ANNUAL REPORT 2000-2001
OFFICE OF UNDERGRADUATE ADMISSIONS
THE GOOD NEWS
The 2000 freshman class was the biggest and highest ability ever with an
ACT mean of 24, 1110 SAT. Recognition as a Research I institution.
Recruitment is a continuous process. Because the prospective student
population changes annually, each year’s juniors and seniors and their parents
must be made aware of USF’s unique advantages.
GOALS FOR 2001
Freshman class of 3725
Improve the academic profile
Increase national awareness
Reduce the number of alternative admits
Service area students, high-ability students, underrepresented students,
and the people who influence them (parents, counselors)
On-campus Visit Opportunities
Campus visits = the single most important recruiting event
Personalization (Faculty, staff, students, alumni, parents)
Targeted messages (e-mail)
Increase Use of Research and Technology
College Planning Programs
USF Strategic Plan Goals
I. Supporting and increasing faculty research, scholarship, and creative activities
that result in national recognition.
II. Developing a student enrollment profile consistent with a Research I University
III. Fostering interdisciplinary research and education.
IV. Increasing the engagement of the University with the community and the region.
V. Enhancing the quality of student life and the intellectual climate to support
teaching and learning.
VI. Promoting and supporting diversity
DEVELOPING A STUDENT ENROLLMENT PROFILE
CONSISTENT WITH A RESEARCH I UNIVERSITY – Goal II
The Office of Undergraduate Admissions in conjunction with the Office of Academic
Affairs and based on research by IT, established new admission criteria for entering
freshmen for students entering USF effective Summer 2001. Those criteria are as
3.0 h.s. g.p.a. and higher: AUTOMATIC ADMISSION
2.5-2.9 h.s. g.p.a. USE THE FOLLOWING SCALE
Academic GPA ACT SAT
2.9 20 970
2.8 21 980
2.7 21 990
2.6 21 1000
2.5 21 1010
Below 2.5 g.p.a. DENY ADMISSION
PEP AND SSS PROGRAMS
All applicants with a 2.6 h.s. g.p.a. or higher who have completed the nineteen
high school academic units, but do not meet the sliding scale will be reviewed for
the SSS and PEP Programs and other Profile Assessment considerations.
Must have passed each portion of the exam with at least 50%. GED applicants
must also present an ACT minimum composite score of 21 or SAT total score of
HOME SCHOOLED APPLICANTS
A student whose educational program is not measured in Carnegie Units must
present a test score of at least 1010 on the SAT or 21 on the ACT. Transcripts
from home schooled courses must also be submitted.
To reach enrollment goals for 2001, the following goals were set in conjunction with a
consultant from Noel-Levitz:
Weekly application statistic reports and “position” reports were submitted to the
Associate Vice President of Enrollment Management and the Vice President for Student
Affairs. Please see sample copies in Appendix A. All indicators at this point predict we
will meet our enrollment goals for fall 2001.
Other activities to achieve enrollment goals:
1. Worked with the Noel Levitz consultant to score inquiries using the Forecast Plus
program. Workshops to train all recruiting staff on this new program were provided.
Lap-top computers were purchased for all recruitment staff to enable work “on the
road” with inquiries, applicants and admits.
INVITATION TO HONORS PROGRAM LUNCHEON – Goal II
Approximately 4600 invitations were sent to prospects and applicants inviting
them to learn more about our Honor’s Program. The event held in November was
scheduled in conjunction with a Preview USF. One hundred fifty guests came
for lunch and enjoyed a presentation by Dr. Stu Silverman, Director of the Honors
Program and a welcome by President Judy Genshaft.
SCHOLARSHIPS – Goal II
In October, a new three tiered scholarship plan for FTIC was approved. (See
appendix B) Letters to admits who met the new criteria were mailed out within
two-three weeks of the admission letter. Flyers detailing the new scholarship
program and a letter were mailed to all Florida high school guidance offices.
An article also appeared in the Tampa Tribune which offered positive press for
USF and encouraged students to call regarding our new scholarship programs.
HONORS EVENTS FOR HIGH SCHOOL JUNIORS (Goal II)
With the goal of improving the quality of admitted students to USF, we held a
Scholars Day event on campus for high school juniors (invitation list was drawn
from PSAT/SAT/ACT lists.) The event was for juniors and their parents. We
provided lunch, showcased our faculty, honors opportunities, and honors
residence hall options.
