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Different Tricks You Can Apply to Postcard Marketing

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					?Reinventing your ads, the way you do them or utilize each tool is one way to achieve
success with this venture. If you've already tried your hands on postcard marketing,
then you have an idea of how effective this could be depending on how you use it.

Direct mailing your postcards can serve you in a lot of ways more than promotions.
So if you think that you are tired of using postcard marketing, think again. Maybe you
are just using the medium for the same reasons over and over again. Here are some
suggestions that you can take so that the next time you avail yourself these cards, you
will have fresh ideas on how to use them to your advantage.

1. Order forms. You can use the cards as attachment to brochures or catalogs. That
could add up to the overall appeal of the ads. If you are selling something, then such
order form will be useful in helping your clients decide if they will go for it or not.
Make sure that they will choose to write on the cards their precious orders that will
mean additional sales for you. You can help them arrive at such decision by making
your cards fit and right for the promo that you have and the kind of products that you
are offering.

2. Feedback forms. Know what your target market is thinking about your products
and services. Let your postcards do the trick to help you carry this out. The size is
limited so you have to think of the most vital questions that you want to hear the
answers. Ask it in a way that people will be happy to oblige a response.

Make sure that you keep the cards with you for future reference. As a business, you
will thrive based on how people look on you. You will succeed based on people's
assumptions. You will also lose them if you will not aid your marketing gimmicks
with creative ways to help sustain these people's interests towards your business.

3. Newsletter. You can also use the cards to update your clients and probable ones of
the latest happenings on your company. This way, they will feel that they are
important to you because you are thinking about them and even updating them with
what's been happening on your business.

4. Special offers. Use the card as a pass or ticket to a special promo that is intended
to only few recipients. This will make the event harder to resist for the person who
will be getting the cards. The fact that only few are given will make them think hard
before putting the card down. Just make sure that when they go to your event, they
will not be disappointed with what you have to offer.

The rule here is do not forget the important details about you however you may want
to use your postcard marketing venture. This includes your contact details, the
company's tag line and the call to action that you want your clients to do once they've
got your tools.
For more details you may check out Postcard Marketing and Direct Mailing

				
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posted:4/6/2011
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