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7 Steps to Creating a Successful Small Business Marketing Plan

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					?Small business marketing is all about determining the needs of your target market
and then providing solutions to meet those needs.

These 7 steps are aimed at entrepreneurs starting a small business and those who want
to create a successful small business marketing plan for an existing business.

Most small business promotions focus on how great their products and services are.
Instead, you should educate your target market consistently and start building a
relationship that will establish your credibility and trust. It is important to develop a
marketing mindset. "Think Marketing" your products and services all of the time. It is
very important to consistently market your products and services. Don't fall into the
trap of stop and go marketing. Some small business owners only market when sales
are down.
You can't have a successful small business without having a successful small business
marketing plan. Effective small business marketing is the way to growth and profits.

If you're a small business owner or you want to know how to start a small business in
the future, this simple 7-step plan will help you understand your business and your
target market.

How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:

1) Who -- Who specifically is your target market? Who is your ideal client? What
research can you do to find out more about your target market?

2) What -- What products and services do your ideal clients want and need? What
does your product and service do for your ideal client? What problems does your
product solve for your customer? What are the solutions that your ideal client is
looking for? What is your area of specialty that will differentiate you in the
marketplace? What are the industry trends? What type of message will your ideal
client likely respond to? What are you ultimately selling? For example: Are you
selling eye glasses or are you selling vision? What is your unique mix of products and
services? What is your pricing strategy?

3) Where -- Where is your ideal client? Where is your customer located
geographically? Where will you position yourself so they can easily find you? Where
are the best places to get your marketing message to them? Will you speak to groups,
hold seminars, or write a blog, newsletters or articles?

4) When -- How frequently does your target market need to hear your marketing
message? When are they most likely to buy your products and services?

5) Why -- Why are you in business? Why do customers or clients buy from you? Why
should they choose your product or service over your competition?

6) How -- How does your customer buy your product or service? How are you going
to reach potential buyers for your services and products? How will you communicate
your marketing message? How will you provide customers or clients with the
information they need to make their buying decision?

7) Marketing Mindset - Practice mastering a Marketing Mindset and you will be on
the path to a profitable small business.

With these 7 steps, you can take action towards starting a small business marketing
plan that targets new customers. "Marketing is about testing and evaluating your
return on investment. But it's primarily about helping people get what they want."
Master these small business marketing steps and you will be on the path to more
profit and success as a business owner.

Robert Moment is an innovative small business coach and the author of Invisible
Profits: The Power of Exceptional Customer Service. Robert specializes in teaching
small business owners "how to" small business marketing ideas and strategies that
generate profitable results. Visit and sign-up for the FREE Small Business Marketing
5 Day e-course.

				
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posted:4/7/2011
language:English
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