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Ebooks Promotion Internet Marketing

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Ebooks via moreSmile.com Email Promotion: Convert Internet Marketing Potentials
into Long-Term Product Evangelizers


Electronic mail, or commonly known as email, is one of the popular methods of
modern communications. Through the email services, you will be able to compose,
send, store, and receive messages over recognized electronic communication system.
Moreover, it also allows you to attach computer-related files (computer files such as
images and audio entries as well as word documents and computer-generated
spreadsheet) to your email messages, making it an effective tool in exchange of
information on the Internet. The use of email is not just ideal for personal purposes
but for business purposes as well.


Speaking of business purposes, do you know that email is one of the popular
promotional tools used on Internet marketing? According to the study conducted by
the Winterberry Group, a consulting firm that works on marketing services, direct
marketing, and marketing technology of online-based companies, email promotions
yields an average of $15.50 return of investment for every dollar spent. It is
equivalent to a 17 percent return of investment than the conventional mail campaigns
and 73 percent more than telemarketing campaigns.




In other words, the study shows that email promotion is not just a popular
promotional tool but also a cost-effective strategy on Internet marketing businesses.
Through sending out at least a single email newsletter to interested individuals, you
will be able to build your subscriber base that will be your primary source of web
traffic and revenues. With every dollar that you will spend on sending out email
newsletters, you will save substantial amounts of money from acquiring prospects and
clients.




Sending relevant email communications to various individuals who requested for such
information is the most effective way of establishing a relationship with him and later
turns him into your clients and your clients into long-term product evangelizers.


To achieve your goal of earning substantial amounts of money on your Internet
marketing business, you decide to adopt the email promotion method and start
sending out several newsletters to your present clients and prospects. However, there
are important rules that you need to follow in email promotion that will increase your
chances of achieving all your marketing objectives, whether to increase repeated
orders, convert attracted web traffic into long-term clients, or obtain high quality of
branding awareness.




So what are the rules?
First, send email correspondence to individuals who have requested it. For instance,
you are into an affiliate program wherein you are tasked to endorse a merchant's
website pertaining to travel and adventure planning. When someone subscribed to
your email newsletter, do not move them over to your affiliate's vacation list and
instead send them email containing articles on various ways of how they can enjoy
traveling in this particular place. It would be better that you send him monthly email
newsletters with regularly-updated information on other topics, but do not mix your
newsletter bases just because you want to increase your mailing volume. Remember
that sending out-of-topic email newsletters will just be the ground of losing your
present and potential clients later on.




The second rule that you need to follow when you prefer email promotion for your
Internet marketing business is to be consistent with the frequency of email newsletters
sent. Depending on the kind of Internet marketing business you are into as well as
your subscriber's level of interest, the appropriate volume for you could be weekly or
monthly. Once you have found the appropriate email sending frequency to your
subscribers, stick with it. You will be able to attract more potential clients since they
know when they can expect to receive a fresh email newsletter from you.

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