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Exhibiting At Trade Show Displays On A Reduced Budget

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Exhibiting At Trade Show Displays On A Reduced Budget Powered By Docstoc
					?The need to attend trade shows remains strong through tough economic times, and
companies are asking their departments to reduce spending in as many as ways as
possible.

With the total price tag for exhibiting at each trade show changing from show to show,
planning for the variable costs can be daunting guessing game at times. Finding ways
to reduce the cost upfront will give you more flexibility in the long run to be creative
with your approaches.

Early planning is strategic to effectively reducing your trade show costs. Deciding
which shows you will be attending and scheduling staffers for each show is the first
important step in lowering your costs. Most shows offer reduced registration for
purchasing booth space in advance. In addition booking hotels and flights are easier
and cheaper several months out.

The other considerable cost of trade show exhibiting is of course the cost of your
trade show display. Beginning your shopping for a display, whether it is custom or
portable, allow you to lower the cost, by shopping your needs to different distributors.
Also your trade show display has several features that are optional.

Using items such as carpeting or flooring that are provided by trade show halls is
another way to reduce booth cost. However, the quality and appeal of these floors is
usually less than adequate when promoting your pop up display. Save money by
declining optional services provided by the show though, bring items like a broom,
vacuum or cleaning supplies along with you is a great way to save money.

Besides reducing your costs there are some slight advantages to planning early. If you
register early at trade shows, you have a better chance at being placed in a booth that
will have more foot traffic.

				
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