EARLY ADMISSION PROGRAM
The Admission Office in conjunction with the Honors Program mailed
information to guidance counselors and high-ability students in the database
letting them know about USF’s Early Admission Program for talented students.
Admissions coordinated a social event in the early fall for this group of students.
NOEL LEVITZ RETREAT – Goal II
Attended a daylong discussion and brainstorming session with Charlie Hutchins,
the consultant from Noel & Levitz. We produced a list of projects to complete to
help meet enrollment goals and develop a student enrollment profile that shows
enhanced academic quality and increased diversity.
VISITORS TO CAMPUS
Welcomed almost 3500 students and their parents to campus to inform them of
the advantages and benefits of attending a major Research I University. Provided
campus tours for these guests and academic appointments as requested.
PROMOTING AND SUPPORTING DIVERSITY –GOAL VI
Activities for Hispanic Students:
Handwritten postcards were sent by students and by Jennifer Gonzales, Hispanic
Recruitment Coordinator to all Latino admits
USF Club Arriba and LASA students were recruited to help with phoning all Latino
Happy Birthday postcard was sent with a message in Spanish and English to all
“admits” each month who had a birthday that month.
Phone and e-mail follow-up with all scholarship awardees to see if they had
Puerto Rico High School Visits – Made trip to Puerto Rico to feeder high schools and
invited guidance personnel to a Reception.
Coordinated the trip to Puerto Rico to include staff from ATSS, Graduate School and
Undergraduate Admissions. Met with Media Relations to design a newspaper ad,
provided Spanish text for newspaper ad, designed power point presentation for the
Coordinated a Student Welcome and Orientation specifically for students recruited
from Puerto Rico
Sent an admission representative to the Hispanic Association of Colleges and
Universities 14th Annual Conference “Changing the Landscape of Education:
Hispanics in the New Century”
Admission recruiter Patsy Feliciano published an article “A New Wave of Latino
Students” in Hispanic Outlook of Higher Education
Contacted and worked with the following Hispanic Student organizations for Latino
Student Welcome Week: Sigma Lambda Beta, Sigma Lambda Gamma, Lambda
Theta Phi, Lambda Psi Delta and the Latin American Student Association.
Assisted with the coordination of Meet N’Greet at the Andros Pool, Latino Student
Welcome Dinner for 150 Latino students, and Women Only Awareness program
Attended Club Arriba meeting and coordinated their volunteer participation at three
admission recruitment events
Attended the Mayor’s Hispanic Advisory Council “Latinos Unidos Luncheon”
Presented to the Club Peruano of Tampa at Paracas restaurant on “Opportuntities of
Superior Education at USF.” Our presenter received an e-mail message from a USF
parent who was browsing through “El Chasqui” magazine at the Peruvian Consulate
and read an article on “Oportunidades de Educacion Superior en la USF.” The article
praised Jennifer Gonzales, our admission representative, on her excellent presentation
and her ability to answer all the questions asked by the audience.
Supported the ENLACE grant proposal by providing PACT (Parents and Counselors
Together) workshop materials in both English and Spanish. We will be offering these
workshops throughout this next year to Middle Schools.
Presented the first ever Hispanic College Planning Workshop in Spanish for the East
Bay High School Title I Migrant Program. Both students and parents attended.
Activities for African-American Students:
Handwritten postcards were sent by C.O.L.O.R.S. (Coalition of Leaders Organized to
Recruit Students) and Serge Desir, Graduate Assistant and interim Multi-Cultural
Serge followed up with all awardees of the Black Scholar Award
Called African-American students to answer questions regarding Housing,
Orientation, financial aid awards and misc.
Birthday postcards were mailed weekly to admits
Follow-up phone calls to students and guidance counselors were made to firm up
commitments from students for the SSS and PEP programs for summer 2001
Worked with CROP and Upward Bound Advisors, Palm Beach migrant Program and
Sarasota Family YMCA Achievers
Participated in NSSFNS College Fairs in Miami and Tampa
Participated in “Soaring with Confidence” multi-cultural Preview
Participated in the Thurgood Marshall Achievers Society Summit
CREATED NEW STAFF POSITIONS – Goal VI
Wrote job descriptions for two Regional Recruiter positions: Jacksonville and
Miami areas. Advertised these positions in March and will have them filled for
the start of the 2002 recruitment year. These two new recruiter positions will
focus heavily on recruitment of Hispanic and African-American students.
