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Main article: Fig roll

Figs are a popular and convenient natural snack food in most parts of the world.
Originating in northern Asia Minor, it was likely the early Egyptians who invented the
fig roll in its early form, a simple confection of preserved figs wrapped in a
flour-based dough, which was then then hand-rolled.

Later, fig rolls were commonly traded by traveling sailors and explorers. As baking
techniques developed, the shelf life of foods stuffs could be extended, allowing the
confections to travel longer distances, and eventually to become popular throughout
the Mediterranean region.

 Mass production

Until the late 19th century, many physicians believed that most illnesses were related
to digestion problems, and recommended a daily intake of biscuits and fruit. Fig rolls
were the ideal solution to this ailment, although they remained a locally-produced and
hand-made product.

Fig rolls were first mass-produced in 1891 by Philadelphia baker and fig-lover
Charles M. Roser, who in 1892 patented a machine which inserted fig paste into a
cake-like dough, that was pastry-like, with a characteristic chewiness. Roser named
his product "Newtons", after the local town of Newton, Massachusetts, and
approached the Cambridgeport, Massachusetts-based Kennedy Biscuit Company, who
agreed to take on production and sales.

The Kennedy Biscuit Company had recently become associated with the New York
Biscuit Company, and after the companies' merger to form Nabisco, the fig rolls were
trademarked as "Fig Newtons."


In addition to the original fig filling, Nabisco also makes several varieties of the
Newton, including strawberry and raspberry. The Fig Newton also comes in a 100%
whole grain variety and a fat-free variety (also available in "snack and seal"
packaging). Fig Newton Minis have also been introduced. The fig bar is the
company's third best-selling product, boasting sales of more than 700 billion bars a
year.[citation needed] Originally, the bars were to be named "Fig in the Roll", but
were re-branded "Fig Rolls" in order to make package labelling easier.

 Advertising and popular culture
In the 1950s, for Saturday morning television, advertisements featured a cowboy
singing, "Yer darn tootin', I like Fig Newtons."

In the 1970s, Nabisco ran an advertising campaign for the Fig Newton. The
commercials featured actor James (Jimmy) Harder dressed like a fig. At the
conclusion of the song, he struck the "Fig Newton Pose", leaning forward and
balancing on his left foot, with arms spread and right leg raised behind him.

In the 1939 animated Mickey Mouse short "Mickey's Surprise Party", Mickey gives
Minnie many Nabisco products, one of which is Fig Newtons. Mickey claims that
they are his favorite.

When Grape Newtons were introduced in the wake of Cherry, Blueberry, and Apple
(which came several years earlier), a chimpanzee appeared on the commercial, and
the song "Yes, We Have No Bananas" played to the chimp's consternation.

American advertisements have most frequently featured a narrator with a British
accent and other European themes, presenting the pastry as an elegant, sophisticated
"adult" sweet that would appeal to the upper classes, rather than as a kiddie lunchbox
snack. In the 1980s, Nabisco again produced the popular advertising slogan "A cookie
is just a cookie, but a Newton is fruit and cake."

In 2006, the brand's push was centered on the claim that a Fig Newton contained more
fruit than a Nutri-Grain bar.

In the 2006 film, Talladega Nights: The Ballad of Ricky Bobby, the titular character
sells his windshield on his NASCAR stock car in order to make more money. Thus, a
big Fig Newtons sticker was placed on his windshield. He is quoted as saying "This
sticker is dangerous and inconvenient, but I do love Fig Newtons."

In 2007, they used the slogan "The cookie that thinks it's a fruit" to advertise Fig
Newtons. The packaging of Newtons describes the product as "Fruit Chewy Cookies".
This has led branding experts to question whether or not such a dramatic departure
from its well known brand is a wise decision.[citation needed]

In the December 7, 2009 "The Gorilla Experiment" episode of The Big Bang Theory
TV show, Penny incorrectly believes that Fig Newtons are named after scientist Isaac
Newton, to which Sheldon corrects her and refers to the town in Massachusetts.

In an episode of Happy Days, Potsie is nervous about a test and has to be pushed into
his classroom by Fonzie. Potsie states that his stomach is in knots. Fonzie says that he
has Potsie covered, handing him two Fig Newtons, stating, "One for now, one for
 Footnotes and references

^ John F. Mariani (1999). The Encyclopedia of American Food and Drink.
Lebhar-Friedman, New York.


^ a b c "Official Fig Newton product listing with nutritional information".
newtons/&BrandId=75&PageNo=1. Retrieved 2009-10-11.

 External links

Fig Newton Jingle at


Kraft Foods Inc.'s brands


A1 Steak Sauce Bonox Bull's-Eye Barbecue Sauce Grey Poupon Miracle Whip

Nabisco and other snacks

Chicken in a Biskit Chips Ahoy! Claussen Corn Nuts Fig Newton Filipinos Fudgee-O
Handi-Snacks Jell-O LU Lorna Doone Mallomars Nutter Butter Nilla Oreo Peek
Freans Planters Premium Crackers Ritz Crackers Social Tea Teddy Grahams Triscuit
Wheat Thins


Cadbury Products Baker's Chocolate Cte d'Or Daim Freia Kvikk Lunsj Marabou
Milka Terry's Toblerone

Coffee and other beverages

Caf HAG Capri Sun Crystal Light General Foods International Gevalia Jacobs Kenco
Kool-Aid Maxwell House Nabob Sanka Tang Tassimo

Cheese and dairy products
Cheez Whiz Cool Whip Dairylea Philadelphia Polly-O Velveeta

Convenience foods

Kraft Dinner Lunchables Oscar Mayer Shake 'n Bake South Beach Living Stove Top

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