PSA Public Service Announcement - PowerPoint

							     PSA
Public Service
Announcement
 Assignment
Definition:
PUBLIC SERVICE ANNOUNCEMENT
“Defined by the Federal
Communications Commission as an
unpaid announcement that promotes
the programs of government or
voluntary agencies or that serves the
public interest. PSAs can be
produced for television and radio
broadcast.”
aba.org
Definition:
PUBLIC SERVICE ANNOUNCEMENT

“Announcements that inform the
public about safety and health
information, community services or
public affairs. Produced and
programmed much like commercials,
but usually not produced for profit.”

PBS.org
Public Service Announcement:
 You will individually:
 •Select a topic
 •Research the topic
 •Write and pitch proposal
 •Write script
 •Draw storyboards
 •Direct and shoot video (if you
  act it must be a small part)
 •Edit video
Public Service Announcement:
 Can be aired on our
 Morning Bulletin
 and on Student DV (cable)

 Can be entered in County Fair
 and SEVA Awards
Public Service Announcement:
 Our assignment is exactly
 60 seconds plus 3-5
 seconds of credits.

 Everything must be original
 Music and images. (Photos
 from the Internet will disqualify
 your project.)
PSA Examples

   Critique and Analysis
   Filmmaking Technique
   Target Audience

 Lecture Examples
PSA Examples…websites

Adcoucil.org

AdGalleryWhitehouseDrugPolicy.org

PsaResearch.org
PSA Topics
Pick one of the
  following:
PSA Topics

Smoking

             Health Consequences
             Social Consequences
                    Jobs-Hiring
                    Dating
PSA Topics
Drug Abuse
Health Consequences
Legal Consequences
Psychological Issues
PSA Topics
Prescription
Drug Abuse
Health Consequences
Legal Consequences
Psychological Issues
PSA Topics
Personal
Safety
             • Tips for keeping safe
             from crime.
             • How to get additional
             information
PSA Topics
Eating
Disorders
• How to identify if you
Have a problem.
• Where to seek additional
information
PSA Topics

 Alcohol Abuse
PSA Topics

Depression
 •Symptoms
 •Treatable
 •Resources for help
PSA Topics
 Teen Drunk Driving
 Consequences
  • Legal consequences
  • Deaths and injuries
PSA Topics
Pollution/Littering
PSA Topics
Campus Littering
PSA Topics
Household
Chemical
Disposal
PSA Topics

Pet
Adoption
PSA Topics
 Steroid
 Use
PSA Topics

Stereotypes
PSA Topics
 Stay in
 School
PSA Topics
 Peer
 Pressure
PSA Topics
Sexual Harassment
PSA Topics
 Teen Dating
 Violence
PSA Topics

 Domestic Violence
PSA Topics
 Runaway
 Hotline
PSA Topics
 Suicide Prevention
 Hotline
PSA Topics
 California Youth
 Crisis Line
PSA Topics
  Sexual Assault
  Hotline
PSA Topics
Skin Cancer Prevention
PSA Topics
 Study Habits
PSA Topics
Distracted Driving
  Texting or
  cell phone
  use while
  driving
PSA Topics

Guidelines
for using 911
(from a cell phone)
PSA Topics
Personal Fitness
PSA Topics
Calories of Various
Foods
PSA Topics
Healthy Eating
Choices
PSA Topics
Benefits of
Breakfast
PSA Topics
Youth
Volunteerism
PSA Topics

VolunteerMatch.org
PSA Topics
Safety on the
Internet
PSA Topics
 Online
 Bullying
PSA Topics

Illegal File Sharing
PSA Topics
             Internet
             Addiction
PSA Topics
Hearing Damage
(Loud
Music)
PSA Topics
Goal
Setting
PSA Topics

PALS
PE Personal Activity Logs

For broadcast on
Morning Bulletin
PSA Topics
Student Ideas?
Discuss unlisted
ideas with your
teacher for pre-
approval
PSA Examples

   Successful PSAs:
   • Tell a story
   • Use a voiceover
   • Gives facts
   • Refer viewer to a resource
   for additional information.
PSA Examples

   PSA Student Examples


       Examples from Mr. Clark’s Lecture
Preproduction
 Teacher presents topics
 Students commit to one
 Student pitches idea to teacher
 Students begin research of topic
 Students brainstorm ideas
 Students identify a Method of Advertising
Preproduction
  Students pitch concept to teacher
 Students write concept:
 Your name, period and date in the upper right hand
   corner.
· Topic: (selected from the list)
· Actors:
· Hook: (what is going to keep you audience from
   changing the channel?)
· Facts: (what do you want your audience to know
   about this issue you are presenting)
· Locations: (where are you shooting?)
Preproduction

   Students develop A/V script
      Split column format

      (Example: Next slide)
Video                                    Audio                                              Seconds

LS: Person #1 is lying across a          Narrator: “We were best friends, and we            5
glider and is talking on the phone.      used to tell each other everything.”
Then person #1 receives a text
message.
ECU: Close up on the text message.       Narrator: “Then things changed when he came into   5
                                         the picture”
MS: Person #1 is sitting on the stairs   Narrator: “At first she was happy, and told me     5
talking on the phone, camera is angled   every detail”
upward at the person.

MS:Person#1 is lying down on the         Narrator: “But then she stopped calling.           6
stairs, the phone rings, she looks at    When I tried to call her, she didn’t pick up.”
the phone, doesn’t answer it, and
tosses it away. Camera is angled
downward on her.
XLS: Camera is on Person #1’s            Narrator: “She barely came to school               3
house.                                   anymore and never answered the door.”

MS: Person #1 drinks from a bottle.      Narrator: “What was she doing? Rumors              8
Sitting in the closet; cornered.         were spreading that her boyfriend was
Camera is angled downward.               beating her, but if that was the case wouldn’t
(Voice Over)                             she tell me?”
Preproduction

   Students draw storyboards
      Students take turns drawing frames.

      Each student initials the corner of the frame

       they drew.
   Storyboards are always done on national
    commercials and PSAs for client approval.
Production
 Students shoot projects
 Locations outside of school are more
  interesting
 Record narration track right into camera
Post Production
 Edit Project
 Copyright Issues
   Music

      Royalty Free

      Garageband / Sony Acid Express

   Images

 Make a playable DVD for SEVAs