Hired a graduate assistant this past year to assist with overall Admission
recruitment duties, but in particular to assist with recruitment of underrepresented
students. This staff member attended various meetings in the community
including Young Black Men of Tampa and S.T.E.P. in Pinellas County. This
individual also stepped up to assist the office to help manage the Black Scholar,
Black Freshman Incentive, and other African American scholarship awards in the
absence of our multi-cultural recruiter.
ACTIVTIES THAT INCREASE THE ENGAGEMENT OF THE
UNIVERSITY WITH THE COMMUNITY AND REGION – Goal IV
Admissions sponsored five Spotlight Events (conversion event for admitted
FTIC) in Miami, Orlando, Jacksonville, Fort Lauderdale and St. Petersburg. Staff
members from Financial Aid, Orientation, Residence Life, Honors and a few of
the colleges on the Tampa campus were in attendance. The president of the
Parent’s Association also attended and staffed a table “For Parents Only!” It was
very well received. Over four hundred students attended these events with their
CURRENT JOINT COMMUNICATIONS
Names of admitted FTIC’s were sent electronically to all the schools and colleges
and the regional campuses. Currently, a few of the schools/colleges send a letter
of congratulations to admitted students. We will shoot for 100% participation
EXPANDED USE OF ALUMNI IN STUDENT RECRUITMENT
Alumni attended ten college fairs out-of-state for USF this past year in Ohio. New
York, New Jersey, Missouri and Illinois. These volunteers assist USF’s
recruitment efforts by talking with prospective students and their parents and
sharing their good experiences at USF. We hope to continue to build on this
program and double the number of college fairs attended next year. Amy
Eisenhart, Alumni Liaison attended biweekly Alumni Association staff meetings
keeping the staff abreast of Admission issues. She also processed ongoing Alumni
Scholarship recipients’ payments through check requests to USF Foundation and
notification to the Financial Aid Office.
The Admission Liaison attended quarterly Executive Board Meetings informing
the board of admission information and scholarships. Assisted all major functions
of the Alumni Association, including Grad Fest, Homecoming and Alumni
Leadership Weekend. Attended various chapter meetings in Lee, Pinellas, Pasco,
and Hillsborough counties making contact with local alumni and informing them
of volunteer opportunities. The liaison presented at the Presidents Roundtable
Weekend, which included chapter presidents from out-of-state, explaining the
admission process, college fairs and volunteer opportunities.
ATSS MIAM-DADE VISIT
A staff member from Admissions attended the ATSS Miami-Dade Community
College visit and held a “Time Management” workshop for college students.
CCC (Coordinated Communication Committee) MEETINGS
Held weekly CCC meetings to keep key campus players in the communication
loop regarding application statistics, housing statistics, scholarship updates and
general information. Regional campus representation continues to be a problem.
We will rotate the location of the meeting next year to increase participation.
THE BULLETIN NEWSLETTER
Printed the Bulletin Newsletter, an internal Admissions weekly newsletter. This
newsletter is crucial to keep employees abreast of our goals, where we are in
meeting the goals, and other recruitment news. The Bulletin is distributed to staff
in the following offices, Registrar, Financial Aid, Orientation, ATSS, Career
Services, and SECC. Copies attached in Appendix C.
PROFFESIONAL DAY – COLLEGE OF ENGINEERING
Several staff members from Admissions participated in the Engineering
professional day for high school teachers. We disseminated Viewbooks and other
materials and gave a brief presentation on Admissions and scholarships. STARS
(Student Admission Representatives) provided campus tours for guests.
Admissions from Tampa and recruiters from each of the regional campuses
participated in Engineering Expo.
GUIDANCE COUNSELOR APPRECIATION NIGHT
We held a guidance counselor appreciation night for guidance counselors from
Hillsborough and Pinellas counties. The evening included a barbecue at the
Alumni Center and free tickets to the USF/Houston basketball game. Twenty
counselors and their spouses attended the event.
55,000 SEARCH pieces were mailed to students just completing their junior
year in high school. Approximately 4500 postcards were returned from this
mailing from students interested in hearing more about USF.
55,000 invitations to PREVIEW USF (Samples in Appendix G) were mailed to
high school seniors. Attendance at the September, October and November events
each exceeded 1000 total guests. In previous years, only two Previews were held.
A third Preview was added this fall to get more students and parents to visit
campus early. All the schools and colleges participated in this event. Campus
tours and residence life tours were offered.
