Black Eyed Peas voorman willi by hcj


									Black Eyed Peas voorman wordt creatief directeur
bij Intel

Grammy-winnnende artiest benoemd tot „Director of Creative Innovation‟

 treedt bij Intel in dienst als „director of creative innovation.‟
   Samenwerking op het gebied van de ontwikkeling van nieuwe techologieën,
    muziek en het promoten van technologie
   Intel en beide sterk geïnteresseerd in innovatie op het gebied van
    muziek, kunst en lifestyle

ANAHEIM, Calif., 25 januari 2011 – Hij is vooral bekend als een
muziekartiest met meerdere platina albums, als producer en als voorman
van The Black Eyed Peas. Maar is ook een innovator,
technologiefan, ondernemer en filantroop. Deze zevenvoudige Grammy-
winnaar kan nu een nieuwe titel toevoegen aan zijn indrukwekkende lijst
met functies: Director of Creative Innovation bij Intel.


Hieronder volgt het originele, Engelstalige bericht:

Intel Teams with, Black Eyed Peas Front Man

Grammy-winning Artist Becomes „Director of Creative Innovation‟ for

 joins Intel as “director of creative innovation.”
   Unique collaboration entails the development of new technologies, music and tech
   Intel and “share a strong interest in innovation around music, art and

ANAHEIM, Calif., Jan. 25, 2011 – He‟s best known for being a multi-platinum music artist, producer
and front man for The Black Eyed Peas, but is also an innovator, technology fan,
entrepreneur and philanthropist. With today‟s announcement at the Anaheim Convention Center, the
seven-time Grammy winner has added another title to his multi-faceted resume: “director of creative

As an extension of his insatiable fascination with technology, which plays a significant role in his
professional and personal lives, will engage in a multi-year, hands-on creative and
technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly
showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all
the creative minds involved that help to amplify my own creativity,” said “Teaming up with
the scientists, researchers and computer programmers at Intel to collaborate and co-develop new
ways to communicate, create, inform and entertain is going to be amazing.”

Added Deborah Conrad, Intel vice president and chief marketing officer: “We‟re thrilled to tap into the
limitless creativity brings to the table. He‟s not only a brilliant artist and producer, but also
an innovator pushing the bounds of technology professionally and personally. We share a strong
interest in innovation around music, art and lifestyle, and are excited to join forces to establish an
authentic, emotional connection with consumers.”

The relationship ties in with Intel‟s “compute continuum” vision, in which more and more devices will
compute and connect to the Internet, and the company‟s “visual life” initiative that explores how
visual experiences such as photos, videos and movies are redefining the relationship consumers have
with laptops, smart phones, tablets and other devices.

In his unique role, will collaborate with Intel on many creative and technology endeavors
across the “compute continuum” that may include such devices as laptops, smart phones and tablets.
Complimenting his visionary role as the front man for the Black Eyed Peas, is also already
working on music expressly for Intel.

Specifics haven‟t been disclosed, but Conrad said that the partnership between and Intel is
the marrying of two worlds -- entertainment and technology -- in order to create what she calls “the
ultimate experience.”
“Intel is in the midst of transforming the way we communicate with people,” Conrad said. “Our
partnership with is a prime example of how we want to convey and deliver the Intel
experience. It‟s imperative that Intel and our innovations are kept in front of the global youth culture
that embraces new devices and new forms of communication and entertainment.”

Over Intel
Intel, marktleider in computerinnovatie, ontwikkelt en bouwt essentiële technologieën die dienen als
de bouwstenen voor computerapparatuur over de hele wereld. Meer informatie over Intel is te vinden
op en op Intel is ook te volgen via Twitter:

Voor meer informatie:
Intel Benelux, Kristof Sehmke, Communicatie Manager, telefoon +32 (0)3 450 08 11,
e-mail:, of
MCS BV, Perlita Fränkel, telefoon +31 (0)23 562 82 08,

Intel en het Intel-logo zijn handelsmerken of geregistreerde handelsmerken van Intel Corporation of zijn dochterondernemingen in
de Verenigde Staten en andere landen. Andere namen en merken kunnen geclaimd worden als het eigendom van anderen.

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