?Email marketing is perfect for the plethora of niche markets that is your current
client base. As an owner and operator of an outdoor adventure store or extreme
sporting outlet, using the many features included in online email marketing will raise
your profit margins by helping you stay in contact with first time buyers, converting
them into "regulars". This is especially useful at the beginning of varying sporting
seasons, as well as right before certain events or sport competitions. The top-ranked
online email marketing programs allow you to diversify your contact list and organize
your email sending in any way, shape or form that suits your business needs.
The best email marketing solutions provide you with a comprehensive list manager,
which allows you to segment your audiences in any way possible. You will be able to
segment your audience by state, city, hobby, the sales staff they are associated with,
and anything else you can think of. Any form of organization that you can dream up is
possible with email marketing.
Also, the best email marketing companies offer you comprehensive data/metrics
tracker free of charge. This will allow you get real time information on who has
opened your emails; which one of your subscribers has clicked on the promotions or
product offers within your email; and which ones have forwarded this information on
to their friends. This information is key in helping you reach your audiences better.
After you learn this information, you can send them exactly the promotion they are
after or product/sporting good they are interested in. This feature usually comes
standard with the ability to export the data, so you can use it in conjunction with the
list manager to segment your audiences by their likes and interests. This way, your
marketing strategy can become more focused, and therefore give you greater success
within your various markets.
Timing is important when sending out your campaigns. It is crucial that you are well
aware of the events that are pertinent to your customers, so that you know when to
send out the email campaigns. Add in the fact that you can set up the campaigns to go
out up to a year in advance, and your email marketing strategy is set up to deliver
customers that are constantly returning to your store location. By providing
newsletters for upcoming extreme sport competitions that your customers will be
interested in, at intervals before the event, as well as promotions for the products they
might need, you will be practically driving them back to your store yourself, and
increasing your store's value in their minds. For seasonal activities like camping and
kayaking, offering end of season or pre-season discounts will also bring them
The functions of online email marketing software will increase your sales by helping
you to directly market to your audiences, turning one-time buyers into frequent
customers. As an owner and operator of outdoor an adventure store or extreme
sporting outlet, you are required to cater to a variety of niche markets, and that means
getting to know what they want and need. Using the list managers in conjunction with
the tracking metrics offered by email marketing programs, and doing so in a timely
manner, will increase your overall sales on a continuing basis. With greater sales
comes a greater opportunity for expansion and growth. Use email marketing to turn
your business into an extreme sport.
Robert Burko is president of EliteEmail.com, the complete email marketing solution
trusted by outdoor adventure stores everywhere. Try the feature packed email
marketing program today with a no-risk free trial.