VIEWBOOK MAILING – Goals I & IV
Mailed 55,000 VIEWBOOKS which included the undergraduate admission
application. In previous years this mailing was approximately 30,000. The
decision was made to try to blanket our market and service area this year since we
hear from so many local students that “I hear from FSU and UCF, etc., but never
get anything from USF.” The Viewbook mailing should have gone out in
August, but publication was delayed this year due to many recommendations from
the Noel Levitz consultant to expand the Viewbook to include information about
the regional campuses, graduate school and transfer student information
ST. LOUIS ALUMNI EVENT- Goal I
A recruiter attended the USF Alumni event in St. Louis, Missouri in conjunction
with the USF-St. Louis University Billiken basketball game. This was coupled
with the breakfast for guidance counselors in the area and several high school
visits. Twenty-five guidance counselors attended the breakfast!
Congratulatory phone calls were made to all FTIC admits. Many students
received two to three calls reminding them of financial aid deadlines, housing
deadlines and asking them if they had general questions about USF.
HIGH SCHOOL VISITS
The Recruiting staff made hundreds of high school visits and attended college
fairs throughout the state of Florida and in select markets (New York, New
Jersey, Chicago, Pennsylvania, and Washington D.C.) They also scheduled
“Decision Days,” - very popular events with the high schools. High Schools
schedule Decision Days to allow us to admit students on the spot, give them a
congratulatory certificate and promote USF throughout the school day. We
scheduled approximately forty of these events throughout the service area.
See Travel Schedule in Appendix D.
WEEKLY CCC MEETINGS
Admissions schedule the Coordinated Communication Committee (CCC) weekly
meetings this past year consisting of representatives from the Offices of Financial
Aid, Housing, Orientation, Career Services, Publications, Registrar, Adult and
Transfer Student Services and regional campus representatives. The committee
was created to discuss application statistics, keep each other abreast of the
mailings going out throughout the year, discuss joint publications, joint
telecounseling projects, etc.
DRESS FOR SUCCESS WORKSHOP
Held a workshop on dressing for success for recruitment staff.
WEEKLY RECRUITMENT MEETINGS
Held weekly meetings – Minutes are available from Recruitment Team Meetings,
Lobby Staff Meetings, and Admission staff meetings.
Created a communication plan for all inquiries and applicants – See Mail Cycle
under appendix E. We added several new letters to the mail cycle including one
to all admits from student government leaders, a letter to admits from the
President of the Alumni Association that included the new Outcomes brochure,
and a new flyer designed for the University Experience course.
GUIDANCE COUNSELOR OUTREACH
A critical part of the enrollment decision process for many students is the
recommendation of the guidance counselor. In many instances, the recommendation
of counselors is instrumental in prompting the student to apply and enroll at the
university. Many counselors in Broward, Brevard, Dade, Orlando and Jacksonville
areas simply have never visited USF and are unaware of the opportunities available
here for their students.
A luncheon on campus for guidance counselors from the local service area and key
counties was scheduled with attendance by 65 counselors
Gift baskets were delivered to all high school guidance offices in Hillsborough and
FANTASTIC FRIDAY (Goals II & IV)
Fantastic Friday is an on-campus yield event for admitted students and their
families. We host this event in the spring. The daylong program allows time for
students to meet with faculty and staff in their intended major, tour residence
halls, take campus tours, etc. The program is well attended (almost 2500), and
we’d like to build on the interest of our “admits” by expanding the options.
HOST COLLEGE SUMMIT FOR SUMMER 2001(Goals II & IV)
We have been discussing partnering with College Summit, Inc., a not for profit
corporation supported by local school districts, corporations and foundations that
assist low-income talent enroll in college. We will host a group of 40 minority
students from Florida on campus in July, 2001 through this program. The
program is a four day workshop where students and the faculty (all brought in by
College Summit) stay overnight in the residence halls and use other USF
facilities. We have the opportunity to offer an admission session and have these
students apply to USF. (FSU and UF both hosted last year and plan to host again
COLLEGE PLANNING WORKSHOPS (Goals II & IV)
Early awareness is key in getting students to think about college choice, the
application process and financial aid issues. We offered College Planning
workshops to our top feeder schools in the service area for their high school
juniors (and parents.) We offered the workshop during the day or evening
depending on the high school. We provided all materials for the workshop which
includes a binder of college planning/financial aid material per family. This
program should be expanded to include Middle Schools.
