Effective Use of Mannequins in Retail Stores by hkksew3563rd


									?Mannequins have been successfully utilized in the retail world for centuries. The
word mannequin literally means little man. Well, these little men have been on display
dating back past the 1700's, where wire-framed mannequins were used to displays
costumes and other clothing items. Mannequins have been created out of all kinds of
material, like wood, wax, wire, plaster, and even fabric. Regardless of which material
is being used, the mannequin is here to stay as a retail store display.

Several types of mannequins are available to display specific types of merchandise.
There are mannequins in men's, ladies and children's forms and even display forms of
hands, necks, heads, legs and headless torsos. A good display in any store will always
show the merchandise well - the overall effect depends entirely on how well the
mannequin is put to use.

The merchandise itself is much more important than the mannequins, but you need to
know how to set up the mannequins in a creative manner to get the best effect. Every
department in your store should treat the mannequins to fit a specific type of
merchandise. The selected mannequins, along with the pose, the style of hair and the
color of the skin should reflect the merchandise or garment to be displayed.

For instance, if your store has a sportswear section, the mannequins will naturally be
displayed in active poses. The skin tones of the mannequins should also reflect the
active lifestyles of athletes. The wigs for the mannequins should be short - cropped or
with ponytails. On the other hand, mannequins in the formalwear department, that
display evening gowns and formal apparel, should have more conservative poses.

Creative Mannequin Positioning

The positioning of mannequins, whether for a window or a floor display, should be
done in a very artistic and creative manner. Use your imagination, something out of
the norm can catch people's eye and make them take notice. In many cases, you will
be limited by certain factors, such as the area where the mannequin will be placed, the
lighting and props, the garments or merchandise that should be displayed, and the
overall theme of the display. But you can still be both effective and creative.

First, take a look at the spot where the mannequin will be placed. The display could
be a window or floor display. The window could have an open back or a closed back.
The mannequins you select should blend in with the surroundings, and above all they
should be eye-catching. Place the mannequins in such a way that they are viewed
from the most favorable and attractive angles. After all, the entire purpose of having a
window display mannequin is to attract more customers to enter your store from the
street and to buy some of your merchandise.

If you are considering placing your mannequins in a group, then they should be
placed in such a way that they seem like they are interacting with one another. In the
'ladies' section of your store, you could use a combination of male as well as female
mannequins; in the 'children's' section, you could place a whole family of mannequins
consisting of a mother, father and the children.

Finally, it isn't wise to leave your mannequins standing in the same position for too
long. Try to rotate them and dress them up in different clothes regularly. Avoid mixing
window mannequins with the floor ones. It is always a good idea to clean your
mannequins regularly so that they always look fresh.

Mannequins are responsible for showing off your merchandise. It is the mannequin
that is doing just as much selling as any salesman on the floor. A wise store owner
always carefully chooses how their merchandise is displayed, and without a doubt
properly using mannequins will surely help.

Tim Pelcone consults with retail store owners to improve their merchandising
effectiveness. In Sacramento he recommends Capitol Store Fixtures for obtaining
store display mannequins. Several styles are available such as mannequin parts to
meet your creative needs.

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