?Email marketing drives repeat business, meaning your pool hall or gaming and entertainment compounds, like bowling alleys and video arcades, will stay far ahead of the competition. As an owner and operator of a center for personal entertainment, the best way to stay ahead of your competition is to make your location the place to be for your particular local market, and to make sure your clientele knows how great you are. The two components that will achieve this are email marketing and promotions in your location. Using promotions to achieve sign-up for email marketing will have a two-fold effect: On one hand it will get you a list of opt-in subscribers that will receive whatever promotions you give out, therefore bringing in more repeat business. Secondly, and more importantly, the kind of promotions that you do come up with can have a snowball effect on your sales, as a lot of people come to pool halls and video arcades with friends. A successful promotion is one that involves friends and creates a buzz in your local community. This means a good promotion is one that encourages customers to bring their friends. Examples include 'two for one deals', group discounts, and 'refer-a-friend' price incentives. You can send out coupons for these discounts and promotions through a simple, yet effective, email marketing campaign. For entertainment centers, you can have a preferred customer discount on tokens for games, or group discounts. Through your email campaigns, your local entertainment center will bring in larger amounts of people, therefore more individual sign ups once they get through the door. The more people that sign-up for your email marketing list, the more repeat business you'll get. The more repeat business, the more your location will be the location everyone wants to be at. Having a buzz around the streets about your entertainment center is the best publicity around. It is really easy to have people sign up for your email marketing newsletters and promotions. It is simply a matter of placing a sign indicating what promotion people will receive simply for signing on to your email marketing newsletters. Add a receptacle for business cards, or have a sing up sheet. This can be placed at the entrance or exit, for all to see, or at the cash register, where a cashier can remind customers of their opportunities to sign on. It's that easy. Also, the top-ranked email marketing companies will provide you with a free web sign-up box that you can place on your website. This way, interested customers can sign-up for your promotions right at your website. Email marketing and great promotions can help build the buzz around your entertainment center to the streets. This will encourage more people to make your entertainment spot the latest hangout, inevitably bringing you in more revenues. The buzz about your local pool hall, bowling alley, video arcade or any other entertainment venue will keep you ahead of the competition and secure you a larger piece of the local market. Email marketing is here to entertain! Robert Burko is President of Elite Email, the complete email marketing package used by entertainment centers around the world. Start harnessing the power of an email marketing program for your bowling alley by visiting EliteEmail.com today!