Coordinated the second annual “Coffee Talk,” seminar on Recruitment and Retention
activities. Invited Deans, Associate Deans, advisors and Department Chairs across
campus to this event.
Coordinated the annual Student Affairs Directors Retreat. The theme of this year’s
retreat was “It’s a Whole New Ball Game!” Please see Appendix G for sample agenda.
Admission staff attended “too many to count” Banner meetings. Provided testing for
processing high school transcripts, test score functionality, BOR reporting, academic
renewal and numerous other processes.
Staff members attended Banner training sessions for general processing of applications,
but also recruitment modules.
Supporting creative activities that result in national recognition – Goal
USA TODAY HOTLINE
Sent an admission representative to serve as a “Hotline Counselor” during the
annual USA Today College Hotline. USF got mentioned in the tabloid.
Attended the Stamats Conference held in Tampa. Picked up new ideas on hosting
visit days, recruiting students of color, competing with private institutions, and what the
latest trends in higher education demographics look like.
HOSTED MINNESOTA STATE VISITORS
Admissions hosted the Director of Admissions and two Coordinators from
Minnesota State University for a half day visit. They shared their latest
publications and picked up samples from our office.
Activities to complete applications:
Lists of all “No-Decision” applicants were run weekly.
Processors used lists to clean up the no decisions, rather than waiting for files. OPS
workers were hired to help enter transcripts as quickly as possible so an admission
decision could be made.
Activities to generate more applications
Letters were mailed to students who had directed an ACT or SAT test score to us who
had NOT applied. The letter encouraged them to apply and included an application.
A letter was sent to all Red-Hot prospects (from Forecast Plus program) encouraging
Technology – Keeping up!
Enhance campus awareness of and participation in recruiting and enrollment management
Create articles for Inside USF
Maintain a master calendar of recruiting events
Share campus visit survey results with all campus players
Expand the divisional targeted mailings and special program mailings (Med School,
Nursing, Engineering, honors, etc
Establish a courtesy mailing list for publications for alumni leaders, undergraduate
deans, top 50 feeder high school guidance directors
Work more closely with the Parent’s Association
Work more closely with the Alumni Association
GOALS FOR 2002
ENHANCEMENT OF CAMPUS VISIT PROGRAM
HIRE AN EVENT COORDINATOR – We have rewritten a job description for a
Program Assistant in the office to more fully reflect event coordination duties.
Hopefully, all events will be enhanced, communication will improve across campus
regarding events, and workload should be smoother.
CREATE A PROGRAM COMPATIBLE WITH BANNER to streamline the
scheduling of visitors, confirmation letter generation and tracking of visits.
CREATE table tents and banners for the Residence Halls to enhance visits
Focus should be different in the fall vs. spring visits. In the fall, families want and
need nitty gritty information on how to apply, deadlines, and what to expect. In the
spring, residence hall tours become the key feature.
SCHEDULE TWO OVERNIGHT VISITS sponsored by the Learning Communities
that target students specifically interested in those areas.
SCHEDULE TWO OVERNIGHT VISITS FOR MINORITY STUDENTS - We plan
to organize two overnight visits for underrepresented students who have been
admitted to USF. Currently enrolled students will serve as hosts.
Enlist the help of current residence hall residents to phone and write to students about
the benefits of living on-campus.
Work with Residence Life staff to create a Residence Hall Video showing the variety
of options available to students
DEVELOP “CAMP COLLEGE” where students and parents could spend a night in
the residence hall over the summer
Offer select students a single room at a double room price with the agreement that the
student would show his/her room for major recruitment events, and host a student
during overnight programs
SCHEDULE MORE ACADEMIC APPOINTMENTS – Need to develop a pool of
quality academic appointments and classes for prospective students to audit.
FOLLOW-UP PHONE CALL TO VISITORS – within twenty-four hours of their
visit to campus to thank them for visiting, ask if they need any additional information.
We already send a written thank you and follow-up survey, but the phone call would
add another personal touch.
CREATE A HIGH TECH PRESENTATION – We need to develop a short video, and
a powerpoint presentation to present twice a day for visitors. We’re a major research
university and need to make the presentation reflect that.
SHARE CAMPUS VISIT SURVEY RESULTS WITH INTERNAL AUDIENCE – It
is important to share the survey results with all offices on campuses in hopes of
improving service campus-wide for our visitors.
