioning
• Brokerage Services
• Insurance
• Automobile Purchasing/Leasing



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Online Partnerships



Potential Partnership Applications Contd.


• Portals
     Weather

     News

     Stock Quotes

     Financial Calculators

• Marketplaces/Malls
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Online Partnerships



Potential Partnership Applications Contd.

• Small Business Functions
      Balance Reporting

      ACH Origination

      Wire Transfers

      TTL Payments

• Wireless Technology


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Online Partnerships



Why Are They Doing It?


• Increase Revenue
• Increase Stickiness
• Increase Customer’s Perception of the Bank




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Online Partnerships



How Do You Do It?




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Online Partnerships



Determine What Services To Offer


• Analyze Your Customers
     Sophisticated cosmopolitans

     Savvy commuters

     Simple country-folk




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Online Partnerships



Determine What Services To Offer Contd.


• Analyze Your Competition
     Other financial institutions

     Other non-bank financial services

     Other online service providers




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Online Partnerships



Determine Your Metrics
(Implies Tracking and Reporting)

• Traffic
• Stickiness (length of time on the site)
• Usage
• Revenue
• Direct expenses
• Support expenses

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Online Partnerships



Establish The Type Of Partnership


• Linked affiliation
• Co-branded site
• Private Label




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Online Partnerships



Consider The Legal Implications


• Indemnities
• Disclaimers
• Not FDIC Insured




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Online Partnerships



Examine The Added Complexities


• Managing Access
• Who owns the customer?
• Who provides support?
• How do you manage the content?



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Online Partnerships



Who Are Potential Partners?


• Hundreds of potential partners.
• Check your core technology providers first.
• Use consultants to narrow down the choices.
• Find the companies by keyword on
     microbanker.com


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