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Facebook How To Use It For Social Networking

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					?Are you looking for a Facebook How To article? If you're not, you should be.
However, this will be less a Facebook how to and more like a why should you article.

Facebook has gone way beyond the fad stage. With over 500 million registered users
it is a force in the social media arena. However, a little reality is in order. Only about
20% (Oct 2010) of Facebook users are in the United States. Yes, I realize that we live
in a world economy, however, the engine that drives that world economy is still the
United States.

Facebook is reportedly worth 20 to 30 BILLION dollars, why? Advertising income. I
know, it seems a little far fetched to me too, however, that's what they say. Let's
assume it's true, who are these advertisers? I'm told it's primarily game developers.
That would make sense as most of the Facebook users worldwide are in the game
playing generations.

Why am I talking about the world economy while you're interested in social
networking and getting some Facebook how to advice? Because, just as the United
States is the engine that drives the world economy, advertising dollars are what drives
innovation on Facebook and all the other social media sites. For the purest who
haven't already clicked off, I'm sorry to be the bearer of that news.

The good news for the purest is that the 500 million plus users on Facebook don't
much care about advertising. Sure they want to be the first to use and master the
newest game, however, marketers are finding that they just don't care to click on ads.
Marketing on Facebook requires communication, not advertising. So the first
Facebook how to advice is don't advertise - communicate.

People go to Facebook to hangout with friends and not much more. However, that
may be changing. The fastest growing group on Facebook, in the U.S., is women age
54 to 64. While Generation Y will soon outnumber the Baby Boomers, the Baby
Boomers still control the purse strings. And women control the majority (some 85%)
of buying decisions.

Good news for Facebook and advertisers. Aside from the fact that Baby Boomers
control the majority of the purse strings, they tend to be loyal to a brand or service.
Online that transfers to a more stable market, that is, the Baby Boomer and above
generations don't surf the net as much as others. Therefore marketers can make their
advertising more effective.

For both marketers and social networkers we come full circle to the question
Facebook How To Use It For Social Networking or commerce?

First you have to determine what do you intend to accomplish with your Facebook
presence? Are you there to market something or to find people who enjoy the things
you do and want to talk about it? Seriously why are you there? You are going to enjoy
the most success when you know exactly why you and the people you want to be in
contact with, or market to, are on Facebook.

If you are a marketer, remember that Facebook is primarily a social network of friends.
What is Social Networking? Social networking are groups of people, who share a
common interest, perspective or background, sharing information and experiences. If
you don't have some form of commonality, and try to push your way into this type of
community, you will not be accepted. So the second Facebook how to advice is blend
in, listen, before you stand out.

People don't make friends with companies or products, people make friends with
people. That's why Network Marketing and Social Media Marketing are on a
conversion course. Network Marketing is a person to person business model. Social
Media sites, like Facebook, are creating a new Network Marketing revolution.

Network marketers, who will be successful online understand that social media sites,
like Facebook, are an open book, a facebook, and that book is you. You are held to a
high standard. If you don't live up to that standard, everyone who is on social media
will know it.

Whether you are a marketer or purely social person, be true to who you are and you
will find an audience within the 500 Million users of Facebook. Be consistent and true
to why you are there and you will have the successful experience you seek. Be
authentic.

How do you get started? You just Do It. Sign-up with Facebook and The Natural
Networker to allow me to help you integrate your home based networking business
into the new social media world.

Janet Callaway, The Natural Networker. I believe, success is best achieved by
working together. I educated and mentor people helping and teaching them how they
can be or do or have anything they want. By sharing my knowledge and experiences
with others, I am hopeful that we all will make better, more informed choices that will
have a positive impact in the world. Come visit with me at
Janet Callaway, Home Business.

				
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posted:4/7/2011
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