INVOLVE THE PARENT’S ASSOCIATION IN ALL RECRUITMENT AND
YIELD EVENTS – We will continue to attend all Parent Association meetings, work
on a joint newsletter and schedule parents for all on-campus and off-campus
recruitment and yield events. We will also continue sending a letter to parents of
newly admitted FTIC from the president of the Parent Association.
SCHEDULE ON CAMPUS PREVIEW DATES – Three Saturday Preview events
will be offered in the fall:
Saturday, September 15
Saturday, October 20
Saturday, November 17
OVERNIGHT PROGRAM FOR MINORITY STUDENTS (Goals II &
To increase the number of admitted minority students who actually enroll, we
recommend an overnight program in the spring where minority students currently living
in the residence halls would host a minority high school senior who has been admitted to
USF for summer for fall semester. The day and a half program would allow students to
really experience “life at USF” and hopefully increase their comfort level that USF is the
right choice. Admitted students would stay overnight in the residence hall with their
host and attend one class the following day with their host. Costs would involve
transportation to campus and all meals.
INCREASE SIZE OF APPLICANT POOL
ORDER more ACT and SAT test taker names in select out-of-state markets such as
Georgia, Chicago, New York and New Jersey to increase national awareness. Mail
cycles will be set up for non-resident students and a new publication is in
development specifically for non-residents.
Trips to Puerto Rico – Building relationships – Representatives from Undergraduate
Admissions, Adult & Transfer Student Services and Graduate Admissions teamed up
to recruit Latino students in Puerto Rico. The trips have been tremendously
FOCUS ON CROSS-CAMPUS COLLABORATION
DEVELOP A MASTER CALENDAR OF TRAVEL – Admission personnel need to
share their travel schedule and we need to know when personnel from USF will be
visiting high schools throughout the state
DEVELOP A MASTER CALENDAR OF SUMMER CAMPS –and other groups
who visit USF during the summer (sports camps, cheer leading camps, medical
school and science programs for minority students) to see if we could collaborate on a
general admission presentation and campus tour for these students. Depending on the
age level, we would adjust the program.
EXPAND INVOLVEMENT IN ENGINEERING EXPO – Participate in this annual
event sponsored by the College of Engineering where they showcase all their majors,
research facilities and faculty/student collaborations
EXPAND INVOLVEMENT IN THE FESTIVAL OF WINDS – Admissions needs to
get more involved in Music Audition Days
MATH EXHIBIT DAY – Admissions needs to get more involved with this
competition for high-ability students. We will offer an admission information session
this fall and offer $50 bookstore certificates to members of the winning team which
could only be redeemed upon enrollment at USF.
SCHEDULE A COLLEGE PLANNING WORKSHOP FOR FACULTY AND
STAFF AND THEIR CHILDREN – Offer this workshop once each semester for
faculty and staff who have children in high school.
WRITE ARTICLES FOR Inside USF – Admissions needs to keep articles on
student recruitment in front of campus constituents. Inside USF would be a good
vehicle for disseminating this information.
SCHEDULE CROSS TRAINING WORKSHOP – Each semester the Offices of
Admissions, Registrar, Orientation, Financial Aid, Residence Life and the Career
Services should offer sessions on the functions of each respective office so employees
from all of the offices have a better understanding of our entire unit and how we
interface with each other. This also allows each office to brag a bit about changes
and/or improvements they are making the delivery of services to students. The VP’s
office could endorse this CQI training and provide refreshments and certificates to all
personnel who attend all of the sessions.
COFFEE TALK – Plan to hold the 3rd annual Coffee Talk – Recruitment and
Retention Strategies to keep campus constitutents aware of the latest strategies and
how they can help.
MAIL CYCLE FOR COLLEGES – We need to bring all the Colleges on board with
recruitment and yield in the mail cycle. We currently send names electronically of all
admitted FTIC’s to all the schools and colleges and the regional campuses.
Currently, a few of the schools/colleges send a letter of congratulations to admitted
students. We are shooting for 100% participation next year.
COLLABORATE WITH THE BOOKSTORE - The USF bookstore teamed up with
Admissions and created a “Save $2.00” coupon for any imprinted merchandise in the
store. This coupon is given to all prospective students during their visit to campus.
We need to work with Marriott Dining Services to provide something similar to
visitors so they can sample residence hall cuisine during their visit.
