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?I'm sure you've heard it before: "If you fail to plan, you plan to fail..." But be honest - did you take it seriously? Or, are you always too "busy doing the work" to plan? The biggest danger in failing to plan is that your activities will be incongruent. By this, I mean that you will be working very hard, but not accomplishing much. Many CEOs feel like they are on a "treadmill". You don't dare stop or slow down because you know you will be thrown from the machine. This is why doing a plan seems like just more work. To exit the treadmill, you must find a way to keep your current activities moving while moving forward on the truly "important" items... REAL-LIFE EXAMPLE Ryce owns a landscaping company. He always seemed to be bogged down in the day-to-day details of the business. After awhile, he began to feel like he was not making the progress she should. After intense questioning in his The How To Double Your Profit System CEO group, it became clear that Ryce actually had great understanding of the overall business dynamics as well as the future direction of the industry. If handled well, his business could be catapulted to great heights. Handled poorly, these new dynamics would put him out of business. SOLUTION The group got Ryce to do a simple SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). This really does not take long, and can be fun if you involve your core team and make it a group exercise. Just brainstorm on each of the four and record all ideas. You can do it in just one meeting. From this easy beginning point, Ryce, he was able to begin the process of looking at the goals, strategies and tactics he needed to move his company into the next five - ten years. If you do not know how to do a SWOT and other strategic planning tasks, and have often wondered if there was really any benefit for your company, then take the short business assessment offered in the resource box below. You will learn a great deal with just a few minutes of your time. Henri Schauffler, The CEO Coach, has dedicated the last 20 years to helping small businesses like yours to Outmanage, Outhire, Outsell and Outprofit All the Competition. For a FREE business assessment and tune up to see exactly how you are doing in all Eight Essential Areas for Business Success, go to .
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