IMPROVEMENTS TO THE UNDERGRADUATE APPLICATION
Provide a list of majors on the application
COLLEGE PLANNING WORKSHOPS
We currently provide college planning workshops for about 30-35 feeder high
schools in Florida. Word is spreading to other schools now asking us to come and
speak to high school juniors and their parents. This is great p.r. and this program
should be expanded. We will try to accommodate all requests for workshops.
EXPANSION OF ALUMNI INVOLVEMENT
We will expand the involvement of alumni in student recruitment. We will work hard
this year with personnel in the Alumni Association to get more volunteers nationwide
to represent USF at college fairs, to write postcards and/or letters to admitted
students, phone admits in their area and possibly hold “Off to USF” summer parties
for new admits.
Research needs to be done at least every other year on why students choose or do not
choose to come to USF to assist in improving recruitment efforts. We need to
administer the Admitted Student Questionnaire this year.
EVALUATION – Surveys, focus groups will be used when possible. This will
provide information about the activity as well as positive and/or negative feedback
TRACKING – Banner database and information from Forecast Plus will assist in the
evaluation of activities in the mail cycle and provide the ability to assess inquiry to
PHONE CALLS, E-MAILS, POSTCARDS – to follow up with prospective students
DIRECT MAIL AND MARKETING STRATEGIES
It is imperative that Banner Recruitment is up and running smoothly and that all staff
members receive extensive training on the various modules for optimal use of the
Identification of all reports we are able to produce in Banner that would assist the
Director and recruiters in managing their territories, prospects, admits, etc.
All market segments (General Population, High-ability, Underrepresented Students,
Guidance Counselors and Parents) will have a communication flow of publications
designed to meet their information needs. Please see Mail Cycle section of this
CONTINUE TO USE FORECAST PLUS – to assist in optimal use of publication,
postage and human resources as well as assist the recruiters in territory management.
Work with consultant, Walker Johanson from the National Institute for
Organizational Research and Problem-Solving to create new publications including
the Search Piece, Viewbook, Honors brochure, Visit brochure and a new Scholarship
Other publications we want to produce this year include a Guidance Counselor
Newsletter, Fall newsletter for h.s. seniors, and Fall newsletter for Parents of
INFORMATION STRATEGIES FOR GUIDANCE COUNSELORS
Schedule at two Guidance Counselor appreciation luncheons
Create a bi-annual Newsletter specifically for guidance personnel informing them of
the latest scholarship information, recruitment news, USF news
Create an E-mail distribution list to be used to remind guidance counselors to remind
their students of important deadlines
Work with recruiters to make sure they are calling counselors at their schools at least
once a month to see if there is anything we can do for them.
In 2001, USF implemented a new tiered scholarship program for students entering USF
for fall 2000. Six hundred admitted freshmen were awarded either a Presidential Scholar
Award or the USF Scholar Award based on test scores and high school g.p.a. Evaluation
of this pilot program will be determined by the number of enrolled awardees in the fall.
We will continue to build awareness of this excellent program through a new brochure
being created. We will disseminate the brochure at the BOR counselor meetings in the
EXPANDED USE OF ELECTRONIC COMMUNICATION
We now collect e-mail addresses on contact cards and the application for admission. We
also have a list of e-mail addresses for guidance counselors allowing us to communicate
faster and less expensively. We not only communicate with applicants, but also
communicate with prospects via e-mail.
EXPANDED USE OF TELECOUNSELING CENTER
Continue to call all admits. For the last two years we called all the FTIC students
starting the second week of classes to welcome them and to assist them with any
SCHEDULE MORE DECISION DAYS
The enormously popular Admission Decision Days included 35 service market area
high schools this fall. Guidance counselors at each high school gather the
applications from interested students and then send us transcripts one week before a
scheduled decision day. Staff from both the St. Pete campus and the Tampa campus
jointly attended several of these decision days. A nice USF congratulations
certificate was created for Decision Day admits. Guidance counselors and students
rate Decision Days very highly because we send so many staff members and really
give the high school personalized attention.
IMPROVE THE WWW SITE
Several offices in the Division of Student Affairs teamed up to produce a
schematic to help students traverse our web site. We are currently working with a
consultant to improve the look, the information presented and graphics for the
entire campus image.
CONTINUE ON-LINE APPLICATION
We will either renew the contract with Embark.com for an on-line admission
application, or have our own set-up to feed directly into Banner.